Futrue Supply Chain Model

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    FUTURE SUPPLY CHAIN MODELS

    From the beginning efforts have been directed to improve processsteps in SC.

    Techniques, best practices, technologies were introduced in SC.

    Future look at SCM will involve collaborations & technology.

    Industry leaders are thriving to create networked enterprise thatdominate market and industry.

    This movement will be pioneered by a large branded nucleus firmsrather than by smaller entities.

    The use of external resources is to achieve optimal conditions ondaily basis.

    Network effort will expand to include activities normally left outsidethe scope of supply chain.

    It will include collaborative focus on productivity quality, andadministrative issues that related to achieving optimized supply chainconditions.

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    TECHNOLOGY QUALITY

    PRODUCTIVITY IN SC

    Honeywell International failed to become part of General Electric.

    After years of use of six sigma they found that it is not enough toachieve goals in competition.

    This prompted Co; to reinvent & align & coordinate plant across four

    units involving HRD, finance, legal & SC.

    The team delivered a plan setting $500 million savings target to beachieved by 2005.

    There will be merging of technology, productivity, quality, effort withan end to end focus on extended enterprise network supply chainoptimization.

    Overall, objective was to gain market dominance through superior

    customer satisfaction with SC being at the enter of strategy. RWJ/lv/xp-9

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    P & G also made a move in this direction to improve but it

    termed it as Reliability Engineering.

    It applied defect and failure analysis productivity analysis,

    manufacturing technology to improve SC.

    This improved profit/savings across organization.

    Blending of technology with productivity & quality

    improvement, end to end process improvement is the next

    frontier trying to optimise supply chain efforts.

    P & G developed operating arrangement with key customers for

    joint process development/management.

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    Steps Applied at Honeywell

    Selecting a technology team to lead the efforts so the criticalingredient would be included in implementation actions.

    Taking inventory of existing and planed technology initiatives so theright blending of legacy and new systems would be enabling factors

    and not obstacles.

    Developing an institutional planning process to include:

    Using a scorecard to monitor and manage allocations.

    Assigning a champion to drive success within each unit &function.

    Developing awareness and value of digital strategies andownership at the business unit level.

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    New Business Model

    Struggle for survival is important in global business environment

    Important areas would be cost, quality productivity, asset utilization,customer satisfaction, time to market, value adding services.

    Competitors will ambush wherever black siding takes place.

    Solution. must be provided to the most demanding customer beforecompetitor can.

    Firms should review their current business model, strategies andcapabilities & determine sufficiency of SC network.

    Nucleus company works more closely with network partners sharingvital information investment.

    Model must drive the firm to ward Advanced Supply ChainManagement (ASCM) techniques & participate in network

    enterprise using collaboration & technology.

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    Future State Extended Enterprise Network

    Tier nSuppler

    Designpartners

    CreativeArtists

    Tier 1Suppler

    ConstraintAnalysis

    Direct ship

    Portals

    ComponentSupply

    Subcontractors

    AssemblyManufacturers

    StrategicSuppliers

    Competitorsoutsource

    supplyAgents Brokers

    Distributors

    Auctions

    e-Procurement

    Networkexchanges

    SupplierRelationshipManagement

    Partnering

    System

    DesignDevelopment

    Manufacturing

    DemandForecasting

    Engineering

    InventoryManagement

    NucleusFirm

    Cost toServe

    CustomerSatisfaction

    IntegratedSolutions

    CustomerRelationshipManagement

    CollaborativePlanning, Fore

    Casting &Replenish

    DistributorsResellers

    Logisticsprovider

    WarehousingDistribution

    Exchanges Internal External

    Enterprise wide planning & replenishment

    Full Network connectivity

    Network Business Management

    CollaborativeDesign &

    ManufactureBusinesscustomers

    Retailers

    COMPTI

    ON

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    Nucleus Firm to Organize Keiretsu

    Figure gives general view of the future state of extended

    enterprise networks

    Nucleus firm & network companies must learn to balance

    conflicting demands for optimization.

    Company should discover to create & deliver new valueadding proposition to the most important customers.

    Raw material suppliers will be in tiers but the closest

    suppliers will assume responsibility for delivering

    material.

    Extranet technology can be used for viewing, tracking etc.

    information.

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    Constraint analyse will analysis the actual needs of themanufacturers supply chain and suppliers capabilities for

    the direct flow of materials. Material are supplied to the place of consumption.

    Company sponsored portals, where key suppliers gainaccess to manufacturing schedules & make deliveries

    linked to codeveloped plans.

    Items of low importance are handled by e-procurement.

    The suppliers are linked through SRM system.

    Agents, brokers are also needed. Design partners & creative artists trusted allies will be

    linked through collaborative design & manufacturingsystem.

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    These partners will work hard to put nucleus firm ahead ofcompetitors.

