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MGP Advisory Board Presentation
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AGENDA• Introductions• MGP History• Programs Overview
•Purpose•Successes•Opportunity•Budget
• Partners• Future Projects• Board Committee Structure
•VISION•PROVISION
• Q&A• Next Steps/Meetings
ADVISORY BOARD MEMBERSFounding Board Members (8)• Bill Sharp, Former VP/Advertising Manager, Coca-Cola USA; Former SVP & General Manager, Burrell Advertising; Retired President & Founder, Sharp Advertising• Calvin W. Stephens, Chairman and President of SSP Consulting, L.C.,• Cathy Brown, SVP, Director of Client Services at TPN• Cynthia Nevels, President of CynthiaNevels.com• Gina Bianchini, Co-Founder and Former CEO of Ning.com• Dr. Jason Chambers, Associate Professor in the Department of Advertising at the University of Illinois at Urbana-
Champaign• Jonathan P. Hicks, Senior Fellow at the DuBois Bunche Center for Public Policy at Medgar Evers College• Larry Powell, VP Account Director at Sanders Wingo Advertising• Nancy Hill, President and CEO of the American Association of Advertising Agencies (AAAA) Advisory Board Members (12)• Rick Boyko, VCU Brandcenter / Director/Professor • Tracey D. Brown, EVP, Managing Director at RAPP• Nakeisha S. Ferguson, Ph.D Assistant Professor of Marketing at University of St. Thomas• Malcolm Gillian, SVP Branded Entertainment at Relevent• Heather James, Senior Vice President, Chief Marketing Officer at The Advertising Research Foundation• Howard R. Jean, Executive Director, Call Me MISTER program, Cheyney University of Pennsylvania • George Medland, Resource Allocation Manager, JWT• Buff Parham, Senior Vice President – Sales, Univision Communications • Scott Perkins, Assistant Vice President – Policy Advertising at AT&T• Kevin Swanepoel, President of The One Club• Tiffany R. Warren, Senior Vice President, Chief Diversity Officer at Omnicom Group and Founder of ADCOLOR® and TheADCOLOR® Awards• Jason White, Global Account Director, Wieden + Kennedy
BACKGROUNDThe Marcus Graham Project
originallybegan as a challenge from a mentor
andnow board member:
“Create a leadership network of young, talented & diverse advertising professionals” -Larry Powell
Assistant ProfessorStrategic CommunicationUniversity of Missouri-ColumbiaDec 2003
WHO IS MARCUS GRAHAM?Marcus Graham is a fictitiouscharacter in the movie Boomerang.
He is one of the first mass-mediaimage broadcast to the urbanaudience showing the
possibilitiesin the Media, Marketing, &Advertising industry.
Released in 1992
Initial Vision: Who Will MGP Serve• African American Males• Working & Aspiring Professionals (Entry-
level to midlevel)• Career Interests: Advertising, Media,
Marketing, Public Relations, and Entertainment
• Individuals with a strong desire for achievement & leadership
FOUNDERS CIRCLE• Benny Walk• Brandon Byrd• Courtney Hill• George Peters• Jamil Buie• Jeffrey Tate• John Casmon• Jon Goff• Kenji Summers• Larry Hancock• Larry Yarrell• Malcolm Gillian• Mike Tresvant• Ralph Lee• Richard Harvey• Rudy Duthil• Wil Murphy• Will Davison
“You don't know where you're going until you know where you've been”
THE NETWORK
•Launched August 2008 •Powered by Ning•Virtual HQ for The Marcus Graham Project•Physical HQ for MGP (1111 S. Wabash #704)
•Write the Vision
THE MARCUS GRAHAM PROJECT
• The Marcus Graham Project (MGP) is a 501 ( c ) 3 non-profit organization and national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry.
• Our mission is to identify, expose, mentor and train ethnically diverse men & women between the ages of 16 and 34 in all aspects of the media industry, including advertising, entertainment and marketing.
• The vision of the Marcus Graham Project (MGP) is to provide long-term access resources, information, technology, financial, and people, thus strategically developing a viable pool of talent and leadership within the industry.
