MULTICOLOR

PROFESSIONAL HAIR CARE

EVEN MORE

PROFESSIONAL!!!

TECHNICAL-COMMERCIAL BOOK

2010-2011

Inebrya is a

complete and professional brandwith different “personalities”:

• Treatments

• Styling & Finishing

• Reconstruction

• Specific Programmes

• Technical Products

Positioning

is a complete and professional brand

and NOW more than ever before it is

• young

• trendy

• instantly identifiable

To become the worldwide leader in the professional HAIR

COLOUR market and in all the other markets connected to

beauty and hair care, by providing support to both the

professional hair market and retail market

Target = Mission

COLOR becomes the central figure of the brand, the entire world of

professional hair and all its elements:

• TECHNICAL WORLD

• CARE and TREATMENT

• STYLING & FINISHING

Strategy

Philosophy

Our philosophy is COLOUR, COLOUR AND

EVEN MORE COLOUR!

Multicolor Professional

Hair Care

Philosophy

Colour with high performance

technical products

COLOR, COLOR and

EVEN MORE COLOR

Philosophy

Colour with functional,

professional and eye-catching

packaging

COLOR, COLOR and

EVEN MORE COLOR

Philosophy

Colour with pleasant

fragrances for everyone

COLOR, COLOR and

EVEN MORE COLOR

Claim

Even More

Professional

In other words, Inebrya’s

products are even more

professional, even more versatile

and even more modern, they

have been specifically designed

to be used by professionals who

want beauty and quality in one

solution.

THE

LINES

The lines

Treatments for all hair types and forcolourful fun people.

Trendy, dynamic and active Styling that

creates volume, shape, body, shine and

super straight hair.

.

The professional range of colour enhancing

and nourishing masks for creating a

multitude of safe and personalized colour

effects.

The lines

Professional line of relax and wellness

treatments for the scalp, hair and face

specially created for MEN.

Play with your hair

Professional hair and scalp care products

especially for boys and girls : extra-delicate

ingredients, “no tears” formula sulphate free

and allergen free perfume

The lines

Capelli luminosi e vitali

alla luce del sole

Sun protection hair care programme

The “intelligent” reconstruction programme

Color and versatile modern technical

hair care products, for professionals

who demand quality and image in a

single solution.

The lines

PRODUCT

RANGE

TREATMENTS

Color

Shampoo

Color

Conditioner

Color

Mask

COLOR

Leave-in

color fixer

Programme designed to nourish cosmetically

coloured or highlighted hair.

Products formulated to reach a specific anti-

oxidizing action for long-lasting brilliant and

intense cosmetic colours.

COLOR

COLOR PROTECTION PROGRAMME

COLOR

COLOR PROTECTION PROGRAMME

Ideal solutions for treating hair that undergoes

frequent hair straightening and perming.

Chemically treated hair needs specific hydrating

and nourishing actions to fight frizzy and dry hair

caused by the frequent use of these technical

services.

Target: completes the colour service and its specific

anti-oxidizing action helps prolong cosmetic color

maintenance.

Color

Shampoo

+ or

Color

Conditioner

Color

Mask

COLOR

COLOR PROTECTION PROGRAMME

+

Leave-in

color fixer

Shampoo for coloured or

streaked hair

• Cleanses and nourishes damaged and stressed hair

• Maintains colour intensity and luminosity

• Long lasting antioxidizing action.

• Active ingredients: Honey and Vitamin E

COLOR SHAMPOO

300 ml

COLOR

300 ml 1000 ml

CREME CARAMEL

Conditioner for coloured and

streaked hair

• Detangles and makes hair easy to comb

• Leaves hair soft and brilliant

• Deep nourishing weightless action

• Ideal for color maintenance

• Active ingredients: Linseed Oil and Carrot extract

COLOR CONDITIONER

COLOR

300 ml 1000 ml

CREAM OF RICE

• Nourishes and moisturizes damaged and stressed hair

• Helps maintain color intensity

• Restores shine

• Active ingredients: Linseed Oil and Carrot extract

COLOR MASKMask for coloured and streaked

hair

COLOR

500 ml

1000 ml

TUTTIFRUTTI

LEAVE-IN COLOR FIXER

•Ideal for dry, coloured, treated and

streaked hair

• Acidifying, anti-oxidizing and restructuring

action helps complete the technical colour

service

• Fixes and protects cosmetic colours from

formation of free anti-radicals

• Enhances color brilliance200 ml

Restructuring leave-in spray color-fixer

COLOR

RICE MILK

Counter display COLOR

12 Shampoo + 12 Mask

12 Color

Shampoos 100 ml.12 Color Masks

100 ml.

The display contains:

COLOR

DISPLAY COLOR

Dry-T

Shampoo

Dry-T

ConditionerDry-T

Mask

DRY-T

Leave-in

Conditioner

Lasting care

Lotion

Fluid

star

Programme designed to nourish and moisturize dry,

frizzy and chemically stressed hair.

Products formulated to give a restoring, nourishing,

anti-static and anti-frizz action that hydrates

leaving hair soft and full of vitality.

DRY-T

NOURISHING PROGRAMME

impoverished hair structure after chemicalservices.

Chemical action of coloring agents, bleach and

other technical services.

natural hair structure.

DRY-T

MAIN CAUSES

DRY, FRIZZY AND TREATED HAIR

Thermal: use of the curling tongs, straightening

irons and blow-driers

Physiological: lack of sebum

Environmental: wind, sun and humidity

Chemical: coloring, bleaching, permanent waving

DRY-T

MAIN CAUSES

DRY, FRIZZY AND TREATED HAIR

Target: nourishes, hydrates, smoothes and

restructures.

Weightless action leaves hair soft and easy to comb.

Dry-T

Shampoo

+

Dry-T

Conditioner

or

Dry-T

Mask

DRY-T

NOURISHING PROGRAMME

Leave-in

Conditioner

or

Lasting care

Lotion

Fluid

star

+ +

DRY-T SHAMPOONourishing shampoo for

dry, frizzy and treated hair

300 ml

DRY-T

300 ml 1000 ml

10 lt

• Cleanses and moisturizes leaving hair soft

• Leaves hair silky soft and easy to comb

• Restores brilliance and smoothness

• Active ingredients: Silk and Wheat Proteins

MILK

• Weightless nourishing andhydrating action

• Leaves hair easy to comb

• Leaves hair silky soft and full ofshine

• Active ingredients: Wheat Proteinand Glycerine

Nourishing conditioner for dry,

frizzy and treated hair.

DRY-T CONDITIONER

DRY-T

300 ml 1000 ml

MILK

LEAVE-IN CONDITIONER

• Weightless hydrating and deep

nourishing action

• Leaves hair silky and glossy

• Ideal for dry, frizzy, coloured and

chemically stressed (permed, straightened,

bleached, etc.), hair structures

• Active ingredient: Extract of Sunflower

Nourishing conditioner for dry, frizzy,

coloured and chemically stressed hair

DRY-T

300 ml

SENSUAL CREAM

DRY-T MASK

• Deep nourishing and instant

detangling action

• Protects and strengthens hair

• Leaves hair easy to manage and full of shine

• Active ingredients: Wheat Protein and Glycerin

Nourishing mask for

dry, frizzy and treated hair

DRY-T

500 ml1000 ml

BANANA

LASTING CARE LOTION

• Moisturizes and restructures dry and treated hair

• Weightless softening action

• Deep strengthening action

• Leaves hair brilliant and easy to comb

• Active ingredients: Silicon microemulsions, Keratin and Wheat Proteins

Restructuring treatment for dry

and treated hair

DRY-T

12 pz. x 7 ml

LYTCHEE

60 ml

DRY-T

• Filming and sealing action to prevent

and treat split ends

• Hydrates and nourishes hair for

maximum brilliance

• Leaves hair soft, silky and easy to comb

• Active ingredients: Linseed Oil and Aloe

Vera

FLUID STARLiquid Crystal restructuring for

dry and treated hair

MANGO

Dry-T Shampoo

100 ml.

Dry-T Conditioner

100 ml.

Counter display DRY-T

12 Shampoo + 12 Conditioner

DRY-T

The display contains:

DISPLAY DRY-T

Also available in bulk

300 ml

SMOOTH

Smoothing

ShampooSmoothing

Mask

Programme designed to make curly and unruly hair

easier to smooth.

Products formulated to reach a long-lasting

smoothing, anti-frizz, and nourishing action to

regulate even the most difficult hair.

SMOOTH

SMOOTHING PROGRAMME

Natural hair structure

Weather: humidity

SMOOTH

MAIN CAUSES

UNDISCIPLINED AND REBEL HAIR

Target: smooth and straighten even the most

difficult and unruly hair

Restore weightless healthy shine

Smoothing

Shampoo

Smoothing

Mask

+

SMOOTH

SMOOTHING PROGRAMME

.

