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Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the
oceans and discovering dragons ...
Stephen Abram, MLSCengage Learning / Gale
Geelong Regional Library, AustraliaMay 17, 2011
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Magellan Columbus Cook
The All-in-One Card. One geek’s dream concept of a Sun powered (literally and figuratively!) credit card thin PDA. Before you dismiss it as total fantasy, just remember how far we’ve come in only a few years in terms of portability and functionality.
It only needs a small processor that does nothing but [...]
http://www.snopes.com/photos/advertisements/pcpen.asp
Mobility
What changes with personal devices?
A 1965 iPhone
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
People
My son: Zachary
My son: Zachary
Serve Everyone!
GEO
Apple iPhone Tracking
What’s GEO good for
In libraries?
Where’s My Library?
Every library website should have this simple library Google Maps mashup!
Where is my branch? What is the address? How do I drive there? How do I walk there? Can I take public transportation there? What does it look like? Use Google Maps, Street View, Satellite, Earth! Where is the Bookmobile today?
GALE AccessMyLibrary http://www.gale.cengage.com/apps/ or iTunes / App Store
Vendor Location Aware Traffic
Gale Cengage Learning Encyclopedia.com Google / Bing SEO Zip Code or Postal Code
GEO SEO
Geo is a big part of SEO targeting Nation targeting, language targeting, campus
targeting Political targeting as part of electoral district
or state level primaries Political or special interest targeting as part of
census data Business targeting – food, retail, etc.
StrategicAnalytics
LIBRARIES ARE SOCIAL INSTITUTIONS
Know Your UsersWhere they are...
What has changed?
Libraries at the heart of the campus Students are focused at the lesson and event
(essay, test, exam) level Libraries at the heart of the community is no
longer just physical Libraries as whole strategic R&D partners Physical access and basic reading evolves to
intellectual access with new competencies
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
Change can happen very fast
Sensemaking
Is this graphic correct? What’s wrong?
The Physical Act of Reading
Think harder about book components!
Whose needs are met by e-books and e-libraries?
There is no guarantee that the e-book scenario will play out to
include libraries
Books
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
Scholarly
Kiddy Lit
How would you reinvent the book?
Mobility
GOOG
As technology advances
Emboldened Librarians hold the key
News Flash “The Internet and technology have now
progressed to their infancy”
Device Issues
Skirmishes but Big Ones
App Store Rules Porn – e.g. Sports Illustrated No Criticism rule Politicians’ apps Satire Pulitzer Prize winner Books as an app require approval Potential restraint of trade Who chooses?Censorship . . .?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
We Only Get So Many Once-in-a-Lifetime
Chances To Do Great Things
What Would You Attempt If You Knew You Would Not
Fail?
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1
