GAINESVILLE, FL

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THE VIS ION

We believe every day is worth celebrating. That’s the driving mantra behind the creation of Celebration Pointe. The mixed-use project is composed of 180,000 square feet of full-priced and outlet retail, one million square feet of dining, entertainment, shopping, Class-A office space, hospitality, 526 apartment homes and 107 townhomes. As North Central Florida’s premier destination to live, shop, work and play, Celebration Pointe offers you exposure to an underserved market, drawing in affluent residents, tourists, 55,000 students and 114,000 commuters along I-75 per day. Discover for yourself why Celebration Pointe is the next generation of retail development.

2019 2020

OPENING OF CITY PLACE APARTMENTS

Q2 2019

OPENING OF THE VUE TOWNHOMES

HOLIDAY SEASON GRAND OPENING -- PHASE 2 RETAIL

Q2 2017

OPENING OF PHASE 1

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WHY CELEBRATION POINTE? MAKE THE R IGHT CHOICE !

• Be part of a curated destination experience. Don’t be a retailer buried in a

mess of fast-food spots and budget retail.

• Benefit from high visibility from 114,000 travelers passing

by daily on I-75.

• Profit from and be a part of regular celebrations occurring at Celebration

Pointe including concerts, holiday parties, tailgates, graduation parties,

Gator Talk radio shows, and more.

• The Celebration Pointe layout and consumer experience lends itself to a

better overall experience.

• Benefit from Gainesville’s sprawling residential growth, strong academic

institutions, and ample medical centers that contribute to the town’s rise in

population and prominence.

• Enjoy a large influx of students during football season as Celebration Pointe

is the official place “where Gators come to celebrate”.

• Be a part of the wave of innovation and growth sweeping Gainesville,

with new restaurants, residences, museums, tech companies, and retailers

opening up regularly.

“The environment at Celebration Pointe makes me want to stay longer.”

“CELEBRATION POINTE IS MORE

APPROACHABLE THAN OTHER

SHOPPING CENTERS IN THE AREA.”

“A community element is a big thing that is missing in Gainesville; I come to Celebration Pointe to have that kind of experience.”

— Aaron, a staff member at UF

— KIERSTEN, A MILLENIAL

— A resident that lives near Celebration Pointe

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AN OPPORTUNITY-F I L LED FLORIDA RETA I L MARKET

• Celebration Pointe is located in an area of Gainesville that is critically

underserved by top-level brand retail, has the highest population

growth, has the highest household spending and income in Gainesville

and sees over 114,000 cars a day on I-75 and Archer Road.

• Retailers and Restaurants have an opportunity to fill a local need for

top-level retail shopping as shoppers currently must travel significantly

outside their towns to reach favorite spots.

• Gainesville has a rising number of households that make over

$150,000 a year and represent a more affluent customer.

• Millennials make up 48% of Gainesville’s overall population and is most

likely of any demographic to shop at outlets as they are both brand-

driven and value-driven.

• Outlet shoppers have higher HHIs ($92,822) and higher annual apparel

spends ($1,207) than the national average.

• This customer earns $50,000 annually, which is equivalent

to $77,331 in Boston.

Source: Alexander Babbage. (2018). TruTrade Report of Findings. Atlanta, GA.August Partners & Value Retail News, “2014 National Consumer Study Findings Excerpts,” January 2015.The Washington Post, 7 Sept. 2016. Accessed 10 Aug. 2018.

• 76% of outlet shoppers will drive from 0-60 minutes away.

• 24% have traveled farther than 60 minutes. These

shoppers are split between Orlando (36%), Jacksonville

(34%), and Tampa (30%).

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CELEBRATION POINTE: ON THE WAY TO EVERYWHERE

• Gainesville has a super-regional trade area population of over 1.6 million,

which includes Jacksonville and Ocala.

• Celebration Pointe is ideally situated to capitalize on the region’s

population density and higher income neighborhoods.

• Gainesville serves 1.7 million commuters and shoppers from

11 surrounding counties.

• 114,000 cars pass Celebration Pointe on 1-75 and Archer Road per day.

