funkin

• Established in 1999, funkin is a premium cocktail purée and mixerbusiness that covers most sectors of the cocktail market

• Number 1 brand in the UK with strong share and building strongly in anumber of relatively new channels including travel and retail.

• funkin has since developed beyond fruit purées to a range includingcocktail mixers, smoothies and syrups to satisfy an even broadervariety of markets

• Recent (2009) innovation into cocktail mixers has extended brandreach and enabled quality cocktails to be served in many areas neverbefore able to meet consumers quality expectations

• Airlines

• Night Clubs

• YPV High street

• Mass market Hotels

• Regional pubs and bars

100% NaturalBeing 100% natural is at the core of what we do and issomething we'll never compromise on. We outrightrefuse to add any artificial preservatives or flavourenhancers to our products and rely only on what naturehas to offer.

To stay true to our morals we have to ensure theflavours of the fruit we use are so rich we don't need toadd in any artificial elements to enhance the taste. Thishas led us to scour the world for the finest varieties offruit for funkin products.

The benefits of this can be tasted in the quality ofall funkin products. This dedication to sourcing onlythe best ingredients has seen funkinpro puréesbecome the number 1 fruit purée brand in the UKand funkinmixers win gold and silver medals in theesteemed 2011 and 2012 Drinks International Pre‐mixedChallenge.

It's no secret. That's why we use the stamp!

funkinglobal

ActiveOn‐Going

United Kingdom

AustraliaBelgiumCyprus

DenmarkFinlandFrance Greece

GuernseyHungary

IndiaIreland

LuxembourgMalaysia

MaltaNorway

NetherlandPoland

PortugalRussiaSpain

Sri LankaSweden

SwitzerlandTurkeyUSA

BrazilCanadaNigeria

funkinpurées

Each pack contains nothing but 100% natural fruit purée and to create the perfect smoothie you Just Add Juice!

funkinmixers

No stress, no mess, no fuss. Just delicious cocktails in seconds with funkin single serve 120g pouches.

funkinsyrups

100% natural ingredients.The perfect balance of fruity overtones and sweetness

funkinmixers 1Litre

Each 1L pack makes up to 10 individual drinks so it's a party in a pack. Available in a range of the hottest flavours.

funkinrange

funkinpurées

funkin continues to forge relationship withbartenders and bars, assessing their needs whilescouring the world for the finest varieties of fruitto use in our funkinpro Purée.

All our fruits are grown to the highest standards ofagronomy, ripened under the sun d picked inseason to ensure the best quality and flavour.

A range of 20 100% natural fruit purées:

Green Apple, Banana, Blackberry, Blackcurrant,Blueberry, Kiwi, Liquid Chocolate, Lychee, Mango,Mixed Berries, Morello Cherry, Passion Fruit,Pomegranate, Pineapple, PurePour Lemon (100%juice), PurePour Lime (100% juice), Raspberry,Strawberry, White Peach, William Pear.

funkinmixers

The next big event for funkin came in 2008. The company had grown substantially and nowconsisted of a crack team of dedicated experts who were determined to spreadthe funkin quality flavour even further. It was then that funkin launched a selection of 120gmixers which were an instant hit.

funkin mixers are now available in 9 varieties including the latest 1 litre packs. The funkinteam always have their fingers on the pulse of the global cocktail scene and are constantlydeveloping the range to include the hottest cocktails.

The funkin mixers won gold and silver medals in the esteemed 2011 and 2012 DrinksInternational Pre‐mixed Challenge.

funkinpros

If you need any more reasons to start usingfunkin, here are a few you mind find useful:

• All funkin products are consistent is bothprice & quality all year round.

• No waste from preparation

• Labour & cost saving.

• Speed & ease of serve

• funkin products yields up to 75% more than

fresh fruits

• Ambient storage for up to 11 month• Up to 7 days refrigerated shelf life once

opened

• The channel strategy is based on the UK strategy but is adapted to reflect both the level ofpenetration of funkin on each specific market as well as the specificities of each market.

