Futaba product range, vision

In the following sheets a new range of products is shown as a vision.

As every vision, it is a view from today into the future.

We always need a vision to get goals. With clear goals, solutions will follow automatically

All my suggestions in this presentation can be started by improving existing products. Lots of the existing products can already get closer to the market when we reduce complexity. This doesn`t cost a lot of money and will help to get the products more customer oriented.

The next steps then can go into a discussion about the suggested new products. All the goals of course can`t be achieved in a short time.

Please press key

Beginner radio 2,4GHz

Level 1 Telemetry

It doesn`t contain the telemetry parts, but customer can add it.

TT

TT

TX has 4 channel, can be extended to 6

TX can add telemetry display

TX can add Blue Tooth interface to smartphone

TX can add USB to PC

Level 1 is only showing sensor data

Can switch between sensor data

Sensor data can be shown by beeper to

Cheap sensors must be connected to certain RX input, designated by colour, no adjustments.

Only show hight, speed, current, capacity aso.

RX has designated sensor inputs, marked by colour

More detailed information in „beginner marketing“

Futaba product range, vision

Only 6 PCB, lots of different versions

TT

TT

HC

C

HC

CCc2

530

9

CC

25

30

CC

250

0

DS

L

111

2

HC

C

CC

253

0C

C 2

500

Most differences software based, sometimes different connectors, sometimes with or without PA, with or without co processor

Front slim connectors = slim mounting system ACT for very slim RX

HCC = High Current Connector

DSL = Diversity Synchro Link connector, allows to combine 2 receivers for diversity, programmable receivers, data analysis

Multinaut connector = multiplexed signal output, if TX with channel multiplexer is used for lot of switch channels (boat/truck)

Gyro connector = can add a gyro, or variometer, or other sensors, will be controled by receiver software. Software already included in the firmware of receiver.

New RX range

DSL DSL

11 12 13 14 15 16T T

CC 2530 CC 2530CC 2500 CC 2500

Ba

tt 1

Bat

t 1

Futaba product range, vision

Telemetry input ConnectorMultinaut wholes

1 3 channel car 3 CC 2530 1 Ant. no Top 5

2 3 channel car 3 CC 2530 1 Ant. Universal Top 5

3 3 channel car 3 CC 2530 1 Ant. 2 Top 5

4 5 channel Air 5 CC 2530 1 Ant. no Front 5slim

5 4 channel Air 4 CC 2530 1 Ant. Universal Front 5slim

6 4 channel Air 6 CC 2530 1 Ant. 2 Front 6slim

7 6 channel Air 6 CC 2530 1 Ant. No Front 6slim

8 5 channel Air 5 CC 2530 1 Ant. Universal Front 6slim

9 2 channel car 2 CC 2530 1 Ant. 4 Top 6

10 2 channel boat 2 CC 2530 1 Ant. Multinaut 4 Top 6

11 4 channel car 4 CC 2530 Antenna switch 2 Top 6

12 5 channel Car 5 CC 2530 Antenna switch universal Top 8

13 5 channel Air 5 CC 2530 Antenna switch universal Front 6slim

14 6 channel Air 6 CC 2530 Antenna switch No Front 6slim

15 4 channel boat 4 CC 2530 Antenna switch Multinaut 2 Top 8

16 8 channel Air 8 CC 2530 Antenna switch No Front 8slim Yes

17 7 channel Air 7 CC 2530 Antenna switch Universal Front 8slim yes

18 6 channel Air 6 CC 2530 Antenna switch Universal/Serial-S Front 8slim19 4 channel Air 4 CC 2530 Antenna switch 4 Front 8slim

20 9 channel Air 9 CC 2530 CC 2500 CC 2591 Full No Front 9 Yes

21 9 channel Air 9 CC 2530 CC 2500 CC 2591 Full No Front 9 Yes

22 8 channel +T 8 CC 2530 CC 2500 CC 2591 Full Universal Front 9 Yes

23 8 channel +T 8 CC 2530 CC 2500 CC 2591 Full yes Universal Front 9 Yes

8 channel + T+gyro conn.

