FUTURE SOCIAL MEDIA STRATEGY 2018 FORUM

Gathering social media strategists to explorepioneering social innovation

31st May – 1st June 2018, Grace Hotel, Sydney

Sean MeehanFormer Social MediaStrategy Leader, Boots UK

Lyndsey DouglasHead of Innovation,Ray White Livestockand Rural

Jacinta ReubanSocial Media Specialist,Retail Apparel Group

Sean HallFounder, Energx

James CurnowSocial Media LeaderMYOB

Rod McGuinessSocial Media Lead,ABC Radio

Roghan McKerlieFounder, Rogues Gallery

BRING YOUR TEAM AND SAVE 50% COST- REGISTER 2 & GET 2 FREESPECIAL PRICING FOR - SMALL BUSINESS, LOCAL COUNCIL, UNIVERSITIES & NON - PROFIT ORGANISATION

Discussion will focus on:

Insights from social strategists include:

- The rise of augmented reality and the impact on social strategy- Developing Instagram stories effectively for your business- The continued importance of harnessing influencer marketing- Gaining relevance with the Gen Zers – new platforms and the innovative strategies- Personalizing brand messaging through AI, Chatbots and voice assistants- Future social marketing global excellence

REGISTER NOW: PH: 02 9896 0776FAX: 02 9896 0796register@ibrc.com.auwww.ibrc.com.au

Researched & Developed by:

AT THIS EVENTSPONSOR

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Carli JohnstonFounder and CXOof Virtual Method,Live Video

Dionne LewPartner, Zoetic

Lee UssherFounder, Digital BrandMarketing Strategist,Buzz Web Media

Craig MackHead of Social,Colloquial, BloggerCraig on Toast

Daniel KlugSocial Media Strategist,Clemenger Australia

Dan WilkinsonHot and DeliciousPodcaster

Zeina KhodrGM of Colloquial Australia,J.Walter ThompsonsContent Marketing andSocial Media Agency

James KliemtFormer Senior DigitalOfficer, Queensland Policeand Managing Director,The Fasterhorse Company

Louise VansleveHead of Social Media,Public Affairs and Engagement,Department of Transport

Peter SuttonAuthor, Social and BusinessStrategy, Kai Ming

A gathering for social media strategists…

Bring your social team to determine

the future social possibilities!

Discussion will be focused on:

The rise of augmented reality and the impact on social strategy

Developing Instagram stories effectively for your business

The continued importance of harnessing influencer marketing

Gaining relevance with the Gen Zers – new platforms and the innovative strategies

Personalizing brand messaging through AI, Chatbots and voice assistants

Future social marketing global excellence – case studies from leading strategist

The expansion of live streaming and the brand implications

Re-thinking Twitter platform operations

The impact of facebook spaces going mainstream on future strategy

The future pathway for relevant content personalised content

This two-day gathering of leading social media strategists explores global emerging

social innovations. Relevance in a fast-changing industry is hard to achieve, this

event has been crafted to ensure the imminent trends in social strategy are

uncovered and the future ground breaking social opportunities are established.

Social media continues to present vast opportunities for marketers to connect with

audiences, create and distribute better content, and build brands. To seize the

opportunity, it’s critical to understand the shifts in social strategic influence, staying

ahead of the trends is imperative.

Gathering social media strategists to explore

pioneering social innovation

31st May – 1st June 2018, Grace Hotel, Sydney

FUTURE SOCIAL MEDIA

STRATEGY 2018 FORUM

Network with industry-wide social strategists to establish

a clear direction for social media excellence.

We look forward to seeing you there!

14.00 CRISIS COMMUNICATIONS IN COMPLEX OPERATING ENVIRONMENTS:

• Navigating social crisis in turbulent times• How to prepare for crisis and manage the journey through risk• Adapting your crisis strategy to future social strategy

14.40 IF MARKETING IS ART AND SCIENCE, IS CREATIVITY THE KEY TO CONNECTION?

15.50 WHY TWITTER COULD BE YOUR STRONGEST BRAND MARKETING ASSET

16.40 CHAIR’S CLOSING SUMMATION

16.50 DRINKS RECEPTION ALL WELCOME

More and more we’re being influenced and living by the data, or should be. With so much content and so many brands competing for our attention on so many channels on and offline, is creativity the key to connecting with your audience?

