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Get Linked! Social Media Recruiting Strategies for the Digital Era
Tuesday, June 23, 2015 2:00–3:00 p.m. Eastern 1:00–2:00 p.m. Central
11:00–12:00 p.m. Pacific
Presented by:
Kelly Dingee Staffing Advisors
This program has been approved for 1.0 credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI website at www.hrci.org.
Get Linked! Social Media Recruiting Strategies for the Digital Era
Presented by:
Kelly DingeeStaffing Advisors
June 23, 2015
Recruiting in a Digital World…
Need to Make a Case for Social Sourcing?
http://www.pewinternet.org/2015/01/09/social‐media‐update‐2014/
http://www.pewinternet.org/2015/01/09/demographics‐of‐key‐social‐networking‐platforms‐2/
DEMOGRAPHICS
Living in a Visual Recruiting World…
My Fave 5 …
And #5???
Your Boolean Core…
These work with Google
These Work with Bing What do they do?
site: site: “XRays” the domain of a publicly indexed site.
intitle: intitle: Finds text within the “title” of a site
filetype: filetype: Searches for specific file types
inurl: Searches the url, re: the domain in your search bar
Bing Help: http://onlinehelp.microsoft.com/en‐us/bing/ff808438.aspxGoogle Help: https://support.google.com/websearch/answer/2466433?hl=enBecome a Power Searcher free: http://www.google.com/insidesearch/landing/powersearching.html
How Do They Work?
site:sitename.com
site:sitename.org
site:sitename.edu
site:sitename.gov
site:sitename.net
site:sitename.wed
How Do They Work?
intitle:resume
inurl:resume
intitle:bio OR inurl:bio
intitle:profile OR inurl:profile
intitle:cv OR inurl:cv
Pay Attention to URLs
http://labs.socialtalent.co/generator.php
2004
1.44 Billion Monthly Active Users
Connect, Post, Search, Brand
Join Groups
Master Natural Language Search
INTERNAL SEARCH
NATURAL LANGUAGE SEARCH
2008
Hashtags #
site:twitter.com inurl:status "vp" OR "vice" ("accountable care" OR "clinical transformation" OR "value based")
https://twitter.com/search‐advanced
2011
2013…540 Million Users
Connect
Brand
Post
Free
site:plus.google.com inurl:about web analytics adwords seo "washington, d.c."
BOOLEAN SEARCH
CONNECTIFIER
Founded 2003
Founded 2003
Founded 2003 Real Foothold in Great Recession
Founded 2003 Real Foothold in Great Recession
Free vs Fee
Connect
Advertise
Brand
Founded 2003 Real Foothold in Great Recession
Free vs Fee
Connect
Advertise
Brand
364M+ Members Q1 2015
Internal AND External Search
INTERNAL SEARCH
INTERNAL SEARCH ‐ FREE
Connect, Connect, Connect!
Think like your jobseeker….and your hiring manager
Join Groups
Post
EXTERNAL SEARCH
site:linkedin.com/pub/ "assistant to the CEO" "new york city area" ‐site:linkedin.com/pub/dir/
EXTERNAL SEARCH ‐ FREE
Boolean Starters:
site:linkedin.com/pub/ OR site:linkedin.com/in/
Boolean Clean Up:
‐site:linkedin.com/pub/dir/
Change up keywords and priority
Make Life Easier
EXTERNAL SEARCH – FREE TOOL
No Need For Boolean
It’s a CSE
http://www.google.com/custom?num=100&cof=CX%3AX‐Ray‐LinkedIn%3B&cx=009462381166450434430%3Aecyvn9zudgu&q=&btnG=Search
Created by BooleanStrings
EXTERNAL SEARCH – PAID TOOL
Summary Of Our Searches Today…
Recruiters who live in Maryland
site:twitter.com intitle:”@” intext:”value based” health
site:plus.google.com inurl:about web analytics adwords seo"washington, d.c."
site:linkedin.com/pub/ "assistant to the CEO" "new york city area"
‐site:linkedin.com/pub/dir/
Time to Post
Thank You!
Questions? Email: [email protected] to connect? www.linkedin.com/in/kellydingee
Disclaimers
*This webinar is designed to provide accurate and authoritative information about the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. *This webinar provides general information only and does not constitute legal advice. No attorney-client relationship has been created. If legal advice or other expert assistance is required, the services of a competent professional should be sought. We recommend that you consult with qualified local counsel familiar with your specific situation before taking any action.
Kelly Dingee is a Director of Strategic Recruiting at Staffing Advisors. She is also a regularly featured writer on the talent management blog "Fistful of Talent". She has been sought out by publications like CNNMoney, The Washington Post, Workforce Management, and Mashable.com due to her sourcing and social media expertise. Her previous experience includes contract sourcing and corporate HR roles, as well as developing sourcing training programs.
Kelly Dingee
