Presented by:

Do You Measure Up?Analytics for GIS Departments

October 26, 2015

Tammy KobliukGIS CoordinatorI.T. Services – Corporate GIS Branch

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Analytics for GIS Departments

• Why should you care• What are they• Where is my information• How to communicate

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Why Should You Care?

Is it really worth the time?

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Why You Should Care

Your business case failed Your value is unknown You are under-resourced

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Asking For More

• Money• Staff• Resources

Include facts and figures in your business case

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Return On Investment

• Time savings• Cost savings• Usage of product

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Accountability

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Performance Monitoring

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HardwareSoftware

MoneyStaff

Keeping The Status Quo

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What Are Analytics?

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Analytics: What Are They?

“the patterns and other meaningful information gathered from the analysis of data”

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Valu

eAnalytics: Progression Curve

Reports & Query Drilldown

Alerts

Statistical Analysis

Forecasting & Predictive Modeling

Optimization

What is happening?

When is it happening?

What actions are needed?

Why is it happening?

When will it happen?

What will happen next?

Difficulty

What is the impact?

Controlling what will happen

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Tying To Your Business

• Tie back to organization objectives and goals• Have a reason for each target• Neither too easy nor too difficult

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Be SMART With Your Goals

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Targets & Indicators

TARGET“a goal to be reached”

INDICATOR“A thing, especially a trend,

that indicates the state or level of something”

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Example: Web Services

• OBJECTIVE: To maintain reliable web mapping support for city applications.

• GOAL: 100% of IPS GIS web services should have 100% uptime during office hours.

• TARGET: No alarms triggered M-F 7AM-5PM

• INDICATOR : Number and time of alarms• TARGET: Map service should load within 3

secs• INDICATOR : Average map service load time

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Unexpected Consequences

Good Intentions≠

Good Results

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Example: Unexpected Consequences

• Objective – Excellent customer service• Goal – Requests will be dealt with within xxx hours• Target - Decrease avg response time from 3 to 2

• Indicator – Time taken to complete request

• Potential Result:• Tickets are closed prematurely in the system to boost results.• Clients get notified that their ticket has been closed, but their issue

has not actually been resolved.• More focus on generating the right results than on delivering good

customer service

• Better goal: High customer satisfaction as measured by customer surveys

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Information Sources

Where to get your numbers from

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Where To Get Your Numbers

• People• Databases• Software

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Example: Tracking Spreadsheets

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Example: Geocortex Optimizer

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Example: ArcGIS Online

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Example: See Click Fix

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Communication

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• Public Officials / Shareholders• Management• General Public• Peers• Yourself

Know Your Audience

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• Reports• Presentations• Dashboards• Spreadsheets• Websites

Communication Platforms

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Types of Widgets

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“graphic visual representations of information, data or knowledge intended to present

information quickly and clearly”

Infographics

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Website Example: STATtracker

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Example: Pictometry Online

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Example: Edmonton Insight Community

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Wrapping Up!

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• Be intentional• Be specific and relevant• Tailor to your audience

Remember: To Get What You Need

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Questions?

Tammy KobliukGIS CoordinatorI.T. Services – Corporate GIS Branch: tkobliuk@stalbert.ca: 780-459-1730

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Appendix

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Example: Time Breakdown

• OBJECTIVE: To ensure that both long term projects and short term requests are getting completed.

• GOAL: Time spent between short term requests and longer term projects, during the 2015 work year, should balance out approximately 50/50.

• TARGET: Carleigh will spend at least two days per week, from October through January, working on the SDE implementation project.

• INDICATOR: Ad hoc project status• INDICATOR: Gantt chart completion percent

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Example: Budget

• OBJECTIVE: To spend within approved budget.

• GOAL: That 2015 Corporate GIS expenditures should vary by no more than 5% of approved budget.

• TARGET: Spend within 15% of approved operating supply account funds.

• INDICATOR : Accounts payable dollars spent• INDICATOR : Dollars committed

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Example: LiDAR

• OBJECTIVE: To capture datasets that will be valuable to the organization in terms of staff efficiency and value in delivering services.

• GOAL: That the 2010 LiDAR flight will save the city money by 2014, equivalent to the cost of the data capture contract, in terms of reduced survey needs.

• TARGET: Use of the LiDAR data products should save the city at least $20,000 in the first year of use.

• INDICATOR : Dollar expenditures avoided

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Example: Staffing

• OBJECTIVE: To increase GIS staffing to better meet demand for services.

• GOAL: That Corporate GIS receive approval for 1.0 full-time FTE in the 2015 budget.

• TARGET: Demonstrate increased demand over the last 5 years

• INDICATOR : Number of requests received• INDICATOR: Average wait time for requests

to be addressed.

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Example: Customer Satisfaction

• OBJECTIVE: Satisfied Customers• GOAL: At least 80% of customers are

satisfied or very satisfied as measured on the annual satisfaction surveys.

• TARGET: Increase satisfied/very satisfied by 5% in the next customer survey.

• INDICATOR: 2015 customer satisfaction survey results