Fundraisers Guide to a Great Website

Sean Triner

Why?Why do fundraisers need their charity website to be great?

Introductions

www.seantriner.com

Why?Why do fundraisers need their charity website to be great?

www.seantriner.com

Let’s look at the money…

www.seantriner.com

Decades of Digital Donations!

1933

Online Notonline

2000

Online Notonline

2015

Online Notonline

www.seantriner.com

Quick poll…

• How much do you raise from your website? (If you don’t know –guestimate)

www.seantriner.com

So we shouldn’t bother…?• Websites can support direct mail and other activities • Only a tiny number of charities are good at it…… and they drive those percentages

Charity : water and Soi Dog Foundation great examples

It is the future!!

www.seantriner.com

What makes a great website – for fundraising?

Message Functionality

www.seantriner.com

Yourthoughts!!????

If you want to use your website for fundraising • Fundraising must be in the heart of your communications

Keeping everyone happy

Your job:

Comms? PR? Marketing? Fundraising?Other??

www.seantriner.com

If you want to use your website for fundraising • Fundraising must be in the heart of your communications

…but if you lose the battle then

Advertise on website and have fundraising landing pages

www.seantriner.com

Great websites: Messaging• Great stories(inc video)• All about the donor• Clear call to action• Easy to give• Share after giving

www.seantriner.com

www.seantriner.com

www.seantriner.com

www.seantriner.com

Great websites: Functionality• Mobile friendly• Easy navigation• Embedded donation form• Reduce distractions

• GREAT landing page when you click to take action

www.seantriner.com

Great websites: Behind the scenes• Search Engine Optimisation• Google analytics

www.seantriner.com

Prove it was worth the bother• Do your Google Analytics• Most pages are never visited• Be clear about what EVERY page is for

• Measure income properly

www.seantriner.com

If you want a piece of the web…• What you want on the web• Why would someone want to view your page?• What are people asked to do when they get there?• What is your measure of success?• How will you drive people there?• How long do you want it to stay there and how will you expire it?

www.seantriner.com

Conclusion

• Fundraising is about numbers

• But donors are about stories

• Your web strategy should be driven by numbers

• But your content by emotion

www.seantriner.com

Great story integration

Let’s look at yours…

www.seantriner.com

32

Thank you!Sean Trinerseantriner.com

LinkIn with meE: sean@seantriner.com

SwapDetails