GREEN HOME PRODUCTS MARKETING PLAN

WHO ARE WE

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Our mission is to create the world’s safest, most effective pesticides based on natural ingredients.

We have 15 years of scientific research and a wealth of patents behind us. We make the only 100% safe insecticide that is proven to work. We offer the only complete line of EPA exempt pesticides sold in the US.

Green Home is dedicated to providing consumers with a safe alternative to synthetic insecticides that may be harmful to pets and children.

PRODUCTS OF GREEN HOME

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•Ants and Roach Killer -Check Out•Flying Insects Killer

•Wasp and Hornets -No Stingers•Repellent -Invisible

•Garden Insects -Be Gone•Home Pest Control

•Granules•Mosquitoes and Ticks -Abolisher

•Spider -Taker Outer•Weeds and Grass- Annihilator

Green Home Offers a successful Line of Products, All Organic to Solve Common Insect, Weed, and pest Control Problems

WHAT’S NEW?

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Water, rosemary oil, thyme oil, clove oil, wintergreen oil, lecithin, and octadecenoic acid potassium salt.

SWOTT ANALYSIS

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Strengths (internal) Revolutionary Products, Organic, Unique, GrowthWeaknesses (internal) Shipping Demands, Unprecedented Growth, DelaysOpportunities (external) Retailers, Individuals, Businesses, improved Customer ServiceThreats (external) Cheaper Synthetic Products in Local Hardware StoresTrends (external) Consumers Going Green

WHO NEEDS ORGANIC FUNGICIDE?

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•Individuals, Families and businesses serious About Safe Additives

•Organic Goods Retailers

•Home Improvement Stores•Specialty Shops•Landscapers•Nurseries

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WHO ARE OUR COMPETITORS?

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•We are the first to introduce an organic garden fungicide!•Competition catching onto concept of organic pesticides: it’s only a matter of time before they duplicate our fungicide and try to cut us down.•Fear the synthetic fungicide makers; it’s all some consumers are aware of currently.

SEGMENTATION

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Step 1: Identify the Broad Market Gardening Supply ConsumersStep 2: Analyze Consumer Needs Fungus Control, Safe for FamilyStep 3: Formulate Narrower Markets Organic Solution SeekersStep 4: Identify Determining Dimensions Price, Convenience, Easy to FindStep 5: Possible Segment Markets Green Eco Friendly Product Seekers with Gardens, Weekend Warrior Gardeners, Home Owners, Families with Children and PetsStep 6: Evaluate Consumer Behavior in Segment Markets: Evaluating Organic Alternative Products already on the market to determine BehaviorsSTEP 7: Estimate the size of each market segment Biggest Consumption from Home Improvement Stores Customers, Niche Markets Later

DIFFERENTIATION AND POSITIONING

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• Leading Organic Pest Control Market•Studies Show Organic Choices Preferred by

Consumers• Trusted Brand Name

•First Fully Organic Fungus Control Product Produced

PRODUCT LIFE CYCLE

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We are in the Introduction stage of the product life cycle

•Brand Recognition•Obtain Trademarks and Patents

•Introduce Fungus Control to Loyal Customers of the Green Home Brand and educate consumers about benefits of organic fungus control

•Identify Distribution Channels

•Anticipate Growth

MARKETING MIX: PRODUCT

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•Type: Organic Garden Control•Features: Totally Safe, All Organic, Effective Control, Comparable price to Synthetic Brands•Identification: Green Home Garden Fungus Control, Packaging Supplied from outside Vendor branded with our Fungus Control Art (Still Being Developed)•Product Method/ Delivery: Manufactured in Raleigh, NC with Organic Supplies from Organic Farmers Across the Country, Trucked from Our Facility to Stores Warehouses Across the Country, Packing and Shipping Department for Individual Orders in House.

MARKETING MIX: PRICE

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Fixed and variable costs.Competition

Company objectivesProposed positioning strategies.

Target group and willingness to pay.

Green Home Will Use Competition pricing: Setting a price in comparison with competitors.

MARKETING MIX: PLACE

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•Manufactured in Raleigh, NC Facility

Trucked All Over the Country to Current Distributors of Green Home Products

Organic Ingredients from Certified Organic Farms

Sold In Stores Across the Country

Sold to Consumers Sold From Our Web Site

MARKETING MIX: COST

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•Production Costs have been kept to a minimum using the same manufacturing processes with different ingredients•Distribution costs are coinciding with current distribution costs.•Overhead All natural ingredients in the fungicide are comparable to that of the pest control products.•Sales This product will be sold together with the rest of the line causing no increases.•Marketing We will spend the most money on marketing the product

PROMOTION

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• Acquire New Customers•Provide Information of Benefits•Product Awareness•Website•Advertising in Big Retail Stores

Home and Garden SeminarsTrade Shows

BUDGET

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•Manufacturing•Distribution•Promotions

•Marketing Communications•Advertisements•Trade shows

CONTROL AND MONITOR

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Set goals and make them clear. Review progress regularly.Monitor sales, marketing to sales expenses, and market share.