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Brochure about the Generis typeface system
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Generis®
A new typeface system designed by Erik Faulhaber
The source of the originals
acde
www.linotype.com
The original sans serif form.
First sketches for the serif forms.
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.
Das Schwierigste beim Tun ist wohl immer die Bescheidung: so lange an einer Sache zu arbeiten, bis sie abgelöst von einem selbst, abgelöst von allen Spuren des eigenen Zutuns, völlig für sich und in sich abgeschlossen sein kann. Jene Simplizität zu erreichen, die den Gegenstand völlig unauffällig macht, so daß ein millionenfaches Verbreitetsein niemand recht bemerkt und jedermann dieses Massenprodukt bejaht, es hinnimmt, eben weil ›nichts weiter dran ist‹, ›es nichts besonderes darstellt‹, es also nicht modern, nicht unmodern, nicht originell, nicht unoriginell, sondern einfach da ist.
Wilhelm Wagenfeld
The idea for Generis came to Erik Faulhaber while he was traveling in the USA. Seeing typefaces mixed together in a business district motivated him to create a new type system with interrelated forms.The first design scheme came about in 1997, follow-ing the space saving model of American Gothics. As development progressed, a serif face, a slab serif design, and a further simplified sans serif were added.Consisting in each case of two typographic styles with and without serifs, Generis represents a type system for the next generation.
Die Idee zur Generis hat Erik Faulhaber während einer USA- Reise. In einem Geschäfts-viertel regen ihn vermischte Schriften dazu an, ein Schrift-system mit Formzusammen-hang zu schaffen.Die ersten Entwürfe entstehen 1997 nach dem Vorbild der platzsparenden amerikani-schen Grotesk. Im Laufe der Entwicklung kommen eine Antiqua, eine Serifenbetonte und eine weitere, vereinfachte Serifenlose hinzu.Bestehend aus jeweils zwei Schriftstilen mit und ohne Serifen, wird mit der Generis ein Schriftsystem der neuen Generation verfügbar.
The four Generis styles, with uniform skeletons.
Generis Idea
www.linotype.com
The unified basic form and the individual peculiarity of the styles lead to Generis’ systematic, total-package concept. Every style builds itself around a core of weights: Light, Regular, Medium, and Bold. Additional weights,small caps, old style figures and true italics complete the system.As the basis of the visual appearance with connecting forms, the Generis type system offers infinitely combinable elements. A range of accented characters allows text to be set in 48 Latin-based languages, offering maximal typographic free range.
Die einheitliche Grundform und die individuelle Ausprä-gung der Schriftstile machen die Generis zu einem syste-matischen Gesamtkonzept. Stilübergreifend bilden die Strichstärken Light, Regular, Medium und Bold den Kern. Zusätzliche Stärken, Kapitäl-chen, Mediävalziffern und echte Italics vervollständigen das System.Als Basis des visuellen Erscheinungsbildes mit Formzusammenhang, bietet das Schriftsystem Generis vielfältig kombinierbare Ele-mente. Ihre Akzente gestatten den Satz in 48 lateinischen Sprachen und schaffen damit maximalen typografischen Freiraum.
SerifThe elegant serif style, witha classical essence.
SlabThe stable slab serif, with technical characteristics.
SansThe clear sans serif, with an objective appearance.
SimpleThe simplified sans serif, with a contemporary nature.
Generis System
www.linotype.com
Generis is designed to meet both optical criteria and the highest possible measure of technical precision. Harmony, rhythm, legibility, and formal restraint make up the fore-ground.The unmistakable character of the individual forms spans across the various elements, creating a unified whole while still maintaining a variety of representations that may be experienced. The clear formal language of the Generis type system resides beneath the informa-tion, bringing appropriate typographic expression to high-level corporate identity systems.
Die Generis wurde nachoptischen Kriterien mit einem höchstmöglichen Maß antechnischer Präzision gestaltet. Harmonie, Rhythmus, Lesbar-keit und formale Zurück-haltung stehen dabei imVordergrund.Der unverwechselbare Charak-ter ihrer Eigenformen gestattet innerhalb der Stilmerkmale übergreifende Einheitlichkeit und macht auf vielfältige Weise Begriffe darstellbar und erlebbar.Die klare Formensprache des Generis Schriftsystems tritt hinter der Information zurück und bringt die hochwertige Unternehmensdarstellung zu einem angemessenen typo-grafischen Ausdruck.
