8/18/2019 Gameloft Case Study

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Case Study

“We are happy to partner with DMG to pioneer new optimizationtechniques and strategies to help maximize acquisitions andprovide optimal results.”.- Rodrigo Mejia Acquisition Manager, Gameloft

A worldwide interactive entertainment video game company headquarteredout of Paris, France, Gameloft focuses on producing games for the mobilephone handsets and home, with award winning games such as 'AssassinsCreed', 'The Oregon Trail' and 'Rise of the Lost Empires'.

Gameloft was interested in generating large volumes of acquisitionsacross multiple territories for the games 'Assasins Creed' and 'Asphalt' whileexpanding their registered user base and scaling up mobile users from theirmobile search campaigns.

8/18/2019 Gameloft Case Study

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Results

• Downloads increased by 600% and conversion ratesimproved by 30%, in less than 4 weeks.

• New Android Smartphone campaigns weresubsequently added to the program in the US,Latam and Europe, improving results in over11 countries.

Using Trafliate for Mobile, DMG aggregated information from multipleplatforms and trafc sources to gain visibility into downloads across media,markets, operating systems and phones.

Based on the data, Gameloft designed customized localized banner ads forfeature phone users in two major markets in South East Asia. Based on theresults collected by Tralliate, DMG continuously ne-tuned the campaign tocontinually raise the bar on campaign performance.