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GENESEO WORDMARK STYLE GUIDE
The Geneseo WordmarkWordmark Approved Colors
Wordmark ReversedColors
Sub-BrandLetterhead
Business Card#10 Envelope
AddressMailing Label
Memo PadPlacement and Minimum Size
Incorrect Wordmark Usage
2 . 3 . 4 . 5 . 6 .7. .11 141516 .1819.20
Wordmark Geneseo Wordmark Style Guide 2
The Geneseo wordmark is a modification of Friz Quadrata.
Wordmark Approved Colors Geneseo Wordmark Style Guide 3
100% black
PMS 877
PMS 287
Reversed on Black
Wordmark Reversed Geneseo Wordmark Style Guide 4
Reversed on PMS 877
Reversed on Pantone 287
Colors Geneseo Wordmark Style Guide 5
PANTONE 287
PANTONE 291 U
PANTONE 424 U
PANTONE 877 U
Secondary Blue Secondary Grey Secondary Silver
Secondary Blue Secondary Grey Secondary Silver
Secondary Blue Secondary Grey Secondary Silver
Primary
Primary
Primary
Cyan: 92Magenta: 62Yellow: 0 Black: 0
Cyan: 41Magenta: 3Yellow: 1 Black: 0
Cyan: 25Magenta: 17Yellow: 15 Black: 44
Cyan: 0Magenta: 0Yellow: 0 Black: 40
Red: 52Green: 82Blue: 144
Red: 134Green: 193Blue: 234
Red: 127Green: 129Blue: 130
Red: 167Green: 169Blue: 172
Secondary Blue Secondary Grey Secondary SilverPrimary
287# 345290
291# 86c1ea
424# 7f8182 877
# a7a9ac
Wordmark and Logotype
Sub-Brand Geneseo Wordmark Style Guide 6
Ella Cline Shear School of Education.125 in
Ella Cline Shear School of Education
.125 in
State University of New York Ella Cline Shear School of Education
.125 in
State University of New York Ella Cline Shear School of Education
.125 in
Wordmark and Large Logotype
Ink: Wordmark Pantone 287Address: Name of School Neutra Text 10 pt, Neutra Text, 8 ptTrim: 4 x 3.33 inStock: Mohawk Options, Vellum, Crystal White, Crack and Peel Label
Letterhead Geneseo Wordmark Style Guide 7
.5 in
.5 in
.5 in
Logo: 1.86 x .3 in
Ink: PMS 424Address Line: Neutra Text, Book, 8.5 ptTrim: 8.5 x 11 in Stock: Mohawk Options, Vellum, Crystal White, 28 lb
State University of New York I 1 College Circle, Erwin 11 I Geneseo, New York 14454 I phone: 585.245.5000 I fax: 585.245.5000 I www.geneseo.edu
Ella Cline Shear School of Education
Margaret Turevon3205 Estes Park LaneMcKinney, TX 75070
Dear Ms. Turevon
Verostionsent vero dip et, quatue dolortio eugiam nonsed miniam, qui bla feugiat nim nim ip eriustrud duipsusci tatem quat, velisl doloreet, volesent luptat. Ilisi ea faci etue min henim in vulpute magna feuis nulla feuiscil ulputem augait vullam, commodo loreet am, quat do diat. Osto ero do dolum num quis nis acipit illa con utat ullummy niamconse dolore dolestis nullaor sis nummodo lutpat adigna.
Am il dolestio et num delenissed te ming ent lummy nulputatie faciliquis adiam dolore tatio odionse molor sumsan vullam, quissectem vendiam consed magna facidunt ad tie te consequ atumsandipit alit nostion ullaorem dolorperatem vullut et velit vel ent augiat. Hendre tat wis augait adignim nos alis acing et nulla consecte dolore exerit iniscin vent wis nisci blan hent praestie doluptat eraese digna feugait dolendre venit wisim nos ex eum dolese feuisi tatie dit lorem dolorem dunt am voluptat. Modo dolorem ea alit at iure dolorpe rcidunt utat. Duip ero consendrem alis aut ulla am veliquisi bla feugiam verit praessim nis eum nos etuero dio dolore minismo dolobor periusc iliqui tat ilit dit wisl ilit ulla con utet at.
Irit wis et vel ullam iustrud tionsequat aci tet, qui tinim ip eu feum inim veliquat. Uptat lumsan velit prat. Ut nostrud et la alit dolore dolesectetum velit iuscilla facillaorper si. Acin eugiam, commodipsum dolorpe rostisis autpat vel ut wis nisit volortie dolore modit, quamconsed tismole sequamcon vulla alit atie dolore vent atummod digna aliquate dolutpat dolobor senisci liquam, quat am nim quationse diam dolor alis alit ad min voloborper init vulla alisi. Lore tion ute velit, conseniat, qui ea feuguer sequisit nostrud magna faciliq uisisse quatue tem dolore dolobore tatue dunt inciliquam, core feugue dionulput nit, sed te commy nonulputetue commolorerit ing et, senit enibh eseniam volorpe riuscidunt erat.