• 30% of visitors travel an average of 84 miles to come to Celebration Pointe,

making it a retail mecca. 10% of visitors travel to Celebration Pointe from out of

state, which is more than any other shopping area in Gainesville.

• Jacksonville (JAX) - 1.5 hours • Tampa (TPA) - 2 hours • Orlando (MCO) - 2 hours

Source: Alexander Babbage. (2018). TruTrade Report of Findings. Atlanta, GA.

COMMON ROUTES ALONG I -75 THAT PASS CELEBRAT ION POINTE

ACCESS IBLE INTERNAT IONAL A IRPORTS

ATLANTA

SAVANNAH

JACKSONVILLE

OCALA

ORLANDO

ORLANDO

ORLANDO

ORLANDO

ATLANTA

VALDOSTA

6 hours

4.5 hours

1.65 hours

1.5 hours

1.5 hours

.5 hours

5.25 hours

3.25 hours

5.25 hours

3 hours

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ARC

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AD

INTERSTATE 75

Existing Residential Complex Outside of Celebration Pointe 464 Residents

Celebration Pointe Bridge Connecting to Butler Plaza

THE VUE107 Luxury Townhomes

Opening 2019

CITY PLACE526 Luxury Apartments

Opening 2019

THE SHOPS32,434 sq. ft. Local

Regional Service Retail Opening 2019

PHASE 1 OPEN:DINING &

ENTERTAINMENTDISTRICT

PHASE 2OUTLET RETAIL

Opening Holiday 2020

INFOTECH250 Employees

OFFICES

OUTLETGATEWAY

5001500 Employees

HOTEL INDIGO140 Rooms

MASTER PLAN

HOM HOTEL + SUITES114 Rooms

Residential Complex Outside of Celebration Pointe

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SITE PLAN

BASS PRO SHOPS

BOAT STORAGE

Phase 2 Retail

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NEW BRIDGE CROSSING 1-75

ARCHER ROAD

PHASE 2 OPENING HOLIDAY 2020

I-75114,000 CARS PER DAY

®

500 EMPLOYEES

250 EMPLOYEES

107 HOMES

526 APARTMENTS

SITE AER IAL

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TRADE AREA & LOCAT ION

TOURISM

• 25% of Florida’s 100 million tourists that drive past Celebration Pointe

have an average annual income of over $100,000.

• Celebration Pointe’s location and Gainesville market size allows

great access for tourist capture.

SUBMARKETS AND AFFLUENT SUBURBS

• Celebration Pointe’s strongest market penetration is well aligned

with the area’s higher income neighborhoods in both North and

West Gainesville.

• The residents in these affluent suburbs make upwards of $150,000 annually.

• These areas in Gainesville suffer major retail leakages due to insufficient

retail to meet demand; Celebration Pointe is an answer to this issue.

• 21% of visitors have an AHHI of over $100,000, which is $154,661 in Boston.

• 30% of the population has a household income of up to $90,000.

UNIVERSITY OF FLORIDA AND SANTA FE STATE COLLEGE

STUDENTS AND FACULTY

• Gainesville has 48% more millennials than the US average, including

young professionals and UF students. The three hospitals have a combined

total of close to 32,000 staff members.

• 90,000 University of Florida students and faculty.

• $42 million annual spending on clothing by UF students.

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TRADE AREA & LOCAT ION

UF SPORTS AND MEDICAL TOURISM

• Gainesville is home to three major hospitals with a total of 2,089 beds

and staffed by 926 UF College of Medicine faculty physicians, 742 medical

residents and fellows, as well as 8,800 UF Health Shands employees.

• UF Shands Health Hospital is nationally ranked, serving 86,080

patients with a payroll of 1.8 billion– the equivalent to Walt

Disney World.

GAME SEASON WEEKEND INFLUX

• On average, 150,000 visitors from out of town come to Gainesville

for Gator home football weekends.

• These visitors spend upwards of $77 million in Gainesville while they

are staying in town.

• During the entire NCAA season, over one million fans will attend athletic

events at the University of Florida.