    CRM will finally flourish & link nucleus firm with mostimportant business customers.

    CPFR will be at work with any retailer etc.

    Distributors & retailers will play a role in new model as theytake product & services to specific markets.

    Logistics companies will assume responsibility forwarehousing distribution & fulfillment.

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    Composite Supply Chain Model

    Figure shows the process map detailing product &information flows occurring across nucleus co: to its

    partners.

    For complex manufacturing system, this model will growin complexity.

    External participants are to be included & each stepbecome subject of analysis and improvement.

    Technology plays key role in Kairetsu.

    Figure illustrates how choice of EDI and BPM is affected.Higher tier supplier will bring information forward to theirfist tier supplier via EDI showing schedules, inventory

    movement, logistics plans, fill rates.RWJ/lv/xp-9

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    Supply Chain Model

    Vendors

    ProductionPlants

    Suppliers

    General

    Ledger

    CategoryManagement

    Sales Force

    CustomerContact Team

    DevelopSales plan

    Prices, Volumes, Planned Promotions

    PromotionManagement

    Sales

    Fore

    cost

    Adjust

    Fore

    cost

    DistributionPlanning

    DistributionPlanning

    DemandPlanning

    PurchaseOrder Mgmt.

    Promotion requests

    Planned Orders

    Supply

    Adjustments

    Demand

    Adjustments

    Prom

    otion

    Eligibility

    Pro

    motion

    Re

    quests

    Promotion Requests

    Planned Orders

    Purchases

    ReturnsAuthorisation

    Invoices

    DistributionPlanning

    On OrderInventory

    OnOrder

    Inventory

    PlannedTransfers

    Available

    Topromise

    Shippoint

    demand

    DistributionPlanning

    CommittedInventory

    Receipts

    Onhand

    Inventory

    Anticipated

    WorkLoad

    Shipments

    PlannedTransfers

    ReturnsAuthorization

    Customer OrderManagement

    Accountspayable Accounts

    payable

    PaymentDeductions

    MatchedReceipts

    Authorisation toreceive orders

    Authorisation to ship

    Authorisation to pay

    Returns

    Shipment

    Shipment

    Returns

    Payables Receivable

    Payment

    Deductions

    Authorisationto ship order

    Authorisationto receive returns

    Authorisation to bill

    Creditstatus

    Planed

    Orders

    Supply plan(weekly by SKU)

    NetRequire

    Mends Demand Plan

    (Weekly by SKU)Planed

    Orders

    Orders

    Invoices

    Cyclical

    Inventories

    Promotion

    adjustments

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    Strategies

    Access to demand Signals

    Inventory tied to use

    Interactive Design

    Product collaboration

    Planning connectivity/

    control

    Automated Order Mgt.

    Electronic payment

    Strategic souring

    Supplier Relationship Mgt.

    Virtual Logistics

    Application Systems

    Integration

    VMI

    Decision Support

    CRM

    Tools

    Forecasting algorithm

    Online InventoryVisibility

    ERP-to-ERP Systems Integration

    e-commerce

    Content management

    B2B Integration

    Management Systems

    e-business software

    Standards

    IT fusion

    Event Tracking

    Enabling the Network Enterprise

    LogisticsData

    InventoryEDISchedule

    ShipmentsPaymentproduct

    Enterprise Apps

    DataDelivery

    DataApplications

    payment

    ChannelsOf DistributionSystemInventory

    BPM

    ExperiencePromotionsEvents

    Prices

    SegmsentsService needs

    AccessTrends

    Orders

    ServersPlanning

    InventoryControl

    ProductSelection

    Consumers

    Business

    Customers

    Nucleus Firm

    Strategicsuppliers

    SecondTierSupplier

    Technology Enables

    e-markets for commodity supply

    Smart procurement for MRO & Supplies Ariba, Aspect,

    Commerce one

    Middleware Extricity Syncra

    Shaved Scheduling SAP, i2, Meningitis

    ERP Systems SAP, Baan, JDE,

    People Soft

    Retail applications Retek

    CRM Data Siebel

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    First tier supplier & strategic supplier will interface directly

    into the nucleus firms extranet, making information visible

    on shipment orders & products.

    Payment will be transferred electronically.

    Nucleus firm used enterprise application for planning.

    Servers are used to send data to customers.

    BPM technology increases connectivity with key partners,

    systems are interfaced to share vital orders, market data &

    payment executed.

    Service need, trends in buying patterns are found.

    Product selection is reviewed with customers for jointly

    planning promotions.

    Pricing becomes a joint decision

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    Future Models will Depend on House in Order

    Internal house should be set in order i.e. prepared for

    collaboration. People in side the firm should be ready to participate on

    equal footing with technology being applied through networkconnectivity.

    Hill & Knowlton, Inc. have crated half million dollar system

    to makes information sharing more meaningful. Intranet lowered costs & increased revenues.

