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G alip ZEREY M ember of the Board 24 April 201 4. Market Overview. Annual Voice Traffic Volume, Billion Minutes. Quarterly Voice Traffic Volume, Billion Minutes. Market Overview. Total Traffic Distribution, Million Minutes. Total Traffic Distribution, %. Fixed Market. - PowerPoint PPT Presentation
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Galip ZEREY Member of the Board
24 April 2014
2
Market OverviewAnnual Voice Traffic Volume, Billion Minutes
Quarterly Voice Traffic Volume, Billion Minutes
2009 2010 2011 2012 20130
20406080
100120140160180200220
108.2125.8
147.1169.8 185.9
23.923.6
21.8
19.416.7
132.2149.5
168.9189.2
202.6
Mobile Fixed Total
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-405
10152025303540455055
39 43 44 43 4348 48 47
0505 04 05 04
04 04 0444.448.5 48.5 47.7 47.2
52.2 52,0 51.1
Mobile Fixed Total
3
Market Overview
Total Traffic Distribution, %
Total Traffic Distribution, Million Minutes
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
36,770
41,055
41,476
40,611
40,484
45,199
45,392
44,559
2,308
2,436
2,583
2,515
2,428
2,565
2,636
2,610
4,362
4,038
3,453
3,522
3,303
2,727
2,735
2,800
948
993
1,024
1,061
1,025
1,347
1,247
1,171
Mobile to Mobile Mobile to other net.Fixed to fixed Fixed to other net.
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
82.8
84.6
85.5
85.1
85.7
87.2
87.3
87.1
5.2
5.0
5.3
5.3
5.1
4.9
5.1
5.1
9.8
8.3
7.1
7.4
7.0
5.3
5.3
5.5
2.1
2.0
2.1
2.2
2.2
2.6
2.4
2.3
Mobile to mobile Mobile to other net.
4
Fixed Market
Fixed-Line Subscribers and Penetration Rate
2008 2009 2010 2011 2012 20130
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
0
4
8
12
16
20
24
28
17,494,732.00 16,534,356.00 16,201,466.00 15,959,385.0013,859,672.00 13,551,705.00
24.5022.81 22.30
21.65
18.33 17.68
# of Subscribers Penetration
%
5
Fixed Market
Breakdown of Türk Telekom’s Revenues, %
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
58.13
57.14
56.56
54.58
52.33
46.94
46.36
44.40
30.38
30.54
32.12
33.35
34.22
38.96
39.52
41.98
5.38
5.77
5.04
4.85
4.66
4.25
4.253.97
3.98
3.61
3.98
3.87
3.92
5.26
5.16
4.93
2.12
2.93
2.30
3.36
4.87
4.60
4.71
4.72
PSTN Access Leased Lines Interconnection Other
Breakdown of Türk Telekom’s Traffic, %
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 20% 40% 60% 80% 100%
86.20
84.92
82.88
83.43
82.50
80.57
72.99
73.88
1.24
1.42
1.68
1.43
1.41
1.32
2.03
1.80
11.71
12.64
14.08
13.41
13.94
16.06
22.83
21.12
0.79
0.98
1.32
1.68
2.12
2.04
2.15
3.19
Onnet International Mobile FTS
6
Fixed MarketFixed MoU, Minutes
Fixed ARPU, TL
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
50
100
150
200
250
201 199 191 198188
160 158 155
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
5
10
15
20
25
22.30 22.42 22.62 22.29 22.11 22.53 23.07 22.53
7
Broadband Internet
Number of Broadband Internet Subscribers*
•(*) Fixed, mobile, cable modem, fiber etc. all means of broadband access are included.•(*)Mobile broadband ratio between 2009-2013 is updated. Currently, it includes the subscribers who have used packages less than one month period, who have used packages longer than one month period and who have accessed internet without any packages. Previously, it was just consisted of the subscribers who had packages longer than one month period.
