GANGNAM STYLE

Alley CheungWMBA 5729 Emotional Intelligence at Work

Dr. S. HoltFebruary 19, 2013

VIDEO

PSY - Gangnam Style

ABOUT

K-pop single by PSY

Refers to a lifestyle associated with the Gangnam District of Seoul

Released in July 2012

1st online video to reach a billion hits on December 21, 2012

YouTube’s most watched video

INSPIRATIONS

The lyrics of PSY’s songs are always criticizing contemporary problems and lead to social controversy

He tries to criticize that Gangnam is not as good as it looks

People living in Gangnam following current fashions ignorantly

He wants to remind Koreans that they are trying to build a materialistic dream which is opposite to reality.

STUDIES FIND:

Repeating five syllables in a 3.6 second cycle, four times per phrase

Stimulate body reaction and autonomic nervous system through simple repeating rhythms

Music therapist HyunJi Kim claims that the song can help people to get rid of tedious life and to improve mental health

Patients feel free and relaxed, they laugh and sway

WHAT DO YOU FEEL?Excited?Chee

rful?

Impassioned? Or…?

LET’S DANCE!

THANK YOU