Ugait la feum ad mod magnisl utpat lor ilit in utpat. Lute dit ing eugiamet do eu feuisi.Unt ut nulput nullut duis autet nonsequ ismodo od magnim iure et volese molorting ea feugiam zzril dipit utatueros auguercipit irit ing ea ad dolore faccummy nulluptate dolum eugait.
Sincerely,
David Caruso, Ph.D.
Letterhead Geneseo Wordmark Style Guide 8
Letter Text: Times New Roman, 11 ptText Margins: Top: 2.25 in, Left: 1 in, Right: 1 in, Bottom: 1 in
1 in 1 in
1 in
2.25 inElla Cline Shear School of Education
Logo: 1.86 x .3 in
State University of New York I 1 College Circle, Erwin 11 I Geneseo, New York 14454 I phone: 585.245.5000 I fax: 585.245.5000 I www.geneseo.edu
Letterhead Geneseo Wordmark Style Guide 9
.5 in
.5 in
Ink: PMS 287 and 424Address Line: Neutra Text, Book, 8.5 ptTrim: 8.5 x 11 in Stock: Mohawk Options, Vellum, Crystal White, 28 lb
Ella Cline Shear School of EducationState University of New York
1 College Circle, Erwin 11 Geneseo, New York 14454
Phone I 585.245.5000 Fax I 585.245.5000
Web I www.geneseo.edu
.5 in
Logo: 1.86 x .3 in
Margaret Turevon3205 Estes Park LaneMcKinney, TX 75070
Dear Ms. Turevon
Verostionsent vero dip et, quatue dolortio eugiam nonsed miniam, qui bla feugiat nim nim ip eriustrud duipsusci tatem quat, velisl doloreet, volesent luptat. Ilisi ea faci etue min henim in vulpute magna feuis nulla feuiscil ulputem augait vullam, commodo loreet am, quat do diat. Osto ero do dolum num quis nis acipit illa con utat ullummy niamconse dolore dolestis nullaor sis nummodo lutpat adigna.
Am il dolestio et num delenissed te ming ent lummy nulputatie faciliquis adiam dolore tatio odionse molor sumsan vullam, quissectem vendiam consed magna facidunt ad tie te consequ atumsandipit alit nostion ullaorem dolorperatem vullut et velit vel ent augiat. Hendre tat wis augait adignim nos alis acing et nulla consecte dolore exerit iniscin vent wis nisci blan hent praestie doluptat eraese digna feugait dolendre venit wisim nos ex eum dolese feuisi tatie dit lorem dolorem dunt am voluptat. Modo dolorem ea alit at iure dolorpe rcidunt utat. Duip ero consendrem alis aut ulla am veliquisi bla feugiam verit praessim nis eum nos etuero dio dolore minismo dolobor periusc iliqui tat ilit dit wisl ilit ulla con utet at.
Irit wis et vel ullam iustrud tionsequat aci tet, qui tinim ip eu feum inim veliquat. Uptat lumsan velit prat. Ut nostrud et la alit dolore dolesectetum velit iuscilla facillaorper si. Acin eugiam, commodipsum dolorpe rostisis autpat vel ut wis nisit volortie dolore modit, quamconsed tismole sequamcon vulla alit atie dolore vent atummod digna aliquate dolutpat dolobor senisci liquam, quat am nim quationse diam dolor alis alit ad min voloborper init vulla alisi. Lore tion ute velit, conseniat, qui ea feuguer sequisit nostrud magna faciliq uisisse quatue tem dolore dolobore tatue dunt inciliquam, core feugue dionulput nit, sed te commy nonulputetue commolorerit ing et, senit enibh eseniam volorpe riuscidunt erat.
Ugait la feum ad mod magnisl utpat lor ilit in utpat. Lute dit ing eugiamet do eu feuisi.Unt ut nulput nullut duis autet nonsequ ismodo od magnim iure et volese molorting ea feugiam zzril dipit utatueros auguercipit irit ing ea ad dolore faccummy nulluptate dolum eugait.
Sincerely,
David Caruso, Ph.D.
