GAUDINA SCELO [modalità compatibilità] - APRE · The European Research CouncilThe European Research Council Massimo GAUDINA ERC Executive Agency Head of Unit "P d C i ti ""Press

The European Research CouncilThe European Research Council

Massimo GAUDINAERC Executive Agency

Head of Unit "P d C i ti ""Press and Communication"

Introduzione al seminarioIntroduzione al seminarioRoma, 25 June 2012

European Research Council

After 5 years of existence…After 5 years of existence…d td t

Established by theEuropean Commission

some datasome data

~2 700 top researchers funded (58% are at early-career stage); 53 nationalities representedg ); pWorking in >480 different institutions in 26 countriesHighly competitive (average success rate 12%)Highly competitive (average success rate 12%)50% of grantees in 50 institutions; “Excellence attracts excellence”excellence 4,3 Billion euros granted (total for 2007-2013 : 7,5 billion Euros)Euros)5000 papers acknowledging ERC support in international peer-review publications since the start

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peer review publications since the start


After 5 years of existence…After 5 years of existence…f tf t


some factssome facts

Highly recognised by the research communityBenchmarking effect e g pan European competition amongBenchmarking effect, e.g. pan-European competition among researchers; EU value added Growing number of international and national prizesGrowing number of international and national prizes awarded to ERC grant holdersHigh level evaluation panels (more than 1000 internationalHigh level evaluation panels (more than 1000 international peer-review evaluators)Efficient and fast grant managementEfficient and fast grant managementEffect on national systemsSubstantial budget increase proposed by the Commission

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Substantial budget increase proposed by the Commission

European Research Council ERC’s Communication StrategyERC’s Communication StrategyM i P i itiM i P i iti


Main Priorities Main Priorities

ERC results, visibility and added value

Widening participation in the EU ─ Less performing countries─ Less performing countries─ « Soft » measures

International attractiveness─ ‘ERC goes Global’ campaign launched in Feb 2012─ 15 countries targeted until 2014─ 15 countries targeted until 2014

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ERC’s communication team (unit A2)ERC’s communication team (unit A2)Established by theEuropean Commission

ERC s communication team (unit A2)ERC s communication team (unit A2)

Dissemination TeamNoélie AUVERGNE

Press & Media relationsMadeleine DRIELSMA

Head of Unit A2: Massimo GAUDINA

Noélie AUVERGNEMaud SCELO (50%)Carla PALMIERIRosalyn GREGORY (trainee)

Madeleine DRIELSMAMaud SCELO (50%)Marie FRENAYMagdalena KUFREJ (trainee)y ( )

Events TeamSamantha CHRISTEYEli DESYLLA

Web & Graphic designHilde BAESKENS P l BORGHESI

g ( )

Elina DESYLLABéatrice THIRYLara VILELA

Paolo BORGHESIEdward SMITHAlice SENGA

Administrative SupportSylvie ORIOTD i ll EVRARD

Internal Communication & IntranetRosaria CARBONE

Danielle EVRARD

The European Research CouncilThe European Research Council

Maud SCELOERC Executive Agency

Unit A2 – Press advisor

How to better perform joint communication actions?joint communication actions?

Roma, 25 June 2012


ERC visibility: Main Action LinesERC visibility: Main Action LinesEstablished by theEuropean Commission

ERC visibility: Main Action LinesERC visibility: Main Action Lines

Grantees as testimonialsERC as a top institution (ERC’s fifth anniversary)ERC as a top institution (ERC s fifth anniversary)Calls’ resultsSuccess stories and striking projects

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Grantees as testimonialsGrantees as testimonialsEstablished by theEuropean Commission

More grantees invited to events– AAAS, ESOF– Falling Walls Conference, November 2011 & 2012, Berlin– Innovation Convention, December 2011, Brussels– Excellence 2012, April 2012, Aarhus

• Video interviews of 3 ERC grantees produced for the conference

Prof Cassidy, Prof Barton, ERC President Prof Nowotny, Prof KaldorDr Lehners @ Falling Walls 2011 – Photo: FallingWalls.com

