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Gali BergerGeula Swortz
Liat RussoLital Shapira Kohen
Ephy SandrovNadav Oz- Ari
The Security Need
$15 billion was lost in 2000
11th September Terror Attack
Once Upon a Time…
1990: “Softlink” – Pilot Was Stopped
1998: The Birth of “WHALE”
$2 million - BRM
2000: $23 billion - BRM, Goldman
Sachs,
Soros and more
WHALE Today
50 Employees – President and
R&D in Israel
New Jersey – CEO
Germany - 4 representatives
Belgium - CFO
Air Gap Technology – E gap system
Creating a Secure Zone
Physical Dissconnection
Visit the Lion Zone at the Zoo or
the Safety Room
The Technology
The E-Gap System
E-gap Products
Infrastructure protectionAuthorizationAuthentication servicesencryption
E-Gap ProductsTarget marketproduct
Easy to recognize, but hard to get
E- business
Major corporations frequent use of e-mail in the USA
Webmail system
“Especially paranoid”-
REFAEL
Network Separator
Marketing Strategy Mercedes, not Subaru The 4 Ps’: Product: High Quality Price: $40,000 - $50,000 Place: All Over the Western World Promotion: Integrators & Direct
network separetor
35%
e -business
45%
webmail20%
Business Model
Sales: Over $1 Million Breakeven: Q4 2002
Market Overall
2000 : $10.3 billion
2005 : $32 billion
Firewall Software
12%
Security Appliances
22%
Anti Virus Software
24%Content Security/ Scaning
2%
Encryption Software
3%
Managed Security Services
14%
PKI Software5%
VPN Software5%
Authentication 4%
PKI Services3%
Authorization3%
Internet Access Control
3%
Competitors
Whale vs. Check Point
HP’s Virtual Vault
Spearhead
What Do We Think?
High Quality Technology
Flexible about Changes
Seized the Day
What Do We Think?
? E-Business as Flag Product
? Price is to Expensive
? Organizational Structure
? Air Gap as a Separate Category
The End
Whale will Be
Around…
Market Overall
2000 : $10.3 billion
2005 : $32 billion
Internet Access Control
3%
Authorization3%
PKI Services3%
Authentication 4%VPN Software
5%
PKI Software5%
Managed Security Services
14%
Encryption Software
3%
Content Security/ Scaning
2%
Anti Virus Software
24%Security
Appliances 22%
Firewall Software
12%