Uniformly regulated proportions ensure a harmonious appearance in all styles.
The characters in direct comparison: individually defined forms are reduced to their essence, and form the basic pattern of the alphabet. Within the narrow and ambitious total character, the styles’ elements define them-selves effectively from each other.
Open letterforms provide more space for exterior space and ensure clear recognition at the same time.
The unmistakable forms of the numbers secure the error free digestion of information.
The shape of the Generis Sans lowercase »l« gives the letter additional legibility, making it ideal for public signage.
The elimination of decenders on capital letters permits the close setting of uppercase text, without any disturbing connections appearing between the lines.
Generis Clarity
www.linotype.com
Aside from lining figures, old style figures help animate typography.
Related styles in text settings with identical sizes: Clear shapes and large interior counterforms lead to Generis’s readability. Its optimal contrast distribution creates an even, grey color. The uniform basis form, with its narrow width, allows more text to fit inside a given space.
The handwritten character of the true italics provides for more dynamics in the typeface.
Manually regulated letter-spacing prevents disturbing gaps in the flow of the text.
Generis® Serif RegularThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet
Generis® Slab RegularThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet
Generis® Sans RegularThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold exten-sions remain unnoticeable, yet the mass
Bauer Bodoni™ RomanThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplic-ity makes the object completely in-conspicuous, so that the widespread and million fold extensions remain
Basic Commercial® RomanThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable,
ITC Lubalin Graph® BookThe most difficult aspect of do-ing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplic-ity makes the object completely inconspicuous, so that the
Times® RomanThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet
Rockwell® RomanThe most difficult aspect of do-ing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicu-ous, so that the widespread and
Futura® BookThe most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplic-ity makes the object completely in-conspicuous, so that the widespread and million fold extensions remain
Generis’s attention to details and level of technical quality ensures high-quality typography.The carefully arranged forms and proportions, as well as the optimal use of the body area, favor the smooth transfer of information, whether in print or on screen.The Generis type system combines aesthetic, technical, and economic advantages, which purposefully and efficiently cover the whole range of corporate communication needs.
Detailgenauigkeit und technischer Anspruch der Generis gewährleisten qualitativ hochwertige Typografie.Ihre sorgsam gestalteten Formen und Proportionen und die optimale Nutzung des Schriftraums begün-stigen die reibungslose Informationsaufnahme, gedruckt ebenso wie auf dem Bildschirm.Das Schriftsystem Generis vereint ästhetische, technische und ökonomische Vorteile,die zielgerichtet und effizient alle Bereiche der anspruchsvollen Unter-nehmenskommunikaton abdecken.
Genuine small caps are drawn with the same line weight as their companion letters.
Individually designed icons make it easier to comprehend information, because of their large interior counter forms.
The harmonious distribution of weight across the family ensures good compatability when using multiple styles.
Mathematical characters are furnished with a systematic, numeric character width in order to allow for the typesetting of proper tables.
Generis Quality
www.linotype.com
The Generis type system is highly convincing in every-day use with its attractive forms and easy legibility.
Das Generis Schriftsystemüberzeugt in der Alltags-kommunikation durch seine Formschönheit und guteLesbarkeit.
Deutsche Gesellschaft für Entelechie:Generis Serif MediumGeneris Simple Bold
Falkenstein:Generis Sans Medium
GesundheitsregionNordschwarzwald:Generis Simple Bold
Herre & Partner:Generis Slab LightGeneris Slab Bold
Apfelsaft:Generis Serif Medium ItalicGeneris Sans MediumGeneris Simple Bold
Weigle Wilczek:Generis Serif Bold SC & OsFGeneris Sans Regular
Technik, Arbeit und Umweltin der Geschichte:Generis Simple Medium
Generis Image
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there
is nothing more to it”, “it does not show any-
thing special”. Neither modern nor unmodern,
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s
own effort, until it can exist completely
for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnotice-
able, yet the mass product will be accept-
able to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until it
can exist completely for itself and in and of
itself. Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to it”,
“it does not show anything special”. Neither
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until it
can exist completely for itself and in and of
itself. Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to
it”, “it does not show anything special”.
