Future Melbourne Committee · 2016-06-02 · Future Melbourne Committee Agenda item 7.2 Notice of Motion, Cr Mayne: Melbourne International Flower and Garden Show Renewal of Licence

Future Melbourne Committee Agenda item 7.2

Notice of Motion, Cr Mayne: Melbourne International Flower and Garden Show Renewal of Licence

7 June 2016

Motion

That the Future Melbourne Committee: 1. Notes the written request (attachment 1) from the sponsors and operators of the Melbourne International

Flower and Garden Show (MIFGS) for a new 3 year licence to run the event in the Carlton Gardens from 2018 to 2020 with a 3 year option to extend the licence until 2023, subject to satisfactory performance.

2. In light of exemplary performance over 21 years, requests management to enter into negotiations with

MIFGS for a new 6 year licence from 2018 until 2023 and bring the essential terms of the proposed licence to a Future Melbourne Committee meeting in August 2016 for approval.

Background The current MIFGS licence expires after the 2017 show and the organisers have requested a new licence to assist with preparations for the 2018 show given the long lead times involved in securing exhibitors, sponsors and the like. Given the excellent track record of MIFGS and the popularity of the event, it is reasonable for Council to consider an early renewal of the licence, after appropriate negotiations between officers and the owners of the event. MIFGS is owned by two key industry bodies being the Nursery and Garden Industry Association of Victoria (NGIV) and the Victorian Farmers Federation (VFF). NGIV is the peak body for amenity horticulture and is one of the cornerstone owners of MIFGS. Founded in 1903, NGIV represents the interests of an industry worth $1.6 billion and employing over 11,000 people. VFF is the peak body which represents the Victorian farmers’ 7 commodity groups. One of those key commodity groups is Flowers Victoria (FV) who is responsible along with the NGIV for ensuring MIFGS is such a great success. The income from MIFGS assists both organisations with employment, production, marketing, promotion and accreditation initiatives while also strengthening the sales and distribution of horticultural products and services. Over the 21 years of its existence MIFGS has become the best annual flower and garden show not only in Australia but also in the Southern Hemisphere. It is also one of the top five shows of its type in the world. Its success continues to promote and enhance Melbourne and Victoria’s reputation for horticulture both nationally and internationally. Moved: Cr Mayne

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Documents

Future Melbourne Committee · 2016-06-02 · Future Melbourne Committee Agenda item 7.2 Notice of Motion, Cr Mayne: Melbourne International Flower and Garden Show Renewal of Licence