General Incorporated Foundation mudef

2010 Annual Report

Contents Ⅰ. Introduction

1. Message 4

2. About mudef 5

Ⅱ. Projects

1. Project Magoso 7

2. Child AFRICA 8

３. White Ribbon Alliance 8

4. Love is Free Campaign 9

5. SATOYAMA BASKET 10

6. HOSHIZORA GUARDIANS 11

7. HOPE FOR JAPAN 12

8. Merchandising Business 12

Ⅲ. Management situation

1. Obtain corporate status 14

2. Staff deployment and establishment of operating system 14

3. Public Relations 14

4. Corporate support 15

5. Statement of revenues and expenditures of activities 15

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Ⅰ.Introduction

1.Message

2.About mudef

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1. Message

General

Incorporated

Foundation

mudef

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2. About mudef

Goal1: End poverty and hunger

Goal2: Achieve universal primary education

Goal3: Promote gender equality and empower women

Goal4: Reduce child mortality

Goal5: Improve maternal health

Goal6: Combat HIV/AIDS, malaria and other diseases

Goal7: Ensure environmental sustainability

Goal8: Develop a global partnership for development

PROJECT MAGOSO

Child AFRICA

White Ribbon Alliance for Safe Motherhood

Love is Free Campaign

SATOYAMA BASKET

HOSHIZORA GUARDIANS

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Ⅱ. Projects

1.Project Magoso

2.Child AFRICA 3.White Ribbon Alliance

4.Love is Free Campaign

5.SATOYAMA BASKET

6.Hoshizora Guardians

7．HOPE FOR JAPAN

8.Merchandising business

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© Amani ya Africa

1.Project Magoso

http://www.mudef.net/magoso/

T H E C O S T O F T H E R E P A I R W O R K O F J U M B A L A W A T O T O

S E C O N D A R Y S C H O O L S C H O L A R S H I P

In Kenya, students take the KCPE (an abbreviation for Kenya

Certificate of Primary Education) exam to go to secondary

school. After 4 year passed, secondary school students take

another final exam to get the certificate to enter the university.

Only exam passers are accepted into universities. The number

of matriculates in national universities is limited to 8,000, so

this entrance exam is highly competitive.

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2.Child AFRICA

http://mudef.net/contents/childafrica.html

SC HOO L CAR AVA N

3.WHITE RIBBON ALLIANCE

http://www.undp.or.jp/mdgsafrica/category/goal5/

‘

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4.Love is Free Campaign

http://loveisfree.mudef.net/

The second campaign co-developed a original chocolate called ‘Hoshizora no Chocolat’with the chocolate shop ‘vanilla sugar'. 10% of sales profit is donated to the campaign.

Name of article: Hoshizora no Chocolat

Time: January 14-June 30, 2011 Price: 350JPY(net of tax) Flavor: Tea/ Coffee point of sale: Store front/ Online

store/ Exhibition space

bazaar, Sony and mudef carried out joint campaign on

‘BAZARRING’, the group buying

website which also support social action.

Web site: http://

www.bazaarjapan.com/bazaaring/

Time: December 16-20,2010 Donative: 500JPY/ lump sums Exhibits: special bandana

T HE BED NET S DIST RI B UTIO N

Sales of second version of

‘Hoshizora no Chocolat’

b a z a a r , S o n y , m u d e f

j o i n t f u n d r a i s i n g c a m p a i g n

PR / SE NSI TI ZAT IO N AC TIVI TIE S

T HE CO NST RUC TIO N WOR K O F ELE NA ’ S HOU SE

Malaria is a life-threatening

disease caused by parasites that

are transmitted to people

through the bites of infected

mosquitoes. There have been

Malaria outbreaks in more than

100 countries and nearly one

million deaths each year. It ex-

acts a heavy toll of illness and

death, especially amongst chil-

dren under 5 and pregnant

women.

Malaria cause pregnant wom-

en symptoms such as risk of a

miscarriage and reduction in

birth weight. Also Malaria cause

the economic malaise because

people who are in their prime

of life become unable to work.

What is Malaria?

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5.SATOYAMA BASKET

http://satoyamabasket.net/

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SUPPORT OF HONORARY AMBASSADOR FOR COP10

B I O D I V E R S I T Y X M I S I A P R O J E C T ( M I N I S T R Y O F E N V I R O N M E N T ) :

KAZAGURUMA(PINWHEEL) CAMPAIGN

EVENT ’WONDERFUL FRIENDS ON EARTH IN TOKYO TOWER’

TAISHUBA CAMPAIGN TO SO-LICIT NAMES FOR THE FOAL

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Message from MISIA:

I selected this name with

the hope of harmony of

billions of lives.

PARTICIPATE IN JUDGING “DOODLE 4 GOOGLE”

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THE 38TH NIHONBA-SHI KYOBASHI FESTIVAL

B I O D I V E R S I T Y × M I S I A P R O J E C T ( M I N I S T R Y O F T H E E N V I R O N M E N T ) :

“LIFE IN HARMONY” PHOTOGRAPHY CONTEST

MISIA FOREST PROJECT

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6.Hoshizora Guardians

http://hoshizora.mudef.net/

Who is ‘Ultraman’?

Ultraman is a hero serving for a cause of justice who has

been highly popular both in Japan and abroad for more than

40 years since its debut in 1966.

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7.HOPE FOR JAPAN

http://mudef.net/hopeforjapan/

Fund raising ABOUT OUR PARTNERS

Send messages

8.Merchandising business

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Ⅲ. Management situation

1.Obtain corporate status 2.Staff deployment and establishment of oper-

ating system 3.Public Relations 4.Corporate support

5.Statement of revenues and expenditures of activities

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1.Obtain corporate status

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2.Staff deployment and establishment of operating system

3.Public Relations

Left：mudef web site

Right：mudef newsletter

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4.Corporate support

5.STATEMENT OF REVENUES AND EXPENDITURES OF ACTIVITIES

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(order of the Japanese syllabary)

Issued on August 1, 2011

Edited by：mudef