SMOOTHING SHAMPOO

• Cleanses and makes hair easy to straighten

• Reduces frizz

• Deep nourishing and moisturizing action leaves hair soft

• Restores shine and brilliance

• Active ingredient : Cotton Oil

Straightening shampoo for

curly and unruly hair

300 ml

SMOOTH

300 ml 1000 ml

TOFFEE

SMOOTHING MASK

• Makes curly and unruly hair

easier to smooth

• Softening and detangling action

• Moisturizes and nourishes

• Active ingredients: Cotton Oil

Straightening mask for

curly and unruly hair

SMOOTH

500 ml1000 ml

TOFFEE

Energy

Shampoo

Energy

Lotion

ENERGY

Programme studied to help prevent the

problems related to hair loss and to restore

vitality without altering the natural level of

hydration

ENERGY

PROGRAMME TO HELP

COUNTER HAIRLOSS

MAIN CAUSES

HAIR LOSS

Alimentary disorders

Congenital factors, hereditary and

physiological

Stress

Environmental and seasonal

factors

ENERGY

Mechanical stress during styling

Poor diet and lack of principal nutrients

Pregnancy and breast-feeding

Medicine

ENERGY

MAIN CAUSES

HAIR LOSS

Energy

Shampoo

Target: stimulate strength and vitality by

increasing scalp-root oxygenation and by

regenerating the hair bulb.

+

PROGRAMME TO HELP

COUNTER HAIRLOSS

Energy

Lotion

ENERGYENERGY

• Gently cleanses and moisturizes

• Purifies and revitalizes the scalp

• Energizing and strengthening action

• Active ingredients: extracts of Capsicum and Oligo-elements

ENERGY SHAMPOO Anti-hair loss shampoo

ENERGYENERGY

10 lt LIQUORICE

300 ml 1000 ml

ENERGY LOTION

• Energizing and strengthening

action

• Tones and nourishes the scalp

• Balances and strengthens the

hair structure

• Active ingredients: Soy

Proteins and Oligoelements

12 pz. x 10 ml

Lotion formulated to help prevent hair

loss

ENERGY

EUCALYPTUS

125 ml

ENERGY

ENERGY LOTION Lotion formulated to help prevent hair

loss

EUCAPLYPTUS

• Energizing and strengthening

lotion

• Tones and nourishes the

scalp

• Balances and strengthens the

hair structure

• Active ingredients: Soy

Proteins and Oligoelements

Cleany

Shampoo

Cleany

Lotion

CLEANY

Programme designed to solve the anti-

aesthetic problem of dandruff, by restoring the

natural levels of moisture to the scalp and

significantly reducing the formation of

dandruff

CLEANY

ANTI-DANDRUFF PROGRAMME

change in skin scars

unhealthy diet

aggressive cleansing agents

small skin lesions

CLEANY

MAIN CAUSES

DANDRUFF

Cleany

Shampoo

Target: counter the proliferation of Pityrosporum

Ovale, the organism responsible for excessive

scalp flaking

+

Cleany

Lotion

CLEANY

ANTI-DANDRUFF PROGRAMME

Anti-dandruff shampoo, ideal for

delicate and impure scalps

• Cleanses and purifies sensitive and

impure scalps

• Restores natural equilibrium to the

scalp

• Helps regulate sebum secretion

• Active ingredients: Piroctone Olamine, Extracts of Orange and Lemon

CLEANY SHAMPOO

300 ml 1000 ml

CLEANY

CITRUS

CLEANY LOTION

• Antimicrobial, cleansing and

astringent action

• Nourishes and tones hair and scalp

• Active ingredients:Piroctone

olamine and extracts of Nettle

and Burdock12 pz. x 10 ml

Anti-dandruff lotion for

sensitive and impure

scalps

CLEANY

ANISEED

BALANCE

Balance

Shampoo

Cleany

Lotion

Programme designed to restore balance to the

scalp and regulate excess sebum

production, without altering the natural

moisture level of both hair and scalp

BALANCE

SEBUM CONTROL PROGRAMME

aggressive cleansing agents

BALANCE

MAIN CAUSES

GREASY HAIR AND SCALP

hormonal / genetic: altered production of the

sebaceous glands

stress

pollution

BALANCE

MAIN CAUSES

GREASY HAIR AND SCALP

unhealthy diet and lack of major nutrients

medicine

temperature / seasonal changes

Target: regulate excess sebum production, purify

and oxygenate the scalp

SEBUM CONTROL PROGRAMME

BALANCE

Balance

Shampoo

+

Cleany

Lotion

• Effective cleansing and balancing

action helps regulate the production of

excess sebum

• Effective soothing and astringent

action

• Active ingredients: Birch extract, olive

oil and Meadow Foam

BALANCE

Sebum regulating shampoo for

oily hair and skin

BALANCE SHAMPOO

GREEN APPLE

300 ml 1000 ml

CLEANY LOTION

• Effective sebum-regulating,

purifying and astringent

action

• Nourishes and tones the hair and scalp

• Active ingredients: Piroctone olamine and extracts of Nettle and Burdock12 pz. x 10 ml

Sebum control anti-dandruff

lotion for sensitive and impure

scalps

CLEANY

ANISEED

DOUBLE

ACTION

FREQUENT

Frequent

Shampoo

Winter use

Frequent

Shampoo

Summer use

Best care

conditioner

Hydra body

cream

Programme designed to moisturize and

revitalize frequently cleansed hair, while

respecting the skin's physiological pH level

Products developed to cleanse the hair and

leave the body beautiful, too!

FREQUENT

FREQUENT USE PROGRAMME

FREQUENT

MAIN CAUSES

FREQUENT USE

temperature / seasonal changes

excessive sweating

regular gym activity / swimming pool

habits

Target: hydrate body and hair, restore

smoothness, gloss and leave hair easy to

comb

.

Summer Use

Shampoo

FREQUENT

FREQUENT USE SUMMER PROGRAMME

Best care

conditioner

Hydra body

cream

+ +

Hydrating shampoo for frequent use

• For very dry hair

• Cleanses, nourishes and

moisturizes

• Leaves hair brilliant and soft

• Ideal for frequent use

• Active ingredients: Milk Proteins,

Vitamin E, Wheat protein and

sunscreen

FREQUENT SHAMPOO

FREQUENT

300 ml. 1000 ml.

SUMMER USE

Conditioner for all hair

types

• Instant detangling action

• Moisturizes

• Weightless action

• Restores elasticity and shine

• Active ingredients: Linseed Oil

BEST CARE CONDITIONER

FREQUENT

1000 ml.

MILK

Hydrating Body Cream

• Nourishes and oxygenates the skin

to restore vitality and a fresh

sensation

• Ideal as an after-sun moisturizer

and as a revitalizer in winter

• Active ingredients: Vitamin E, Olive

Oil and sunscreen

HYDRA BODY CREAM

FREQUENT

200 ml.

SENSUAL FLOWER

Target: hydrate the body and revitalize hair,

restore smoothness, gloss and leave hair easy to

comb after cleansing

.

FREQUENTLY USED WINTER PROGRAMME

FREQUENT

Winter Use

Shampoo

Best care

conditioner

Hydra body

cream

+ +

FREQUENT SHAMPOO

• Particularly suitable for greasy,

dull and lifeless hair

• Adds shine and moisturizes

• Retsores softness and tone

• Specifically designed for frequent

use

• Active Ingredients: Herbal

Extracts and mild surfactants

derived from Olive Oil

Revitalizing shampoo for frequent

use

FREQUENT

300 ml. 1000 ml.

WINTER USE

Conditioner for all hair

types

• Instant detangling action

• Moisturizes

• Weightless action

• Restores elasticity and shine

• Active Ingredients: Linseed Oil

BEST CARE CONDITIONER

FREQUENT

1000 ml.

MILK

Volumizing

Shampoo

Volumizing

conditioner

VOLUME

Programme designed to give body and volume

to fine and lifeless hair, restoring strength to

the hair from the root

VOLUME

VOLUMIZING PROGRAMME

Weak and fine structure

diameter of hair is 20% finer than

normal hair

particularly fragile

VOLUME

MAIN CAUSES

FINE LIFELESS HAIR

Volumizing

Shampoo

Target: restore weightless body and elasticity

to fine and lifeless hair

+

Volumizing

conditioner

VOLUME

VOLUMIZING PROGRAMME

Volume

Disponibilità: 15 luglio 2010

VOLUMIZING SHAMPOO

• Carries out a gentle weightless

cleansing action

• Restores body and volume to hair

• Brilliance and vitality

• Active Ingredients: Wheat Protein

and a mix of Exotic Fruits

Volumizing shampoo for fine and lifeless hair

VOLUME

300 ml.1000 ml.

PEAR

VOLUMIZING CONDITIONER

• Carries out a weightless detangling

action

• Restores volume to roots and

strengthens the structure

• Gives body and vitality to lengths

• Active ingredients: Wheat Protein

and a mix of Exotic Fruits

Volumizing conditioner for fine and lifeless hair

VOLUME

300 ml.1000 ml.

