Upload
others
View
23
Download
0
Embed Size (px)
Citation preview
© 2013 GELITA AG. Any copies need to be authorized by GELITA
GELITA Health- Consumer Solutions -
&Product Showcase Slides
24. January 2013
© 2013 GELITA AG. Any copies need to be authorized by GELITA
GELITA
• GELITA Health is 100% subsidiary of GELITA AG for business with finished products
• GELITA Health is a License giver for B2C products which contain those special BCP®
for healthy joints and healthy skin
• GELITA Health develops and produce end consumer products and runs the business as a proof-of concept for B2B customers
• CH-Alpha® – The Joint Health revolution
• QYRA® - Intensive Care Collagen
Bioactive Collagen Peptides® (BCP) in Business-to-Consumer (BtC) markets
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Facts about CH-Alpha®
• Launch in Germany in 2004
• Dietary supplement for healthy joints in pharmacies
• Ready-to-drink as liquid in vials and as a micro-powder mix in sachets
• Optimized structure to support cartilage regeneration
• Highly convenient with one daily intake
• Scientifically proven
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Countries, where CH-Alpha® is already marketed
Belgium (9/2008)
Netherlands (2/2009)
Jordan (9/2008)
Egypt (5/2011)
Vietnam (6/2011)
Italy (5/2008)
Germany (9/2004)
Greece (2/2007)
Austria (1/2006)
Singapore (4/2007)
USA (9/2006)
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Countries, where CH-Alpha® is already marketed
Russia / CIS (2012)
United Arab Emirates (2012)
Turkey (2012)
• Planned market launches in 2013
• Spain
• France
• Saudi Arabia
• China
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Similar FORTIGEL® Products
Variations by alternative brands (private label)
Variations by application
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Facts about QYRA
• Launch in Germany in 2012
• Cosmetic dietary supplement for Beauty-from-Within
• 90 Tablets with 100% VERISOL® as a monthly dose
• Daily dose: 3 Tablets (= 2.5g VERISOL®)
• Scientifically proven
• Online Sales in Germany via an internet shop (www.qyra .de)
• Online Marketing with focus on Social Media and beauty blogs
© 2013 GELITA AG. Any copies need to be authorized by GELITA
VERISOL® Products
© 2013 GELITA AG. Any copies need to be authorized by GELITA
• B2B and B2C strategies at GELITA are no contradiction, but an opportunity!
• Shorter time to market for active ingredients (e.g. FORTIGEL® / VERISOL®)
• Better and clearer B2B positioning
• First sales and success in the market much faster
Conclusion
© 2013 GELITA AG. Any copies need to be authorized by GELITA
Product Showcase Slides
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:T
HC
ate
gory
:F
un
cti
on
al B
evera
ge
Pack
age typ
e:B
ott
leP
ack
age s
ize:
450m
lF
lavo
r:m
ult
ifru
itT
ota
l pro
tein
conte
nt:
2 g
/serv
ing
Colla
gen p
eptid
e c
onte
nt:
2 g
/serv
.
Countr
y:T
HC
ate
gory
:F
un
cti
on
al B
evera
ge
Pack
age typ
e:B
ott
leP
ack
age s
ize:
450m
lF
lavo
r:m
ult
ifru
itT
ota
l pro
tein
conte
nt:
2 g
/serv
ing
Colla
gen p
eptid
e c
onte
nt:
2 g
/serv
.