25 12 channel 12 CC 2530 + CC 2500 CC 2591 Full No Front 13 Yes

26 6 channel Truck 12 CC 2530 + CC 2500 CC 2591 Full Multinaut 6 Front 13 Yes

27 12 channel +T 12 CC 2530 + CC 2500 CC 2591 Full Universal Front 13 Yes

28 12 channel + T 12 CC 2530 + CC 2500 CC 2591 Full yes Universal Front 13 Yes

12 channel + T+ gyro connect.

16 channel + T+ gyro connect.

No Type servo channels

Prozessor Chip PA Diversity Eeprom ext. Others HCC

24 8 CC 2530 CC 2500 CC 2591 Full yes Universal gyro conector

Front 9 Yes

29 12 CC 2530 + CC 2500 CC 2591 Full yes Universal gyro conector

Front 13 Yes

30 16+6 CC 2530 CC 2500 CC 2591 Full/4x yes Universal gyro conector

Front 13 Yes

New thinkable RX versions

All RX with bootloader, Boat type waterprotected, Slim technology until front 8, DSL = receiver programming and/or syncro link, HCC = High current connector, Multinaut = Multiple signal, gyro connector = multi use interface

Futaba product range, vision

Customers can set up all functions by connecting the RX to a smart phone via Blue tooth, or via USB to computer

In addition stored RX data and sensors can be displayed or adjusted.

Futaba product range, vision

Programmable receivers

Programmable receiver can change the existing thinking about receivers.

High class Receivers

It offers complete new functions, sequencers, servo matching, asignment, delays aso. All functions known from a Power Box.

The system is already installed in ACT receivers

Low class receiversUsed in small receivers it can get the cost for a radio set dramatically down, the TX don`t need computer anymore.

The customer gets functions not known until now.

Combined with the bootloader system it can be used to bind customers to the brand name.

Makes devices from other suppliers completely unnecessary. Complete function chaine gets shorter.

Futaba product range, visionStabilising systems

I was the inventor of airplane gyros, I am selling airplane gyros since 1996, I have some good ideas about how an airplane gyro today must work, be sure.

All the world is selling 3 axis stabi systems with heading mode. For helicopters it is OK, it really helps. But it is only expert market for Futaba. Cheap systems are dominating the helicopter mass market.

For airplanes customers got told that they need a 3axis gyro njow. And as nearly every supplier is offering it, customer believed it.

In truth they don`t need it, as it is, for airplanes. It doesn`t really help to learn to fly. These 3 axis systems are only existing because the sensors (expl. Invensense) are exisiting on a very low price. Cheapest 3 axis airplane gyro is € 15.- retail.

Customers now already have noticed that it doesn`t really help to learn to fly, and experst want to have a gyro which supports the pilot, but doesn`t fly the airplane (heading).

Now this market will come back, we need gyros which are really helping. But products must have low level complexity.

Beginners for airplane useThey need help to prevent the airplane from a crash

Experts with airplanes They want to have assistance from the gyro in gusty conditions without changing the flyfeeling from the airplane.

Me, ACT is still selling about 200pcs/year expert gyros (€ 250.-) with completely different strategies as the 3 axis gyros with heading. It is only dampening. A bigger company can surely sell 10x more.

With some new ideas we could create new gyro products for the new market.

And we do it together with new RX. These can have a special gyro connector and include the gyro softare already in the RX. This connetcor has multiple use, so we can add to our RX gyros, or vario, or other external products.

We have 2 target groups for airplane gyros:

New target group

Futaba product range, vision

Target G roups M odelers

+ € 20.000/year+ € 10.000/year

€ 1 .000 - € 10.000/year€ 500 - €1 .000/yearless than 500/year

1980 - 2000 2000 - 2007 now

New High class TX

As shown we have a new target group spending a lot of money for the modeling. This target group grows, even in total, the amount of people is not very high.

•It must have exclusivity

•Must look completely different

•Must have perfect design and haptic

•It must be expensive

•Must create „Image“.

Design / haptic aesthetic perceptionDesign and haptic perception on products which are also carrying image, are having crucial role. Modern technical equipment are showing a visual similarity, which is evident:

Flat design is synonymous for modern and powerful, and provides image. 

All thinkable technical functions must be included

They do modeling for image. They need adequate products.