6 Pt
Walt WhitmanEarly Poems
60 Pt
Chemie und Pharmazie
60 Pt
The BenefitsOf Fragrance
60 Pt
Wunderkind des Feuilleton?
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is t
24 Pt
Generis Serif Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Serif Light SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Serif Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Serif Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Serif
www.linotype.com
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own
effort, until it can exist completely for
itself and in and of itself. Reaching that
simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnotice-
able, yet the mass product will be accept-
able to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and in
and of itself. Reaching that simplicity makes
the object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to it”,
“it does not show anything special”. Neither
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and in
and of itself. Reaching that simplicity makes
the object completely inconspicuous, so that
the widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone; it is
accepted evenly because “there is nothing
more to it”, “it does not show anything
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s
own effort, until it can exist completely
for itself and in and of itself. Reach-
ing that simplicity makes the object
completely inconspicuous, so that the
widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone;
it is accepted evenly because “there is
6 Pt
InternationalAuto Show
60 Pt
Pasteurisiert Homogenisiert
60 Pt
Every art and every science
60 Pt
Zurbaran–
60 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Serif Regular SC & OsF
abcdefghijklmnopqrstuvwxyz
15 Pt
Generis Serif Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Serif Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Serif Medium SC & OsF
abcdefghijklmnopqrstuvwxyz
&
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Serif
www.linotype.com
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and
in and of itself. Reaching that simplicity
makes the object completely inconspicu-
ous, so that the widespread and million
fold extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
“there is nothing more to it”, “it does not
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s own
effort, until it can exist completely for
itself and in and of itself. Reaching that
simplicity makes the object completely
inconspicuous, so that the widespread
and million fold extensions remain
unnoticeable, yet the mass product will
be acceptable to everyone; it is accepted
evenly because “there is nothing more to
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces
of one’s own effort, until it can exist
completely for itself and in and of
itself. Reaching that simplicity makes
the object completely inconspicuous, so
that the widespread and million fold
extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces
of one’s own effort, until it can exist
completely for itself and in and of itself.
Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone;
it is accepted evenly because “there is
6 Pt
Easy to use & long-term live
60 Pt
Renaissance in Europa
60 Pt
Traditional Swiss Cuisine
60 Pt
Exklusives Feinstpapier
60 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Serif Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Serif Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Bold SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Serif Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort,
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Serif
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there
is nothing more to it”, “it does not show any-
thing special”. Neither modern nor unmodern,
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s
own effort, until it can exist completely
for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnotice-
able, yet the mass product will be accept-
able to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until it
can exist completely for itself and in and of
itself. Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to
it”, “it does not show anything special”.
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own
effort, until it can exist completely for
itself and in and of itself. Reaching that
simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnotice-
able, yet the mass product will be accept-
able to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
Equipment for professionals
60 Pt
Jahresumsatz378 Mio. Euro
60 Pt
Tubular Steel Furniture
60 Pt
Kornflakes mit Getreide
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Slab Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Slab Light SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Slab Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Slab Regular SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Slab
www.linotype.com
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and in
and of itself. Reaching that simplicity makes
the object completely inconspicuous, so that
the widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone; it is
accepted evenly because “there is nothing
more to it”, “it does not show anything
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s
own effort, until it can exist completely
for itself and in and of itself. Reach-
ing that simplicity makes the object
completely inconspicuous, so that the
widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone;
it is accepted evenly because “there is
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s own
effort, until it can exist completely for
itself and in and of itself. Reaching that
simplicity makes the object completely
inconspicuous, so that the widespread
and million fold extensions remain
unnoticeable, yet the mass product will
be acceptable to everyone; it is accepted
evenly because “there is nothing more to
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces
of one’s own effort, until it can exist
completely for itself and in and of
itself. Reaching that simplicity makes
the object completely inconspicuous, so
that the widespread and million fold
extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
6 Pt
Purpose-built foam rubber
60 Pt
Supraleiter Projekt 753
60 Pt
The Best OfWill Oldham
60 Pt
Edelstahl & Aluminium
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Slab Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Slab Medium SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Slab Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Slab Bold SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort,
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Slab
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there is
nothing more to it”, “it does not show anything
special”. Neither modern nor unmodern, neither
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can
exist completely for itself and in and of itself.
