Geneva Airport - Marketing presentation---

Star Alliance

Genève Aéroport - Nicolas Simonin

Travel Industry Development Manager

April 2019

Pax Traffic

• 17.7 mio pax in 2018.

• +1.9 % traffic increase.

Route Network

• 148 scheduled destinations.

• 57 scheduled airlines serving 4 continents.

Catchment Area

• Catchment area over 3 countries

(Switzerland, France, Italy).

• Highest concentration of international

organizations and multinational

companies.

• Major touristic spots within 2 hours.

K E Y FA C T S & F I G U R E S

2

Scheduled Airlines

45,0%

11,8

%

easyJet Swiss British Airways Air France

Lufthansa Klm Brussels Airlines Tap Portugal

Iberia Emirates Others

27%10%

8%

Star Alliance SkyteamOneworld

Source: Genève Aéroport

easyJet – 1st company

SWISS – 2nd company

T R A F F I C E V O L U T I O N

Source: Genève Aéroport

11,3

+4.9%11,9

+10.5%13,1

+5.9%13,9

+3.9%14,4

+5.0%15,2

+4.1%15,8

+4.8%16,5

+5.0%17,4

+1.9%17,7

-4,0%

-2,0%

+0,0%

+2,0%

+4,0%

+6,0%

+8,0%

+10,0%

+12,0%

0,0

1,0

2,0

3,0

4,0

5,0

6,0

7,0

8,0

9,0

10,0

11,0

12,0

13,0

14,0

15,0

16,0

17,0

18,0

19,0

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Mill

ion

of

pax

3

2018 : increase of 1.9%

2019 : increase expected of 1.8%

S C H E D U L E D C A R R I E R S

Star Alliance

Oneworld

Skyteam Legacy Carriers

Low Cost Carriers

4

1ère Alliance – Star

Alliance

G VA L O N G - H A U L D E V E L O P M E N T

…

2003

2013

2004

2011June 2019

2007 2009

GVA-EWR

7x / week

GVA-JFK

7x / week

GVA-AUH

5x / week(now 7x)

GVA-DOH

5x / week(now 7x)

GVA-YUL

7x / week

GVA-IAD

7x / week

GVA-DXB

7x / week(now 14x)

GVA-PEK

4x / week

GVA-NBO

4x / week

GVA-ADD

3x / week

2018

5

New long-haul flight in 2019

4 x a week, from June 2019

Bordeaux

BiarritzToulouse

Nice

Calvi Bastia

FigariAjaccio

OlbiaAlghero

Cagliari

Nantes

La Rochelle

Lille

Zurich

Luxembourg

Brussels

Amsterdam

Copenhagen

Hamburg

Dusseldorf

Berlin

Frankfurt

MunichVienna

Prague

Warsaw

Krakow

Budapest

Riga

Minsk

Moscow(DME, SOV)

Kiev

Chisinau

Bucarest

Istanbul

Antalya

Heraklion

Santorin

Mykonos

Thessaloniki

Athens

Kalamata

Zakynthos

Corfu

Sofia

Pristina

Tivat

Dubrovnik

Split

Pula

Venice

Florence

Rome

NaplesBrindisi

Palermo

Catania

Malta

Djerba

TunisAlgiers

Casablanca

Marrakech

TenerifeLas Palmas

IbizaPalma de Majorca

Menorca

Alicante

Valencia

BarcelonaMadrid

BilbaoSantiago de Compostela

Porto

Lisbon

Faro

Malaga

Sevilla

Reykjavik

Montreal

Washington

Beijing

D E S T I N AT I O N S S U M M E R 2 0 1 9

6

Milan

Larnaca

Beirut

Cairo

AmmanTel Aviv

Jeddah

Dubai

Abu Dhabi

Doha

Kuwait

Hurghada

Riyadh

Nairobi

Addis Ababa

Birmingham

Bristol

Edimburgh

Dublin

Newcastle

ManchesterLiverpool

Belgrade

OsloStockholm

Helsinki

Baku

London (LCY/LGW/LHR/LTN)

Paris(CDG/ORY)

New York (JFK/EWR)

Toulon/Hyères

North Atlantic

UK & Ireland

Arabian Peninsula

East Africa

China

Source: OFS; INSEE; ISTAT; Genève Aéroport.

