Generate More Family TravelGenerate More Family Travel with Syndicated Columnist Eileen Ogintz &Eileen Ogintz & TakingtheKids.com

The Family Travel Featured DestinationCommunications Package

1. Credibility of a nationally syndicated columnist on family travel visiting and writing about your destination’s family friendly lodging, events, and attractions in Facebook, twitter, g g, , , ,TakingTheKids.com blogs and travel diaries, your web site and the license to publish that content anywhere

2 Your destination is featured on award‐winning2. Your destination is featured on award‐winning TakingTheKids.com web site

3. This package creates a high impact, year round advertising, i i k i d b dicommunications, marketing and branding program you can 

also provide to your travel partners with co‐op opportunities 

Nationally Syndicated Columnist and F il T l E t Eil O i t

• A  columnist with the Tribune Media Network, Eileen is considered a leading national expert author and syndicated columnist on family travel

Family Travel Expert Eileen Ogintz

leading national expert, author, and syndicated columnist on family travel often quoted in USA Today, The Wall Street Journal, New York Times and women’s and parents’ magazines on family travel.

• Eileen’s columns appear on CNN.com, MSNBC.com, Frommers.com, S T l d S h Ai li d i jSmarter Travel, and Southwest Airlines, and in major newspapers including the New York Daily News, Newsday, Boston Herald, Miami Herald and Dallas Morning News as well as online newspaper websites.

• She appears on 48 Hours, The Today Show, Good Morning America andShe appears on 48 Hours, The Today Show, Good Morning America  and  Oprah.

• Developed the Taking the Kids series of travel guides for children, published by HarperCollins West, and by Globe Pequot. 

• The recipient of a Parents’ Choice honor for the Taking the Kids series.

The Family Travel Web Site

Updated daily, TakingtheKids.com is dedicated to delivering the most up‐to‐date tips, advice, and information for those traveling with kids. Your destination will leverage all the many ways moms

www.TakingTheKids.com

information for those traveling with kids. Your destination will leverage all the many ways moms and dads benefit from TakingtheKids.com

Rich Content:• Top News Daily insights and breaking news from the world of travel• Travel Tips, Kids Takes, and Featured Articles• All to help parents plan successful trips with their kidsAll to help parents plan successful trips with their kids.

Interactive Tools:• A continuous blog keep readers coming back for more every day. • Travel Diary,” which chronicles her travels throughout the world with children. •Taking the Kids covers many topics and brings them to life in a compelling, easy to use website.

lStory Tools: •Readers continue the conversation Eileen starts through article•comments, sharing stories with colleagues, and more.

TTK Newsletter: •Readers are exposed to more in‐depth travel tips and•travel “deals” with companies that are “kid‐friendly” and encourage family traveltravel  deals  with companies that are  kid friendly  and encourage family travel.

Winner of many Awards including:• Tripbase’s Travel Blog Awards – Finalist for the Best Family Travel Blog 2009

1. Eileen Tours Your Destination and Develops Expert Content on Kid Friendly Family Travel

The Featured Communications Package Includes:1. Eileen Tours Your Destination and Develops Expert Content on Kid Friendly Family Travel

Your destination content includes articles, interviews, blogs and postings on social networksposts to Daily Travel Diary on www.TakingTheKids.composts to Twitter posts to Facebookposts to YouTube

2. You are the Featured Destination on Home Page of www.TakingTheKids.com (2 months):All ads in this section could be sold as co‐op to your local travel partners

3. Posts appear permanently on TakingTheKids.com in Travel Diary and Destination sectionsContent is licensed to for you to publish on your destination’s web site and other publicationsContent is licensed to for you to publish on your destination’s web site and other publications

4. Your Ad in Destination section on www.takingthekids.com for 2 monthsDestination section in rotation with other advertisers

5. Newsletter sponsorship for one month5. Newsletter sponsorship for one month

6. Article submitted to her syndicated network of publications/web sites (no guarantee articles will be published)

7. Reprint Article permission for content produced by Eileen about your destinationt it i i t i PR t )post on your site, use in print pieces, PR, etc)

Cost: $25,000 + travel expenses to your destination(You can offset some of your cost through co‐op participation with your travel partners)

Featured Destination Article on Home Page

Featured Destination Article

Eileen’s Blog on Home Pageg g

Blog Post

Travel Diary on Home Pagey g

Travel Diaries ColumnTravel Diaries Column

Travel Diary PostTravel Diary Post

Twitter Posts

Twitter, YouTube, Pictures & Video

Facebook Posts

Summary2011 Featured Destination Marketing Package

Provide branding, advertising and controlled social marketing communications for your destination and your travel partners.

Leverage the power of Eileen Ogintz, nationally syndicated family travel columnist and her award winning family travel web site TakingTheKids comcolumnist, and her award winning family travel web site, TakingTheKids.com. 

This is a year‐round communication program that offers co‐op opportunities to your travel partners.

For more information and to learn about Eileen’s Featured Destination Package contact:

Ross Ramon, USDM.net361.561.2500

rramon@usdm.net