Reaching that simplicity makes the object com-
pletely inconspicuous, so that the widespread
and million fold extensions remain unnotice-
able, yet the mass product will be acceptable
to everyone; it is accepted evenly because
“there is nothing more to it”, “it does not
show anything special”. neither modern nor
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread and million
fold extensions remain unnoticeable, yet the
mass product will be acceptable to everyone; it is
accepted evenly because “there is nothing more
to it”, “it does not show anything special”. Neither
modern nor unmodern, neither original nor unorig-
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and mil-
lion fold extensions remain unnoticeable, yet the
mass product will be acceptable to everyone;
it is accepted evenly because “there is nothing
more to it”, “it does not show anything special”.
Neither modern nor unmodern, neither original
6 Pt
Interview with Jasper Morrison
60 Pt
Franz LisztKlavierwerke
60 Pt
Lacquer whiteor anthracite?
60 Pt
539 Werkstoffe der Raumfahrt
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Thin SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Sans Thin Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself.
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-pletely for itself and in and of
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until
it can exist completely for itself and in and
of itself. Reaching that simplicity makes the
object completely inconspicuous, so that the
widespread and million fold extensions remain
unnoticeable, yet the mass product will be
acceptable to everyone; it is accepted evenly
because “there is nothing more to it”, “it does
not show anything special”. neither modern
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there is
nothing more to it”, “it does not show anything
special”. Neither modern nor unmodern, neither
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there
is nothing more to it”, “it does not show any-
thing special”. Neither modern nor unmodern,
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on something
until it becomes detached from one’s self
and from all traces of one’s own effort,
until it can exist completely for itself and in
and of itself. Reaching that simplicity makes
the object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to
it”, “it does not show anything special”.
6 Pt
Dilled Grilled Salmon Filet
60 Pt
Die Kunst der Neuen Malerei!
60 Pt
Wild eyed boy from Freecloud
60 Pt
Individuelle Golfreisen
60 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans Light SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Sans Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Regular SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there is
nothing more to it”, “it does not show anything
special”. Neither modern nor unmodern, neither
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until it
can exist completely for itself and in and of
itself. Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to
it”, “it does not show anything special”.
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached from
one’s self and from all traces of one’s
own effort, until it can exist completely
for itself and in and of itself. Reaching
that simplicity makes the object completely
inconspicuous, so that the widespread
and million fold extensions remain
unnoticeable, yet the mass product will be
acceptable to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can
exist completely for itself and in and of itself.
Reaching that simplicity makes the object
completely inconspicuous, so that the wide-
spread and million fold extensions remain
unnoticeable, yet the mass product will be
acceptable to everyone; it is accepted evenly
because “there is nothing more to it”, “it does
not show anything special”. Neither modern
6 Pt
Mark Rothko Retrospective
60 Pt
SprechzimmerGeneralanwalt
60 Pt
24 Hours Of Democracy!
60 Pt
Ausstellungen im Vatikan
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Medium SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Sans Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans
www.linotype.com
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and
in and of itself. Reaching that simplicity
makes the object completely inconspicu-
ous, so that the widespread and million
fold extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
“there is nothing more to it”, “it does not
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own
effort, until it can exist completely for
itself and in and of itself. Reaching that
simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnotice-
able, yet the mass product will be accept-
able to everyone; it is accepted evenly
because “there is nothing more to it”, “it
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and
in and of itself. Reaching that simplicity
makes the object completely inconspicu-
ous, so that the widespread and million
fold extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
“there is nothing more to it”, “it does not
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces
of one’s own effort, until it can exist
completely for itself and in and of
itself. Reaching that simplicity makes
the object completely inconspicuous,
so that the widespread and million fold
extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
6 Pt
From Bauhaus To Our House
60 Pt
KonsequenterBuddhismus?
60 Pt
The Glamour Of The Stars
60 Pt
Lexikon der Psychologie
60 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Bold SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Sans Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Sans Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Sans
www.linotype.com
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces of
one’s own effort, until it can exist com-
pletely for itself and in and of itself.
Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold exten-
sions remain unnoticeable, yet the mass
product will be acceptable to everyone;
it is accepted evenly because “there is
6 Pt
The most difficult aspect of doing is
to always remain humble: to work on
something until it becomes detached
from one’s self and from all traces
of one’s own effort, until it can exist
completely for itself and in and of
itself. Reaching that simplicity makes
the object completely inconspicuous,
so that the widespread and million fold
extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
6 Pt
Software & Support
60 Pt
Fruchtiger im Geschmack!
60 Pt
1 × Spacebar Key
3 × Spacebar Key
4 × Spacebar Key
5 × Spacebar Key
SystematicCharacter Widths
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
Generis Sans Heavy SC & OsF
abcdefghijklmnopqrstuvwxyz
0123456789 &
15 Pt
Generis Sans Heavy Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Based on the word space’s size, all character widths are systematically equal across all styles with the same weight.
Basierend auf dem Leerzeichen ist die systematische Zeichen-weite gleichbleibend für alleStile innerhalb einer Strich-stärke.
2 × Spacebar Key
Generis Sans
www.linotype.com
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and mil-
lion fold extensions remain unnoticeable, yet the
mass product will be acceptable to everyone;
it is accepted evenly because “there is nothing
more to it”, “it does not show anything special”.
Neither modern nor unmodern, neither original
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until it
becomes detached from one’s self and from
all traces of one’s own effort, until it can exist
completely for itself and in and of itself. Reach-
ing that simplicity makes the object completely
inconspicuous, so that the widespread and
million fold extensions remain unnoticeable,
yet the mass product will be acceptable to
everyone; it is accepted evenly because “there
is nothing more to it”, “it does not show any-
thing special”. Neither modern nor unmodern,
6 Pt
The most difficult aspect of doing is to always
remain humble: to work on something until
it becomes detached from one’s self and
from all traces of one’s own effort, until it
can exist completely for itself and in and of
itself. Reaching that simplicity makes the
object completely inconspicuous, so that
the widespread and million fold extensions
remain unnoticeable, yet the mass product
will be acceptable to everyone; it is accepted
evenly because “there is nothing more to
it”, “it does not show anything special”.
6 Pt
The most difficult aspect of doing is to
always remain humble: to work on some-
thing until it becomes detached from one’s
self and from all traces of one’s own effort,
until it can exist completely for itself and
in and of itself. Reaching that simplicity
makes the object completely inconspicu-
ous, so that the widespread and million
fold extensions remain unnoticeable, yet
the mass product will be acceptable to
everyone; it is accepted evenly because
“there is nothing more to it”, “it does not
6 Pt
Oxidation Artby Andy Warhol
60 Pt
Die Vision der Utopie 2006?
60 Pt
Beautyfull dayfor a soap!
60 Pt
Futurematic Kaliber 497
60 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist com-pletely for itself and in and of
10 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is
24 Pt
Generis Simple Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Simple Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Simple Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
Generis Simple Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ,.;: ?!& ($¢¥€£) fifl
15 Pt
The most difficult aspect of doing is
24 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on some-thing until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in
10 Pt
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist
10 Pt
The most difficult aspect of doing is
24 Pt
Generis Simple
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self andfrom all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the objectcompletely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will beacceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neithermodern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remainhumble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can existcompletely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there isnothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.
Generis Serif
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self andfrom all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the objectcompletely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neithermodern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remainhumble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespreadand million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there isnothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.
Generis Slab
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self andfrom all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the objectcompletely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will beacceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neithermodern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remainhumble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can existcompletely for itself and in and of itself. Reaching that simplicity makes the object completely inconspicuous, so that the widespreadand million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there isnothing more to it”, “it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.
Generis Sans
The most difficult aspect of doing is to always remain humble: to work on something until it becomes detached from one’s self andfrom all traces of one’s own effort, until it can exist completely for itself and in and of itself. Reaching that simplicity makes the objectcompletely inconspicuous, so that the widespread and million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there is nothing more to it”, “it does not show anything special”. Neithermodern nor unmodern, neither original nor unoriginal, but simply there. The most difficult aspect of doing is to always remainhumble: to work on something until it becomes detached from one’s self and from all traces of one’s own effort, until it can existcompletely for itself and in and of itself. reaching that simplicity makes the object completely inconspicuous, so that the widespreadand million fold extensions remain unnoticeable, yet the mass product will be acceptable to everyone; it is accepted evenly because “there isnothing more to it”,“it does not show anything special”. Neither modern nor unmodern, neither original nor unoriginal, but simply there.
