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G-Force Consulting Inc.Powersports Industry
ConsultingExclusively for Manufacturers
Presentation Overview1. Introduction to G-Force Consulting Inc.
2. New Power Sports Market Entries
3. Mergers & Acquisitions
4. New Product Development
5. Electric and Hybrid Electric Vehicles
G-Force Consulting Inc.New Business Development and Acquisition Consulting
1. Companies with the right formula for success can reap substantial profits in both OEM and Aftermarket powersports vehicle sales.
2. My 19 years of experience with successful programs and innumerable industry decision-maker connections can be tapped to help ensure that you have a well-designed product, sold through the right channels or to the right OEMs, making your product the preferred choice by customers.
3. Don’t take your success for granted!
2010--Bad Boy Buggy XD
2007 F-Series Snowmobiles
2012—New products coming!
Ranger lineup 1998-2004
2007 Airwave Suspensions
2011—Electric Drive Train Launch
2007-2009 Ad revenue growthProfessional writing and PR
2009 Acquisition Consulting
2010 Acquisition and Business Devel.
Introduction to • Exclusively focused on Powersports and LSV markets
• Provide a full spectrum of consulting services, with core competencies in electrical product development,business start-ups and mergers and acquisitions.
• Based in Minnesota, a center for Off Road Vehicle development and manufacturing
• Employs both full-time and contract staff tailored to each program
• Programs tailored for all business models from small start-ups to multi-national corporations
New Business Development
The unfolding revolution in off-road and powersports
1. “We realize this market is changing…now you see every maker out there hanging a hangtag that says ‘40 MPG’ or something like that…we’re directing more resources into areas of public concern… ” Ray Blank, American Honda
2. “Expand military business to >$150 million in 3 to 5 years”—Polaris corporate goal statement.
3. “We sold 5,000 Spyders in 2009. By comparison, Victory sold 4,000 motorcycles.”—Jose Boisjoli, BRP
4. “Pursuing growth opportunities through innovative products responding to environmental and safety issues”—Part of Yamaha’s multi-pronged strategy to return to profitability in 2010.
5. “The new Stealth Hybrid Diesel-Electric UTV will increase driving range to 80 miles”—Stealth 4x4 press release
6. “If this (electric ATVs) is not the future of four-wheeling, then four-wheeling has no future.”—Gary Gustafson, President of G-Force Consulting
The power sports world is under going a complete transformation. It is evolving into Powersports 2.0.
Is your company ready to profit in this new world order?
“When the big trees fall, it lets the littleTrees grow!”
G-Force Consulting helps new powersports and off-road vehicle market entries to succeed more quickly, by leveraging an unique combination of powersports-specific technical, sourcing and marketing insight
Engineering
Sales
Channel
s
Market Insight
Sourcing
OEM Sales Development
• What could be more effective than hiring someone who spent 13 years sitting across the table in the OEM decision maker’s seat?
• Today Gary Gustafson consults on new business growth and product development for numerous suppliers to all of the major powersports OEMs as well as consulting directly for some OEMs
• Get the right names, right approaches, and insider tips on how to land the business in each individual division of each company.
• Learn about emerging trends that you can prepare your company for to own the future.
Gary in Arctic Cat SnowmobileAdvertising
OEM Sales Development
• Assistance with critical questions such as sales staffing, rep groups, margins, etc
• Written reports that name names and give candid, specific advice on how to succeed with established and up-and-coming OEMs
• Help on how to position your brand as premium, value, etc and how to position your brand against foreign and domestic competitors
• Advice on potential supplier partnerships or tier-2 or tier-3 opportunities
• A “3-D” report with depth and color, not just “2-D” industry sales data
Sample OEM Analysis
Aftermarket Sales Development
• Identification of new products that will succeed
• Written reports that name names and give candid, specific advice on how to succeed with established and up-and-coming OEMs
• Information on how to capitalize on market adjacencies that can be low-hanging fruit
• Advice on potential private-labeling partnerships or supplier opportunities to other aftermarket companies
• As always, the candor and matter-of-fact approach that G-Force Consulting is known for
“Gary is truly an expert, knowledgeable of the industry as well as the technology. I found his work
to be accurate, complete and on-time. Reports were clear and comprehensive, meeting the
project objectives. You will not only profit from working with Gary, it is also a pleasure to work
with him.”
