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GEB 3213
Lecture 4: Lecture 4: Clear WritingClear Writing
Good News MessagesGood News Messages
Lecture OutlineLecture Outline
Basic Grammatical Terms
• In active construction, the action flows ___________________________________.
• In active construction, the actor ___________________________________.
• In passive construction, the action ___________________________________.
• The verb is always _____________________.
• The actor ____________________________________.
Clarity
• Active sentences are _____________________________.
• Active sentences _____________________________.
• Active sentences are _____________________________.
Clarity 1
• How can you tell if a sentence is passive?How can you tell if a sentence is passive?• The “____________________?” test• The verb is __________________.• The originator of the action
____________________________.
Clarity 2
• Golden Rule 2Golden Rule 2: ______________________________________________________
• ____________________________.____________________________.
What Makes a Good Sentence?
• Ideally, each sentence should contain _________________________________.
What Makes a Good Sentence?
• Active verbs and active construction will help only if your subjects are ______________________, rather than ______________________.
What Makes a Good Subject?
• When you can’t find a person or thing that is acting in a situation, use a ___________________.
Clarity Corollary
• Avoid Nominalizations• Nominalizations = ____________________.____________________.
Hey, where’d you get the verb?
• Nominalizations usually _________________________________.
• To provide your verb(s), turn any nominalization _____________________.
Clarity Corollary
• For your grammatical subjects, avoid using isolated pronouns like
• __________• __________• __________• ____________
Clarity Corollary
• Avoid using Avoid using _______________ or _______________ or ____________________________in your sentences.in your sentences.
• These constructions make for _______________________________.
• They also _________________________________ for your sentence.
Clarity Corollary
• If you place too much information between subject and verb:
• your readers will _____________________ by the time they reach the verb.
• your readers will _______________________________.
Positive Messages
• Share good news ______________. • Give _______________________. • Explain ________________________. • Use _____________________, shifting focus
away from ___________ to ______________.
Reader Benefits!
• Always stress _____________________________.
• Take focus away from institution or business and onto _______________.