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Design Analysis and Simulation Competence Centre VIRTUAL PRODUCT DEVELOPMENT Case New Holland Gennaro Monacelli Agricultural & Construction Equipment Design Analysis & Simulation Competence Centre

Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

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Page 1: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Design Analysis and Simulation Competence Centre

VIRTUAL PRODUCT DEVELOPMENT

Case New Holland

Gennaro Monacelli

Agricultural & Construction Equipment

Design Analysis & Simulation Competence Centre

Page 2: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

CNH Product Development Organization

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 2

Tractor Platform

Equipment

Platform

Combine Platform

Forage and

Grape Harvester

Platform

AG Product

Development

30 platforms

• Electrical & Electronics (Telematics, ..)• Driveline and Engine Installation• Hydraulics• Cab and external trim• Design Analysis and Simulation

- Styling (Fiat Group)

Product Development

common functions

CE Product

Development

Excavators and

Telehandler

Dozer and Wheel

Loader

Grader

Tractor Loader

Backhoe

Competence Centre

Skid Steer Load

CTL Wholegoods Platform

6 platforms

Vehicle Integration Vehicle Integration

Page 3: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Goals of VPD

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 3

• Use advanced tools and methodologies (modeling and simulation) in

order to have a complete representation of the new product (geometry

and functions) in order to:

• reduce decisional risks

• minimize time and costs

• reduce the number of physical prototypes

• Increase quality

The approach is

• Complete digital representation of the Poduct (Digital Mock-Up)

and the Plant (Virtual Manufacturing)

• From Field to bench (mission identification and testing)

• From the bench to the math (mission simulation)

Page 4: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

WW Digital Prototyping & Simulation in CNH

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 4

Digital Prototyping & Simulation

WW Design Analysis

and Simulation

Design Analysis

CAD, DMU, VR, DMH

System Simulation

Thermo Fluid Dynamics

Vehicle Dynamics

Particle Flow Modelling

Product & Process

Integration Simulation

Structural Analysis

Transmission &

Fuel Efficiency

NVH Simulation

Dynamic Analysis

Fatigue

FIAT Group

Intersectorial Projects

Page 5: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Virtual Product Development Process

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 5

Service

Marketing & Sales

ManufacturingDesign & Optimization

Concept

Development

Robustness & Safety

Vehicle System Perfomance

DMU

Page 6: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Target setting approach in Product Development

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 6

PRODUCT DEVELOPMENT

PROCEDURES

TARGETSETTING

(VTS)

PRODUCT TARGET

(TLR/CVP)

PHYSICALVALIDATION

TARGETDEPLOYMENT

ARCHITECTURAL ADVANCED

DESIGN

TARGET ACHIEVINGModeling &

Virtual Validation VIR

TU

AL

AN

ALY

SIS

PERFORMANCE OBJECTIVE

MEASUREMENTS

CARRY-OVER CONSTRAINTS

Target Management

Methods/Tools for target setting, deployment and achieving

Page 7: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Product Mission Simulation

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 7

Test Procedures

CA

E S

tandard

s

Design Procedures

Page 8: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Digital Mock Up & Virtual Reality

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 8

Styling Reviews, Design Reviews, Commercial Publications, Tolerance

analysis, Ergonomics, Cab Visibility, Serviceability, Marketing & Sales, Human

Machine Interface

Page 9: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Linear Finite Element Analysis

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 9

Component structural analyses

Highest Principal Strain Component LC5a - Using a global load factor of 1.185

-600

-500

-400

-300

-200

-100

0

100

200

300

400

500

600

1 3

8L

8R 9L

9R

9L

B

9R

B

11

L

11

R

52

L

52

R

53

L

53

R

54

L

54

R

55

L

55

R

57

L

57

R

58

L

58

R

59

R

60

L

60

R

Gage

Mic

ros

train

Lab Data FEA

Testing of components and products under

different working conditions and loads

Good correlation with experimental data

and possibility to implement different

loading conditions

Page 10: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

ROPS and FOPS

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 10

Simulate and Evaluate cab behavior under shock load homologation test.

Page 11: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Virtual and Experimental Correlation

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 11

Page 12: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Topology Optimization

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 12

Predicted Structural Shape Actual Resulting Design

• Optimized structural configuration based on specified loads.