    Information on new employees displaced.

    System can alert HK about a particular client that has been

    added in database. Person can be told online.

    Brokers & suppliers carry large files for claims under theirarms.

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    Lloyd decided to process claims electronically by London.

    Insurance markets suing changing Software.

    Linking the system with a new document repository cuts the cost of

    processing complex industrial claims. The repository not only lets brokers, underwriters, & adjusters digitally

    access the information they need, it provides tools such as online chat,

    instant messaging video over internet protocol (IP) for real time

    collaboration.

    C.B. Richard Ellis built intranet to deliver document library to itsemployees.

    This library makes available all companies procedures manuals available

    at reducing costs for printing & procedures reducing costs for printing &

    distribution.

    Employees get instant access to upto data information. Employees get involved & play greater role in SC

    Speed pass is a radio frequency identification device. Driver uses by

    handling it close to receive built into gasoline pump. The driver

    transmits credit information & customer ID to Exxaon Mobils

    information network. Transaction is approved & customer pumps gas.RWJ/lv/xp-9

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    Nucleus Firm Should be Capable

    Ability to establish and successfully implement process

    integration across extended enterprise.

    Automate connectivity & ability to collaborate with key

    business partners.

    Technology links the constituents by extranet, informationsystem.

    Nucleus firm will have to lead the drive for automation &

    links ERP & other means for exchanging knowledge

    Figure shows the future technology linkage.

    Process execution & deployment facilities will be established

    with a limited but critical supply chain constituents.

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    IT system will be connect over an extranet designed for

    sharing important knowledge.

    Joint data bases & direction are setup to link back end

    applications.

    BPM technology will be at the heart of the effort as processservers are set up to use the BPM language to facilitate access

    to key information & its sharing across many companies.

    Business to business collaboration is the focus of

    connectivity.

    Global networks will become visible as BPM becomes means

    to connect firms.

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    Technology Will Link Value Chain

    IT System

    Applications

    Process

    Execution

    Facilities

    Process

    Execution

    Facilities

    Databases

    Directories

    Back End

    SystemConvergence

    CORBA

    SZEE

    UML

    XML

    WMC

    LDAP

    DSML

    BPM

    CPFR

    FPML

    TMF

    BPML Org.

    BPQL

    Process

    Repository

    BPML

    B2B

    Collaboration

    B2B Protocols

    Rosetta Net

    ebXML

    Bin Talk

    ProtocolsWSDL

    XAML

    Services

    UDDI

    tpa ML

    Front End.RWJ/lv/xp-9

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    The focus of supply chain effort will move from efficientprocessing to sensible innovations that add value across thenetwork.

    Metrics, Cycle times, increased networks sales, greatercustomer satisfaction & retention of most valued customers.

    Autochoice.com is an example of new technology enabled

    network model.

    Consumer can brouse for new automobile coordinator AVIS,Bank of Scotland, Boston Consulting Group etc. providingcreative collaboration.

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    Customer can select a new car, finance option, can return carin 7 days & get a refund.

    Siemens is also undergoing Kieretsu. Boeing Toulouse, France based Airbus, the European aircraft

    manufacturers are using technology as competitive weapon.

    Project has spent $ 48.5 million to automate procurement of

    material to better manage SC interactions & trackperformance, data on suppliers.

    Ariba has created Enterprise Sourcing 4.0 for buyers.

    It automatically creates a RFP, comparison ofcosts etc.

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    ERP SystemKey for Connection

    Takes advantage of potential offered by integrating networked

    enterprises through linking ERP System.

    Savings in inventory, synchronised planning & fulfillment to

    optimise the entire supply chain.

    Real power comes from integrating data across the network &

    delivery many of the promises.

    If each company achieves benchmark, reductions in inventory

    levels would be enormous.

    Visibility across the network showing forecasts, reliable data

    & actual replenishment needs.

    Discussion with key constituents, analysis of information

    leads to more robust model lowering stocks across supply

    chain.

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    Only few business organization have used there systems toimprove supply chain performance.

    Planners will be able to access what they need to improveforecast accuracy & plan closer to actual requirement.

    Buyers will order to match what is required to manufacture.

    Special shipments can be dramatically reduced.

    Material shrinkages, lost product problems will surface.

    RFID tags can track items after purchase so manufacture caneasily recall defective goods.

    Theft can be reduced by RFID tags.

    Product movement & consumption information will helpfirms divert shipments & trigger other control steps in SC.

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    Companies adopt business intelligence extranets.

    Fedex uses. Partnering companies access reports aboutrevenue, transit time analysis & other performance data.

    Energy companies use such extranets to let commercialcustomers access power consumption data.

    Personalization is an other phenomena email, multimediacontacts, voice messages moving into marketing functions.

    Site creacted by by Dow Chemicals has improved sales..

    Firms in hospitality business are trying hard to make similarachievements..