Dr Iannuzzi & Commissioner Geoghegan-Quinn@ the Innovation Convention 2011


ERC as a top institution (ERCERC as a top institution (ERC--5) (1/3)5) (1/3)Established by theEuropean Commission

p (p ( ) ( )) ( )

Objective: to promote the added value of excellence and of frontier research at EU level2 half-day conference with an evening celebration250 participants p p– From EU Institutions, EU Member States, Associated Countries,

non-EU countries, policy-makers, academics M di– Media

– 14 ERC grant holders

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ERC as a top institution (ERCERC as a top institution (ERC--5) (2/3)5) (2/3)Established by theEuropean Commission

p (p ( ) ( )) ( )

Press point with EU Commissioner, ERC President and Danish Research Minister– 20 journalists

• including El País, La Recherche, Lidové Noviny, Der Standard, RTBF Gazeta Wyborcza Information TVP Info Público TimesRTBF, Gazeta Wyborcza, Information, TVP Info, Público, Times Higher Education, Research Europe

– Over 30 one-to-one interviews • with ERC President Helga Nowotny, Secretary-General Donald

Dingwell and ERC management• With ERC grantees

European Research Council ERC as a top institution (ERCERC as a top institution (ERC--5) 5) (3/3)(3/3)


(3/3)(3/3)

Press coverage– 37 press articlesp– In more than 14 different countries– 34 articles in national newspapers– 2 radio reports (RTBF; Euranet)– 1 TV report TVP2 (PL)– 8 items in EU/International publications– 8 items in EU/International publications


Calls’ Calls’ resultsresultsEstablished by theEuropean Commission

Press releases announcing the results of ERC calls


Success stories & striking projects Success stories & striking projects Established by theEuropean Commission

g p jg p jWhat can be planned with the ERC? What can be planned with the ERC? (1/6)(1/6)

Online ‘success stories’ (breakthroughs, discoveries, etc.)Press releases from Host Institutions (HI)Special Features (e.g. at the occasion of World days)Collaboration with EC Representations to promote these stories

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Success stories and striking projects (2/6)Success stories and striking projects (2/6)Established by theEuropean Commission

What can be planned with the ERC?What can be planned with the ERC?

Success stories & press releases with HI– To announce the selection of an ERC-funded projectp j– To publicise significant results or discoveries– To illustrate "ERC goes global campaign"

Best practice examples– Cathy Craig (Queen's Belfast University, June 2012)

D id M tti l (L i t U i it N 2011)– David Mattingly (Leicester University, Nov 2011)

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Special Features– in particular for World Days or conferencesp y– several projects are grouped

Best practice examples– IFA conference in Prague (M 2012)(May 2012)– Graphene conference in Brussels(April 2012)(April 2012)– Breast cancer awareness month(October 2011)

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Videos, Ideas newsletter, Euronews– To publicise projects & their resultsp p j– To present grantees’ profiles & testimonials

Best practice examples:– Susana Marcos (CSIC, Spain)– Dorthe Dahl-Jensen(University of Copenhagen(University of Copenhagen, on air on Euronews as of 28 June 2012))

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A social media presence for ERC granteesTwitter account (since January 2012)( y )

https://twitter.com/#!/ERC_ResearchFacebook page (since April 2012)

http://www.facebook.com/EuropeanResearchCouncil

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European Research Council Success stories and striking projects (6/6)Success stories and striking projects (6/6)What can be planned with the ERC?What can be planned with the ERC?



Other promotional tools– The ERC website: publicise your university in the section of ‘Find p y y

a host institution’– ERC brochures

P bli ti– Publications– Country fact sheets– Etc.Etc.

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Th k !Thank you !

[email protected]: + 32 2 298 15 21

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GAUDINA SCELO [modalità compatibilità] - APRE · The European Research CouncilThe European Research Council Massimo GAUDINA ERC Executive Agency Head of Unit "P d C i ti ""Press