The right price for these customers is € 4.000.- to € 5.000.-

This price guarantees exclusivity

This is the so called „S-class“, it can create the image of the complete brand name

Futaba product range, vision

New High class TX (example)

Metall case, flat (17mm)All connections: Wlan, BT,USB, camera aso.Front display, combination with smartphone/tablettSkinsClosed user interface with S-Bus 3FASSTest 2,4GHz system

D isp lay

D isplaySame design for hand TX

Receivers with dual battery switching, display, doorsequencer, display, aso.

Futaba product range, vision

Case data available in stl/stp data format

Input externalW lan *LanUS B *B luetooth*S im ulatorL /S /S imG PS *M em orycard*T /P -S im newM p3*External-stick

O uputW lanLanUS BBluetooth

T /P /S imSerie ll/d ig ita l/Uart/USBNFCTelem etry signal

Head up D isp layCharg ing socket

StickTension ad justab leBrake ad justab leM ode change w ithout opening caseVibra feedback, optionM ulti stick sw itch pr definedStick ang les sm allS tick grips rem oveableStick trim digita l sw itch or w heel, Center trim optionStick m echanics m eta l, optionS ide stick technology optionKontactless stick, option3D-Sensor, optionW ithout trim , optionQ uick-trimPosition feedback optionForce feedback, optionExtern stick connector

User in terfaceBrow ser, pla ttfo rm indepenedantLow am ount o f keys, or m ouse w heel, or touschD isp lay co lour, lightedHelp m enuesApp contro ledBeeper po lyphon *Speech contro led via sm artphoneSoftware overvuew, prin t out, or P C screenhTX program m ing a t PC /TabletTX program m ing for m odel a t PCProgram m ing via browser/W lan, m ouse

O ptionsPropcontro l m odulesSD S-Akku-M odulEnerg ie/Ladem odul3-D Sensor Nautic M odulG PS O pen bus für user apps M p3 Cam era

RF-2,4 GH z/Telem etry Voice

M iM o technology 2 ,4/5,8GH zInterna l an tennaDown signal to externa l devices (co pilot function) Program m able RX w ith TX keys and softwareSim ula tor sw icth to 1m WNFC

Pow er supplyLiFe ce lls 6 ,6VBallancer insta lledFastcharge possib ilityEnergy d isp laySD S system (add externa l battery)Dual battery sw itchIntegrated charger

New High class TX

Futaba product range, vision

Out of this „demand book“ , we can select the functions we need

With that system it is possible to bind the customer to a product line.In our case, the key product is the receiver of the RC system.

To get to these functions, the customer must create a customer account on the producers server and allow him to sent product information, advertisements and updates. 

Example:The customer buys a beginner radio with a simple TX without display, without computer. The set contains a bootloader receiver. This receiver works without any mixer or reversal functions.

If the customer wants to fly a delta airplane with mixer, he can connect the receiver to the internet and load down the desired mixer (in truth he only activates the already existing mixer in the receiver). In addition he can adjust some throws and mixing directions, or can do servo reverse. Or activate the sensor input for telemetry……..

The customer can get to these functions with connection to a computer (PC, smartphone, tablett) which is linked to the internet.

The receiver is a normal RC receiver, but it is possible to pre program it from producer with several functions and mixers which are normaly supplied from a transmitter and stored in a model memory.

In that way, we can bind the customer to the brand.

Futaba product range, vision

Bootloader system

The production cost for TX and RX are low, as the TX doesn`t have only low level electronics without any computer. The cost for RX is same as without bootloader. Needed in addition is the software for APP for smartphone or PC.The customer needs to buy an interface (USB, Blue tooth), or it is already part of the set………  

How many functions will be pre set can be decided from producer. It is not the target to prevent the customer to make the next step to buy a higher TX. The target is to offer functions to a customer in the beginner class nobody has. And to motivate him to stay with that brand . In addition the customer gives more information to the distributor or producer

This system can be used to bind endusers to a certain dealer, as the dealer can do the set ups in the receivers as a customer service…….

Or OEM customers can use this system top provide exclusive functions

It is a marketing tool.

If we create attractive software functions and other information, the customer will follow this system as he gets lot of functions to a much lower price than a computer TX, and this in a beginner radio.

Futaba product range, vision

Bootloader system

In addition it can be combined with personalising the system by skins, colours as.