Getting Found Online: How to LEVERAGE Blogging to Grow Your Business & Your BOTTOM LINE! Presented by Heidi Richards Mooney Redhead Marketing Inc

Getting Found Online: How to LEVERAGE Blogging to Grow Your Business & Your BOTTOM LINE!

Presented by Heidi Richards Mooney

Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606

How to LEVERAGE Blogging to Grow Your Business


http://www.escapefromcubiclenation.com/pamela-slims-blog/

How many of you Work for

Someone Else?







How many of you Work for Yourself?



http://www.tulipstalk.com/flowers-and-religion/



http://newsmanager.commpartners.com/safwed1p/downloads/multicultural_nuptials.pdf




How many of you have a blog?

How many would like to

have one?



According to Pew Internet Research some 8 million Americans have created blogs and more

than 27% of internet users visit blogs regularly.12% of internet users have posted

comments or other material on blogs. And yet, 62% of internet users do not know what a blog is.



Technorati, the authority on blogging states that there are a total of 133 million

blogs in the blogosphere.





Today we will discuss

WHY You might want to blog

HOW to find content for your blog

HOW to market your blog

HOW to make money with your blog

ANSWER your blog Questions



Wordpress.com vs. Wordpress.org

Wordpress.com is FREE (cannot sell ANYTHING on .com)

Wordpress.org is NOT - need a domain name and hosting plan

You can promote ANYTHING on .org

So Why BLOG?

• Blogging is easy to do• Blogging is FREE — or Really Cheap!

• Blogging is real — authentic • Bogging builds credibility • Blogging builds your market• The MEDIA is Looking for YOU!



Problogger: Darran Rowse

Started as a Teacher

Created a Blog about Photography

Created a Blog about Blogging

Quit his Teaching job

Today 200,000 followers and Makes 6 figures!







What can you write about?

• Lists

• Share a Tip

• Attend an event

• Use PLR content



The Pros of PLR?

•It's already done for you.

•You don't have to think.

•You can add content quickly.

•It's an idea generator.



The CONS of PLR?

• Its not always the best content.

• Its not usually written by Subject Matter Experts

• Its used by the masses.



How to Use Private Label Rights:

• Check Grammar

• Change the Title

• Add Your Own Thoughts



Don't Like to Write?How to LEVERAGE Blogging to Grow Your Business


Getting People to READ Your BlogEmail

Signature File

Subscription

Understanding Readers

Join a Blog Network

RSS

List Your Blog

Other Bloggers

List Your Blog with Technorati, et al



Measure, Optimize, Measure Again• Total number of visits

• Unique visitors

• Bounce rate

• Average time spent on site

• Pages viewed per visit

• Traffic sources

• Most popular posts

• Most effective keywords



Making $$$ with Your Blog

Sell Ad Space

Be an Affiliate

Turn Your Blog into a Book

Sell Your Own Products



Kevin Anderson says “The bottom line is that blogging is like sex. You

can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying

experience for both the blogger and their readers.”



QUESTIONS???



Remember this:

A blog is what all “websites wanted to be” updated on a regular basis,

containing content that is of interest to a select or target

audience and is easy to update and change.



Give me your business card and I will send you my special report:

“30 Blogging Tips in 30 Minutes”

I will also include a list of 30 things to write about

one for every day of the month.



My Contact Info:

[email protected]

Or

954-625-6606

www.RedheadMarketingInc.com



My next blog class is Monday January 30th & Tuesday January 31st

5:30 to 8:30 PM

in Davie

In this two-part hands-on course you will learn:

How to set up your blog and use it

How to optimize it for the search engines

How to create compelling content

How to drive traffic to your blog

How to make money with your blog!

And More....

Each class comes with a 45+ page workbook filled with ideas, tools and resources and you will also get monthly updates on new blog tools as I come across them. And if you sign up for BOTH courses you also get the 15 session Blogging for Business Audio Program as part of your tuition valued at $97! Plus you will regular updates via email AFTER you complete the course!



Special Rotary Price

$147!

Regular $247!

Only 3 Spots Left... (Maximum class size 6 attendees)



Documents

Getting Found Online: How to LEVERAGE Blogging to Grow Your Business & Your BOTTOM LINE! Presented by Heidi Richards Mooney Redhead Marketing Inc