GD 2 Final Assignment

2568QCAGraphic Design

2Xiaohui Qu

(Rita)s2817826

Xiaohui Qu(Rita)

My name is Xiaohui Qu(Rita), and I am an international student, and I am 22 years old, born in China. I am a full-time student of bachelor degree, my major is graohic design,and this is my second year at Griffith University Gold Coast Campus. I have learned some basic design software, and concept design. I enjoy working in graphic design. During this semester,I have acquired basic knowledge of my major.

I am an optimistic,energetic,outgoing,active,humorous girl with any amount of hobbies,such as listening to music and writing my blog. What deserves to be introduced is that I am very like listening K-pop music. I like doing works with music. Unlike many other girls, I am quite good at sports.Swimming,skating,table tennis and etc. are my preferences.In addition,I am fond of cooking. I can cook lots of delicious food by myself. Futhermore,I’m a very versatile girl.Piano and violin are my forte.They all get the ninth level in China. Besides, I like to watching English movies or TV programs.

To conclude, I am sure I could learn lots of knowsledges from this class, this semester.

ASSIGNMENT ONE

Choose your own adventure

PERMISSION

2013年7月26日（星期六）

Dear Miss Qu:

Thanks for your email. I have received the details you told me, and I am very glad you can redesign my brand. I will contact you as soon as I get the materials ready. But I still have some requires.

1.the rebranding must be simple and clean 2.the main color need use brown and black 3.please design a poster about Hallowmas

Let me know at any time if any needs.

Best Regards. Qiming Zhang(Kevin)

2013年7月26日（星期六）

Dear Miss Qu:

Thanks for your email. I have received the details you told me, and I am very glad you can redesign my brand. I will contact you as soon as I get the materials ready. But I still have some requires.

1.the rebranding must be simple and clean 2.the main color need use brown and black 3.please design a poster about Hallowmas

Let me know at any time if any needs.

Best Regards. Qiming Zhang(Kevin)

Assignmentone

BRIEF & SCHEDULE

Tiny.Z Coffee & Fruit Times 001_13_TINY.ZCAFE_BRIEF

DUE CATE:2nd September 2013

BACKGROUNDAt present, the life rhythm is compact for most people who live in domestic of China, the pressure also becoming more and more big. This is lead to more and more people pay more attention to their elaxation of life. It is means that more and more people would like to buy a cofffee as a diversion. Tiny.Z Cafe is a simple cafe located in 45 Nanhong Street, Yantai, Shandong, China. The business model is coffee and other drinks. It has been a hit with other famous coffee brand in 2012. But we are already a lot of satisfied customers. At the monment, we want to focus a bit more on our branding in order to get more customers.

TARGET AUDIENCE BUDGET TOTAL $4500

OBJECTIVES AND GOALSCLIENT SUPPLIED

-18-35 years old -Students, youth literature, -White-collar workers,Businessman

- To cover new brand identity, menus,uniforms, webpage and packaging designpossible extra fees for interior design

- Logo- Copy of menu- Posters

The goal is to have an overall consistent look, and to get more customers.Elements to be redesigned:- Logo, menu, uniform, signage, business card, webpage and packaging.

SCHEDULE

Final logo design - 12th August 2013Stationary and menus - 19th August 2013Uniform and signage - 23nd August 2013Webpage and packaging design - 30 August 2013

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

24/7brief

2/8fix brief

4/8logo redesign

5/8feedback from client

7/8colors,font& shapes


12/8final logo

14/8businesscard


17/8change businesscard

19/8menu


22/8poster

23/8change menu colors

24/8banners, uniform & packaging

26/8webpage

28/8change businesscard

30/8change menu

1/9fix uniform &packaging

Assignmentone

BRANDINGLogo

coffee and juice timeTiny.Z


C: 0 M: 0 Y:0 K: 100

C: 37 M: 50 Y:61 K: 70

C: 37 M: 50 Y:61 K: 70

Assignmentone

BRANDINGBusinesscard

32 Nanhong St, Yantai, China 18863856828

we are here

Mcdonald’s


Assignmentone

BRANDINGBanner & Letters

Coffee is a brewed beverage prepared from

the roasted seeds of several species of an

evergreen shrub of the genus Coffea. The two most common sources of coffee beans are the highly regarded Coffea

arabica, and the "robusta" form of the

hardier Coffea canephora.



32 Nanhong St, Yantai, China

coffee and juice timeTiny.Z Tiny.Z


Assignmentone

BRANDINGUniform




Assignmentone

MULTI-PAGE LAYOUTMenu

Welcome

Enjoy life Tastes great...

32 Nanhong St, Yantai, China 18863856828

menucoffee and juice timeTiny.Z


Assignmentone

MULTI-PAGE LAYOUTMenu

Coffee FoodJuice

Hot espresso Price: Small Tall

Iced espresso Price: Small Tall

Tea time Price: Juice & other drinks Price: Hot Iced

Caffe Latte $3.7 $4.5

Caffe Americano $3.7 $4.5

Cappuccino $3.7 $4.5

Cafe Mocha $3.7 $4.5

Caramel Macchiato $3.7 $4.5

Espresso $3.7 $4.5

Hot Chocolate $3.7 $4.5

Iced Caffe Latte $3.7 $4.5

Iced Caffe Mocha $3.7 $4.5

Iced Caramel Macchiato $3.7 $4.5

Lemon & Pomelo Honey Tea $3.7 $4.5

Honey Lemon Tea $3.7 $4.5

Signs of Milk Tea $3.7 $4.5

Pearl Milk Tea $3.7 $4.5

Cheese Milk Tea $3.7 $4.5

Cheese Coffee $3.7 $4.5

Matcha Shake $4.5

Red Bean Milk Smoothie $4.5

Cocoa with Pudding $4.5

Mojito $4.5

French Fries $4

Chicken Nuggets $4.5

Cheese Plate $5.6

Chocolate Plate $5.8

Cookie Plate $5.8

Sandwiches $4.8

Dessert Price:

