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MARKSTRAT TEAM REPORT
GROUP 4GERMANY- TORNADO
PRODUCT LAUNCH-0
Tornado
TONE
TOPS
Tornado
TONE
TOPS
TOST
Tornado
TONE
TOPS
TOST
TENT
Period 0 Period 3 Period 4 Period 7
Tornado
TONE
TOPS
TOST
TENT
TOSE
PERFORMANCE1 • Tone: Professionals, High Earners
2 • Tops: Explorers
3• No Product in Shoppers, Savers
category 4
• Tops and Tone had almost similar features
CONSUMER SEGMENT
PRODUCT LAUNCH-1
Tornado
TONE
TOPS
Tornado
TONE
TOPS
TOST
Tornado
TONE
TOPS
TOST
TENT
Period 0 Period 3 Period 4 Period 7
Tornado
TONE
TOPS
TOST
TENT
TOSE
PERFORMANCE1 • Tone: Professionals, High Earners
2 • Tops: Explorers (Leader)
3 • Tost: Savers
4 • Average performance by all brands
PRODUCT LAUNCH-2
Tornado
TONE
TOPS
Tornado
TONE
TOPS
TOST
Tornado
TONE
TOPS
TOST
TENT
Period 0 Period 3 Period 4 Period 7
Tornado
TONE
TOPS
TOST
TENT
TOSE
PERFORMANCE1 • Tone: Professionals
2 • Tops: Explorers (Leader)
3 • Tost: Savers
4 • Tent: Leader in All
PRODUCT LAUNCH-3
Tornado
TONE
TOPS
Tornado
TONE
TOPS
TOST
Tornado
TONE
TOPS
TOST
TENT
Period 0 Period 3 Period 4 Period 7
Tornado
TONE
TOPS
TOST
TENT
TOSE
PERFORMANCE
Tone Tops
Tost Tose
Tent
FINAL PRODUCT PORTFOLIO
PERFORMANCE
PERFORMANCE ANALYSIS
OVERALL PERFORMANCE ANALYSIS
STRATEGIES PURSUED
ADJUSTMENTS TO CHANGES
KEY LEARNING POINTS
PLANS FOR FUTURE