TC
Ph
arm
aceu
ticals
, T
H:
Man
So
me
•2g C
olla
gen P
eptide p
er
bott
le
•C
onta
ins V
itam
in C
and Z
inc
•T
arg
ets
Men
•T
C P
harm
aceuticals
isth
eo
wner
of
Red B
ull
Thaila
nd
Healt
h D
rin
k f
or
men
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:U
SP
ack
age typ
e:C
an
Pack
age s
ize:
458 m
l p
er
can
Fla
vor:
tea
Tota
l pro
tein
conte
nt:
15 g
/can
Colla
gen p
eptid
e c
onte
nt:
2.6
g/2
40m
l
Countr
y:U
SP
ack
age typ
e:C
an
Pack
age s
ize:
458 m
l p
er
can
Fla
vor:
tea
Tota
l pro
tein
conte
nt:
15 g
/can
Colla
gen p
eptid
e c
onte
nt:
2.6
g/2
40m
l
Han
sen
, U
S:
Mo
nste
r R
eh
ab
Pro
tean
+ E
nerg
y
•E
nerg
y D
rink
•P
rote
in E
nrich
ment
•C
onta
ins a
Ble
nd o
f C
olla
ge
n &
Whe
y P
rote
in
•Lo
w C
alo
ries,
low
Carb
s
•T
arg
ets
yo
ung a
dults
En
erg
y D
rin
k w
ith
Pro
tein
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Pep
siC
o, U
S:
Gato
rad
e G
Seri
es 0
3 R
ec
over
•R
ea
dy-t
o-D
rin
k
•*D
osa
ge
: 5
.4 g
/bo
ttle
•P
rote
in r
eco
ve
ry a
fte
r sp
ort
s
•A
thle
ts/
bu
sin
ess
pe
op
le
•M
ass
ma
rke
t
Countr
y:U
SA
Cate
gory
: S
po
rts n
utr
itio
n
Channel:
Mass m
ark
et
Pro
duct
typ
e:R
ead
y-t
o-D
rin
k
Pack
age s
ize:240 m
lF
lavo
r:fr
uit
fla
vo
urs
Tota
l pro
tein
conte
nt per
serv
.:16 g
*Colla
gen p
eptid
e c
onte
nt per
serv
.:5.4
g
Countr
y:U
SA
Cate
gory
: S
po
rts n
utr
itio
n
Channel:
Mass m
ark
et
Pro
duct
typ
e:R
ead
y-t
o-D
rin
k
Pack
age s
ize:240 m
lF
lavo
r:fr
uit
fla
vo
urs
Tota
l pro
tein
conte
nt per
serv
.:16 g
*Colla
gen p
eptid
e c
onte
nt per
serv
.:5.4
g
Read
y-t
o-D
rin
k,
Pro
tein
Reco
ve
ry
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:V
NC
ate
gory
:D
air
y P
rod
uct
Channel:
Mass M
ark
et
Pack
age typ
e:T
etr
a B
rix
Pak
Pack
age s
ize:
180 m
lF
lavo
r:V
an
illa
Tota
l pro
tein
conte
nt:
3.5
g/ 100m
l
Colla
gen p
eptid
e c
onte
nt:
1.2
5 g
/ p
ack
Countr
y:V
NC
ate
gory
:D
air
y P
rod
uct
Channel:
Mass M
ark
et
Pack
age typ
e:T
etr
a B
rix
Pak
Pack
age s
ize:
180 m
lF
lavo
r:V
an
illa
Tota
l pro
tein
conte
nt:
3.5
g/ 100m
l
Colla
gen p
eptid
e c
onte
nt:
1.2
5 g
/ p
ack
TH
Milk, V
N:
Tru
e M
ilk a
dd
ed
Co
llag
en
•F
resh
Milk
•1
.25
g G
EL
ITA
Co
llagen
Pe
ptid
es
•2
.5g C
olla
ge
n P
ep
tides in
2 p
acks
•C
on
tain
s a
ble
nd
of
vita
min
s &
min
era
ls
•F
or
hair a
nd
skin
•T
arg
ets
wo
men
•U
S$
72
cen
t/
pa
ck
•M
ark
etin
g e
xpen
se
: 2M
M E
uro
Beau
ty f
rom
wit
hin
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:B