Letterhead Geneseo Wordmark Style Guide 10
Letter Text: Lucida Grande, 10.5 ptText Margins: Top: 2.25 in, Left: 1 in, Right: 1 in, Bottom: 1 in
1 in 1 in
1 in
2.25 inElla Cline Shear School of Education
State University of New York 1 College Circle, Erwin 11
Geneseo, New York 14454 Phone I 585.245.5000
Fax I 585.245.5000 Web I www.geneseo.edu
.5 in
Logo: 1.86 x .3 in
Business Card Geneseo Wordmark Style Guide 11
Ink: PMS 287, 424Name: Neutra Text, Demi, 8 pt, -30 pt trackingTitle and Department: Neutra Text, Italic, 8 ptInformation: Neutra Text, Roman, 8 pt type/8 pt leading, paragraph space .0625 in, -20 trackingTrim: 3.5 x 2 in Stock: Mohawk Options, Vellum, Crystal White, 100 lb double thick cover
Logo: 1.13 x .18 in
.25 in
.25 in
.25 in
1.38 in
Susan NormanDirector, Xerox Multicultural CenterElla Cline Shear School of Education
585/245.5516 (O) - 585/245.5520 (F)
1 College Circle, South Hall 200Geneseo, NY 14454
Business Card Back Geneseo Wordmark Style Guide 12
Back Graphic: PMS 287 Ink: PMS 287 Size: .8125 x.8125, centeredTrim: 3.5 x 2 in Stock: Mohawk Options, Vellum, Crystal White, 100 lb double thick cover
Business Card Back Geneseo Wordmark Style Guide 13
Back: Facebook and Twitter, PMS 287 Type: Facebook and Twitter Neutra Demi 8 pt Facebook and Twitter addresses Neutra Book 8 pt PMS 287U Ink: PMS 287 Trim: 3.5 x 2 in Stock: Mohawk Options, Vellum, Crystal White, 100 lb double thick cover
Facebook I facebook.com/SUNYGeneseo
Twitter I twitter.com/SUNYGeneseo
1 College Circle, Geneseo, New York, 14454
#10 Envelope Geneseo Wordmark Style Guide 14
Ink: Pantone 287Address: Neutra Text, 8.75 pt, horizontally centered on back flapTrim: 4.125 x 9.5 in (Standard Size 10 envelope)Stock: Mohawk Options, Vellum, Crystal White, Envelope
.4in
.4in
.5in
State University of New York
Address Geneseo Wordmark Style Guide 15
Ink: Pantone 287Address: Neutra Text, 8 pt
State University of New York Ella Cline Shear School of Education 1 College Circle Erwin 11 Geneseo, NY 14454
State University of New York Ella Cline Shear School of Education 1 College Circle Erwin 11 Geneseo, NY 14454
State University of New York 1 College Circle, Erwin 11, Geneseo, NY 14454
State University of New York 1 College Circle Erwin 11 Geneseo, NY 14454
Use of College Address
Mailing Label Geneseo Wordmark Style Guide 16
Ink: Pantone 287Address: Neutra Text, 8 ptTrim: 4 x 3.33 inStock: Mohawk Options, Vellum, Crystal White, Crack and Peel Label
State University of New York I 1 College Circle, Geneseo, New York, 14454
.25in
.25in
.25in
Logo: 1.1339 x .1829 in
Mailing Label Geneseo Wordmark Style Guide 17
Ink: Pantone 287Address: Name of School Neutra Text Demi 10 pt, Neutra Text, 8 ptTrim: 4 x 3.33 inStock: Mohawk Options, Vellum, Crystal White, Crack and Peel Label
.25in
.25in
.25in
School of Business State University of New York I 1 College Circle, Geneseo, New York, 14454
Logo: 1.1339 x .1829 in
Office of The President
Memo Pad Geneseo Wordmark Style Guide 18
Ink: Pantone 287Address: Name of School/Office Neutra Text 8.5 pt Trim: 5.5 x 8.5 in
.1875in
.5in
Logo: 1.625 x .25 in
Placement and Minimum Size Geneseo Wordmark Style Guide 19
A protected clear space, determined by the width of the “s” designates the minimum zone in which no other graphic element may appear.
Any unofficial sub-branding (logo or wordmark) must be placed at a suitable distance from the Geneseo wordmark. When designing a publication or web element, imagine the piece to be divided into quadrants. No unofficial sub-branding should exist in the same quadrant as the Geneseo wordmark.
The logo must be displayed larger than 1 in wide.
1 in
Incorrect Wordmark Usage Geneseo Style Guide 20
Never put black wordmark on pantone 287. Never put Pantone 287 wordmark on black.
Never stretch logo horizontally or vertically.
Never use colors other than PMS 287, PMS 877, black and white.
Never display logo smaller than 1 in wide.
Never change the font or attempt to type set in Friz Quadrata.
Geneseo
Outdoor Club
Never put other branding, icons or text within the buffer zone (established on page 13).