APRICOT

Curly

shampoo

Curly

mask

CURLY

Programme designed to restore elasticity,

body and vitality to naturally curly or permed

hair with a controlled anti-frizz action

CURLYCURLY

CURLY PROGRAMME

Very dry hair structure

Poorly hydrated hair fiber

MAIN CAUSES

FRIZZY UNDEFINED CURLY, WAVY

OR PERMED HAIR

CURLY

Natural hair structure

Curl

Shampoo

Target: restore definition, hydration, shine and

brilliance to curly, wavy and permed hair

+

Curl

Mask

CURLY PROGRAMME

CURLY

300 ml. 1000 ml.

• Restores elasticity, hydrates and

carries out an anti-frizz action

• Gives protection and extraordinary

shine

• Active ingredients: Gardenia Milk,

Panthenol and Silk Proteins

CURLY

CURL SHAMPOOShampoo for curly, wavy and permed hair

ALMOND MILK

• Effective weightless detangling

and moisturizing action

• Enhances natural curl elasticity,

restoring life and brilliance

• Eliminates frizz

• Active ingredients: Gardenia

Milk and Panthenol500 ml. 1000 ml.

CURL MASKMask for curly, wavy and

permed hair

NOUGAT

CURLY

300 ml

No yellow shampoo

NO YELLOW

no yellow

Programme designed to reduce the

progressive yellowing and fading of the

natural or cosmetic colour

NO YELLOW PROGRAMME

NO YELLOW

BALANCE

MAIN CAUSES

GREY HAIR

poor diets and a deficiency of Vitamin B5, which

helps to increase the production of anti-free radicals

smoking

illness and extreme stress

NO YELLOW

Target: to tone down unwanted yellow effects on

streaked and bleached hair

No yellow

shampoo

+

Kromask

Silver

NO YELLOW

NO-YELLOW PROGRAMME

300 ml. 1000 ml.

Anti-yellow shampoo

for bleached or grey hair

• Cleanses and tones down unwanted

yellow effects on streaked and

bleached hair

• Ideal for grey hair

• Active ingredients: Silk Proteins and

Extracts of Grape

GRAPES

NO YELLOW SHAMPOO

NO YELLOW

This season the catwalks of all

the top international fashion

houses have been full of easy

to wear ultra LIGHT creations.

Silk, simple and chic and

always incredibly splendid.

Glamourous Golden

accessories to make everything

more precious.

BACKGROUND

Film stars have their

own personal style

but they all want to be

seen with BRILLIANT

and LUMINOUS, hair

no matter what the

colour.

BACKGROUND

Hair is subject to environmental

aggression (UV rays – smog – fine dust

particles), repeated chemical services,

mechanical and thermal stress, and day

after day this causes:

• weak hair structures

• dehydrated, dull and lifeless hair

• loss of natural brilliance

• cellular ageing

NEEDS

Our Hair, like our body, is an important indicator of youth,

health and vitality.

As the tips are the oldest part

of the hair structure damage is

most evident on long hair.

The beauty of long hair is

totally at risk when the tips are

damaged.

LENGTHS&TIPS

With time hair becomes drier,

frizzier and fragile, it looses its

natural luminosity and is more

difficult to comb and manage.

An unhealthy hair structure will

have a negative effect on the

final result of professional in-

salon technical services.

HAIR&FRIZZ

Dull and lifeless hair is not only a

result of physiological ageing but it is

also determined by the natural hair

structure.

HAIR&SHINE

For example; a frizzy hair structure will

absorb light without being able to reflect

it, because when the hair fibre is

dehydrated or when its cuticle scales

have been left open due to aggression

from external factors the light reflected

will not be reflected evenly.

SOLUTION

SOLUTION

The new ARGAN OIL treatment line

that

restores brilliance and protects

stressed,

dull and lifeless hair. Its intense internal

pro-age action

restructures, nourishes and hydrates

without leaving hair feeling heavy.

SOLUTION

Argan Oil is extremely rich in cosmetic properties: it

contains very high levels of essential fatty acids (oleic acid

and linoleic acid) as well as special antioxidizingmolecules that restore a superior level of stability to

counter the oxidizing process and to provide effective

protection against free radical scavengers.

It hydrates and nourishes stressed hair, to restore

brilliance to dull hair.

ARGAN OIL

Why is it so precious?

• STRICT SCIENTIFIC STUDIES HAVE CONFIRMED ITS EFFECTIVENESS

The multiple uses of this popular oil have been confirmed by strict scientific studies. In-

depth chemical analysis have revealed that Argan Oil is a naturally rich mix of active

substances, Vitamin A, Vitamin E, Vitamin F, fatty essential oils, linoleic acid, linolenic acid,

Omega 3 and Omega 6.

ARGAN OIL

• AN ANCIENT TRADITION

For centuries Argan Oil has protected the skin of Arabian women from the damaging effects

of the desert sun. Argan Oil has extraordinary medicinal properties, it has been used to heal

scars and burns, to soothe red and irritated skin, to treat psoriasis, chicken-pox and

teenage acne. The same laborious and accurate traditional artisan methods are still used

today. It takes an entire day of work and 100 kg of nuts to produce one litre of Argan Oil.

• A PRECIOUS OIL EXTRACTED FROM A RARE AND UNIQUE TREE

Why is it so precious?

ARGAN OIL

Argan Oil is extracted from the fruit of the Argania

Spinosa tree, which can live for more than 200 years.

It grows in Marocco and is endemic to the Souss

valley, a triangle of desert between Marrakech, Agadir

and Essaouira. It is in risk of becoming extinct and it

has been declared by UNESCO a patrimony of

Humanity. The surviving specimens of the Argania

Spinosa tree, due to years of savage deforestation

and exploitation, are to be found in one valley. In '96

replanting began in areas of the desert, however, it

takes about 50 years for its fruit to become mature.

Argan oil

together with the incredible

properties of the natural active

principles

Extract of Sunflower and

Jojoba Oil

and a special

UV Filter

carries out its

effective

ILLUMINATING

PRO-AGE

action

A NATURAL MIX

JOJOBA OIL

Oil of Jojoba is an active principle that is rapidly

absorbed by the skin and that easily penetrates within the

hair fibre. This extract boasts the presence of natural

anti-oxidants: tocopherols.

It is ideal for contrasting premature ageing of both the hair

and the skin, it regenerates tissues and carries out a

scalp rebalancing action. It restores extraordinary

shine and reduces frizz.

JOJOBA OIL

Jojoba oil does not contain glycerine (triglycerides) like all other seed oil, nor

does it share their branch-like structure. Its excellent skin absorbing action

and ability to penetrate even the smallest dermal interstices is due to its

linear molecular structure.

Why is it important?

The Extract of Sunflower is rich in Vitamin E

which helps protect the hair from environmental

pollution, as well as carrying out an effective anti-

oxidizing action, to prevent cellular ageing. It

restores shine to dull and lifeless hair.

EXTRACT OF SUNFLOWER

The extract of Sunflower is extremely rich in polyphenols, these natural anti-

oxidizers are useful in preventing the oxidation of lipoproteins and countering

the formation of free radical scavengers.

EXTRACT OF SUNFLOWER

Why is it so popular?

SUN FILTER

The Sun Filter transforms the harmful UV rays absorbed by the hair structure

into harmless infra-red energy. This transformation helps protect the hair fibre

from photo-cellular ageing caused by refracted UVA and UVB rays.

• UV protection

• Anti-Age action

THE PRODUCTS

300 ml. 1000 ml.

PRO-AGE SHAMPOOBrilliance Shampoo for stressed, dull and

lifeless hair

• Delicate cleansing action, carries out an

effective protecting and anti-oxidizing

action to counter smog and harmful

environmental factors

• Restores unbelievable tone and shine

Use: apply to wet hair, massage and then rinse

off

Timing: end of January 2011

300 ml. 1000 ml.

PRO-AGE MASKBrilliance Restoring Mask

for stressed, dull and lifeless hair

• Detangles, leaves hair soft and carries out an

excellent anti-frizz action

• Nourishes and protects hair and scalp from

the formation of free radical scavengers, to

leave hair soft and full of incredible shine

• Ideal even on dry and sensitive scalps

Use: apply to damp hair along lengths and tips,

leave on for 3-5 minutes and rinse off.

Timing: end of January 2011

200 ml.

PRO-AGE CONDITIONER Brilliance Dual phase conditioner for

stressed, dull and lifeless hair

• Detangles, protects and leaves hair

weightless

• Wrapping action gives hold, body and

brilliance

• Effective anti-frizz action

Use: after shampooing, spray over lengths and tips.

Massage and comb through. Do not rinse off. SHAKE

WELL BEFORE USING.

Timing: end of January 2011

100 ml.

PRO-AGE TREATMENTRestructuring treatment for stressed,

dull and lifeless hair

• Counters the formation of free radical

scavengers, helps prevent ageing.

• Hydrates and nourishes lengths and tips to

restore brilliance and leave hair super silky soft.