Twitter may not be the daily habitual space to 'check in' and see what everyone's up to BUT it also isn't a platform we recognise for it's holiday pics, fluffy cats and foodie pics. For this reason, it potentially could be your most powerful and cost effective branding tool for marketing you or business. When it comes to staying informed at business events or trending news, and building strong relevant connections, Twitter's audience is more receptive than any other social network. It's a networking space we use to find information and people quickly, and our brand can be seen without competing amongst a flood of general social content.By attending this interactive session with Lee Ussher, she will address 3 areas to help you identify how you or your organisation could use Twitter more effectively in marketing your brand. These are:- how can Twitter fit into your overall marketing plan?- what content strategy is best for your organisation?- why Twitter ads could be the most cost effective platform to reach your goals

08.30 REGISTRATION AND COFFEE

09.10 KEYNOTE: RIDING THE SOCIAL SUPER HIGHWAY IN 2018

09.45 RE-ALIGNING FUTURE STRATEGY FOR RELEVANCE AND DEEPER ENGAGEMENT

10.20 ASSESSING THE FORCES SHAPING FUTURE SOCIAL MEDIA STRATEGY

11.20 GENERATING HIGH QUALITY RELEVANCE IN THE FUTURE OF VIDEO

12.00 DETERMINING THE IMPACT AND OPPORTUNITY OF AR AND VR ON SOCIAL MEDIA STRATEGY

12.30 OVERCOMING OBSTACLES TO UNLEASHING YOUR SOCIAL CAPABILITY

11.00 REFRESHMENTS AND NETWORKING

15.20 NETWORKING BREAK

09.00 OPENING REMARKS BY CONFERENCE CHAIR

• Assessing the game changing trends in social evolution• Understanding the focus required to unleash new social potential• Navigating the shifting sands of social strategic change

An interactive panel discussion exploring how future social media engagement startegies are evolving and identifying the key areas now to focus on for success:• The key components of a future focused social strategy• How to identify gaps and opportunities in your current initiatives• Visualising the next five years

• How to integrate live video with impact• Unleashing your social strategy through the next generation of video engagement• Global social video success – inspiring case studies

• The evolution of VR and where it’s heading• Optimising its use for social engagement • VR’s influence on social strategy 2020?

• Preparing internally for 360 social excellence• Peer to peer learning: how to overcome budget and company constraints• Managing the risks of social engagement 2020

• Transitioning into a new realm of social media management• Preparing for a behavioural shift • The emerging requirements for social media marketers

Gathering social media strategists to explore

pioneering social innovation

31st May – 1st June 2018, Grace Hotel, Sydney

www.ibrc.com.au

Day 1: 31st May 2018 - Thursday

Sean Meehan, Former Social Media Strategy Leader, Boots UK

Lyndsey Douglas, Head of Innovation, Ray White Livestockand Rural Louise Vansleve, Head of Social Media, Public Affairs and

Engagement, Department of Transport

Craig Mack, Head of Social, Colloquial, Blogger Craig on Toast

Lee Ussher, Founder, Digital Brand Marketing Strategist,Buzz Web Media

Daniel Klug, Social Media Strategist, Clemenger Australia

Jacinta Reuban, Social Media Specialist, Retail Apparel GroupSean Meehan, Social Media Strategy Leader, Boots UKDaniel Klug, Social Media Strategist, Clemenger Australia

Roghan McKerlie, Founder, Rogues Gallery

Carli Johnston, Founder and CXO of Virtual Method, : Live Video

Facilitated by Lyndsey Douglas, Head of Innovation,Ray White Livestock and Rural

13.10 LUNCH AND NETWORKING

CASE STUDY

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STRATEGY 2018 FORUMPA

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14.00 NAVIGATING THROUGH THE DECLINE OF TRUST AND HYPER CONNECTIVITY

14.30 A LIVE HOT & DELICIOUS: ROCKS THE PLANET! WEEKLY ITUNES PODCAST WITH SPECIAL GUEST CRAIG MACK. THE SESSION WILL FOCUS ON: 2018 & BEYOND - NEXT GENERATION CONTENT, STOPPING EGO-LED BRAND CONTROL & DRIVING CHANNEL NEUTRAL IDEATION.

