Geli Carlin313 Lenox Avenue

South Orange, New Jersey 07079(973) 524-0574

gelicarlin@yahoo.com

Objective: Secure a senior level position within the retail industry to build high revenue-generating businesses that leverage my extensive experience in the entire retail spectrum, including product development, manufacturing, wholesale and buying.

Experience:

Totes>>Isotoner 2008-2016Account Executive

Built Isotoner Slippers, Isotoner Cold Weather and Totes Umbrellas into a $16 million business in annual wholesale revenue.

Used my business development expertise to create and grow new sources of revenue by expanding our account base into the off-price/discount category, and developing product specifically tailored to the needs of that category while maintaining internal corporate margin mandates.

Leveraged my experience from both sides of the buying and selling table to develop and nurture new, high-yielding and long-term sales relationships with major accounts, including Marmaxx, Ross Stores, Burlington, Tuesday Morning, Big Lots, Christmas Tree Shops, Century 21, Sacks Off 5th, DD’s Discounts, Beall’s Outlet and e-tail startups.

Drove margin-focused product design using my extensive knowledge of overseas manufacturing and importing best practices when dealing with Asian sourcing.

Olivia Miller, Inc. 2007-2008Account Executive and Children’s Line Builder

Built the children’s product line for both boys and girls for key accounts including Beall’s Kids, Marmaxx, Winners and Stage Stores.

Managed sales and service to key accounts including Lane Bryant, Lane Bryant Outlet, Catherine’s, Shopko, Everything But Water, Citi Trends, TJ Maxx, TK Maxx (U.K.), Gordman’s and DD’s Discounts.

E.S. Originals, Inc. 2000-2007Director of Product and Sales, Oshkosh Children’s Shoes

Responsible for product and sales plans for Oshkosh brand children’s footwear generating $15 million in wholesale revenue.

Played an instrumental role in the creation of the sub-brand Genuine Kids from Oshkosh, designed exclusively for Target stores, which generated $5 million in annual wholesale revenue.

Managed key sales accounts of Target, Kohl’s, Rackroom, Babies R Us, Toys R Us, Marmaxx and Oshkosh Retail Outlets.

Managed all facets of the business including line development, price negotiation, factory production and shipping.

Directed the reporting and presentation of all key performance indicators to Oshkosh corporate, including sales, sales projection, royalty payments and advertising metrics.

Venator Group 1997-2000Buyer, Kids Foot Locker/AccessoriesBuyer, Kinney Shoes/Children’s Shoes

Directed management and buying for Kid’s Foot Locker accessory department with an annual retail sales volume of $17 million.

Victoria Creations 1997-1998Business Planning Director, Givenchy Jewelry

Developed product plans to support and manage a $10 million brand.

Belk Store Services 1988-1997Buyer, Costume Jewelry, Bridge Jewelry and Fashion WatchesBuyer, Fashion AccessoriesBuyer, Better DressesAssistant Buyer, Women’s Coats

Responsible for the management of three separate jewelry departments totaling $20 million in annual retail volume.

Responsibilities included the creation of sales plans, managing stock levels, sourcing, merchandising private label programs, negotiating markdown and advertising dollars.

Education: Rutgers College, New Brunswick, New Jersey

o Bachelor of Arts Degree, English and Business Communication