FY 2013-16 OBJECTIVE: What is Winning In close partnership with
the MS Network, strengthen our leadership in sustainable community
revitalization by advancing investments in historic downtowns and
neighborhood commercial districts, delivering improved resources
and recognition to member communities, and creating a more engaged
and growing Network. STRATEGIES: (Captain) How we will Win
1.Strengthen & Broaden Our Leadership Establish NMSC as the
leading national advocate for Main Street revitalization by
increasing our visibility and communication with external audiences
and within the MS Network. Ensure continuous two-way communications
between NMSC, the Network and the broader community revitalization
movement. Celebrate programs and places. and improve our
publications. 2.Deliver Superior Programs Attain deeper
understanding of what member communities the MS Network and the
broader community development industry need for success, build a
far more user friendly, research driven, innovative and responsive
toolbox, and enhance the value of technical assistance,
publications, conferences and trainings. 3.Build Tomorrows Network
Building from our base, reach and cultivate new and more diverse
members, align more proactively with strategic partners, connect
our work better to the larger community revitalization industry,
and build a technology platform to better connect all this
efficiently. 4. Create A Sustainable Business Model Build a five
year business plan to better match our resources and strategic
aspirations; substantially increase and diversify funding sources.
5. Achieve Organizational Excellence Ensure that people,
structures, systems and facilities are in place to support our
ambitious growth vision. National Main Street Center One Page
Strategic Plan DRAFT FY2014-2016 Updated: 12/16/2013 CONFIDENTIAL
One Page Solutions LLC Copyright 2004-13 Format Only GOALS: Ending
6/30Ending FY13FY14FY15FY16 Coordinating Programs Designated
Programs Accredited Programs Std Members Allied Members Mngr
Retention Reinvest Ratio Found. Support Corp Support Twitter
Followers FB Likes Conferences Spoken at # people at MS speaking
events Solution Center Hits Our Mission: Inspire and enable leaders
to build strong communities through investments in their historic
and distinctive downtowns. 2013-14 PLANS: 1a)Develop a long-term
two-way communications and marketing plan 1b) Offer GAMSA in 2014;
explore potential of new awards 1c) Complete re-branding
analysis/feasibility assessment 1d) Promote NMSC at high profile
venues 2a) Complete Needs assessment, review & refresh the 4
Point Approach and 10 Criteria and 8 Principles. 2b) Deliver high
quality field services. 2c) Deliver networking and training
opportunities at the 2014 Detroit Conference 2d) Implement America
Saves! program 2e) Implement new reinvestment statistics data
processes 3a) Reinforce offerings to existing members 3b) Design an
enhanced technology platform to support communications/programs
3c)Cultivate one or two national partnerships 3d)Identify and
develop compelling offerings for new members 4a) Build a balanced
operating pro forma for NMSC, with emphasis on membership
offerings, field services, conferences/training 4b) Raise $200,000
in financial support in FY 14 from individual, corporate and
foundation sources 5a) Fill critical staffing positions
5b)Implement network request tracking system 5c) Secure adequate
space for Chicago HQ 5d) Offer at least two in-person team meetings
5e) Implement enhanced accounting, reporting & mgmt tools