• Eliminate frizz and split ends to leave hair

weightless and healthy looking.

Timing: end of January 2011

Pro-Age Treatment with Argan Oil is the

ideal solution for both,

• the client who desires instant brilliance,

incredibily soft and nourished hair that is

easy to comb

• the professional who during or after a

technical colour service wishes to increase

brilliance and luminosity, or when styling

frizzy and unruly hair to boost control and

give extra hold.

WHO IS IT FOR

PRO-AGE TREATMENT

The Argan oil treatment can be used:

• as a leave-in treatment to discipline and

restore instant brilliance. Apply to towel dried

hair, leave in and do not rinse off, or apply

directly on to dry hair

• add 5 ml to the colour mix to enhance

brilliance

• apply immediately after the colour service to

increase luminosity

APPLICATION TIPS

The ARGAN AGE line has been made even more precious with its new

delicate and enveloping fragrance. It is both a complete cosmetic and

treating experience that every woman should regularly use.

FRAGRANCE

HAWTHORN FLOWERS

FRAGRANCE

HAWTHORN FLOWERSAn allergen free fragrance, especially selected to reduce the risks of skin

irritation.

Lemon

Bergamot orange

Hawthorn

Vanilla flowers

Peony

Caramel

Vanilla Pods

Musk

TOP NOTES

MIDDLE NOTES

BASE NOTES

What does ARGAN AGE offer?

IN BRIEF

EXCEPTIONAL

BRILLIANCE

to leave hair incredibly luminous

What does ARGAN AGE offer?

IN BRIEF

EXTRA

WEIGHTLESS

ACTIONto leave hair silky soft

What does ARGAN AGE offer?

IN BRIEF

PRO-AGE

TREATMENT

to prevent the formation of free radical scavengers, to

counter ageing

What does ARGAN AGE offer?

IN BRIEF

ANTI-FRIZZ

EFFECT

to protect from frizz at all times

What does ARGAN AGE offer?

IN BRIEF

ANTI-SMOG

ACTION

to protect hair from pollution, smog and fine dust

particles

What does ARGAN AGE offer?

IN BRIEF

ANTI-UV

ACTION

to protect hair from the damaging effects of harmful UV

rays

Positioning

KROMASK Professional is the new professional

range of 8 reviving and nourishing masks that

create safe and an infinity of personalized color

effects

NEW!

Function

KROMASK Professional is

for natural, colored and

highlighted hair and is ideal

for restoring brilliance in-

between professional

colouring services and to

illuminate dull and lifeless

hair with intense tones.

1. Revives, enhances,

brightens and

protects COLOUR

2. Nourishes, detangles

and conditions

Actions

CGE System Technology

Formulated with an acidic pH (3.5) to give a longer

lasting colour reviving action, all the masks contain

special “grip “ color pigments that help close the

cuticle scales for a smoother, more compact, and

glossier hair structure.

The natural secret

Oil rich in tocopherols

(antioxidizing vitamins)

extracted from cold pressing

the seeds of the

Calophyllum inophyllum tree

native to Indonesia.

NYAMPLUNG OIL

Nyamplung Oil

• protects from 'ageing and free

radicals

• intense weightless nourishing

and moisturizing action

• restores exceptional softness

and shine to hair

Certificazione NATURALE

Revives, intensifies and tones natural and

cosmetically coloured hair

revives, intensifies and tones

bleached and streaked hair ... ..

…. creates extraordinary chromatic effects on

bleached and streaked hair

300 ml.

Size

NEW!

Cleanse hair using the most suitable Inebrya shampoo

and towel dry. Wearing disposable gloves, apply an

adequate amount of product (approximately 20/30 ml.)

Gently massage and use a wide tooth comb to distribute

evenly. Leave on for 3 to 5 minutes depending on the

desired intensity (for intense tones increase the leave on

time up to a maximum of 15 minutes). Rinse thoroughly.

The product does not stain, however, we recommend

that it is not applied directly on to the scalp.

Use:

Product map

-“Warm” toneChocolate

1. Intensifies and enhances natural

and cosmetic colours and restores

brilliance and shine.

2. Modulates the tones of natural and

cosmetically coloured hair

3. Longer lasting hold of cosmetic

colors, for even colour results

4. Creates chromatic fashion effects

on bleached hair

5. Tones streaks, highlights,

balayages, etc.

6. Conditions and moisturizes hair,

leaving it silky soft

7. Easy to apply and rapid leave on

times (3-5 m)

8. All shades can be mixed

together to create extraordinary

personalized effects

Ideal for male clients!!

!

Free tosmile

The man in figures (Italy)

Total male population: 28.376.084

• Foreign male population: 1.226.712

• Males between the ages of 18 and 59 :

16.958.763

who are:

Single: 7.038.134

Married: 9.598.628

Divorced: 248.302Source: Istat (aggiornamento Maggio 2005)

Men and Beauty

The relationship between Men and Beauty has changed!

• Men love to take more care of themselves:

• 66% of males watch their weight

• 60% play sports

• 14% go to beauty Spas

• 7% regularly visit a beautician

• on average men dedicate 45 minutes on personal care

• 98% of men buy personal care products

(fonte Max Biotherm Homme, marzo 2008)

!

Man and Cosmetics

In particular, their attitude towards Cosmetic products

has changed

• 3 out of 4 men go to beauty shops or specialized

stores where they make their own purchases

• Cosmetics are no longer considered women only

products

• Men are no longer afraid of seeming less “masculine”

by using specific products for the face and body

Male cosmetic market

+ 8,5%

Source: Unipro Italia 2007

Reasons for purchasing

Source: Indagine 2B Research&Analysis in profumeria e GFK Eurisko interviste Web

1. Appear more attractive and appealing towards the

opposite sex (65%)

2. Increase self-esteem to feel better and at ease in

all situations (61%)

3. Be more successful both at work and social life

(54%)

Man and hair

• 2 out of 3 men say that their hair is the most important

element of their appearance (more than clothing and

perfume)BUT

• 75% have problems of dandruff or oily scalps

• 1 out 2 fears hair loss, 4 out of 5 are victims of it

• 8% complain of having lifeless hair

Source: indagine Nextplora 2007 - Italia

Man and his hair

• 50% use a regular Shampoo

• 45% use Styling Gels or Pastes

• 8% use Lacquers or Sprays

• 6% use Mousse

Source: indagine Nextplora 2007 - Italia

Source: Indagine di Marketing&Telematica MMAS (Micromarketing Analysis System) su 64.000 punti vendita

monitorati dal 1995

49,3% of the total number of

salons are Unisex

Hair Market (Italy)

Special needs

• Male hair, scalp and skin

are different from those of women

• Male hair is subject to a more noticeable

physiological weakening process

• Male scalps are thicker, greasier and more

impure

• Male facial skin is more resistant but it tends to

become dehyrated after frequent shaving

Needs

The male lifestyle is filled with intense

work, sport and social commitments,

therefore, they want personal care

products that have been formulated

to let them feel good about

themselves and with others

Also

The male client is a well informed and demanding

consumer who wants high-technology products

that satisfy these three basic conditions:

• easy to use

• quick to apply

• immediate action

SolutionInebrya Men entirely dedicated for MEN is a range of

professional well-being treatments for the

skin, hair and face

Soluzione

Products that

make you

feel…..

Free to

smile!

Product Range

6 products in 4 specific programmes

for skin, hair and facial well-being

Function

Its purifying, balancing,

strengthening and

moisturizing actions all

make MEN a

technologically complete

line of products

ideal for men who love to

feel confident in any

situation: at work, with

friends or in private

Technology

Inebrya Men takes advantage of the

synergy between the complex of

Protein-Based active ingredients

and the invigorating effect of the

refreshing and exfoliating properties of

the Mediterranean Medicinal Plants

A real

"Cocktail of well-being“

a ritual to be taken

several times a day

Wheat Protein nourishing and strengthening action

Protein-Based active ingredients

Soy Proteindermoprotective, revitalizing and moisturizing action

Creatinetoning and vigorizing action

Active Mediterranean Ingredients

Nettle and Mintrefreshing and energizing action

Burdock and Rosemarypurifying and antioxidizing action

Mango OilSoftening and soothing action

Other active ingredients

Walnut shells exfoliating

Piroctone Olamine antimicrobial activity

Glycerinmoisturizing and soothing action

Sun Filteranti-aging action

Results

Healthy scalp, hair

and skin

for daily well-being

PRODUCTS

Dermo-purifying fluid

• Exfoliating and refreshing scrub that

normalizes stressed and sensitive

scalps

• Gives a pleasant feeling of well being

• Eliminates build-up, dandruff and

scalp impurities for healthy strong hair

growth

15

0 m

l

RELAXING SCALP FLUID

PLUS: pamper youself!

Dermo-balancing shampoo

• Carries out an effective purifying

(antimicrobial) and anti-stress action

• Restores regular balance to the scalp

• Eliminates build-up, impurities and

dandruff

• Restores tone, vitality and shine to

weak and fine hair

• Pleasant refreshing sensation

EQUI-BALANCE SHAMPOO

PLUS: “one” product ideal for countering principal male scalp problems!

