FY 2013-2014 Marketing Milestones Introduced Blackout Grade and Shade Grade Achieved notable PR milestones Environmental Leader Product of the Year Award
FY 2013-2014 Marketing Milestones Introduced Blackout Grade and
Shade Grade Achieved notable PR milestones Environmental Leader
Product of the Year Award Website visitors +155% Organic traffic
+119% Marketing spend/website visitor -46%
Slide 3
Why Should You Market Indow Inserts? Drive revenues Dealer
brand awareness Indow brand awareness 400:1 Cross-sell
opportunities Jump start word of mouth Very low effort for dealers
Begins the positive spiral
Slide 4
Q3 is Shaping up BIG! Record order bookings in July! Revenues
projected to increase almost 150% Alcatraz! Whats happening??? o
New logo o Dealer engagement o New marketing tactics o New products
o Organic traffic +261%!
Slide 5
Alcatraz with Kevel for Ai Weiwei
Slide 6
Q3 is Shaping up BIG Record order bookings in July! Revenues
projected to increase 150%! New logo, new marketing tactics, new
products better systems Our new logo: Higher impact Clean lines
Works with new products line
Slide 7
Current Key Indow Marketing Programs PR SEO Social media Google
CPC ad campaigns Pandora Pre-roll video Tailored landing pages
Google & Facebook Remarketing Marketing Automation
Slide 8
Indow Storytelling Multiple Press releases sent through Cision
to 2,000+ reporters We also use PR Wire for broader releases
Individually crafted emails to specific writers and editors Product
releases, trend pieces
Slide 9
Storytelling Results this Year Businessweek.com Nom Nom Paleo
endorsement Huffington Post Environmental Leader Product of the
Year New York Times paleo article Arts & Craft Home Door &
Window Market Magazine Green Builder Magazine The Seattle Times
KATU and KPTV news coverage
Slide 10
Indow PR Funnel
Slide 11
Techniques to Boost SEO On page optimization Inbound links!!!
Blog, blog, blog, blog, blog, blog, blog Social media signals A/B
testing to make sure landing pages perform well SEO monitoring And
now, local SEO for our dealers
Slide 12
Organic Search Traffic Signals Strength
Slide 13
Social Media Reinforces & Signals 1,674 195% Growth in past
two years
Slide 14
We Passed Interior Storm Competitors Alexa Website Traffic Rank
of Window Insert Competitors (Lower is Better)
Slide 15
PPC Vital to Marketing Success
Slide 16
Pandora Provides Great Traffic Lower conversion rates BUT Very
low cost source of web traffic Tremendous Awareness builder
Slide 17
Targeted Pre-Roll Video Provides 3 rd Vector
Slide 18
Slide 19
Google & Facebook Remarketing
Slide 20
The Indow Marketing Automation System Have dealer contact me
(HDCM) If No E, 4D, then HDCM1 If No E, 7D, then No Est1 If E, 10D,
then Est1 If O, 60D, then post- purchase survey (PPS), PPE If no O,
10D, then Est2 If O, 60D, then PPS, PPE If no O, 10D, then Est3 If
O, 60D, then PPS, PPE If no O, 25D, non- purch. Survey (NPS) If No
E, 7D, then No Est2 To Cold Storage or Closed To Post- purchase
engageme nt If no E, 10D, then No Est3 If no E, 25D, non- purch.
Survey (NPS) To Cold Storage or Closed This is Post Estimate Drip
Flow IF E, Post Estimate Drip Flow If E, Post Estimate Drip Flow
Send me dealer info (SMDC) Vortex 1.0 If No E, 4D, then SMDC1 If No
E, 7D, then No Est1 If E, 10D, then Est1 If O, 60D, then post-
purchase survey (PPS), PPE If no O, 10D, then Est2 If O, 60D, then
PPS, PPE If no O, 10D, then Est3 If O, 60D, then PPS, PPE If no O,
25D, non- purch. Survey (NPS) If No E, 7D, then No Est2 To Cold
Storage or Closed To Post- purchase engageme nt If no E, 10D, then
No Est3 If no E, 25D, non- purch. Survey (NPS) To Cold Storage or
Closed IF E, Post Estimate Drip Flow If E, Post Estimate Drip
Flow
Slide 21
Whats Ahead for Indow Marketing? Context sensitive marketing
Threaded marketing Purchase funnel remarketing campaigns Post
Purchase Engagement New website/website videos
Slide 22
Context Sensitive Marketing Example: Surging ad spend with the
weather
Slide 23
Current Marketing Marketing campaign Landing page Remarketing
Marketing campaign Vortex
Post Purchase Engagement (PPE) Turn customers into advocates
Capitalize on our 70%+ Net Promoter Score Begin with invitation
letter in Customer Care package Utilize Vortex marketing automation
Drive traffic back to Indowwindows.com Share our vision and invite
customers to join us
Slide 26
Our Pledge for Success
Slide 27
Pledge for Success 1) Understand the Updates 2) Update your
website and deploy local SEO text 3) Get a marketing plan for this
fall 4) Build skills with sales training 5) Get certified in MODI 2
by October 31 6) Schedule a personalized sales training call 7) Set
your sales goal! Hit $15K for an extra 5% 8) Network: make at least
3 valuable contacts 9) Canvas at every measurement and installation
10) Re-engage your current customers & leads
Slide 28
Complete the Pledge & Indow Contributes Indow will
contribute 1 month of our Silver Marketing package if you complete
the pledge & purchase at least a silver package. Download @
indowwindows.com/pledge
Slide 29
Indow Marketing Packages Learn about Indows Turnkey marketing
programs Bronze Silver Gold Platinum Friday, October 3 11am PT /
2pm ET
Slide 30
Im here: 503-505-7060
Slide 31
Summit Sessions Monday 9/29Tuesday 9/30Wednesday 10/1Thursday
10/2Friday 10/3 Keynote!OP: Roundtable 10AM PST SA: Commercial 12PM
MKG: Where we are going 11AM PST SA: Historical Networking 1PM PST
OP: Consumer Installations 9AM PST SA: Winning in Sales 1PM PST
MKG: Fall Campaigns 11AM PST PST