Generis Simple
www.linotype.com
Used in tiny point sizes for pharmaceutical instructions, or enormously as Super-market signage: the four styles within the Generis type system can all be combined, giving a range of options that stimulates creativity and provides a wide variety of typographic expression.
Ob in winziger Schriftgrößeauf dem Medikamentenzettel oder in riesigen Lettern auf dem Supermarktgebäude:die vier Stile der Generis sind innerhalb ihres Schriftsystems kombinierbar, daraus ergibt sich eine breite Palette anMöglichkeiten, die den krea-tiven typografischen Ausdruck vielfältig anregt.
RecommendedCombinations
Styles
Weights
Sets
Serif
Simple
Sans
Slab
Heavy
Thin
Light
Regular
Medium
Bold
Basic
SC & OsF
Italic
Generis Serif Regular, Generis Serif Regular SCGeneris Serif Regular, Generis Serif BoldGeneris Serif Regular, Generis Serif Regular ItalicGeneris Serif Medium, Generis Serif Medium ItalicGeneris Serif Light, Generis Serif Light SCGeneris Serif Bold, Generis Serif Bold ItalicGeneris Serif Light, Generis Serif MediumGeneris Serif Regular, Generis Sans RegularGeneris Serif Regular, Generis Simple Bold
Generis Slab Regular, Generis Slab Regular SCGeneris Slab Regular, Generis Slab BoldGeneris Slab Light, Generis Slab Medium SC Generis Slab Bold, Generis Slab Bold SC Generis Slab Medium, Generis Slab Medium SCGeneris Slab Regular, Generis Slab Bold SCGeneris Slab Light, Generis Sans LightGeneris Slab Regular, Generis Simple BoldGeneris Slab Regular, Generis Sans Regular Italic
Generis Sans Regular, Generis Sans Regular SCGeneris Sans Regular, Generis Sans Regular ItalicGeneris Sans Regular, Generis Sans BoldGeneris Sans Thin, Generis Sans RegularGeneris Sans Heavy, Generis Sans Heavy ItalicGeneris Sans Medium, Generis Sans HeavyGeneris Sans Bold, Generis Serif BoldGeneris Sans Light, Generis Slab Light SCGeneris Sans Medium Italic, Generis Serif Medium Italic
Generis Simple Regular, Generis Simple BoldGeneris Simple Light, Generis Simple MediumGeneris Simple Bold, Generis Serif Bold ItalicGeneris Simple Light, Generis Slab Light SCGeneris Simple Medium, Generis Serif MediumGeneris Simple Regular, Generis Slab BoldGeneris Simple Bold, Generis Serif Bold SCGeneris Simple Light, Generis Slab MediumGeneris Simple Regular, Generis Serif Bold Italic
9 Pt
9 Pt
9 Pt
9 Pt
Generis Fusion
www.linotype.com
144 PtGeneris Slab BoldGeneris Simple Light
600 PtGeneris Sans Heavy ItalicGeneris Serif Medium
Generis Zoom
www.linotype.com
Large character sizes and high resolution media
All character sizes and media
Large character size and high resolution media
PrintBooksMagazinePosterLogotypes
PrintNewspaperMagazinePosterLogotypes
PrintNewspaperMagazineScreenSignagePosterLogotypes
PrintScreenPosterLogotypes
Thin
Thin SC & OsF
Thin Italic
Light
Light SC & OsF
Light Italic
Regular
Regular SC &OsF
Regular Italic
Medium
Medium SC & OsF
Medium Italic
Bold
Bold SC & OsF
Bold Italic
Heavy
Heavy SC & OsF
Heavy Italic
includes
includes
includes
includes
includes
includes
The Generis type system supports the following 48 languages represented through the Latin alphabet: Afrikaans, Albanian, Basque, Bosnian, Breton, Catalan, Cornish, Croatian, Czech, Danish, Dutch, English, Estonian, Friulian, Faroese, Finnish, French, Frisian, Gaelic, Gagauz (Latin), Galician, German, Hungarian, Icelandic, Indonesian, Irish, Italian, Karelian, Ladin, Latvian, Lithuanian, Maltese, Moldavian (Latin), Norwegian, Polish, Portuguese, Rheto-Romance, Romanian, Saami, Serbian, Slovak, Slowenian, Sorbian, Spanish, Swedish, Swahili, Turkish and Turkmen (Latin).