25

0 m

l

Shampoo and Shower Gel Frequent Use

• Boosted with Soy Proteins and Creatine

• Deep cleansing action restores strength and

vitality to both hair and body

• Ideal for daily use, can be used as often as

desired

• Prevents the physiological weakening of the

hair by increasing oxygenation and cellular

metabolism

HAIR&BODY RECHARGE

PLUS: super energy for daily recharging!

25

0 m

l

Extra Hold Gel

• Decisive defining and sculpting

• Strong and long-lasting effects

(hold power = 5)

• It wraps a hydrating protective film around

the hair

MAXIMUM HAIR GEL

PLUS: the right product for all occasions!

20

0 m

l

Matt paste

• Ideal for creating well-defined effects

• Control = 4

• Trendy matte effects

MOLDING PUTTY

PLUS: perfect for creating film star looks!

100 ml

AFTER-SHAVE BALM

PLUS: anti-age is not only for women!

15

0 m

l

After-shave face balm

• Double action:

- carries out a refreshing and soothing

action when applied as an after-shave

- nourishes and hydrates skin stressed by

harmful external agents when applied as a face

cream

• Rapid absorbing action

• Protects against the damaging effects of

sunlight, smog and smoke

The

“Intelligent”

Reconstruction

Day after day

hair is attacked by

a multitude of factors that

stress

and compromise

its natural health and

beauty …

• frequent chemical treatments: colouring, bleaching, straightening, perming,

etc.

• environmental factors: smog, smoke, humidity, UVA and UVB rays

• mechanical stress blow-drying,

straightening irons, brushing

• an increasingly hectic lifestyle

Harmful factors:

Hair appears fragile, opaque

and dull,

with split ends and its internal

structure becomes weak and

impoverished

But not all hair types are the same

and each hair type needs specific

care!

Hair type of women in Italy:

44% medium hair

39% fine hair

17% thick hair

Fonte: indagine AC Nielsen ott. 2005

% risposte base donne non calve >= 14 anni – Universo 25,8 milioni

Shecare,

the “INTELLIGENT” reconstruction system for

damaged hair

The solution is

Shecare has beenformulated with special

molecules

capable of identifying the areas where hair is more damaged,

destructured and porous, in order to carry out an

internal and complete reconstructing action

“Interceptor”

• Wheat Proteins for a nourishing and moisturizing action

• Keratin for a deep internal restructuring action

• Poliquaternium-7 for a conditioning action

The secret of the Shecare formulation

is its BIO-TRIX COMPLEX, an

innovative bio-molecular complex

formulated with:

The synergy of the three natural active

principles makes the bio-molecules easy to

penetrate

deep within the hair structure and to become

more concentrated where the hair is most

damaged - tips and lengths

It is a complete reconstruction programme

in 3 phases:

1) CLEANSE - Cleansing

2) RECONSTRUCT - Reconstruction

3) COMPLETE - Completion

• Gently cleanses chemically treated and

environmentally stressed hair

• Carries out an effective internal

restructuring action

• Leaves hair soft, hydrated and tonic even

where it is most damaged

Use: apply to wet hair, massage, rinse off. Carry out phase 2.

BASIC RECONSTRUCTOR

SHAMPOORestoring Shampoo

300 ml 1000 ml

Phase 1 – Cleanse

• It reconstructs and protects damaged

hair structures without leaving hair

feeling heavy

• It restores elasticity, vitality and shine

• Leaves hair soft and easy to comb

Use: after shampooing with Shecare shampoo towel dry hair, apply to

lengths and tips and comb through. Leave on for 3-5 minutes and rinse

off. Complete the treatment with Instant Reconstructor Spray.

BALANCE RECONSTRUCTOR

CONDITIONERRevitalizing Conditioner for FINE HAIR

300 ml

Phase 2 – Reconstruct

• It penetrates the hair shaft and

internally reconstructs the damaged hair

structure

• Nourishes and moisturizes

• Restores vitality and shine leaving hair

soft and easy to manage.Use: after shampooing with Shecare shampoo towel dry hair,

apply to lengths and tips and comb through. Leave on for 5-10

minutes, even under heat, rinse off. Complete the treatment

with Instant Reconstructor Spray.

DEEP RECONSTRUCTOR

MASKDeep Treatment

for MEDIUM TO THICK HAIR

300 ml 1000 ml

.

Phase 2 – Reconstruct

• Mineralizing and conditioning action

penetrates deep into the hair shaft

• Its instant action leaves hair feeling

soft, full of shine and easy to comb, it

repairs the cuticle and strengthens the

hair shaft

Ideal for curly, frizzy and permed hair Use: : after shampooing with Shecare shampoo towel dry hair, apply to lengths and tips and comb

through. Leave on for 5-10 minutes and rinse off well. Complete the treatment with Instant

Reconstructor Spray.

10 ml. x 12 pz.

INTENSIVE

RECONSTRUCTOR LOTIONIntensive Reconstructor Lotion for

DAMAGED, DRY and TREATED HAIR

Phase 2 – Reconstruct

• Seals the cuticle

• Leaves hair full of life and shine

• Hydrates and revitalizes

• Acid Ph 3,5

Use: after the Shecare treatment, spray over damp hair and

style as usual. Do not rinse off.

150 ml.

INSTANT RECONSTRUCTOR

SPRAYInstant Moisturizing Acidifying Spray

Phase 3 – Complete

150 ml

Brilliant and sunny hair!

Summer means ….

Summer greatly stresses hair:

external agents typical to summer attack and damage

the hair structure by causing loss of brilliance and life

But also …

wind

Harmful rays

sand

Salty sea water

chlorine

Excessive sunbathing can trigger off photo-oxidation

and cause the formation of free radicals these

• alter the proteic structure of the hair

• dehydrate the hair fibre

• increase hair porosity

Effects

Sand too can be harmful for the hair structure as it

can irritate the scalp and further stress the hair

Effects

Solution

Protect by day and repair at night with

Risultato

make the sun your best friend!

• all the Sunlux

products have been formulated with a

sun filter

to protect hair from photo-cellular

ageing and to enhance the natural

brilliance of the hair

Plus

• New fresh and pleasant summer fragrance

(Waterlilly) In the East the Waterlilly represents dawn;

some waterlillies open at sunrise and close up at sunset.

Sun programme

Ice Cream Sunlux programme takes care

of your hair :

1. SUN PROTECTION

2. MULTIPLE PROTECTION

3. TOTAL CLEANSING

4. INSTANT HYDRATION

When sun-bathing it is important

to

• protect hair from harmful UV

rays

• protect cosmetic colours from

oxidation

• restore softening and

hydrating substances

1. Sun Protection

• Protects the hair from the sun, wind,

salt, and chlorine

• Restores super shine and leaves hair

silky soft and easy to manage

• Active ingredients: Extracts of Coconut

and Aloe Vera

Use: spray over dry hair before sun-bathing.

DAYLIGHT OILPROTECTIVE OIL

120 ml

To help hair counter summer

stress it is important to

prepare hair with

• a suitable natural styling

product that can also be

used at night time when it’s

time to party!

• multiple-protection in just

one single product, perfect

for daytime protection on

the beach for both treated

and coloured hair

2. Multiple Protection

• Protects hair during sun-bathing

• Excellent styling product creates natural

effetcs

• Weightless hydrating action ideal for fine hair

• Nourishing and softening action perfect for

long curly hair

Use: to style apply to dry hair before sun-bathing, for a natural look apply

to damp hair after shampooing and conditioning

MULTI-PROTECTION FLUIDPROTECTIVE MODELLING FLUID

275 ml

.

CLEANSING is essential:

• it must not be aggressive

• Choose a delicate after-sun

shampoo with hydrating

properties

3. Total Cleansing

• Formulated with Wheat and Silk

Proteins

• Effective cleansing action removes

salt, chlorine and sun product build-up

• Nourishes and hydrates hair after sun

bathing

• Leaves hair and skin silky soft

TOTAL SHAMPOOHAIR AND BODY SHAMPOO

275 ml

If hair is treated and stressed

it is important after shampooing to

apply

• a rinse off nourishing and

protecting conditioner

• that tones, hydrates and wraps

a protective film around the hair

shaft

4. Instant Hydration

• Enriched with Vitamin E

• Nourishes and Hydrates hair after

sun bathing

• Immediate detangling action leaves

hair silky soft and full of shine

• Instant action

QUICK CONDITIONERINSTANT HYDRATING CONDITIONER

275 ml

Mums and dads have become very careful when

choosing specific products for cleansing their

kids hair and body, they want ultra gentle

products, that won’t irritate and that have a

pleasant fragrance.

