FurniCube™Hyeok Chun

YoungGyoo HwangHooly SimJordan Woods

Group 4.

Meet Dave.

• Age: 21• Single• Lower middle-class• Lives in a typical bachelor apartment in Hong Kong

Dave has a problem….

NOT ENOUGH SPACE.

Problem Definition.

• Average living space /person in 2012: 140 sq.ft (4 평 )• Small furnished flat:

– 450-800 sq.ft (12 - 22 평 )– 1-2 bedrooms– Price: $8,000 - $15,000/month HKD ($1,030 – $2,000 USD)

New York• Average living space /person in 2012: 300 - 400 sq.ft (12 평 )• Studio Apartment:

– 400 sq.ft– One room (plus bathroom)– Price: $2000/month USD

The Facts.

Hong Kong

Alternatives

Detachable Walls

Pros

•Highly efficient•Simple to use•Aesthetically appealing

Cons

•Considerable skill required for installation•Expensive•Already available

Furniture in the Floor

Pros

•Creates space to movearound•New potential for storage

Cons

•Would only work on the groundfloor (second floor is the firstfloor’s ceiling; no space forstorage•Could be highly detrimentalin case of flooding

PROTOTYPE

Solution:

Furnicube™

Design & Engineering

• Current idea is to use balls, located on each corner of the cube as a connected device

• The cube will come in different sizes, and the connection devices will be standard and compatible with all products offered

How It Works • Begins as a compact, lightweight

cube

• Unfolds into various shapes (6in (no tiling)|12in|24in|48in)

• Tiles inserted between the joints to form solid surfaces

• Many different types of furniture canbe formed• Bed frames• Tables• Desks• Chairs• End Tables• Etc.

How It Works

Tiling & Other Surfaces

• Form a crucial aspect of the cube, in both form and function

• Removable, lightweight, easy to store• Come in various colors and materials

OUR BUSINESS MODEL.

Target Market: Dave• Age: 21 – 28

• Modest living

• Inhabitants of large cities

• Young millennials who are moreconcerned with maximizing efficiency and keeping things clean

• Interested in function and designas well as saving money

Main Markets

• Main Markets– New York– Hong Kong– Seoul– Tokyo– Cities with high pop. density

Philosophy of Tiling

• Grow as an individual; – Frames remain the same but tiles change over time

• All about customization

• Various surface price points and cheap frame allows for FurniCube to reach various market segments

Thank You.