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GE MAtriz
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GE MATRIX
GE MATRIX
Industry AnalysisHul : An AnalysisProduct Portfoli0Household CAreSub SegmentBrandRemarksFabric WashSurfPatented Technology, Premium segmentWheelLargest Selling Indian DetergentDish washVimFirst and Largest Dish Washing BarSurface CleaningDomexPersonal WashLuxGlobal BranDoveGlobal Brand:Premium,Skin FriendlyLifebuoyWorlds largest selling soapPERsonal CAreSub SegmentBrandRemarksHair CareClinic ShampooIndias Largest Selling ShampooSunsilkLargest Beauty Shampoo BrandSkin CarePonds Global Brand,First MoverVaselineGlobal Brand ToothpasteClose upIndias First GelDeodorantsAxe,RexonaClear Leader in Deodorant segmentColour cosmeticsLakmeNatural ColorantInfant CareHuggies Feminine CareKortexLate Entrant-Small PlayerFood and beveragesSub SegmentBrandRemarksProcessed FoodsKnorrSoups and Ready to CookKissanKetchup and Jam SqueezeAnnapoornaSalt, FlourBeveragesTeaLipton,Taj, BrookebondCoffeeBruIce Cream and Bakery ProductsGelarto ,Quality WallsBrain FoodAmazeDemographic advantage of IndiaHealth and BeautySegmentBrandRemarksPure-itCreating New MarketBeauty and WellnessLakme Beauty SalonsMoving from products to services in premium segmentAyush Therapy CentreMoving from products to services in premium segment
Revenue shareGE MATRIXProcessed FoodsHair Care Skin CarePremium Soaps DeodorantsSoapMass Soaps
Oral Laundry
WaterSea FoodsCoffee TeaLowMediumHighLowMediumHighFMCGMarket GrowthHUL Sales Growth