Now matter how much fun kids have splashing

around in the bath getting them clean can quite

often turn out to be very stressing for mums and

dads

Children and hair

The needs

The most common problems are:

• shampoo irritates eyes

• over-aggressive products irritates

sensitive skin

• impatient children

• very few certified and professional

products for children

Mums also have to contend

with the problem of

unknotting knotty hair, these

terrible knots form during

the day when playing and at

night when sleeping.

The needs

EMULATING GROWN-

UPS

Emulation is the name of the

game CHILDREN want to be :

• fashion conscious

• trendy hair styles

• act like grown-ups

Young boys love playing with gel and creating sculpted looks,

whereas, little girls accompany mums to the hairdresser and want

to have streaks and try out the latest styling techniques

Mums and dads may give in to their

childrens’ whims but they insist on

purchasing high quality, professional,

certified and safe products for them

RESULT

Ice Cream YOUNG is the line of professional hair care products specifically

for girls and boys, with its extra-gentle ingredients, tear-free, sulphate-free and

allergen-free formula

AIM

Professional products that

can make washing hair fun,

mums and dads are happy

because they have gentle,

irritation-free, sulphate -free,

parabens and isothiazolinon-

free products that not only

cleanse and style but that

guarantee complete well-

being

Target

All the Young line is

perfect for both girls

and boys from 0 to

15 years

Target Focus

Position and communication cover a focus target

from 4 to 12 years (primary school), when children

are constantly developing and changing

• tendency to emulate

• identify with specific role models (TV, Sport, Music,

etc.)

• socialize in groups

They have an enormous influence over what their

parents purchase

Products for GIRLS and BOY

Products for BOYS

The scalp of young boys can be

subject to dryness. Therefore, it

needs products that will protect

the scalp and respect its natural

equilibrium.

Busy boys at play all day long

need to wash their hair almost

everyday and their shampoo

must have an ultra-delicate

cleansing action

Little girls need to

have silky soft,

glossy, tidy hair

that is easy to comb

GIRLY products

Product Characteristics

• DELICATE: ultra-gentle, tears-free, sulphate-

free formula, guarantees maximum skin

tollerance with a low physiological impact

• CERTIFIED: both the BOY and GIRL

shampoos have undergone in vitro tests to

value the occular irritation of the ingredients

(Het Cam Test) at the accredited laboratory,

Eurochem in Padova, which certified their

hypoirritant tear-free formulae

Product characteristics

• SAFE: formula completely free of sulphates and

colourants to cleanse hair and scalp without

causing any irritation

• ALLERGEN FREE FORMULA AND PERFUME:

allergens are responsible for causing allergic

reactions. As childrens’ skin is particularly

sensitive all the products have been formulated

without allergens and with a preserving system

that limits the risks of skin irritation (free of

isothiazolinone and parabens)

• PROFESSIONAL: tested and developed by

professional hairdressers to excellent results and

easy to use products and excellent results

• PACKAGING: soft and rounded bottles easy and

safe for children to handle

Product characteristics

Mum proof results!

well defined styling

even for tiny tots

Soft and glossy hair with a

tear free formula that

detangles knots instantly

Wheat Proteins: hydrating and nourishing action,

leaves hair and scalp soft

Silk Proteins: the silk worm has a special silk

producing gland, it is made up of two proteins: sericine

and fibroine both with an elevated cosmetic action,

both hydrating and derma-protecting

Active principles

Panthenol: hydrating and soothing action

Softening vegetal extracts:concentrated active principles derived from

Wheat Proteins that work in synergy with

Glicerine. Its elevated nourishing and

softening properties help protect the scalp and

respect its natural balance.

Active principles

Glycerine: elevated hydrating action

The products

• allergenen, sulfate and parabens free

formula

• Cleanses and hydrates

• Contains softening and hydrating vegetal

extracts

• Ideal for frequent use

Plus: eye irritation-free action (formula

certified by Het Cam Test)

NO TEARS SHAMPOO

NO TEARS SHAMPOO WITH A

SUPER EFFECTIVE DETANGLING ACTION

250 ml

• Leave-in formula

• Instant detangling action leaves hair silky

soft

• Enriched with hydrating properties of

Panthenol

Plus: Allergen free fragrance

• Leave in formula is perfect for saving

precious time

• Even mum will ask if she can use it!

INSTANT DETANGLER

INSTANT CREAM DETANGLER

200 ml

• allergen, sulfate and paraben free-

formula

• Protects the scalp and respects its

natural balance

• Cleanses and hydrates

• Ideal for frequent use

• Enriched with Wheat Proteins

Plus: eye irritation-free action (formula

certified by Het Cam Test)

GENTLE NO TEARS SHAMPOO

250 ml

NO TEARS SHAMPOO

• Ultra-resistant elastic effect sculpts and

defines

• Fast drying, non sticky, build-up free

action

• Easy to apply liquid formula

• Enriched with Silk Proteins and

Panthenol

Plus: Allergen free fragrance

• Memory action gives easy to revive fixing

effect

• Make the grown-ups jealous with big

styling looks

MEMORY EFFECT FIXING GEL

200 ml

ULTRA FIX GEL

NEW STYLING &

FINISHING

These high quality products are

the perfect tools for all hair

stylists to develop their creative

talent

Styling & Finishing

Designed to stimulate the

expressive art of the stylist with

products that give maximum

precision and total creative

liberty

Styling & Finishing

Both the hair stylist and the client want specific benefits

and characteristics:

• styling with hold

• fixing power

• anti-frizz, anti-humidity and anti-flyaway action

• body and volume

• thermal protection (hairdriers, irons, curling tongs)

• final brilliance and luminosity

• nourishing and hydrating action

• care

General characteristics

…. Once the client leaves

the salon, a perfectly

styled look comes up

against a multitude of

ENEMIES, these harmful

factors are capable of

ruining all the hardwork of

the hair stylist.

However …

Wind and Rain

Humidity and Fog

Smog and Uv rays

CHANGE DIRECTION!

CHANGE YOUR LOOK!

AND DEFEND YOUR HAIR

FROM STYLING ENEMIES!

Solution

The 5 familiesfor strong hold

and lasting controlfor big body hair with

extra volume

for hi-energy, soft and

defined curls

for the

“original” soft

and brilliant

super straight

look

for glamorous shine

Positioning

Today you can dare to be brave

and create new trendy and

original styles with Ice Cream

Go as it will

PROTECT YOUR HAIR

FROM STYLING ENEMIES

Positioning

Innovative products and renewed

formulae, Ice Cream Go offers a

whole new range of solutions for

a

DYNAMIC AND

ACTIVE STYLING

that creates volume, shape, body,

shine and super straight hair.

Plus

Gives extra protection against

humidity, environmental agents,

harmful UV rays and smog for

LONGER LASTING

STYLING EFFECTS

Technology

boosted with the innovative

HUMIDITY & SMOG FREE

Technology

All the products

that shield from humidity, protect

from smog and counter harmful

rays, for longer lasting styling effects

Actions

Humidity-free

Anti-smog

UV protection

Ultra thermal protection

Frizz-stop

Bye-bye split ends

Long lasting results

MAXX GELExtreme Gel Fluid

• New formula• New fragrance• New packaging

• Defines single details• Rapid drying action• Does not leave build-up

Use: apply with hands to damp or dry hair for an all over effect, or to single details to sculpt

250 ml.

Force 5

MUBBER GELUltra strong hold gel with a gloss effect

• 100% new product

• Sculpts and defines fashion looks

• Build-up free

Use: use fingers to work a small amount of

product and create. Apply to either damp or dry hair.

250 ml.

Force 4

MAD POWERExtreme Hold Gel Fluid

• 100% new product

• Defines each single detail

• Ideal for modelling well-defined styles

• Build-up free

Use: apply with hands to damp or dry hair for an all

over effect, or to single details to sculpt.

250 ml.

Force 3

FLOSSY PASTEShaping fibrous paste

• New packaging

• Shaping and defining modelling paste• Excellent for styles that require creativity

and fantasy

Use: work a small amount with fingers to create and

define as desired. Apply to dry hair.100 ml.

Force 4

400 ml.

EXTRA SHAPEExtra Strong Mousse

• New packaging

• Fixes styles by wrapping a protective film around the hair shaft• Restores elasticity • Maximum creative styling• Nourishing and moisturizing action

Use: apply 3-4 whirls of mousse to clean and towel dried hair, style and dry as usual. Apply to dry hair to

create defined styles.

Force 4

LOGIC STYLEExtra strong ecologic lacquer

• New packaging

• Gives defined hold• Restores shine and elasticity• Protects hair from thermal, mechanical and environmental stress• Fast drying action• Resists humidity

Use: apply to either dry or slightly damp hair. For extra volume spray over roots. To fix spray over lengths

320 ml.

Force 4

EXTRA THICKTexturizing cream

for fine and lifeless hair

• 100% new product

• Givestone and body

• Restore volumes to the lengths

• Enhances brilliance

• Carries out an effective anti-flyaway action

Use: apply to damp hair along lengths and tips, comb

through. Style as usual.200 ml.

