UNESCO's "Creative City"(Shanghai) Promotion Office

Shanghai Promotion Center for City of Design

General Planning for 2014 Shanghai Design Week

Background: Chinese government support!

Create a New Image Open a New Chapter: Shanghai joined the Creative City Network in 2010, thus became the seventh city with the title "City of Design", and opened a new chapter where design steps out from behind-the-scene and appears under people's eyes. Set a New Goal Get a New Start: Three-year action plan pf crafting Shanghai as a City of Design (2013-2015) pointed out that, by the year 2015, Shanghai is to be built as a world-renown City of Design and the leading City of Design in the Asian-Pacific Region. Enter a New Era Form a New Strategy: The State Concil's No. 10 document of 2014 (Concerning promoting the integrative development among cultural creativity, design service and correlated industries) pushes the development of the integrative development of creativity and design to the height of the national strategy of "promoting cultural soft power and industrial competitiveness", thus leading the creative design industry into a new era!

-Follow how design changes lifestyle; Focus on the leading impact industrial design has on promoting

industiral transformation

-Fully present Shanghai's overall image as a City of Design and the tendency of integration development of

design and its correlated industries.

-Help to promote and implement the goal mentioned in the Three-year action plan pf crafting Shanghai as

a City of Design (2013-2015): making Shanghai as a City of Design "Known in the world; Famous in Asia"

by 2015

Core: Reflect Shanghai's Thoughts for Design

Theme

-Focus on how designers can guide consumption and change lifestyles -Discuss the new model and the new format of crossover design, and push industrial transformation -Follow the relationship among design, culture and ecology

-Advocate the idea of concord-development of design and city

One Month about Design

HI Design City Technology Exhibition International Think

Tank Forum

Shanghai Exhibition Centre

Oct.9-Oct.12

12500㎡

Orientation：Design Changes Life

Feature：Likability+Interactive

Experience

Shanghai New International Expo Center

Nov.4-Nov.8

12000㎡

Orientation: Design Guides Industry

Feature：Professional+Industiral

Integration

“Design Month”Event of the City (Oct.9-Nov.8)

2014 Shanghai Design Month

Exhibition Forum

A Series of Activities

Features

Internationalization + Steering

Lifestyle + Participation

-70% international brands/products

-Products that are customized for Design Week

-Participation of numerous international big names and designers

-Awards,theme exhibitions and brands that are introduced to China

for the first time

-Break the traditional exhibition layout · Build a virtual Design City

-Exhibition · Experience · Interaction · Consumption - All in One

-Brand · Corporation · Designer - All joined the

construction · Participation from all over the city

-Use digital interaction model

Exhibition · Forum · Launch · Gala · Runway show ·

Lucky draw · Election · Customization · Retail · Auction

Highlights

Bring out a new batch of models and formats of design

Create a platform for Design and Consumption

Release a series of important events and projects

Hi Card + Hi Map + Hi Street to promote design's consumption

Design New Life Exhibition; a new service model: theme exhibition to extended exhibition to commercial implement

Gem-Jade project,UK-China cooperation project,Shanghai-Paris exhibition...

Hi Design City

Main Exhibition

A City in the City Shanghai Exhibition Center

2014.10.9-10.12 Shanghai Exhibition Centre(12500㎡)

CAC Design Square

HI China HI Europe

HI Shanghai HI Asia

Hi Design City

Use creative artistic installations and central stage's multi-functional activity area to display the most edgy creative design and techonology innovation's way of thinking home and abroad.

Red Carpet for Designers

With the breakout room in synch with the Main Exhibition！ Zendai Himalaya's CAC Art Center

Central Stage CAC Art Square

Artistic Installations, Inspirational Outdoor Advertisements

HI Design Square

Theme: Design·Inheritance·Technology

- Design & Cultire:"Experience Dunhuang's Mogao Grottoes" 3D Fresco Exhibition; Xu Liaoyuan Art

Space; Shanghai Gem-Jade Design Exhibition; Shanghai Gem-Jade Design Exhibition; CIMIC

Hengnan Academy; Miracle Dynasty Life Space; AURORA's Design Experience Pavillion etc.

- Design & Technology:Tai Huoniao (Smart Products); The Makers (TV crowdfunding project)

- Design & New Format:Taipei's Eslite Bookstore; Hongkong Design Gallery;

Hi Design City——HI China

Theme: Design·Crossover·Boutique

- The Crossover Experience of Design:

Italian Fashion and Culture Theme Exhibition

French Design and Life Theme Pavillion

Experience Space of British Design

Nordic Innovation Design Exhitition

Experience Space of Asian Design (Korea,Singapore,etc.)