• Founded in 2007 in Chicago / Incorporated 2009 in Dallas
• HQ in Dallas, TX with over 500 members nationally
PROGRAMS• iCR8 Boot Camp – Summer Training Program• The Network - Online Resource Database• The Drum - Online Radio Show• Sound Bite - Speaker’s Bureau • The Boomerang Effect - Serve60™ Twitter-thon• The GO Fund - Seminar, Training & Travel Stipend• The Jacqueline Factor – “The Good Ole Girls Club”• The Tastemaker’s Suite
Purpose: The iCR8 boot camp provides the nextgeneration of advertising, media & marketing talentwith the exposure and experience necessary tosolidify careers within the industry. • Ten (10) week long summer internship program
• Nearly a dozen team members selected for an exclusive opportunity
• Team provides pro-bono consulting services, developing a marketing campaign for pre-selected non-profit organizations or social causes.
• Through partnership with corporate sponsors the team will also have the opportunity to work on actual client projects, providing experience across multiple segments and categories
THE ICR8 BOOT CAMP
Successes: Boot Camp 2009Through the sacrifice of our participants, supporting agencies,
and clients,MGP’s core program, the iCR8 boot camp, was launched with
modestbudget; pilot program gains attention in Ad Age immediately
followingcompletion
* 75% of job seekers secured full time or contract positions immediately after program
MGP IN THE NEWSAdvertising Age http://adage.com/video/article?article_id=140435http://adage.com/article?article_id=143009http://adage.com/bigtent/post?article_id=144644 Black Enterprise Magazinehttp://www.blackenterprise.com/magazine/2010/02/01/the-boomerang-effect PR Newswirehttp://www.prnewswire.com/news-releases/att-and-the-marcus-graham-project-join-forces-to-launch-advertising-agency-and-connectivityresearch-program-98229864.html Rolling Out http://rollingout.com/insidebusiness/entrepreneur-a-business-leader/8426-how-eddie-murphys-boomerang-character-inspired-one-man-to-makea-difference-.htmlhttp://rollingout.com/insidebusiness/business-dynamics/8677-the-marcus-graham-project-inspires-change-in-business-with-tweet-a-thon.html Milwaukee Courierhttp://milwaukeecourieronline.com/index.php/2010/03/20/change-your-clock-change-the-world/ NBC:http://www.nbcdfw.com/news/business/Movie-Inspires-Dallas-Professional-to-Help-Others-98244064.html The Griot: http://www.thegrio.com/news/blacks-arent-seen-on-mad-men-but-they-are-the-new-mad-men-women.php?page=1
BOOT CAMP 2010The second annual boot camp grew to 11 participants,
attracted theattention of AT&T as a key client / sponsor, local and national
mediaattention and 50% of intended budget for boot camper
scholarships
* 100% of job seekers secured opportunities immediately after the end of the program working with agencies such as Wieden + Kennedy, RAPP, and The Richards Group.
OPPORTUNITY• Increase sponsorship participation to
100%• Increase budget to allow boot camp travel
to cities to visit agencies/companies outside of Dallas
• Produce a web series & docu-reality show• Run boot camp in multiple cities
BOOT CAMPER SCHOLARSHIPTools •Laptop Bag/Backpack•Field Camera•Notepad(s)•Writing Utensils / Art Supplies
Lab•Text books •Laptops (Hardware & Software)*as needed•Instructor Travel & Lodging•Research / Data Access
Essentials•Meals / Lodging •Entertainment•Transportation / Travel •T-shirt / Apparel Graduation•GO Fund Voucher/ Passport •MGP Limited Edition iPad (pictured above)
•Exit Scholarship
BUDGET (Revised)
Purpose: The MGP social networking site provides an online community and forum where mature professionals and emerging young professionals connect and forge a support system to assist in the guidance of career & leadership skills.http://network.marcusgrahamproject.org Success: • Grown from 50 members by the end of 2008, to now 500• Platform for intelligence on the demographic• Majority of members state that their long-term career goal is focused on entrepreneurship or senior leadership
Opportunity:• More interaction amongst members (discussion board, blog) • Increase senior level membership & interaction• Increase student membership
Estimated Budget: $19.99/mo. ($239.88/yr)
THE MGP NETWORK
Purpose: The online program will give MGP members & supporters the opportunity to connect real time with guest hosts who provide helpful information on industry topics and trends, as well as offer any helpful advice to those who tune in.