• Applied in the early stages of product development

The combine rear frame was designed using topology optimization.

The loading capacity was increased by 40% without cost increase.

Page 13: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Fatigue life prediction - Bump Test

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 13

Left strut - Outer side

Serial #1150302

3.720 hrs

Serial #1174018

3.387 hrs

Right strut - Outer side

Comparison with on PMU field critical areas

Page 14: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Transmission and Fuel Efficiency

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 14

• Evaluate stress, strain and fatigue life of all transmission components, taking into

account the efficiency and power flows

• Predict gears fatigue life and simulate meshing loads and vibrations

Powertrain & Transmissions, Bearings

Page 15: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Vehicle Dynamics

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 15

Vehicle dynamics behavior simulation under

different working conditions and grounds,

including implements and cab.

Page 16: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Computational Fluid Dynamics

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 16

Underhood cooling, engine cooling,

Cabin HVAC, 3D hydraulics

Underhood Cooling

Compact Wheel Loader

Forage Harvester

Page 17: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

NVH simulation

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 17

CAB SPL

Engine

Exhaust

Drive line

Hydraulic

Front axle Rear axle

Tyres

SPL (Sound Pressure Level)total noise level registered

internally to the cabin due to the

combined action of all these

sources

Transmission of energy

from sources to driver

follows two paths:

• Structure borne

• Airborne

Page 18: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Factors of Noise Generation

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 18

Factor of noise

generation

Countermeasures Test tracks

Air-borne noise

[500 Hz 10KHz]

Engine combustion noise

Mechanical noise

Addition of sound-insulating

sheet and sound absorbing

material

Laminated glassesSuction and exhaust noise

Fan noise

Airflow noise

Structural-borne noise

[< 500 Hz]

Noise emitting from panel Prevention of resonance,

dynamic stiffer, tuning by anti-

vibration rubber mount

FEM SEA

Hz3000 10000500

BEM

Deterministic

approach

Statistical approach

Page 19: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Crop Modelling

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 19

Simulate crop, soil and seeds interactions

with the specific machine in order to

evaluate velocity and projection

Applications: Hay and forage, Combines,

Cotton Picker, Grape harvester, Sugarcane

harvester, ripper, harrow/discer, Seeder,

Planter, Vertical Tillage

36 Row Planter plenum

design

Crop Projection

Crop Velocity

Design of

Experiments of

elevator grain flow

for grape harvester

Page 20: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Crop Modelling

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 20

combine tailing system

Page 21: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Vehicle System Modelling

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 21

Simulate vehicle system performance

under different dynamics scenarios in

order to evaluate and improve our

products

Applications: Design Optimization,

Efficiency/Fuel Consumptions, Hydraulics

circuits, Transmission design, What-If

analysis

Page 22: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

CAE Procedures and Standards

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 22

Page 23: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Why VPD is important?

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 23

World wide organization

Agricultural (EU, NA, LAR)

5 lead Design Centers (2 NA, 2 EU, 1 South America)

20 Plants (9 NA, 9 EU, 2 South America)

50 Product lines (14 Tractors, 7 Harvesters, 16 Crop Production, 13 Hay

and Forage)

Construction Equipment (EU, NA, LAR)

3 lead Design Centers (1 NA, 2 EU)

11 Plants (4 NA, 5 EU, 2 South America)

Page 24: Gennaro Monacelli - altairatc.comaltairatc.com/europe/Presentations_2009/Keynotes_01/CNH_Virtual...CNH Product Development Organization Case New Holland: Design Analysis and Simulation

Conclusions

• Virtual Product Development allows effective and quick “Design

Reviews”, including partners and suppliers also from remote

locations.

• The communication process among all the actors involved in the

product development process becomes more effective

• The product quality and project robustness are improved,

minimizing costs at the same time

Case New Holland: Design Analysis and Simulation Gennaro Monacelli 24

Gennaro MonacelliAG & CE Competence Centre

Design Analysis and SimulationCNH Italia S.p.A.

Viale delle Nazioni 55, San Matteo41100 Modena - Italy

[email protected]

www.cnh.com

For further information:

Thank You!