Source: Costello, Scott. “Gainesville Sports Industry Runs up Economic Score.” Business in Greater Gainesville, 2013. Google, www.businessmagazinegainesville.com/gainesville-sports-industry-runs-economic-score/. Accessed 7 Aug. 2018.

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GAINESVILLE: A C I TY ON THE R ISE

• Gainesville is growing at rates as high as 2x the national average, with

the greatest growth happening in affluent neighborhoods with the highest

retail spending.

• Gainesville’s Innovation Hub is driving growth in professional and business

sectors that will create nearly 6,000 new jobs in the next 5 years.

• Gainesville has a rising number of households that make over $150,000

a year with expendable income due to low costs of living.

GAINESVIL LE , F L

BOSTON, MA

H O U S I N G C O S T S + 1 3 1 % C O S T O F L I V I N G + 5 5 %

GAINESVILLE MIAMI-DADE BOSTON, MA NEW YORK, NY

$150,000 $173,835 $231,992 $359,110

$70,000 $81,123 $108,263 $167,585

MIAMI -DADE COUNTY

H O U S I N G C O S T S + 4 6 % C O S T O F L I V I N G + 1 6 %

NEW YORK, NY

H O U S I N G C O S T S + 4 3 2 % C O S T O F L I V I N G + 1 3 9 %

STANDARD OF L IV ING COMPARISON: YEARLY INCOME

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• Celebration Pointe is the host location for all of the Gator Talk radio shows and is

premiering a new, block-party event called Chomp the Block the Friday night before

every home football game.

• These events will drive thousands of area residents and out of town guests to the

property, who will spend time shopping, dining, and relaxing on property.

• Gator Talk Host Location for 12 Gator football and 8 men’s basketball

radio talk shows broadcast over 38 affiliates statewide.

• Social media, radio, digital, in-venue promotion.

• Arena signage in football, baseball and basketball venues.

• Game day promotions in men’s basketball and baseball.

• 1,000,000 impressions on FloridaGators.com

EXCLUS IVE PARTNERSHIP WITH THE UNIVERS ITY OF

FLORIDA FOR FOUR YEARS – REACHING 3 .5 MILL ION

FANS STATEWIDE

WHERE GATORS COME TO CELEBRATE

Whether it’s for a tailgate before the game or a victory celebration afterward, Celebration Pointe is the perfect home for Gator fans. Celebration Pointe’s exclusive partnership with University of Florida Athletics will drive students, alumni, Gator Boosters and fans to the development for tailgate events, coaches’ shows, contests, and more. While enjoying these activities, they’re sure to shop – 41% of Gators agree that shopping is a great way to relax and 31% describe their shopping style as “swayable shopaholic.” Celebration Pointe will also benefit from advertising opportunities in the stadium, on social media and digital channels, and on Gator promotional materials like yearbooks and roster cards.

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THE GATOR NAT ION

• The average home football game has 86,715 attendees.

• There are 6 home football games per season with a total attendance of 520,290.

• On average, 150,000 Gator fans travel to Gainesville for each home football game,

which includes all target demographics.

• There are more than 3.75 Million Gator fans throughout the state, including residents

of Miami, Orlando, Tampa and West Palm Beach.

• The following Gator sports see an average attendance of:

• Baseball – 138,441 (38 games per season)

• Softball – 38,432 (30 games per season)

• Volleyball – 14,000 (40 games per season)

• Gymnastics – 30,954 (5 meets per season)

LOCATION PERCENTAGE DRIVE TIME

Gainesville 25% N/A

Tampa 23% 2 hours

Orlando 20% 2 hours

Jacksonville 20% 1.5 hours

Other 12% varies

SEASON T ICKET HOLDERS BY DMA

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RES IDENTS OF GA INESV I L L E | TOUR I S TS & T RAVE LERS | UF S TUDENTS & S TAFF& NEARBY TOWNS

47.22018 average age

$71,109*2018 average HHI

78,1732018 total households

21%residents with income $100k+

45%Millennial population

DEMOGRAPHICS WITH IN A 30 MILE RADIUS

*The average HHI of $71,109 is equal to $109,976 in Boston.

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EXTERIOR IMAGES