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Welcome to Group 2 Design\'s e-portfolio, which displays our creative diversity and broad client base.
Citation preview
of
Going above and beyond for our clients is the norm,
providing quality solutions is mission-critical!
CREATIVE SERVICES[ to complement our 1 10% e�ort ]
Graphic Design | Branding | Identity SystemsPrint Collateral | Web Site Development | Strategic Marketing Platforms
www.group2.com | [email protected] | 412.605.0834 enter >
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back nextin today’s marketplace, having a strong brand identity and a cohesive collateral program
can have a profound effect on your bottom line. maximizing this equity can position you for
better performance and increased recognition.
of CREATIVE SERVICESif you are seeking a marketing and communications partner who understands the foundation
of a solid creative platform, group 2 design should be in your future plans. Having provided
solutions to our broad client base for 20+ years, our approach has stood the test of time with
positive results. Below are areas of expertise for consideration:
> Brand development
> identity and nomenclature Systems
> Strategic Communications Planning
> Print Collateral Creative
> electronic & interactive marketing mediums
> Signage/Wayfinding Programs
> advertising Strategies
> Full turnkey account management
this presentation features samples for each of our five creative disciplines and includes
a series of client campaigns that confirm our dedication to a consistent and collaborative
marketing effort across all facets of a specific client relationship. Complementing our
design talents is an extremely well organized workflow process utilizing web-based project
management systems for maximum efficiencies and participant interaction.
LE AR N M O R E
Call us at 412.605.0834 or visit our web site at www.group2.com
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
B r a n d S t r at e g i e S
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Senator John Heinz Pittsburgh regional History Center
giant eagle
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
abbott
P r i n t C o l l at e r a l
Brian Krummel Pittsburgh equity Partners
noVa Chemicals
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Pittsburgh Business group on Health (PBgH)
Bakersfield Stainless the law office of Casey d. White
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
the KC CollectionCrofton Johnson
e - C o m
right Brain + left Brain
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
alli gillis
lawrenceville Corporation
HHm insurors
noVa Chemicals
d i m e n S i o n a l
Feeling Blocks
noVa Chemicals
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
B B l F l e e t
SerViCeS ProVided: re-branding of a corporate fleet leasing company, currently ranked #10 nationally. along with the new identity, g2d has
developed a comprehensive marketing strategy, messaging platform and redesigned the entire suite of marketing collateral (print and electronic).
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
B e at- P l aY
SerViCeS ProVided: g2d created this non-conventional identity for a music company entering the highly-competitive industry.
the marketing campaign objective was to “make some noise” with a progressive upbeat, contemporary look.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
B u r n S W h i t e
SerViCeS ProVided: With a founding partner exiting the company (whose name was in the identity), the need for a complete
brand overhaul was necessary for this Pittsburgh-based law firm. g2d developed the new brand identity strategy and the
entire marketing collateral system, e-communications and social media platforms and new signage to reflect the name change.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
ta l i S m a n e n e r g Y u S a
SerViCeS ProVided: group 2 is the “agency of record” for the talisman USa branding and marketing in the Pa, tX and nY regions.
a complete communications plan is being developed with a large mix of mediums for marketing to diverse audiences.
the gas industry requires an action plan that monitors activity and remains proactive in dealing with industry-related issues.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
n o Va C h e m i C a l S
SerViCeS ProVided: after designing a new brand identity for noVa’s benefits group – promoting the intricate balance of home and work life –
g2d has executed an arsenal of marketing initiatives to continually keep employees updated with their compensation packages.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
a l C o a
SerViCeS ProVided: Working with alcoa’s Human resources group, g2d developed a complete marketing
and print collateral program to communicate the benefits choices available for both active and retiree audiences.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
P r e m i e r e P o i n t e
SerViCeS ProVided: g2d created a compelling brand identity and complete design platform for this executive-level real estate
management company, overseeing the complete marketing and public relations efforts during their introduction to the marketplace.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
SerViCeS ProVided: this national steel manufacturer, headquartered in Houston, tX, retained group 2 to create a print and electronic
marketing collateral platform for their new division, Construction Products, to complement the existing global brand and identity.
J d F i e l d S
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
h e i n Z
SerViCeS ProVided: in order to raise awareness concerning cancer research, Heinz partnered with the Pittsburgh Steeler wives
to produce this 148-page cookbook. g2d designed this hardbound book and art directed a portion of the photography.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
n o r t h WaY
SerViCeS ProVided: a complete re-branding, communications planning and marketing strategy project for this large 4,000-member church.
g2d executed every facet of print and electronic collateral along with wayfinding and exterior identification signage.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
SerViCeS ProVided: Jergel’s, a new 600-seat concert and restaurant venue in north Pittsburgh, looked to group 2 to develop a complete brand identity
and marketing platform to promote their six-nights-per-week live music shows. a complete social media strategy will accompany the core marketing efforts.
J e r g e l’ S
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
F e e l i n g B l o C k S
SerViCeS ProVided: g2d was engaged to develop a brand identity, packaging system, Web site and a series of illustrations.
this is an educational product for young children who have difficulty expressing their feelings.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
S o l e n t u r e r e t i r e m e n t S o l u t i o n S
SerViCeS ProVided: g2d developed the new company name, spear-headed qualitative research, public relations strategies, the identity system
and all marketing collateral for this compensation firm. Understated elegance was the primary objective for the new system.
Group 2 Design, Inc. 4723 Butler Street Pittsburgh, PA 15201
p: 412.605.0834 f: 412.605.0835
[email protected] www.group2.com
Brand StrategieS
Print Collateral
e-Com
dimenSional
Client CamPaignS
:. BBl Fleet
:. Beat-Play
:. Burns White
:. talisman energy USa
:. noVa Chemicals
:. alcoa
:. Premiere Pointe
:. Jd Fields
:. Heinz
:. north Way
:. Jergel’s
:. Feeling Blocks
:. Solenture retirement Solutions
:. Pannier graphics
< : : > back next
SerViCeS ProVided: Pannier graphics, a national provider of high-end outdoor interpretive and wayfinding signage, engaged group 2 to upgrade an
antiquated brand marketing strategy. all print collateral and electronic communications have been integrated into their key-industry target markets.
Pa n n i e r g r a P h i C S
Graphic Design | Branding | Identity SystemsPrint Collateral | Web Site Development | Strategic Marketing Platforms
www.group2.com | [email protected] | 412.605.0834< back