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Design Analysis and Simulation Competence Centre
VIRTUAL PRODUCT DEVELOPMENT
Case New Holland
Gennaro Monacelli
Agricultural & Construction Equipment
Design Analysis & Simulation Competence Centre
CNH Product Development Organization
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 2
Tractor Platform
Equipment
Platform
Combine Platform
Forage and
Grape Harvester
Platform
AG Product
Development
30 platforms
• Electrical & Electronics (Telematics, ..)• Driveline and Engine Installation• Hydraulics• Cab and external trim• Design Analysis and Simulation
- Styling (Fiat Group)
Product Development
common functions
CE Product
Development
Excavators and
Telehandler
Dozer and Wheel
Loader
Grader
Tractor Loader
Backhoe
Competence Centre
Skid Steer Load
CTL Wholegoods Platform
6 platforms
Vehicle Integration Vehicle Integration
Goals of VPD
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 3
• Use advanced tools and methodologies (modeling and simulation) in
order to have a complete representation of the new product (geometry
and functions) in order to:
• reduce decisional risks
• minimize time and costs
• reduce the number of physical prototypes
• Increase quality
The approach is
• Complete digital representation of the Poduct (Digital Mock-Up)
and the Plant (Virtual Manufacturing)
• From Field to bench (mission identification and testing)
• From the bench to the math (mission simulation)
WW Digital Prototyping & Simulation in CNH
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 4
Digital Prototyping & Simulation
WW Design Analysis
and Simulation
Design Analysis
CAD, DMU, VR, DMH
System Simulation
Thermo Fluid Dynamics
Vehicle Dynamics
Particle Flow Modelling
Product & Process
Integration Simulation
Structural Analysis
Transmission &
Fuel Efficiency
NVH Simulation
Dynamic Analysis
Fatigue
FIAT Group
Intersectorial Projects
Virtual Product Development Process
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 5
Service
Marketing & Sales
ManufacturingDesign & Optimization
Concept
Development
Robustness & Safety
Vehicle System Perfomance
DMU
Target setting approach in Product Development
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 6
PRODUCT DEVELOPMENT
PROCEDURES
TARGETSETTING
(VTS)
PRODUCT TARGET
(TLR/CVP)
PHYSICALVALIDATION
TARGETDEPLOYMENT
ARCHITECTURAL ADVANCED
DESIGN
TARGET ACHIEVINGModeling &
Virtual Validation VIR
TU
AL
AN
ALY
SIS
PERFORMANCE OBJECTIVE
MEASUREMENTS
CARRY-OVER CONSTRAINTS
Target Management
Methods/Tools for target setting, deployment and achieving
Product Mission Simulation
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 7
Test Procedures
CA
E S
tandard
s
Design Procedures
Digital Mock Up & Virtual Reality
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 8
Styling Reviews, Design Reviews, Commercial Publications, Tolerance
analysis, Ergonomics, Cab Visibility, Serviceability, Marketing & Sales, Human
Machine Interface
Linear Finite Element Analysis
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 9
Component structural analyses
Highest Principal Strain Component LC5a - Using a global load factor of 1.185
-600
-500
-400
-300
-200
-100
0
100
200
300
400
500
600
1 3
8L
8R 9L
9R
9L
B
9R
B
11
L
11
R
52
L
52
R
53
L
53
R
54
L
54
R
55
L
55
R
57
L
57
R
58
L
58
R
59
R
60
L
60
R
Gage
Mic
ros
train
Lab Data FEA
Testing of components and products under
different working conditions and loads
Good correlation with experimental data
and possibility to implement different
loading conditions
ROPS and FOPS
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 10
Simulate and Evaluate cab behavior under shock load homologation test.
Virtual and Experimental Correlation
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 11
Topology Optimization
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 12
Predicted Structural Shape Actual Resulting Design
• Optimized structural configuration based on specified loads.
• Applied in the early stages of product development
The combine rear frame was designed using topology optimization.
The loading capacity was increased by 40% without cost increase.
Fatigue life prediction - Bump Test
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 13
Left strut - Outer side
Serial #1150302
3.720 hrs
Serial #1174018
3.387 hrs
Right strut - Outer side
Comparison with on PMU field critical areas
Transmission and Fuel Efficiency
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 14
• Evaluate stress, strain and fatigue life of all transmission components, taking into
account the efficiency and power flows
• Predict gears fatigue life and simulate meshing loads and vibrations
Powertrain & Transmissions, Bearings
Vehicle Dynamics
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 15
Vehicle dynamics behavior simulation under
different working conditions and grounds,
including implements and cab.
Computational Fluid Dynamics
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 16
Underhood cooling, engine cooling,
Cabin HVAC, 3D hydraulics
Underhood Cooling
Compact Wheel Loader
Forage Harvester
NVH simulation
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 17
CAB SPL
Engine
Exhaust
Drive line
Hydraulic
Front axle Rear axle
Tyres
SPL (Sound Pressure Level)total noise level registered
internally to the cabin due to the
combined action of all these
sources
Transmission of energy
from sources to driver
follows two paths:
• Structure borne
• Airborne
Factors of Noise Generation
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 18
Factor of noise
generation
Countermeasures Test tracks
Air-borne noise
[500 Hz 10KHz]
Engine combustion noise
Mechanical noise
Addition of sound-insulating
sheet and sound absorbing
material
Laminated glassesSuction and exhaust noise
Fan noise
Airflow noise
Structural-borne noise
[< 500 Hz]
Noise emitting from panel Prevention of resonance,
dynamic stiffer, tuning by anti-
vibration rubber mount
FEM SEA
Hz3000 10000500
BEM
Deterministic
approach
Statistical approach
Crop Modelling
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 19
Simulate crop, soil and seeds interactions
with the specific machine in order to
evaluate velocity and projection
Applications: Hay and forage, Combines,
Cotton Picker, Grape harvester, Sugarcane
harvester, ripper, harrow/discer, Seeder,
Planter, Vertical Tillage
36 Row Planter plenum
design
Crop Projection
Crop Velocity
Design of
Experiments of
elevator grain flow
for grape harvester
Crop Modelling
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 20
combine tailing system
Vehicle System Modelling
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 21
Simulate vehicle system performance
under different dynamics scenarios in
order to evaluate and improve our
products
Applications: Design Optimization,
Efficiency/Fuel Consumptions, Hydraulics
circuits, Transmission design, What-If
analysis
CAE Procedures and Standards
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 22
Why VPD is important?
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 23
World wide organization
Agricultural (EU, NA, LAR)
5 lead Design Centers (2 NA, 2 EU, 1 South America)
20 Plants (9 NA, 9 EU, 2 South America)
50 Product lines (14 Tractors, 7 Harvesters, 16 Crop Production, 13 Hay
and Forage)
Construction Equipment (EU, NA, LAR)
3 lead Design Centers (1 NA, 2 EU)
11 Plants (4 NA, 5 EU, 2 South America)
Conclusions
• Virtual Product Development allows effective and quick “Design
Reviews”, including partners and suppliers also from remote
locations.
• The communication process among all the actors involved in the
product development process becomes more effective
• The product quality and project robustness are improved,
minimizing costs at the same time
Case New Holland: Design Analysis and Simulation Gennaro Monacelli 24
Gennaro MonacelliAG & CE Competence Centre
Design Analysis and SimulationCNH Italia S.p.A.
Viale delle Nazioni 55, San Matteo41100 Modena - Italy
www.cnh.com
For further information:
Thank You!