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Intergage CustomerSeminar Sept 2011
Overview Summary
Currently Google+ is a social network PROJECT for individuals, NOT for businesses or brands. Although features for business and brands will be launched shortly!
“The business experience we are creating should far exceed the consumer profile in terms of its usefulness to business.” Christian Oestlien: Google+ Product Manager
• Google+ is not to kill Facebook, but to make it
more open!• Mobile network example
• Facebook’s mission is to give people the power to share and make the world more open and connected (Facebook.com)
• Google’s mission is to organise the world’s information and make it universally accessible and useful (Google.com)
Statements & Missions
Targeting
NEED IDENTITYINTERES
TNETWOR
K
What I need?
Who am I?
What am I
interested in?
Who are my
friends?
PERFECT TARGETING!
Facebook advertising targets an audience
Google targets a need
Different but relevant
Elements of Google+
Circles Stream
Sparks
Hangouts
PhotosProfile
+1
Google + Video
Circles
Organise and categorise
people
Group people to reflect
real life social connections
Simple to import contacts
& group invite
Follow
Circles are private & fully
customisable
Circles = segmentation
Hangouts
Chat via video or text
Simple & easy to arrange
& host
Informal video & text chats
Watch & share a YouTube
videos
Multi directional
You + 9 others
Streams
Where content is
displayed
- View & filter content by
Circles
- Post individual specific
content to Circles
- Using a recipient’s name
links
to Circle
- Public posts goes to Google
search
- Simple to +1 posts
- Clean, simple design
Sparks
Interest Feeds
Filters and gathers web
content by selected
interest
Simple to share via +1
Location related
Share a Spark
+1 Button
Public Web
recommendations
See Intergage blog
post for examples &
how to guide
+ 1 Button
What does Google+ look like?
HangoutsStreamCircles
Sparks Photos Profile
Invitation only Verification of
individuals & brands
Profile easy to add all other social media elements
Extended Circles Public Posts to
Search +1’s
Need a Google account
Mobile functions limited to Android
Consumer reason to migrate from Facebook?
Business & Brands launch?
What if questions?• What if G+ allows brands to manage their audience
by Circles?• Customers, supporters, haters, prospects, influencers…..
• What if +1 becomes a core part of Google’s search ranking algorithm?
• What if Google combined keyword need volumes with target interest data?
• Google keywords with demographic data or profiles
• What if YouTube is completely personalised to each user on arrival?
• What if Google maps shows your friends opinions on places?
• What if Gmail connects users needs with contacts interests?
• What if Google adwords becomes social?• Ad’s recommended by friends
Facebook iFrame
What is a Facebook iFrame?
• A customisable page that you control
and manage from your CMS that is
then displayed within your Facebook page.
• Use images, text, video to engage with
Fans
• In essence your website within your
Facebook page
Design Example
• Manage content &
messages via CMS
• Increase
engagement with
Fan’s
• Branding design
• Low cost, high return
Mobile Formatted Template
Why would I need a mobile page?• What is Google Analytics telling you
about mobile access?– Android– iPhone– Blackberry– Symbian OS
• Web access 50/50• Intergage will advise on screen
dynamics & elements• Mobile domain m. or .mobi
Interactive Demo via QR code
Any questions?