C AT C H M E N T

7

Canton / Department Population

Geneva 463'000

Vaud 734'000

Valais 257'000

Fribourg 233'000

Neuchâtel 175'000

Other (within 2h) 700'000

Sub-total Switzerland 2'562'000

Haute-Savoie (74) 772'000

Ain (01) 412'000

Other (within 2h) 2'591'000

Sub-total France 3'775'000

TOTAL 6'337'000

More than 6 mio people live

within 2 hours drive from GVA airport.ZurichMore than 2 million

inhabitants within 2 hours

More French than Swiss

residents

Rail

train station within the airport;

connected to regional and

international networks (170

trains/day); 7 min to reach

Geneva city center

Public transportation

9 bus city lines; efficient taxi

service and hotel shuttles;

regular coaches to:

Annecy - 10x/day

Chambéry - 6x/day

Grenoble - 6x/day

Lyon - 3x/day

Road

connected to Swiss and French

highway networks

Genève Aéroport is a real multimodal airport with an easy access by:

Genève Aéroport - Aircolor

A C C E S S

8

Genève Aéroport - Aircolor

Easy access

Major Touristic spots

Château d’Oex Festival Gstaad Open

Cervin / Matterhorn Zermatt

Chillon Castle Montreux

Chamonix Mont Blanc Gianadda FoundationMartigny

Geneva Lake Festival

Chaplin Museum Vevey

Montreux Jazz Festival Gruyères Castle

Vevey

Lausanne

Evian

Montreux

Chamonix

Martigny

Zermatt

Gstaad

Château-d’Oex

Thun

Bern

InterlakenLausanne Olympic Museum

Gruyères

Annecy Lake

Winter Sport Gateway

• Around 1’200’000 travelers transit via Genève Aéroport each winter season to access the largest ski area in the world with more than 200 ski resorts within 3 hours drive.

• Four of the Top 10 ski resorts per volume worldwide are located in the GVA area:

Source: International Report on Snow & Mountain Tourism 2015; GVA Airport

1. La Plagne

2. Saalbach Hinterglemm Leogang (AT)

3. SkiWelt Wilder Kaiser Brixental (AT)

4. Les Arcs

5. Ischgl/Samnaun Silvretta Arena (AT)

6. Whistler Blackcomb (CA)

7. Alta Badia (IT)

8. Val-Thorens

9. Courchevel Méribel

10. Vail (USA)

1st airport in Europe for

Winter activities

80% of passengers travel

to France !

Strategic Missions

• Improvement and diversification of the route network

• Incentive to travel and customer loyalty within the catchment area

• Promotion & distribution of travel offers

• Stimulation of the cargo activity

Aviation

• Development and sales of airport products & services to passengers

• Promotion of the retail and F&B sectors

• Improvement of travel conditions (access, information, facilitation…)

Non-Aviation

• General brand awareness of the company and its corporate identity

• Goodwill and positive global image among the general public

• Community relations and socio-economic role of the airport

Corporate Image

www.gva.ch

New Route Development

Monitoring / Opportunity

Analysis

Market Study +

Feasibility

Contacts & networking

Prospection / Sales call

Final Négociation

Duration of the process: a few months… to several years

Lobbying

Launch of new flight

Soutien marketing…

Traffic rights

Legal aspects

Research

ApprochLobbying

Lauching

Folow-up

Future Long-Haul Routes ?

DEL

MIAHKG

GRU

SFO

LAX

TYO

BKK

JNB

SIN

Source: MIDT (Sabre)

The Passenger Experience

Access the

airportCheck-in

Security check

Waiting Boarding

• Follow & anticipate the airport process for passengers

• Enhance the airport experience

• Allowing better time control

• Mix travel segments (upgrade, status recognition…)

resaPark :

from CHF 10.- to

CHF 20.-

Priority

Lane : CHF

10.-

Package : PL

+ Lounge :

CHF 40.-

E-services

Questions ?

Thank you for your attention.