- Professional Design Boutique Exhibition：

-D&AD Design Award's 50th Anniversary and Retrospective Exhibition and the

Exhibition of 2014's Winner Products

-International Metal Craft and Jewelry Art Exhibition

-Chen Man's Fashion Photography Show

-Saatchi&Saatchi New Director Showcase

Hi Design City——HI Europe / HI Asia

Office

France

Italy

Hi Life style

Northern Europe

Singapore

Closed Activity Area（wing-room）

Outsourced Talents (wing-room)

Media Center

Central Hall

Display Area

- Tongji University School of Design and Innovation is academic consultant for Shanghai Design Week and also

curating the Northern Europe Area (200sqm in total) as indicated in orange in the previous floor plan.

- Space for Denmark: 100-120sqm

- Danish Furniture will take majority of the space for Denmark

- Danish Design Products will be displayed the same area as Danish Furniture

- Detailed design will be available late

Chengdu Xu Liaoyuan Artictic Design

Saatchi

Hong Kong

Chen Man's Photography Exhibition

Gala/Dinner Party

Taiwan

Heng Nan Academy

Mirracle Dynasty

Korea

AURORA

2nd floor of the Western Hall

D&AD

Black

Pencil

Award's

50th

Annivers

ary

Retospec

tive

Exihibit

ion

International Metal Craft and Jewelry Art Exhibition

Designer's Cafe

IKEA Lounge

Gem-jade Exhibition

1st floor of the Western Hall

WOO LKK Shanghai's Present

Galleria Shanghai

The Makers Creative Tea

Culture

Simplicity

Blue Shanghai White

Tai Huoniao

V-MEN

Design Square (Open Forum/Activity)

YANNG

Italian

Consulate

Dome Hall + East&West

Platform Hall

Italian

Consulate

Design·Theme Forums,

A Tour of Thoughts.

Hi Forum——

A series events for International Creative City's Think Tank

Design Week

A group of Secretary Generals

from different

Exhibitions, Festivals and Design

Weeks

One Main Forum

A series of Sub-forum

One Office

One Cooperation Consensus

Publish a Report

Think Tank's Secretariat

Think Tank's Committee of

Experts

The Development Report for Creative

City

Think Tank Saloon/Sub-

forum

Think Tank Regulations

Think Tank Forum

Time：2014.10.10 Afternoon

Theme："Discuss and State - World's Design Exhibitions, Festivals and Weeks"

Content：Presidents from world-renown design sxhibitions, festivals and weeks, such as London Design

Festival,France Fashion Week, Milan Design Festival,Frankfurt Tendence, The International Union of

Industrial Designer,The Industrial Designers' Society of America, will gather around in Shanghai, plus the

president of Association of International Design Industry. They'll present their unique analysis about their

own world-class design exhibitions. They'll also share their stories to success and explain their ideas of

concentration. As the first group of members of Shanghai International Creative City's Think Tank, these

guests will also discuss how these exhibitons can share their resources and cooperate to acheive a win-win,

and give advices about Shanghai's development as a creative city.

Hi Forum——

A series events for International Creative City's Think Tank

Our guests will include about 15 presidents and chairmen from all over

the world's design-related organizations.

Here's a sneak peek:

President of London Design Festival, Sir John Sorrell

President of France Fashion Union, Didier Grumbach

Executive Vice-Presiden of Tendence, Nicolette Naumann

President of International Council of Societies of Industrial Design, Brandon Gien

CEO of Maison&Object, Feddi Roca

……

Hi Forum——

A series events for International Creative City's Think Tank

10.9

D&AD's Media Cocktail Party

AM

PM

EVENING

10.10

City of Design's Forum

Better DESIGN Better

LIFE - Asian Creative

Industry's Forum

Charity Gala for

Consul Generals

10.11

Charity

Advertisement

Contest's Awarding

Ceremony

Creative Thinking about

Female Power

（Headmistress of

Harvard, Bazaar etc.）

10.12

The Orient's Animation

Dream-Animation+Creative=

Dreammaker

（Premiere of some

Chinese animations）

Hi-Bye Bye

The public auction

Female Creative Party

Hi Forum——Key Forums/Events

工

作

机

制

Our Committee's Structure

Organized by UNESCO's "Creative

City"(Shanghai) Promotion Office and

Shanghai Promotion Center for City of Design,

we also have full back-up from guidance

organizations from the city government and

different offices.

Key Media Partners

Our media partners cover all fields in the media world,

traditional ones and new media, on-line and off-line.

We have government's official sources of media,

such as the Xinhua News Agency and China News Service.

We have almost all of Shanghai's local sources of media,

such as SMG,Oriental Morning Post.

We have medias that specifically cover design and fashion,

such as ELLE,VOGUE,TATLER,BAZAAR.

Key Partners and Consultants

CBN Tongji University Saatchi & Saatchi City University of Hong Kong Isobar L'Officiel Free University of Berlin China Advertising ……and so much more

Our Partners and Consultants are from: (only partial)

感 谢 T H A N K S