Successes: Hosted 40 live broadcasts, which are also available as podcasts that have reached over 7100 downloads since its start in Fall 2009
Opportunity:- Increase production quality- Increase exposure & listenership of the program and availability on iTunes- Continue to attract key industry influencers
Budget: $29/mo. ($348/year)
THE DRUM RADIO
SOUND BITEPurpose: Connect high school, college students and graduates with
working professionals in the industry in an in depth “lunch & learn” styleforum, as well as serve as a speaker’s bureau.
Successes: • Assisted with the launch of Erin O Patton’s book Under The Influence• Booked multiple book signings & sessions for students and
professionals
Opportunity:• Increase frequency of events• Add additional speakers to the bureau
Budget: Travel + Speaker Honorarium (Varies)
THE BOOMERANG EFFECTPurpose: The Boomerang Effect is a national social media experiment whose purposeis to raise awareness & resources including funding, supplies and volunteers. It takes place in multiple cities around the nation during the start of Daylight Saving Time Weekend. This year’s Boomerang Effect will involve a Friday mixer, day of community service and
culminate in a global tweet-a-thon. Successes:• Gained national press in AdWeek, AdAge, UPTOWN Magazine, Black Enterprise, Rolling
Out, and Milwaukee Courier• 1st year – Served as National Launch of MGP• 2nd year – Added community service componentOpportunity: • Become an International viral event• Expand audience past the primarily AA audience• Add national partners for sponsorship/donation matching• Take advantage of Boomerang’s 20th anniversary in 2012
Budget: $5000/market
THE GO TRAVEL FUNDPurpose: To provide a financial stipend for MGP members to attend the often
cost prohibitive industry conferences, training seminars, networking functions and educational courses
Successes:• 4As Transformation Conference
– Panel Participation– Networking Opportunities
• Founder Kenji Summers meets BBH• Arianna Huffington
• The ADCOLOR® Awards Opportunities:• Expand national conference footprint• Secure travel sponsors (air + hotel)• Develop international efforts
– Passport Project (#passportlife)• Document experiences & learning to share with “The Network”
Budget: Travel + Conference/Event Registration ($2500)
THE JACQUELINE FACTORPurpose: A spin-off of The Marcus Graham Project, the Jacqueline Factor
seeks to build a network of women in the fields of marketing, media, advertising and communications.
Successes: • Seeding interest in efforts• Started planning on activities• Developed social media platform
– Twitter (@TheJFactors) – Facebook– Ning
Opportunities: • Fully develop program activities
– Power Brunch• Increase Social Network
THE TASTEMAKERS SUITEPurpose: An Insights Lab, developed in partnership withLocoMotives and a consortium of supporting companies is aresearch, production and event facility for Marcus GrahamProject members and supporters.
Successes: • Developed in 2009• Maintained over 2 year period• Grown into larger facility (Feb 2011)
Opportunities:• Increase technology
– Laptop carts– Radio Studio– Camera & Production Equipment
• Stabilize overhead & expenses• Secure necessary insurance & liability • Brand & utilize to deliver research and thought leadership products to agencies/marketers
Budget: $900
PARTNERS
FUTURE PROJECTS• Student Chapters
• Charter Chapter – Morehouse College– mADhouse
• 2012 Boomerang/MGP Anniversary• Documentary (AA’s in Advertising)
• College Scholarships– Bill Sharp – Carol H. Williams
BOARD COMMITTEE STRUCTURE• VISION• Program Development • Curriculum • Criteria
• PROVISION• Financial/Fundraising• Sponsorships
NEXT STEPS• Quarterly Meetings– June 2011– September 2011– December 2011– March 2012
• Board Reports– Financial– Program
• Successes/Development• Needs