Basics
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ,.;: ?!& ($¢¥€£ƒ) fiflÁÀÂÄÃÅĀĂĄÆÇĆĈĊČĎÐÉÈÊËĒĔĖĘĚĜĞĠĢĤĦÍÌÎÏĨĪĮİIJĴĶŁĹĻĽĿÑŃŅŇÓÒÔÖÕŌŎŐŒØÞŔŖŘŠŚŜŞȘŢŤŦȚÚÙÛÜŨŪŬŮŰŲŴÝŸŶŽŹŻáàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħíìîïıĩīįıijĵȷķłĺļľŀñńņňʼnóòôöõōŏőœøðþŕŗřsšśŝşșßţťŧțúùûüũūŭůűųŵýÿŷžźż%‰¹½¼²³¾ ¡¿ -·…„‚”’“ ›‹»« ªº§™©®@*"'°^ =≠+±−×÷>≥<≤~≈¬∞ µπ Ω∆◊∂ √∑∫∏–#(/)\[⁄]†‡¦|—_ ´ ` ˆ ¨ ˜ ˚ ˙ ˇ ¯ ˘ ˝ ¸ ˛ •¶ ℓ
Small Caps & Old style Figures
abcdefghijklmnopqrstuvwxyz0123456789 & áàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħiíìîïiĩīįiijĵjķłĺļľŀñńņňóòôöõōŏőœøðþŕŗřsšśŝşșssţťŧţuúùûüũūŭůűųŵýÿŷžźż
Italics
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ,.;: ?!& ($¢¥€£ƒ) fiflÁÀÂÄÃÅĀĂĄÆÇĆĈĊČĎÐÉÈÊËĒĔĖĘĚĜĞĠĢĤĦÍÌÎÏĨĪĮİIJĴĶŁĹĻĽĿÑŃŅŇÓÒÔÖÕŌŎŐŒØÞŔŖŘŠŚŜŞȘŢŤŦȚÚÙÛÜŨŪŬŮŰŲŴÝŸŶŽŹŻáàâäãåāăąæçćĉċčďđéèêëēĕėęěĝğġģĥħíìîïıĩīįıijĵȷķłĺļľŀñńņňʼnóòôöõōŏőœøðþŕŗřsšśŝşșßţťŧțúùûüũūŭůűųŵýÿŷžźż%‰¹½¼²³¾ ¡¿ -·…„‚”’“ ›‹»« ªº§™©®@*"'°^ =≠+±−×÷>≥<≤~≈¬∞ µπ Ω∆◊∂ √∑∫∏–#(/)\[⁄]†‡¦|—_ ´ ` ˆ ¨ ˜ ˚ ˙ ˇ ¯ ˘ ˝ ¸ ˛ •¶ ℓ
Erik Faulhaber: Born in Germany (1966). Studied Graphic-Design in Karlsruhe. Freelance designer since 1996. Held teaching assignments in Halle, Weimar und Wuppertal.
Erik Faulhaber: 1966 in Deutschland geboren. Grafik-Design Studium in Karlsruhe,seit 1996 selbständiger Gestalter. Lehraufträge an Hochschulen in Halle, Weimar und Wuppertal.
Generis Matrix
Linotype GmbHDu-Pont-Straße 161352 Bad HomburgGermanyPhone +49 (0) 6172 484-418Fax +49 (0) 6172 [email protected]
G-B
R708
DE1
.01
D
esig
n: E
rik F
aulh
aber
© 2006-2007 Linotype GmbH.
Linotype and Linotype Library are trademarks of Linotype GmbH and may be registered in certain jurisdictions. Basic Commercial and Generis are trademarks of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ITC Lubalin Graph is a trademark of International Typeface Corporation registered in the U.S. Patent & Trademark Office and may be registered in certain jurisdictions.Rockwell is a trademark of The Monotype Corporation registered in the U.S. Patent & Trademark Office and may be registered in certain jurisdictions.Bauer Bodoni is a trademark of Bauer Types SA. Futura is a registered trademark of Bauer Types SA.
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