Force 3

OVER THE SKY

Volumizing spray for fine and lifeless hair

• 100% new product

• Restores body and hold to roots

• Wraps a resistant, protective and elastic

film around the hair shaft

• Leaves hair soft and full of shine

Use: on damp hair spray directly over roots, comb and

style200 ml.

Force 3

.

ON HAIRVolumizing Mousse

• New packaging

• Restores volume and elasticity• Wraps a resistant, protective and elastic

film around the hair shaft

• Build-up free

Uso: apply 3-4 whirls of mousse to clean towel dried

hair, comb through and style as usual. Apply to dry hair

for a more decisive styling effect.

Force 2

400 ml.

LOGIC VOLUMEVolumizing ecologic lacquer

• 100% new product

• Fixes hair leaving it glossy and full of

bounce

• Restores vitality, shine and strength

• Fast drying action

Use: spray over hair at a distance of 30 cm.

320 ml.

Force 3

500 ml. 100 ml.

TOTAL VOLUMEVolumizing Hair Spray

• New packaging• Promotional sizes

• Fixes and models

• Gives weightless control and hold to create

a light and elastic effect

• Protects hair and resists humidity

Use: spray over hair at a distance of 30 cm.

Force 3

LISS PERFECTSmoothing fluid

• New formulation• New fragrance• New packaging• New professional size

• Makes hair easier to style • Disciplines unruly hair • Creates a protective film around the hair shaft leaving it smooth and compact

Use: apply a small amount to shampooed towel dried hair along the lengths and tips, comb through and style as usual.

200 ml.

Force 2

SAFE STRAIGHT

Thermal Protective Spray

• New packaging

• Thermal protective spray specific to be used when blow-drying or with straightening irons• Leaves hair soft and full of shine• Makes hair easy to straighten• Effective anti-flyaway action

Uso: spray over damp hair before blow-drying, spray over dry hair before using straightening irons

150 ml.

Force 1

.

Curly-smooth fluid

• New formula • New fragrance• New packaging• New professional size

• Ideal for disciplining and controlling curlyhair• Leaves hair soft and easy to manageduring styling.

Use: to create a smooth effect apply to damp hair and blow dry as usual, to create a curly effect apply to damphair and leave to dry naturally or with a diffuser.

250 ml.

DUO STYLE Force 3

.

Anti Frizz Fluid

• New formula• New fragrance• New packaging• New professional size

• Weightless fluid that defines wavy and curly hair, leaving hair looking soft and full of shine.

Use: for a natural effect apply to clean towel dried hair, to define and create a wet-look effect apply to dry hair

250 ml.

FRIZZ FREE Force 2

.

Curl defining cream

for natural, wavy and permed hair • 100% new product

• Models, defines and restores strength to

curls

• Restores elasticity, texture and shine

• Carries out an effective anti-frizz action

Use: after shampooing to towel dried hair, apply

following the natural movement of the curls. Leave to

dry naturally or blow dry with a diffuser.200 ml.

ROLL UP Force 4

Defining shine wax

• 100% new product

• Models and restores weightless

brilliance

Use: apply a small amount with finger tips to dry

hair and model to create the desired effect.100 ml.

STAR WAX Force 2

Immediate Shine

• New packaging

• Restores weightless shine, vitality and

strength

• Rapid dry action

Use: to reach maximum shine spray over dry hair at

a distance of 20 cm.

120 ml.

BRIGHT LUX Force 1

Fluid Shine solution

• New packaging

• Carries out a filming action, leaving hair

silky soft and full of shine

• Ideal for chemically treated hair

Use: apply a few drops on dry hair before using

straightening irons. Ideal for very frizzy and difficult

to straighten hair. 100 ml.

Crystal Beauty Force 1

SACHETS

MUBBER GEL

10 ml.

EXTRA THICK

10 ml.

ROLL UP

10 ml.

LISS PERFECT

10 ml.

CRYSTAL BEAUTY

3 ml.

TECHNICAL

PRODUCTS

PROFESSIONAL HAIR

COLOURING CREAM

• Guarantees brilliant natural colours

• 100% perfect cover on grey hair

• 88 intense and brilliant nuances + 5 Correctors + 3 Contrast Colors + 1 Neutral

• Reduces the possibility of scalp irritation

• Active ingredients: Linseed Oil and Aloe Vera

100 ml

COLOURS

Its high performance innovative

formula performs even under the

most extreme environmental

conditions, for soft brilliant and

luminous hair

FORMULA

COLOURS

100 ml

ACTIVE PRINCIPLES

Linseed Oil: restores brilliance and

luminosity

Aloe Vera: natural treating properties

rich in Vitamins, Mineral Salts,

biochemical substances. It stimulates the

regenerating process and carries out a

deep hydrating action.

COLOURS

1. COLOUR cosmetic oxidation cream

hair colours that are based on

scientific research and as a result are

reliable. Its formula enriched with Aloe

Vera base helps carry out a cosmetic

action on the hair structure.

FEATURES

COLOURS

100 ml

2. EFFECTIVE and versatile with its

multitude of colour blends;

INEBRYA colour is both creative

and extremely precise, and

satisifies the needs of the hair

colourist and the client.

COLOURS

FEATURES

100 ml

3. EASY is the key word for

INEBRYA colours. They are

easy to use but they guarantee

high performance results.

COLOURS

FEATURES

100 ml

4. Exceptional gentle COLOURING and

LIFTING action on grey and natural

hair. It has an effective covering action

that leaves hair instantly naturally

glossy and healthy.

COLOURS

FEATURES

100 ml

5. HIGH PERFORMANCE due to the

excellent 1:1,5 mixing ratio between

cream and oxidizer.

Reaches 3 to 4 levels of lift with base

colours and up to 4 to 5 levels with

superlighteners (mix ratio1:2).

COLOURS

FEATURES

100 ml

DIRECTIONS

Mix in a non-metallic bowl 50 ml of

Inebrya Colour with 75 ml of oxidizing

emulsion at 10-20-30-40 volumes

(mixing ratio 1:1,5), to reach an even

cream.

COLOURS

100 ml

INEBRYA COLOR superlightener

series is mixed in the following way

50 ml of colour and 100 ml of

oxidizer at 40 vols. for a leave on

time of 45 minutes.

COLOURS

DIRECTIONS

100 ml

To increase the level of lift of a colour

add 1/3 of neutral corrector to the

colour mix.

eg. 50 ml. Colour + 15 ml. neutral + 90

ml. of oxidizer

For superlighteners eg. 50 ml. Colour +

15 ml. neutral + 130 ml. of oxidizer.

COLOURS

DIRECTIONS

100 ml

Apply a part of the colour mix to

unwashed dry hair along lengths and tips

and leave on for 20 minutes. Apply the

remaining colour mix to the roots and

leave on for a further 20 minutes, the

average processing time is 40/45 minutes.

Rinsing off: rinse off well with tepid water

and cleanse with Color Shampoo to

complete the service.

FIRST TIME APPLICATION

COLOURS

100 ml

Apply the mix to the regrowth area, leave

on for 25/30 minutes, then apply the

remaining colour mix to the lengths and

tips, and leave on for 5-10 minutes, for a

total processing time of 30-40 minutes.

Nb: The leave on times can be reduced

by applying heat. For excellent results

rinse the colour mix off only once it has

cooled down.

COLOURS

REGROWTH

100 ml

SERIESNatural

Intense Natural

Ash

Beige

Violet

Golden

Copper

Copper Golden

Mahogany

Copper Red

Red

Intense Red

Extra Reds

Fantasy

Contrast Colors

Tropical

Tobacco

Superlightener

Intensifier

COLOURS

CONTRAST

• RED

• COPPER

• MAHOGANY

Mix ratio: 1+2

COLOURS

Oxidizing colouring cream

with lifting and colouring

action

to create partial lift effects,

chromatic contrasts and

fashion colours.

COLOURS

• 2 in 1 service

• Fast and easy

• Brilliant and luminous

colours

• High-impact

personalized colour

effects

CONTRAST

COLOURS

Can be used on both natural

and cosmetically coloured

hair, to create fashion effects

in just one application

without bleaching.

COLOURS

CONTRAST

Recommended application

Base tone:

on cosmetically coloured hair the

recommended application base

should be even and on nothing

lower than base level 4 (chestnut).

On natural hair it can be applied to

base level 2 (brown), 3 (dark

chestnut), 4 (chestnut) and 5 (light

chestnut).

COLOURS

CONTRAST

COLOURS

Application:

In a non-metallic bowl mix 50 ml of Inebrya

Color Contrast with 100 ml of oxidizing

emulsion at 40 volumes (mixing ratio1+2)

to reach an even cream. Apply the mix to

selected sections, at a distance of 2/3

centimetres from the roots, isolate the

single sections with foil. Leave on for 35-

45 minutes, keep under control depending

on the type of technique used and the hair

type. Rinse off well with tiepid water.

