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GET YOUR BOOK LISTED ON SEARCH ENGINES AND BOOK INDUSTRY DATABASES
Renée Register Rebecca Albani
Metadata is … a set of data that describes and gives information about other data …
What is metadata?
Metadata is … a file of information, which captures the basic characteristics of a data or information resource. It represents the who, what, when, where, why and how of the resource. ...
Metadata is … information about a piece of content.
Metadata describes other data. It provides information about a certain item's content.
Metadata means data about data.
Metadata is used to describe the context, content and structure of materials.
Blah blah metadata yadda yadda metadata …
So, what is it and why do I care?
Here’s the must-have data to support these needs.Metadata for content description (Title, Author Summary, Subjects, etc.)Metadata for item description (Format, Number of items, Run time, etc.)Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.)Identifier(s) (ISBN, EAN, etc.)
Metadata is essential to 21st century commerce for all product types.For effective selling, provide information (metadata) to fully support:Product descriptionUser discovery, selection, and purchaseBusiness and commerce needs
And, if you want your product to stand out in the marketplace, include:Evaluative metadata (Reviews, Awards, etc.)Author information (Author biographies, Author Awards, etc.)Any other information that adds value or supports search
The role of metadata in online discoveryIt’s everywhere!
Name
Video
Color, Size, & Width
Price
Identifier
Brand
Product images
Reviews
The role of metadata in online discoveryIt’s everywhere!
Size Specifications
Price
TypeBrand
Reviews
Price
Identifiers
Product image
Feature
The role of metadata in online discoveryIt’s everywhere!
NameProduct image Brand
Price
Description, Features
Color
Identifiers
Amount/Size
The role of metadata in online discoveryIt’s everywhere!
Description, Features
The role of metadata in online discoveryBooks
Title, subtitle, author
Format, Imprint, Run time, # of items, Pub date, ISBN (identifier)
Price
Format (binding), Imprint, # of pages, Pub date, ISBN (identifier)
Title, subtitle, authorPrice
Cover image
The role of metadata in online discoveryBooks
Author bioOther books by the authorSummary
The role of metadata in online discoveryBooks
The role of metadata in online discoveryBooks
The role of metadata in online discoveryBooks
Comparing Some Basic Product MetadataShoes and Books
BOOKS
Product image
Publisher
Title
ISBN
Price
Product form
Subject/Genre
SHOES
Product Image
Company
Name
SKU
Price
Color, Size, Material, Width, Heel height, etc.
Styles, Occasion, etc.
Core Metadata Elements For Books
To fully support customer and business needs include:Metadata for content description (Title, Author Summary, Subjects, etc.)Metadata for item description (Format, Number of items, run time, etc.)Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.)Identifier(s) (ISBN, EAN, etc.)
To stand out in the marketplace include:Evaluative metadata (Reviews, Awards, etc.)Author information (Author biographies, Author Awards, etc.)Any other information that adds value or supports search
The Core Metadata ElementsProduct Metadata Best Practices (bisg.org)Updated 2011 version, Approval Pending
Standard Product IdentifierISBN 13/GTIN 13/EAN 13
Content DescriptionTitle/Name of ProductContributor(s)Publisher/Imprint/Brand NamePublication DateBISAC Subject(s)Language(s) of Product ContentSeries/Set InformationEdition InformationIntended Audience for Product (ONIX Audience code/Age/Reading level)Illustration and Multimedia DetailsTextual Description of content and Other Text Content(May include Table of Contents, Excerpts, etc.)Digital image of product
Item DescriptionProduct Form (Format, Binding, Packaging, Digital Information)Extent (Page count/Running Time/File Size)DRM/Usage ConstraintsWeight and DimensionsNumber of Pieces
CommercePrice(s)Publisher Proprietary Discount CodePublisher Status CodeProduct Availability CodeTerritorial RightsBar Code IndicatorStrict On-Sale DateReturn CodeCase Pack/Carton QuantityDistributor/Vendor of RecordRelated Products
How Consumers Use Metadata
How Consumers Use Metadata
How Consumers Use Metadata
How Consumers Use Metadata
How Consumers Use Metadata
How Consumers Use Metadata
How Consumers Use Metadata
COMING SOON!
THE METADATA HANDBOOK: A BOOK PUBLISHERS GUIDE TO CREATING AND DISTRIBUTING METADATA FOR PRINT AND EBOOKS
BY RENEE REGISTER AND THAD MCILROYPUBLICATION DATE: JULY 2012
THEMETADATAHANDBOOK.COM
Renée [email protected]
GET YOUR BOOK LISTED ON SEARCH ENGINES AND BOOK INDUSTRY DATABASES
What is your goal?Who can help you?Good and Bad MetadataMarketing Online
Rebecca Albani