2008 2009 2010 2011 2012 20130
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
5,986,101
8,849,779
14,332,900
22,299,794
27,589,309
32,566,534
8
Broadband Internet
Number of Internet Subscriptions*
2012 Q4 2013 Q3 2013 Q4 Quarterly Growth Rate (2013 Q3 –
2013 Q4)
Annual Growth Rate (2012 Q4 –
2013 Q4)
xDSL 6.643.299 6.662.999 6.644.543 -0,3% 0,0%
Mobile Internet from Computer 1.674.533 1.742.995 1.701.014
-2,4% 1,6%
Mobile Internet from Mobile Handset 18.045.808 21.099.677 22.472.129
6,5% 24,5%Cable Internet 500.658 483.046 486.497 0,7% -2,8%
Fiber 645.092 967.309 1.193.704 23,4% 85,0%Other 139.665 120.159 116.043 -3,4% -16,9%TOTAL 27.649.055 31.076.185 32.613.930 4,9% 18,0%
(*) mobile broadband numbers for 2013 Q1, Q2, Q3 are updated.
9
Mobile Market# of Mobile Subscribers and Penetration Rate
Total Number of Mobile Subscriptions, Million
2008 2009 2010 2011 2012 20130
10000000
20000000
30000000
40000000
50000000
60000000
70000000
80000000
0%
20%
40%
60%
80%
100%
65,824,000.0
55,714,712.0
42,400,000.0
33,946,238.0
25,882,115.0
20,394,945.0
7,064,842.0
19,400,000.0
31,375,507.0
41,798,432.0
49,266,163.0
92.1%86.5% 83.8% 87.4% 89.5% 90.9%
2G Subscribers 3G subscribers Mobile Penetration
Pen
etr
ati
on
69.661.108
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
10
20
30
40
50
60
70
80
12.93 13.00 13.21 13.49 13.73 13.89 14.12 14.53
18.30 18.43 18.81 19.07 19.32 19.47 19.81 19.93
34.52 34.71 35.15 35.12 34.85 34.66 34.99 35.20
65.75 66.14 67.17 67.68 67.91 68.03 68.91 69.66
Avea Vodafone Turkcell Toplam
10
Mobile MarketMarket Shares according to # of Subscribers, %
Market Shares according to Traffic Volume, % Market Shares according to Revenue, %
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-30%
20%
40%
60%
80%
100%
52.50 52.48 52.34 51.90 51.33 50.96 50.77 50.53
27.83 27.86 28.00 28.17 28.45 28.62 28.75 28.61
19.67 19.66 19.66 19.93 20.22 20.42 20.48 20.86
Avea Vodafone Turkcell
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40%
20%
40%
60%
80%
100%
44.31 44.96 45.68 44.36 43.31 42.89 42.64 41.58
32.14 32.19 31.76 32.37 33.20 33.77 34.19 34.40
23.55 22.85 22.56 23.26 23.49 23.35 23.17 24.02
Avea Vodafone Turkcell
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40%
20%
40%
60%
80%
100%
51.21 51.11 50.97 50.64 49.43 48.72 49.21 47.86
28.48 28.53 28.87 28.99 29.97 30.15 30.56 31.98
20.31 20.36 20.16 20.37 20.60 21.13 20.24 20.16
Turkcell Vodafone Avea
11
Mobile Market
Breakdown of Mobile Traffic, %
Breakdown of Mobile Traffic, Million Minutes
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 20% 40% 60% 80% 100%
25,518
27,861
27,390
26,650
26,545
29,072
28,782
28,184
11,253
13,194
14,086
13,961
13,939
16,127
16,610
16,375
2,132
2,243
2,372
2,322
2,246
2,359
2,415
2,400
176
193
195
178
168
191
207
210