Cleanse using Shampoo Color Ice Cream

NEW NUANCES

INEBRYA COLOR

COLOURS

COLOURS

OPPORTUNITIESInebrya Color extends its colour

range of nuances with

• a new SERIES of NATURAL

INTENSE nuances for deep long-

lasting shades

• a VIOLET CORRECTOR to

intensify and enhance Violet and Iris

nuances

COLOURS

NEED

• a more NATURAL and intense

colour

• more compact and full nuances

• greater reliable natural looking

colours

• become more specialized in order

to meet all the specific requests

made by clients

COLOURS

ANSWER

7 new NATURAL INTENSE nuances

PLUS

COLOURS

• more INTENSE colour results

• higher stable tonal highlights to

reduce risk of colour changes

• brillant, luminous and soft hair

• EXTRA cover for grey hair

Inebrya has also added a

VIOLET CORRECTOR

COLOURS

to its range of intensifiers

Oxy 10 Vol

150 ml – 1000 ml7 Vol. – 1000 ml

Oxy 20 Vol

150 ml – 1000 ml

Oxy 30 Vol

150 ml – 1000 ml

Oxy 40 Vol

150 ml – 1000 ml

OXY-ACTIVATORS

We recommend the use of Inebrya cream

emulsion oxidizer when colouring with

Inebrya Color in order to guarantee high

stability of the tone level and to reduce

the possibility of any unwanted colour

changes in the final result

OXY-ACTIVATORS

OXIDIZERS AND LEAVE ON TIMES

• 7 volumes, for Tone on Tone colouring 20 minutes

• 10 volumes, for deep Tone on Tone colouring without

lifting 25-30 minutes

• 20 volumes, to cover and lift by 1 level 30-40 minutes

• 30 volumes, to cover and lift by 2 levels 35-40 minutes

• 40 volumes, to cover and lift by 2 levels 40-50 minutes

OXY-ACTIVATORS

CREAMY ACTIVATOR– MILK

• 7 Vols

• Ideal for TONE ON TONE

• Enhances the application of cosmetic colours

• Longer stability of initial volume

• Contains hydrogen peroxide at 2,1%

1000 ml

CREAMY PERFUMED OXIDIZING EMULSION

WITH A HYDROGEN PEROXIDE BASE

OXY-ACTIVATORS

HYDROGEN PEROXIDE – MILK

• 10 Vol.

• Enhances the application of cosmetic colours

• Longer stability of initial volume

• Contains hydrogen peroxide at 3%

CREAMY PERFUMED OXIDIZING EMULSION

WITH A PEROXIDE BASE

OXY-ACTIVATORS

1000 ml

• 20 Vol.

• Enhances the application of cosmetic colours

• Longer stability of initial volume

• Contains hydrogen peroxide at 6%

HYDROGEN PEROXIDE – MILK

CREAMY PERFUMED OXIDIZING EMULSION

WITH A HYDROGEN PEROXIDE BASE

OXY-ACTIVATORS

1000 ml

• 30 Vol.

• Enhances the application of cosmetic colours

• Longer stability of initial volume

• Contains hydrogen peroxide at 9%

HYDROGEN PEROXIDE – MILKCREAMY PERFUMED OXIDIZING

EMULSION WITH A HYDROGEN PEROXIDE

BASE

OXY-ACTIVATORS

1000 ml

• 40 Vols

• Enhances the application of cosmetic colours

• Longer stability of initial volume

• Contains hydrogen peroxide at 12%

HYDROGEN PEROXIDE – MILK

CREAMY PERFUMED OXIDIZING

EMULSION WITH A HYDROGEN PEROXIDE

BASE

OXY-ACTIVATORS

1000 ml

500 gr

Bleaching Powder

dust-free BLUE

500 gr

Bleaching Powder

dust-free WHITE

6x500 gr

REFILL

Bleaching Powder

BLUE

24 x 35 gr

SACHET

Bleaching Powder

BLUE

BLEACHING

BLEACHING POWDER –

BLUE

• Contrasts yellow and orange tones

• Lifts up to 6/7 levels

• Long lasting stability

• Easy to apply, doesn’t dry or swell

• Specific formula with blue pigments

500 gr

COMPACT PERFUMED BLEACHING

POWDER

BLEACHING

BLEACHING POWDER –

WHITE

• Lifts up to 6/7 levels

• Long lasting stability

• Easy to apply, doesn’t dry or swell

COMPACT FRAGRANT

BLEACHING POWDER

500 gr

BLEACHING

BLEACHING REFILL

BLUE

• Contrasts yellow and orange tones

• Lifts up to 6/7 levels

• Long lasting stability

• Easy to apply, doesn’t dry or swell

• Specific formula with blue pigments

6 x 500 gr

REFILL

BLEACHING

BLEACHING POWDER –

BLUE

• Compact Blue formula

• Fragrant formula

• 35 gr. sachet

• 24 pc. display

SACHETS

BLEACHING

24 pz. x 35 gr

• Ideal for streaks, decolouring

and bleaching

• Suitable for all lifting

techniques

• Lifts up to 6/7 levels

• Contrasts yellow and orange

tones

BLEACHING

BLEACHING POWDER –

BLUE

24 pz. x 35 gr

500 ml + monodose

Perm 1500 ml + monodose

Perm 2

500 ml

Perm 1S

1000 ml

Neutralizer

PERMS

PERM 1 NATURAL NORMAL HAIR

MILK PROTEINS

• Natural wave effect

• Guarantees exceptional curl

strength and hold

• Does not damage the hair structure

• Maintains natural elasticity and

softness

• Active ingredients: Milk Proteins 500 ml

PERMANENT WAVING LIQUID

PERMS

PERM 1S

NATURALLY THICK AND RESISTANT HAIR

MILK PROTEINS

PERMS

500 ml

• Natural wave effect

• Guarantees exceptional curl strength

and hold• Does not damage the hair structure

• Maintains natural elasticity and

softness

• Active ingredients: Milk Proteins

PERMANENT WAVING LIQUID

PERM 2COLOURED AND TREATED HAIR

MILK PROTEINS

• Waving and treating effect

• Guarantees exceptional curl strength and

hold

• Does not damage the hair structure

• Maintains natural elasticity and softness

• Active ingredients: Milk Proteins

PERMANENT WAVING LIQUID

PERMS

500 ml

NEUTRALIZERMILK PROTEINS

• Neutralizes and helps maintain stablethe curl or wave reached

• Conditioning and protecting action

• Milk fragarnce

• Active ingredients: Milk Proteins

NEUTRALIZER FOR PERMS

1000 ml

PERMS

MONO-DOSE P1

ALMOND PROTEINS

• Guarantees exceptional curl strength

and hold

• Does not damage the hair structure

• Contains Universal Neutralizer

• Active ingredients: Almond Proteins100 + 120 ml

PERM WITH ALMOND PROTEINS

FOR NATURAL NORMAL HAIR

PERMS

PERM SOLUTION FOR COLOURED

AND TREATED HAIR

PERMS

100 + 120 ml

MONO-DOSE P2

ALMOND PROTEINS

• Guarantees exceptional curl strength

and hold

• Does not damage the hair structure

• Contains Universal Neutralizer

• Active ingredients: Almond Proteins

100 + 120 ml

Straightening Cream

STRAIGHTENING

MONO-DOSE

STRAIGHTENING CREAM

NO LYE STRAIGHTENING CREAM

• Ideal for straightening naturally curly

hair

• Contains Universal Neutralizer

• Active ingredients: Almond Oil,

Sweet Almond Proteins, Linseed Oil

and silicone filming agents

STRAIGHTENING

100 + 120 ml

ALMOND PROTEINS AND

LINSEED OIL

REDUCT COLOR – A+B

PARTIAL OR TOTAL COLOUR

CORRECTION

• Removes the artificial cosmetic

oxidation pigment

• Leaves hair soft and full of shine

• Pleasant fruity fragrance

COLOUR CORRECTION

150 ml + 150 ml

• Modifies cosmetic colours to

go darker shades to lighter

• A+B are always mixed in

equal parts

COLOUR CORRECTION

REDUCT COLOR – A+B

PARTIAL OR TOTAL COLOUR

CORRECTION

150 ml + 150 ml

150 ml

Stain Remover

100 ml

Hand Cream

150 ml

Barrier Cream

125 ml

Soothing Oil

UTILITIES

• Removes colour stains

• Rich in micronized crystals

150 ml

STAIN REMOVER

UTILITIES

• Essential for protecting the

skin from irritation during

colouring services

BARRIER CREAM

UTILITIES

150 ml

SOOTHING OIL

• Ideal for protecting skin and scalp during colouring services

• Can be added to the colour mix

125 ml

SCALP SOOTHING OIL

UTILITIES

HELPY CREAM

• Professional protective cream

• Deep hydrating action

• Rapid absorbing action

• Active ingredients: Panthenol and Shea Butter

PROTECTIVE HAND CREAM

100 ml

HAND

IDW s.r.l.

Castelfranco Veneto ( Tv ) – Italy

Tel. +39. 049.9988960 Fax +39. 049.9988969

www.inebrya.it