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GARDEN CENTRE RADIO
WE
Pump up the atmosphere with profiled music
Communicate your key facilities, sales messages & customer service announcements
Help shoppers find the products they need & give advice with relevant seasonal horticultural messages
Increase dwell times and encourage revisits
Drive footfall around the centre to your chosen promotional spots
Provide great music & ambience - No annoying DJ Presenters constantly talking
Generate Income from radio ad sales
Reduce time - No more changing CD’s & staff music choice – reliable, efficient & very effective
SOUND MATTERS
Sound generates feelings and emotions, feelings and emotions drive behaviour
We use sound to influence retail behaviour from increasing shopper dwell times and spend, to providing an ambience that staff really want to work in, creating a positive uplift in their experience and improved customer satisfaction ratings
INCREASE BRAND AFFINITY
72% say playing good music significantly improves the image of the store
INFLUENCE BEHAVIOUR
76% believe they
can positively
influence the
behaviour of
customers
through playing
music
INCREASE DWELL TIMES
60% of
shoppers said
they would
spend more
time instore if
they hear
music they like
INCREASE SALES
“...more than a 33% of customers would be willing to pay 5% more for products & services from businesses that play music”
INCREASE PRODUCTIVITY
61% of retailers agree that playing music increases
employee productivity
MUSIC
Music is a proven media for increasing dwell times
No more piped or satellite music
Music is profiled to your centre & customers
MESSAGES
Centre Radio provides professionally scripted content &
voiceovers to subtly deliver your key messages
With full scheduling capability our system will give you the ability
to communicate with shoppers in an automated, professional and
scheduled manner
Direct shoppers to promotional items or provide general signposting
Precisely announce closing times and trading hours changes (e.g. Bank Holidays)
Enforce policies where required (no smoking) by regular scheduled messages
Inform customers of all Facilities & Services
Significantly increase sales of Gift Vouchers
Deliver increase ROI on sales
MARKETING
Drive footfall to key promotional
points
Include content from suppliers to
support in house promotions &
increase product & service
awareness
Reinforce your current marketing
messages
Pre promote & build interest in
forthcoming events & promotions
at your centre
Promote by time of day, day of
week, or any date parameters
AT YOUR SERVICE
Client area allows instant reporting on
music & messaging playlists & ability to add
or adapt current messages.
Newsletters provide up to date content
ideas and news to keep you informed
Dedicated account managers and out of
hours technical support
PRODUCTION
We have a fully equipped recording suite
We can convert existing radio ads
We will create & produce an ad for you,
with creative, scriptwriting and advice
on how to get the most from each
campaign
KEY BENEFITS OF CENTRE RADIO
• Provides a low cost & effective communication tool at the point of purchase to help increase in store spend, dwell times, repeat visits and customer retention
• Creates a positive ambience and drives footfall
• Helps your customers get what they need, and highlights all promotional opportunities
• Refreshed content stimulates interest amongst customers and motivation amongst staff
• Digital quality and professional sound for your centre.
• A clever customer service and branding tool