Cheese Cake $4.2

Chocolate Moose $4.2

Tiramisu $4.2

Banana Boat $4.2

Assignmentone

DIGITAL IMAGES

Assignmentone

ILLUSTRATIONS

Assignmentone

PACKAGING

coffee and juice timeTiny.Z coffee and juice time

Tiny.Z

latte

coffee and juice time

Tiny.Z

Honey Lemon Tea

coffee and juice time

Tiny.Z



Assignmentone

WEB DESIGNhttp://ritarex.wix.com/tinyz

Assignmentone

WEB DESIGN

Assignmentone

WEB DESIGN

Assignmentone

WEB DESIGNAssignment

one

WEB DESIGN

Assignmentone

WEB DESIGN

Assignmentone

ASSIGNMENT TWO

Drop One Product

CAMPAIGN

Assignmenttwo

Plastic Bags

Drop One Product

CAMPAIGN

Assignmenttwo

Key elements

Reduce Use Plastic BagsMake Life Getting Better

Australians use 3.92 billion plastic bag a year, that’s over 10 million new bags being used every day. An estimated 3.76 billion bags or 20,700 tonnes of plastic are disposed of in landfill sites throughout Australia every year. Australians dump 7,150 recyclable plastic bags into landfills every minute or 429,000 bags every hour.

CAMPAIGN

Assignmenttwo

Concept

SHOW YOU CARE

Target Audience; young family and young parents who have baby

Reason: The focus of this campaign is make life getting better. I will design a series of products about reduce use plastic bags, and let young parents know that if they continue to use plastic bags, their children will live in a world which is full of plastic pollution in the future.

CAMPAIGN

Assignmenttwo

Media

magazine advertisement + magazine article + newspaper advertisement + billboard + facebook page + t-shirt

CAMPAIGN

Assignmenttwo

Logo

show you care

SH

O A

RE

W C

CAMPAIGN

Assignmenttwo

Magazine ad

show you care

SH

O A

RE

W C

Make Life Getting BetterReduce Use Plastic Bags

CAMPAIGN

Assignmenttwo

Magazine article

Reduce Use Plastic Bags

INTRODUCTION

The plastic bag is an established part of Australian shopping – with goods from groceries and take away food to clothing and hardware being carried from retail outlets in plastic bags. Approximately 6.9 billion plastic bags are used by Australian consumers every year.

Recent public concern and debate has developed over plastic bag usage and disposal. This debate has been largely triggered by the highly publicised outcomes of a plastic bag levy which has been recently introduced in Ireland, with dramatic reductions in plastic bag use reported. These results are tempered, however, by differing results from other countries with similar schemes.

The issue of plastic bags in Australia and how their impacts are to be addressed, including the potential application of levy schemes, requires an appropriate investigation of the available evidence to inform policy decision-making. To fully understand both the current situation and the relative effectiveness of various future interventions for plastic bags, a holistic perspective including an understanding of both environmental and economic impacts, as well as their inter-relationship, is required.

Environmental Impacts of Alternatives

The assessment of environmental impacts of plastic shopping bags and alternative packaging systems needs to consider impacts at each stage of the product life cycle i.e. including: -Extraction/processing or growing/harvesting of resources; -The manufacturing process; -Transport from the manufacturer to the wholesaler/retailer; -Patterns of use by consumers; and -Disposal routes, either landfill, recycling or litter.

The impacts of the conventional HDPE singlet bag and alternative packaging systems are discussed below. For the purpose of this analysis, 11 products are being assessed. The products are: - Tw o H D P E s i n g l e t b a g s , o n e manufactured from virgin polymer and one manufactured from 50% recycled (post-consumer) material; -Two LDPE bags, one conventional boutique retai l bag and one more durable bag designed for reuse; -A calico reusable bag; -A woven HDPE reusable bag (‘Swag Bag’); -A polypropylene (PP) reusable bag (the Irish model); -A kraft paper bag; -The solid polypropylene ‘Smart Box’; and -Two biodegradable bags, one made from starch and one made from synthetic polymer with a biodegradable additive.

Reduce Use Plastice BagsMake Life Getting Better

CAMPAIGN

Assignmenttwo

Newspaper ad

show you care

SH

O A

RE

W C


CAMPAIGN

Assignmenttwo

Billboard

show you care

SH

O A

RE

W C


CAMPAIGN

Assignmenttwo

Facebook page

CAMPAIGN

Assignmenttwo

T-shirt

show you careS

H

O A

RE

W Cshow you care

SH

O A

RE

W C

REFERENCE

Assignmenttwo

Nolan, E 2002, Environment Australia, media release, DECEMBER 2002, viewed 1 September 2013, <www.deh.gov.au/industry/waste/plastic-bags/bags-analysis.html>.

Worldwide Home Environmentalists Network, viewed 4 September 2013, <http://www.cleanup.org.au/au/Campaigns/plastic-bag-facts.html>.

Documents

GD 2 Final Assignment