General Panorama of Indicators regarding the Contribution of

Culture to the Economy

Presentation to theV Inter-American Meeting of Ministers of Culture and Highest

Appropriate AuthoritiesOrganization of American States

Washington DC, November 9 & 10, 2011

General Panorama of Indicators regarding the Contribution of

Culture to the Economy

Presentation to theV Inter-American Meeting of Ministers of Culture and Highest

Appropriate AuthoritiesOrganization of American States

Washington DC, November 9 & 10, 2011

Dr. Keith NurseDirector

Shridath Ramphal Centre for International Trade Law, Policy and ServicesThe University of the West Indies, Cave Hill Campus, Barbados, W.I.

keithnurse@mac.com

Copyright Industries’ Contribution to Select Latin American and Caribbean Economies

3

Income Streams in the Creative Industries

Goods

Visible Earnings

BooksCDsDVDsPaintingsMusic instrumentsGarments & jewelry

Services

Invisible Earnings

Live performancesDesign servicesRecord engineeringLegal services

Intellectual property

Invisible Earnings

Royalty incomeLicensing feesCollective administrationDigital rights management

Experiential Economy: Cultural, Heritage, Festival Tourism

Experiential Economy: Cultural, Heritage, Festival Tourism

The Creators

Composers/Songwriters Performing artistsAuthors, Filmmakers

Secondary Investors

Facilitators

Primary Investors

Manufacturers (CDs, DVDs, Print)Distribution (Import/export, wholesale) Retailers, Venue operators, Broadcasters

ManagersBooking agentsTicket agentsLawyers/accountantsPromotion/advertisingTechnical services

• Purchases of (CDs, books, videos)

• Audience at public performance venues/exhibitions

• Live performance (club, concert, theatre)

• Cultural & festival tourists

• Listeners to broadcast (radio, TV, Internet)

• Subscribers to online services

ConsumerAnd

Audiences

The Value – Chain in the Creative Industries

Publishers Record CompaniesPromotersDirectors

Typology of Creative Economy and the Wider Economy

The Nexus betweenCreative Arts, Industries, Economies & Capital

Arts administrationand Development of Artists (1960/70/80s)

Arts administrationand Development of Artists (1960/70/80s)

Industrial, trade, IP, enterprise & industry assoc. (1980/90s)

Industrial, trade, IP, enterprise & industry assoc. (1980/90s)

Synergies between CE & tourism, media, man’f, Internet) (1990/00s)

Synergies between CE & tourism, media, man’f, Internet) (1990/00s)

Creativity as innovationDigital trade, iCloud, IP & destination branding(2000/10s)

Creativity as innovationDigital trade, iCloud, IP & destination branding(2000/10s)

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Key Strategic Issues & Questions

Trade and border measuresDo existing measures raise transaction costs, inputs/imports and retard competitiveness and exports?

Organisational issuesHow organized are the structures and operations of the sector and do they serve the collective interest of entrepreneurs?

Incentives regime What types of incentives are available to the sector and level of accessibility and effectiveness?

Industrial and Innovation issues What is the level and pace of technological and

institutional innovations?

Four Stage Process in Creative Industries and Entrepreneurship

Four Stage Process in Creative Industries and Entrepreneurship

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WHAT NEEDS TO BE DONE:Ten Point Strategic Plan

WHAT NEEDS TO BE DONE:Ten Point Strategic Plan

• Business Support & Development

• Export Marketing and Sales• Human Resource

Development• Institutional Capacity

Building• Alignment of Trade,

Industrial & Cultural policies

• Business Support & Development

• Export Marketing and Sales• Human Resource

Development• Institutional Capacity

Building• Alignment of Trade,

Industrial & Cultural policies

• Copyright Protection & Administration

• Anti-Piracy Campaigns• Access to development

financing• Internet & ecommerce

readiness• Harmonized government

policies & investment

• Copyright Protection & Administration

• Anti-Piracy Campaigns• Access to development

financing• Internet & ecommerce

readiness• Harmonized government

policies & investment