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OFF PEAK MANAGEMENTby AIESEC in Russia
Kate Trofimova MCVP Marketing
Short introduction
Nastya Matroshilova MCVP oGCDP
Who else is here?
AGENDA
1. Intro2. Target for off-peak projects3. GCPs/Examples4. GTCM - how to make
promotion?5. Q&A
Why do we do this? 4 reasons to make off-peak real
REASON #1Goal achievement|right behaviours
REASON #2 Awesome projects in other countries
REASON #3Spring as a preparation for summer
REASON #4
Leadership potential
They are waiting for AIESEC opportunities
5 million students and recent graduates in Russia
Relevant projects Issues that we face as a country
How to manage off-peak? Our target
Our Target
• T+X (outgoing EBs)
• fresh recruited members (not right profile for TMP)
• recent graduates
What do you usually think about graduates?
• yes, they can go on oGCDP also!
Do you engage outgoing EBs?
• T+X is a perfect channel for off-peak!
Double recruitment!
AIESEC days in uni
Channels for promotion Go online!
Make it targeted!
• Be as concrete as possible
• Pay attention to questions during application process
• You can organise selection days
Be specific Put issue, dates, country, city
Fast Matching scheme
https://drive.google.com/folderview?id=0BwbBS-fTrjtBbV84OGZzR1JGd28&usp=sharing
You can use our promotional materials!
Promoters strategy - how it works?
We love blogging! More than 100 GC blogs since summer!
My 6 weeks story contest • 17 showcasing video
materials gathered
Benefits
• blog followers• showcasing
materials• right expectations• friends and
relatives know everything
Contest with partners Valuable prise matters!
2 peaks - 2 contests! 1711 unique visitors
Our results have doubled
200 appl per month —> 500 appl per month now
Promo materials
• It Literacy project http://issuu.com/katetrofimova/docs/ru_it_literacy_tn_booklet
• FLY project http://issuu.com/katetrofimova/docs/ru_fly_tn_booklet
• Sunshine project http://issuu.com/katetrofimova/docs/ru_sunshine_tn_booklet
• Presentation about Russia http://issuu.com/katetrofimova/docs/beautiful_russia_de185b2993bf07
The video that will attract everyone to come in Russia
https://www.youtube.com/watch?v=naf4DNAZNaU
Make people love the country that you promote
GTCM example
Goal
10 people
25 applications by Fast Matching scheme
Note: Fast Matching helps to provide right expectations so that CR will be higher than the usual one.
Target
Graduate students and AIESECers
ChannelOnline promotion in FB for graduates Special Newsletters for AIESECers
Message You can also use common promotion
Special newsletters for internal voices Dreaming of the internship
Happy spring! Thank you :)
Time for your questions