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GE Energy overview John Rice July 2004 "GE Energy" is the only GE name to be used in our business. NOTE: Please do not reference older identities (GE Wind Energy, GE Nuclear Energy, GE Aero Energy, etc.) in your presentation. Do not add "GE" to a subcomponent or product name (GE I&RS, GE Reuter Stokes, GE Network Reliability Products and Services, etc.).

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Page 1: GE Energy_PowerPoint_Template 05

GE Energy overviewJohn Rice

July 2004

"GE Energy" is the only GE name to be used in our business.

NOTE: Please do not reference older identities (GE Wind Energy, GE Nuclear Energy, GE Aero Energy, etc.) in your presentation. Do not add "GE" to a subcomponent or product name (GE I&RS, GE Reuter Stokes, GE Network Reliability Products and Services, etc.).

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GE Energy overview

John RiceJuly 2004

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GE Energy overview

John RiceJuly 2004

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GE Energy template rules

Keep your message clean

Always use GE inspira font

Always use sentence case

Text should not be smaller than 20 points

No more takeaways

Use GE PowerPoint resources at: http://www.ge.com/brand/design_library/02_collateral/02_powerpoint/

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Template colors

Single-color highlightsStandard color palette

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The new template and grid design offer many layout options

Keep your audience refreshed by varying layouts, keeping text to a minimum, and using charts appropriately

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“This is a powerful way to present a meaningful quote with an image” Attribution goes here

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GE Energy business profile

• Currently operating in more than 100 countries … 100+ years

• Over 37,000 employees … 500 locations

• 2004 revenue ~$18B

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GE Energy … driving growth for the futureNext generation• IGCC … clean coal … acquired

ChevronTexaco's gasification technology • Commercial launch of H Systemtm …

60% combined cycle efficiency platform• Launch LMS100TM … world’s first intercooled

gas turbine … 46% efficiency

Renewables• Wind … 3.6 MW offshore platform• Expanding in solar … Astro power

Business expansion• Oil & gas … world’s largest LNG train• Hydro … expanding in Asia • Expanding environmental platform … announced

BHA acquisition

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Fill a screen completely with an image if it powers your story forward

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Standard column chart

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The template includes options to use the additional colors below if you need to call out an important piece of information. These colors should be used to draw your audience’s attention to a specific data point.

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Use two charts side by side

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Standard pie chart

Content text – GE inspira – 20 points content text – GE inspira – 20 points content text – GE inspira – 20 points content text – GE inspira – 20 points

Content text – GE inspira – 20 points content text – GE inspira – 20 points

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Waterfall chart example

Outs descriptionSecond level text, 18pt GE inspira, second level text, 18pt GE inspira

Ins descriptionSecond level text, 18pt GE inspira, second level text, 18pt GE inspira

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Clustered column chart

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Clustered bar chart

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North

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Stacked column chart

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Stacked bar chart

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Line chart

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Area chart

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Moons

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Use this range of background colors to introduce new sections and add variety

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Use this range of background colors to introduce new sections and add variety