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FUZZY’SUltra Premium Vodka
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Fuzzy Vodka -Strengths StrengthsVodka is the largest and one of fastest growing spirits categoriesFuzzy Zoeller lends immediate credibility and point of differenceONLY vodka (or spirit) uniquely positioned against golf - The Golf Vodka market is HUGE – 9M+ casesAbility to investment spend to launch brand & willing to take risksHand crafted (American made) unique and interesting – perceived high qualityPackage is unique and premium lookingFuzzy’s Association with Golfing community brings valuable partners like Hollis Cavner (tour director), Powerbilt and Srixon that can create awareness and opportunities.
Powerbilt alone – brings 32 people that are able to promote Fuzzy Vodka
Fuzzy Zoeller
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As the identity of the brand, Fuzzy is a perfect fit. Not only is he one of the most popular players and characters in the history of the game, he is also committed to the success of the brand.
Fuzzy Zoeller is Recognizable• 33 years on the PGA and
Champions Tour • Considered one of the most
unique characters in the history of golf (Golf Magazine)
• Gallery Favorite – “Everybody loves Fuzzy”
• Winner of 3 Majors: The Masters, US Open, and Sr. PGA Championship
Fuzzy will be involved
• Fuzzy will be the brands #1 Ambassador– Fuzzy will be involved while playing on the tour
• Cocktail parties at Champions Tour• Opportunity for trade and consumers to play golf with Fuzzy
(where legal)– Sales and trade incentives– Consumer contests, sweepstakes
– Win trip to play golf with Fuzzy at home course or major courses (where legal)
• Fuzzy will be made available with press at events
TILTED PALM BEVERAGES
•Introduced in 2006 in Nashville, TN•Four SKU’s in the portfolio•Tilted Palm Premium Mixers are pasteurized and bottled in glass to protect their freshness, superior ingredients and distinctive flavor.•Targeted retail shelf price: $5.99•Available in 32 oz size
19th Hole Bloody Mary
•Flagship Brand•Outsells the next SKU 2 to 1•Target account channels:
•Country Clubs•Golf Courses•Fine Restaurants•Package Retail•Grocery & Gourmet Shops
Ultimate Tailgater Bloody Mary
•Targeted specifically for sports enthusiasts who are not necessarily golfers•Target account channels:
•Sports Bars•Stadiums/ Arenas•Package Retail•Grocery & Gourmet Shops
•Originally intended for football season but has quickly evolved into a year around sku for all sports
Premium Citrus Margarita Mix •Developed out of necessity to support owners tequila habit!•And, by the way, the margarita is the number one selling cocktail in the USA •Targeted channels and accounts
•Any account that sells mixes or margaritas•Made up of:
•75% Lime juice•12.5% Lemon juice•12.5% Orange juice (for foaming qualities)
•NO HIGH FRUCTOSE CORN SYRUP (therefore no heartburn)
Premium Sun Drop Sweet & Sour Mix
•Developed to complete the focus on retro mixes•Additionally intended to give brown liquors something to mix with, other than water or cola•Targeted channels and accounts
•Any account that sells mixes or margaritas•Made up of:
•75% Lemon juice•12.5% Lime juice•12.5% Orange juice (for foaming qualities)
•NO HIGH FRUCTOSE CORN SYRUP (therefore no heartburn)
Introducing Señor Frog’s
• Señor Frog’s Reposado and Plata Super Premium Tequilas
• Made from 100% Blue Agave• Double-Distilled• Product of Tequila, Mexico• Distillery owned and operated by the Orendain
family, one of Mexico’s most prominent tequila families.
• Produced and Bottled by Batrachian Spirits
Sales Sheets
Introducing Absinthe Mata Hari
General Absinthe DefinitionsWhat is absinthe? Absinthe is a distilled, highly alcoholic, anise-flavored spirit derived from various herbs and must include the flowers and leaves of the plant known as Grande Wormwood. The measure or which is described by the thujone (too-jon) level. Europe is 35 ppm and the USA is 10 ppm.
Styles: Bohemian, French, and Swiss
Flavor: Predominantly Liquorice
Proof: 55%-72% ABV or 110º-144º proof
Color: There are three typical types, two authentic and one non authentic:
•Authentic:• Clear - Historically popular in Switzerland • Natural green color
•Non authentic artificially colored often called “the Green Fairy”. Red, Black, Neon etc.
History
• Wormwood extracts were used in ancient times as remedies for stomach problems as they had anti-parasitic effects.
• Around 1792 in Switzerland , a recipe was developed that was sold as a medicinal elixir.
• In 1874, France consumed 700,000 liters of absinthe. By 1910 the French the number rose to 36 million liters of absinthe per year, more than wine, and the high taxes on absinthe provided 1% of the state’s annual operating budget.
• In 1875 The Fischer Family first started making Absinthe in their schnaps distillery in Vienna Austria. (The recipe that would become Mata Hari)
• It wasn’t until 1908, 33 years later, that Pernod, opened the first French absinthe distillery.
• As of October 2007, the United States released the 90 year ban on absinthe as long as the thujone level is tested to be below 10ppm
Origin Vienna, Austria
Distiller/Manuf Alte Wiener Schnaps Museum5th Generation of Fischer Family
Style Bohemian
RecipeOriginal recipe from 1881- locked in family
safe. Contains all-natural ingredients including Grand Wormwood
Has Grand Wormwood? Yes
Color Natural Green
Proof 60% Alc/Vol
Positioning Extremely Drinkable Absinthe that tastes great straight and very mixable in drinks
Sales US shipments began in July 2008, with initial distribution in 30 states
Approx. Retail $49
Mata Hari Absinthe