Fundraising v. Friendraising

Meg Bourne-HulseyArt Feeds NationalFounder | CEO

Be Authentic. Period.

• Find your passion and articulate it • True authenticity will create long

time donors• Always Look For Opportunities• Extreme Makeover• Do Something• Science Company

Make Friends First

• Your Donors are Humans, not $$$• Plugged-In• Long Term Response• $100 at the door vs. $10,000

throughout the year• Don’t give up once the gift is made

The myth about slactivism

• Supporters just want to retweet• Donors don’t want to get down and

dirty The Truth• They can’t do if you don’t ask• Correlation between raising funds

and finding friends

The Causey-Train

• This train is moving and they want to get on board

• What assets do you bring?• What challenges do you face? • How can they help fill the gap?

Be Part of the Passion

• Relationships Take Time• Do your research• Where does the supporter fit?• Give specific areas to support• Follow donations with opportunities• Show the true difference their dollars

make

Friends First

• Funds Second• A slow yes is better than a fast no• How do you make friends? • Your current friends can help you find

more friends

Your Case

• Track Record (why can you be trusted?)

• Why? What are your needs?• Who does it impact? • How will they know that you deliver? • How can they be involved or give?

Be Friends with other Causes• Solidarity• Like minded causes share donors• Don’t be an island• Together you can be the whole pie• Partnership > Competition

It’s Not (entirely)About the Benjamins

• “I would have never interned had you not complimented my dress”

• Converting donors into supporters• No one invests in mediocrity• Involvement opportunities• Be sincere in your ask• Authentic thanks

Let’s be friends now!

You and me! (for real) No promises on not asking you to do

something for my cause. @artfeedsmeg meg@artfeeds.org