• For each market, the channels are defined as follow:

• On‐Trade Independents (Inc single venues and small groups)

• On‐Trade National Accounts (Defined as a group present in more than one city)

• Hotel Chains (Divided into two categories: Mass Market & Luxury)

• Travel (inc Airline & Airport, Cruises, Duty Free)

• Retail (inc Department Stores & Supermarkets)

• On‐Line Retails

funkin channels

funkinSegments – On-trade

Micro Mixology

Style Bars

HotelsPremium bars and clubs

Mass market urban and YPVTravel & Retail ‐ Hotels

Lower tier bars

Bespoke super premium cocktails by skilled artisans

Premium fresh prepared cocktails by skilled bar 

tenders

Quality cocktails made with premium ingredients 

Volume cocktails  served at high speed

Low quality service and limited choice

funkinpro –funkinsyrups

funkinpro –funkinsyrups

funkinpro –funkinsyrups

and funkinmixers

funkin 120g and 1 litre Mixers

No current entry strategy

funkin range Cocktails ServedBespoke super premium 

cocktails by skilled artisans

Premium fresh prepared cocktails by skilled bar 

tenders

Quality cocktails made with premium ingredients 

Volume cocktails  served at high speed

funkinpro –funkinsyrups

funkinpro –funkinsyrups

funkinpro –funkinsyrups

and funkinmixers

funkin 120g and 1 litre Mixers

No current entry strategy

funkinhotels

The funkin range had been especially appreciated in the hotel industry because it allows hotels tooffer cocktails from every revenue point:

Main BarsOften staffed with experienced and well train bartenders, the funkinpro range is, as within most style bars, the perfect fit and allows bartenders to not only let loose their creativity but also to manage their stock efficiently.  With a range of 20 premium flavours that offer the discerning venue the opportunity to maximise profit by enhancing standard drink options.

Satellite Bars & Restaurant BarsSecondary bars & dispense bars are not often set up or staffed up for cocktail making. Regardless  of the volume of service, the funkinmixer range in its two formats, allows you to serve consistent, great quality cocktails without any waste or experienced staff.

Room Service & MinibarsThe funkinmixers 120g are ideally suited for the room service and the minibars. Because there are so simple to use, patrons can make their own drinks in the comfort of their rooms. funkinmixers also bring incremental spirit sales from the minibars.

BanquetingBanqueting requires large  numbers of drinks to be served very quickly. The funkinmixers range in 1litre give hotels the opportunity to serve great tasting cocktails that they would not normally be able to provide. Consistent in both quality & taste,  funkinmixers also offer great margins , better speed of serve  and Zero wastage in preparation.

funkin‐Bacardi Mojito: The summary so far

• Over 3 million funkin Bacardi Mojitos have been enjoyed

• Channels that simply cannot sell Mojitos have been opened

• Some of these channels have shown incrementally for Bacardi (Thomson sold 30% of Bacardi on board as Mojito, and showed an 11% uplift on Bacardi)

• funkin have demonstrated that, by launching cocktails, that Bacardi can take a greater share of venue drinks – eg Luminar where Bacardi have THE dominant presence on the menu

• Through Festival Spirit, NUS Fresher Balls and other events, large volumes of Bacardi Mojitos can be served to a delighted audience in an on trade environment, with the critical elements of Speed Of Serve, Consistency, High Quality, and Value For Money 

• funkin are demonstrating that within retail, the product has a role in grocery alongside the Bacardi Mojito Premix, for those consumers who still want the theatre or require to offer a choice of drinks from a bottle of Bacardi

funkin‐Bacardi Mojito: The summary so far

Much has been achieved in the last 3 years:

• Strong On trade presence (comprehensive distribution in Wholesale)

• Some great National Account Listings (Barracuda / Luminar / Bourne / G1 etc)

• Strong IFT promotions and building distribution

• Strong listings in travel (Easy jet / Flybe / BMI / Thompson / Thomas Cook etc)

• Grocery building (Asda / Waitrose / Tesco / Ocado / Amazon)

• Other areas have been achieved (Events)

funkinretail

Both the 120g and the 1 litre mixers have proven to be ideally suited for the retail market acrossall channels. Our 120g and 1 litre ranges fit within a gap in the market for the discerningconsumers who are looking for an authentic cocktail experience: Freshly made, well balancedwith a fantastic taste:

Airline Successes

Funkinpartnership opportunities

funkin has always been at the forefront of the cocktail industry and has become an essentialproduct to any bar. Over the years, funkin has developed many strong ties with the spiritindustry and such brand as: