Plant of the Month Reloaded

...

International Meeting PPH

Avifauna, July 2nd, 2009

Peter Menke

Plant of the Month Reloaded

„The Garden moves me“

goes „Colour your Life“

International Meeting PPH

Avifauna, July 2nd, 2009

Peter Menke

News from Germany

Good news:No crisis in the green industry!

But:Former partner CMA is dissolvedNo follow-up solution for the

industry (after CMA-dissolving)

2009: last year of EU-Funding

EU appreciates mutual efforts

1 + 1 = 3

1998 – 2000 !2002 – 2004 !!2007 – 2009 !!!…

EU appreciates mutual efforts

1 + 1 = 3

1998 – 2000 !2002 – 2004 !!2007 – 2009 !!!2009 – 2011 ?!!!

2006-2009: Der Garten bewegt mich

BdBBdSCMA

PPHBGL

Joint plant list (D/NL)

Sales Promotion, Website Media (Print, Internet,TV)

The Elements:

Sales Promotion posters and brochures etc. for POS

PR texts and photos for the pressCD-ROMs for media / journalists input for TV-cooperationsWebsite www.der-garten-bewegt-mich.de

Der Garten bewegt mich-PR:

Botanicals (colour, form, odour, ...)

Seasons´ (now! plant, cut, relax, ...)

Amazements (things to wonder)

Attractions (good photos)

Seasonal emphasis

Winter 5/50 = 10 % (1/5 BGL/PdM)

Spring 15/50 = 30 % (5/15 BGL/PdM)

Summer 10/50 = 20 % (3/10 BGL/PdM)

Autumn 20/50 = 40 % (6/20 BGL/PdM)

Results over the years ...

Documentation 2005:2.148 publications / 64.824.800 print runDocumentation 2006:3.000 publications / 115.263.000 print runDocumentation 2007:4.433 publications / 132.542.050 print runDocumentation 2008:6.943 publications / 179.510.250 print run

TV-Documentation 2008Broadcast viewers Frequen

-cyTotal viewers

Mo´s Grüne Welt (Lokales TV) 6.200.000 10 62.000.000

Querbeet (BR) 1.500.000 3 4.500.000

Servicezeit Wohnen & Garten (WDR) 1.000.000 1 1.000.000

Kaffee oder Tee (SWR) 750.000 3 2.250.000

Gartenzeit (rbb) 300.000 3 900.000

Wir in Bayern (BR) 250.000 1 250.000

Grünzeug (SWR) 250.000 9 2.250.000

Tipps & Trends (NDR) 250.000 2 500.000

TOTAL 32 73.650.000

Some facts (31.05.2009):3.421 registered users2.532 newsletter-subscribers1.640 articles online2.100 photos online

Hopefully, coming soon:

Colour your Life (2010ff)

Two main aspects:

Nursery plants and perennials- what people can achieve with them! -

Expertise of landscapers- why people should ask for experts! -

Colour your Life (2010ff)

Two dimensions of PR:

Garden-owners: information via media (texts, photos, TV, website)

Green industry: information via media, seminars, website

What it´s all about:

fun in the garden!attractive plants (of the season)garden tips (seasonal work, ...)value of garden and housegarden and climate changegarden and nature … did you know, that …

We expect a new style of photography: Great!

What we plan to do p.a.:

40 texts with fotos via portal20 „Did you know´s“ on the portal3 CD-ROMs with more photosMin. 6 TV-filmsTradepressPress-conference at the IPM 2010Seminars for the industry

Thank you!