On net Other Mobile Network Op. Fixed networksInternational+DQ Service+Satellite+Other
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0% 20% 40% 60% 80% 100%
65.30
64.06
62.19
61.82
61.88
60.89
59.94
59.75
28.79
30.34
31.98
32.38
32.49
33.77
34.60
34.72
5.46
5.16
5.38
5.39
5.23
4.94
5.03
5.09
0.45
0.44
0.44
0.41
0.39
0.40
0.43
0.44
On net Other Mobile Network Op. Fixed networksInternational+DQ Service+Satellite+Other
12
Mobile Market
Breakdown of Mobile Revenue, %
2008 2009 2010 2011 2012 20130%
20%
40%
60%
80%
100%
80.94 80.71 78.31 76.99 68.81 65.60
9.30 9.07 9.97 11.6110.94 9.78
1.26 2.34 4.36 7.3114.06 19.03
8.50 7.88 7.37 4.09 6.20 5.59
Value Added Services Data SMS+MMS Voice
13
Mobile Market
# of SMS, Billion # of MMS, Million
Mobile SMS and Mobile MMS, Million
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
10,000
20,000
30,000
40,000
50,00040,381 41,763
46,166 46,572 45,907 44,969 44,65742,097
71.0 73.2 78.3 73.1 63.9 51.0 45.0 37.8
SMS MMS
2012-1
2012-2
2012-3
2012-4
2013-1
2013-2
2013-3
2013-4
0
10
20
30
40
50
16.17 16.55 18.77 18.66 18.55 17.71 16.46 14.76
14.60 15.0816.78 17.62 17.49 17.09 18.05 17.71
9.61 10.1310.62 10.29 9.86 10.16 10.15
9.62
Avea Vodafone Turkcell
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
10
20
30
40
50
60
70
80
90
59.33 60.77 62.06 56.6647.67
33.52 27.12 21.49
9.63 9.86 9.9610.04
9.73
10.2910.46
9.23
2.05 2.56 6.286.44
6.59
7.237.41
7.12
Avea Vodafone Turkcell
14
Mobile ARPU, TL
MoU values of Mobile Operators, Minutes (*)
(*)Data dedicated mobile subscriptions are deducted from total # and re- calculated back to a full year.
2012-1 2012-2 2012-3 2012-4 2013-1 2013-2 2013-3 2013-40
5
10
15
20
25
19.8
6
21.3
0
22.5
7
22.4
5
21.8
8
23.5
1
22.5
2
21.2
1
19.2
0
20.9
1
22.3
0
21.7
8
20.9
8
22.5
0
21.9
0
21.4
6
19.1
9
20.6
8
21.9
7
21.7
3
20.9
7
22.2
6
22.6
7
21.2
8 AveaVodafoneTurkcell
Jan 13 Feb 13 Mar.13 April 13 May.13 June 13 July 13 Aug 13 Sept 13 Oct 13 Nov 13 Dec 130
50
100
150
200
250
300
350
400
450
367 329395 388
416 402 399 398 403 389 389 400
347318
374 373403 393 394 392 391 381 382 386
256231
270 272295 289 287 290 284 277 271 275
Avea Vodafone Turkcell
Mobile Market
15
Other Services
Satellite Communications Services
Market Share of Satellite Communication Operatorsbased on # of Subscribers
Period # of Subscribers Revenue, ¨
2013 Q1 10.487 48.954.252
2013 Q2 10.494 54.084.774
2013 Q3 10.627 61.849.689
2013 Q4 10.580 75.567.418
Operator %
EserTelekom 42,99
İş Net 24,62
Superonline 15,66
Türksat 9,26
Diğer 7,47
Cable Platform Services
Period# of cable TV Subscribers
# of Cable Telephony
Subscribers# of IPTV
Subscribers
2013 Q1 1.236.016 60.805 175.6812013 Q2 1.213.517 58.401 213.6952013 Q3 1.191.652 52.633 241.9752013 Q4 1.181.907 48.156 286.304
* Cable TV services are provided by Turksat.