razi
lC
ate
gory
:B
eau
ty f
rom
wit
hin
, W
eig
ht
Man
ag
em
en
tP
ack
age typ
e:In
div
idu
ally w
rap
ped
in
a b
ox
Pack
age s
ize:
10g
per
pie
ce
Fla
vor:
Ch
oco
late
Tota
l pro
tein
conte
nt:
1,8
g/ p
iece
Colla
gen p
eptid
e c
onte
nt:
1,2
5 g
/ p
iece
Countr
y:B
razi
lC
ate
gory
:B
eau
ty f
rom
wit
hin
, W
eig
ht
Man
ag
em
en
tP
ack
age typ
e:In
div
idu
ally w
rap
ped
in
a b
ox
Pack
age s
ize:
10g
per
pie
ce
Fla
vor:
Ch
oco
late
Tota
l pro
tein
conte
nt:
1,8
g/ p
iece
Colla
gen p
eptid
e c
onte
nt:
1,2
5 g
/ p
iece
Ba
se
co
lM
ix, B
razil :
Sn
ell
aC
ho
co
•C
hoco
late
•1,2
5 g
VE
RIS
OL
®in
10 g
Ch
ocola
te
•2,5
g V
ER
ISO
L®
in t
wo p
iece
s
•S
ugar-
free,
fre
e o
f tr
ans-f
att
yacid
s,
glu
ten
and lacto
se
Beau
ty f
rom
wit
hin
& W
eig
ht
Man
ag
em
en
t
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:B
RC
ate
gory
:co
nfe
cti
on
ery
Channel:
Dru
gsto
re c
hain
s
Pack
age typ
e:b
liste
rsP
ack
age s
ize:
30 g
um
mie
s á
10g
(d
aily
do
sag
e =
2 g
um
s)
Fla
vor:
ora
ng
e o
r str
aw
berr
y
Tota
l pro
tein
conte
nt:
2.4
g/s
erv
ing
Countr
y:B
RC
ate
gory
:co
nfe
cti
on
ery
Channel:
Dru
gsto
re c
hain
s
Pack
age typ
e:b
liste
rsP
ack
age s
ize:
30 g
um
mie
s á
10g
(d
aily
do
sag
e =
2 g
um
s)
Fla
vor:
ora
ng
e o
r str
aw
berr
y
Tota
l pro
tein
conte
nt:
2.4
g/s
erv
ing
Pro
bio
tica, B
R:
Sli
m G
um
•G
um
•C
olla
ge
n P
ep
tide
•R
ed
uce
s t
he
ap
pe
tite
an
d in
cre
ase
s
sa
tie
ty
•C
olla
ge
n is f
igh
tin
g t
he
ag
ein
g f
acto
rs
an
d f
irm
ing
th
e b
od
y
•F
ree
of
su
ga
r a
nd
tra
ns f
ats
Weig
ht
Man
ag
em
en
t &
Beau
ty f
rom
wit
hin
©2
01
3 G
ELIT
A A
G.
An
y co
pie
s n
ee
d t
o b
e a
uth
ori
zed
by
GE
LIT
A
Countr
y:B
RC
ate
gory
:b
eau
ty s
up
ple
men
t
Channel:
Dru
gsto
re c
hain
s
Pack
age typ
e:cap
su
les
Pack
age s
ize:
120 c
ap
su
les p
er
can
Tota
l pro
tein
conte
nt:
2.3
g/ 4 c
ap
su
les
Colla
gen p
eptid
e c
onte
nt:
2.5
g/ 4 c
ap
su
les
Countr
y:B
RC
ate
gory
:b
eau
ty s
up
ple
men
t
Channel:
Dru
gsto
re c
hain
s
Pack
age typ
e:cap
su
les
Pack
age s
ize:
120 c
ap
su
les p
er
can
Tota
l pro
tein
conte
nt:
2.3
g/ 4 c
ap
su
les
Colla
gen p
eptid
e c
onte
nt:
2.5
g/ 4 c
ap
su
les
Pro
bio
tica
Lab
ora
tori
es L
tda., B
R:
Co
llag
en
Be
au
ty I
nsid
e
•H
ard
capsule
s (
siz
e 0
0 / 0
.91m
l)
•2.5
g V
ER
ISO
L®
in 4
capsule
s
•C
onta
ins V
itam
in C
•C
laim
s: S
tim
ula
tes C
olla
gen S
ynth
esis
, H
ydra
tion, S
trength
ens S
kin
•T
arg
ets
wom
en
Beau
ty f
rom
wit
hin