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Business Link's 'Future of Marketing' presentation 2 of 2
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The future of social media
Social Media Landscape
“Being part of the conversation”
The most popular word…
Creative Commons: Uploaded on May 21, 2008by carrotcreative
Social media now• 85% of the UK online
• 1/3 uploaded to a video sharing site
• 64% have their own profile on a social network
• 29.4 million people have visited a social network site
• 600% increase in online TV
Marketing Managers – Social Media
Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
Change in marketing
• Advertising
• PR / Media
• Social media
Are you listening?
Case study:Domino’s Pizza
• “Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis)
• 562,627 views (8am)
• 636,000 views (11:15am)
• 690,000 views (1pm)
• 728,816 views (3pm)
• 745,679 views (5pm)
• 930,390 views (9:30pm)
Really… listening?• Socialmention
• Tweetdeck
• Technorati
• Alltop
• RSS
• Radion6, Scoutlabs
Content marketing
• A key to community is to share
• Targeted traffic
• Validated information
• Collaboration / innovation
• Citizen journalism
• SEO / links
• thought leadership
Broadcast to targeted
• Listen & lurk first!
• Find your influencers
• Do not “broadcast” - start a conversation
• Bloggers are as powerful as journalists
• Content is KING!
SEARCH
• Google Instant
• Facebook and social networks
• Niche forums
• The news finds you!
• Google ME?
Mobile internet• 5m people access Facebook from mobiles
• One in five people surf the internet whilst watching TV
• Realtime feedback
• Geolocation
Future of social media marketing
ShareMobile
Content Brand advocates
Search / Social Listen more
To do list• Establish aims and outcomes from your business plan
• Listen > Google / Social mention
• Find your advocates > Get them to say nice things about you
• Ask your customers > What content is useful?
• Align > Customer service / Sales and marketing
• Listen > React > Adapt
Be part of the conversation
www.montagecomms.com
Twitter - @montagecomms