Michael Green
Vice President and Chief Operating Officer
Kioti Tractor, Daedong USA, makers of the Mechron UTV
Mergers and Acquisitions
Before you buy a house, shouldn’t you talk to the neighbors?
•Work with someone whose involvement in both the R&D and marketing side of the industry generates unique insight•Discover and facilitate synergistic partnership opportunities•Work with someone who lives the consumer experience, quickly recognizing products and services that will win in the marketplace
•Find out what yours or your acquisition targets reputation is within the industry•Learn crucial information on the sustainability of the acquisition targets sales •Find out about adjacencies, private-labeling and other up-side that the target is not aware of!
Powersports Acquisition Research
•Exclusive “War Game” analyses provide projections for scenarios including regulatory changes, macro-economic changes, technology advancements and more.
•G-Force Consulting’s customized market forecasts per component, system, vehicle type or market are much, more meaningful than dealer survey data.•Market sales data is merely “2-D”. G-Force Consulting’s research adds the third dimension of technical and industry knowledge that adds color and depth.
Acquisition Endorsements"Gary has been incredibly helpful to me
throughout both the acquisition and purchase of Symtec, Inc. Prior to the purchase he did extensive, detailed, and accurate research on the company, providing me with a report with both data and suggestions. During the transition period, he helped with developing our product development pipeline and process, lending his extensive industry knowledge to help us to upgrade our processes. Gary’s industry connections and knowledge have been a tremendous asset to me and my company, I would recommend him to anyone looking for M&A analysis in the powersports industry, as well as anyone looking to improve their technical development processes.“
Riley Harlan, CEO
“As the new owners of Benz Silent Rider (now The Silent RiderTM) we needed assistance with the development of a sales and marketing plan that would assure us long-term growth in the power sports industry. We required someone with knowledge of many functional areas and well-rounded experience to guide us into the future. Fortunately we found Gary Gustafson of G-Force Consulting. His knowledge of technical issues coupled with his marketing expertise sets him apart from most consultants I’ve worked with. He is able to show “big picture” views of how to get our product out to the marketplace.
His ability to recognize industry trends, steer us toward current and future opportunities, and away from dying trends has saved us valuable time and resources. Gary provided insights into complex development projects that kept us from spinning our wheels with unnecessary distractions to our growth objectives.
He did not just provide boilerplate industry reporting, but rather an executable strategy to help better position The Silent RiderTM in the marketplace. This included contacts to pursue, plans to execute and feedback on what areas to concentrate on immediately. This has been valuable to the formation and execution of a well-defined marketing plan.
I would recommend Gary’s services to anyone looking to grow their business in the power sports industry. “
Tom Sullivan ,CEO
Client List
New product Development (see
separate brochure)
Engineering Experience and Focus
•Electric and Hybrid vehicles a major focus, Energy harvesting, zero loss, light weight•Development of test plans scaled for manufacturer size and budget•Decades of combined engineering experience with major OEMs and aftermarket, multiple patents•Special emphasis on electrical and chassis/suspension design•Outstanding combination of theoretical and practical insight•A wealth of hands-on riding and technician experience
Unique factors for ATV/UTV designs—The G-Force Advantage
Water and particulate ingress protection mandatory. IP67 protection, unbalanced loads, rough terrain, temperature extremes, corrosion, etc.
Electric and Hybrid Vehicle Development
Electric and Hybrid Vehicle Development (see separate brochure)•Full electric drive train development experience•Continuous education to stay on top of new developments•Numerous vendor visits and contacts world wide•CVT expertise•Forward thinking