15.30 REFRESHMENT AND NETWORKING

16.30 CLOSING SUMMATION

16.40 CONFERENCE CLOSE

• Key considerations in social team development• How to foster talent in community and social management• Overcoming challenges to 24/7 social management

15.45 IGNITING POTENTIAL AND RAISING THE ENERGY IN SOCIAL MEDIA TEAMS: WORKSHOP

• Ensuring balance and continued creativity is developed in social team of the future• How to strike balance in a reactive, crisis prone environment• Nurturing social teams to perform and ignite great initiatives

Sean will help delegates transform their social media teams and enhance energy levels to ensure social engagement is fresh and balanced. Delegates will leave with new tools and approaches to ensuring teams remain energised and healthy.

Change is all around us both personally and professionally. To deal with this change requires energy.

Energx is a performance training and coaching company that enables people, leaders and organisations to excel in times of disruption and change. This is achieved by focusing on the growth of the most valuable, sustainable and high potential resource in organisations, the collective energy of their people.

09.00 WELCOME ADDRESS: CONFERENCE CHAIR

09.10 SWIMMING WITH THE TIDE ON FACEBOOK (A CASE STUDY OF QUEENSLAND POLICE SOCIAL MEDIA)

09.45 SHOULD THE HEART AND MIND BE AT THE CENTRE OF A SOCIAL MEDIA STRATEGY?

10.20 OPEN MORNING PANEL DISCUSSION DESIGNED TO ALLOW DELEGATES TO ASK QUESTIONS TO THE PANEL TO TEST NEW SOCIAL CONCEPTS AND TO BETTER UNDERSTAND THE EVOLVING SOCIAL LANDSCAPE

11.30 THE SOCIAL MEDIA ‘VALUE’ JOURNEY FOR MYOB

12.10 THE ABC – RISING TO MEET THE INFLUENCERS AND COMMUNITIES

12.40 THE FUTURE OF MONEY

11.00 REFRESHMENTS AND NETWORKING

13.10 LUNCH AND NETWORKING

• Achieving cultural change in large risk averse organisations• Leveraging the social content and resources you already have• Telling great stories beats paying for reach every time

• The principles of powerful presence• The traps of traditional sales and marketing new tools, old habits• Breaking down barriers, building bridges now and beyond

• Developing a social media strategy that demonstrates value • Bringing the team with you – ensuring all round buy in• Becoming socially agile with confidence

• How the ABC is striving for social relevance• Unleashing social game changing strategies• Dynamics of future engagement – refocusing on innovation

The past 12 months have been a watershed for the way people use money, and for the very way they think about it. A number of era-defining innovations have emerged—many of them long in the making—and their effects will be profound and long-lasting.This presentation will shed light on the disruptive global changes that will affect marketers ahead in payments, currency and banking and what it means for the Australian market and how it’s been embraced globally, particularly by millennials.

Gathering social media strategists to explore

pioneering social innovation

31st May – 1st June 2018, Grace Hotel, Sydney

Day 2: 1st June 2018 - Friday

Peter Sutton, Author, Social and Business Strategy, Kai Ming

James Kliemt, Former Senior Digital Officer, QueenslandPolice and Managing Director, The Fasterhorse Company

Dionne Lew, CEO Social Executive

Led by Sean Hall, Founder, Energx

Dan Wilkinson (Hot & Delicious: Rocks The Planet!):Global award-winning Hot & Delicious:Rocks The Planet! digital presence

James Curnow, Social Media Lead, MYOB

Rod McGuiness, Social Media Lead, ABC

Zeina Khodr, GM of Colloquial Australia, J.Walter ThompsonsContent Marketing and Social Media Agency

FUTURE SOCIAL MEDIA

STRATEGY 2018 FORUM

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• Are you prepared for social 2020• Determining the critical next steps in social strategy

Peter Sutton, Author, Social Strategist, Kai MingJames Curnow, Social Media Lead, MYOB

CASE STUDY

A LIVE HOT & DELICIOUS

CASE STUDY

Gathering social media strategists to explore

pioneering social innovation

31st May – 1st June 2018, Grace Hotel, Sydney

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REGISTER NOWPHONE: (+61 2) 9896 0776 FAX: siht xaf dna etelpmoC

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