PRESENTER:

Date: Apr 4, 2017 10:00am-5:00pmLocation: Turnberry Isle Resort, Miami, FL

Workshop Agenda

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Fundamentals of Pricing Strategy

9:00am Registration

10:00am Workshop Begins

12:00pm Lunch

1:00pm Workshop Session

2:30pm Afternoon Break

3:00pm Workshop Session

5:00pm Workshop Close

Fundamentals of Pricing Strategy is an interactive one-day work-shop, which introduces the Vendavo industry-leading approach to elevating the function of Price Management. It is designed to enable participants to bring pricing at their organization to the level of strategic capability. It covers key pricing topics by combining industry case studies, hands on exercises and facilitated discussions on: • Pricing Strategy Introduction — introduces tactical ques-

tions that underlie common historical approaches to pricing

• Role of Cost in Pricing Decisions — overview of cost-based approaches to pricing and methodology for contribution maximizing pricing decision making

• Role of Customer Value in Pricing — overview of value as an element of pricing strategy and methodology to capture value in price

• Role of Competition in Pricing — overview of theories regarding the nature of competition and alternatives to price competition

• Pricing Strategy Archetypes — overview of the four most common strategy archetypes used in pricing and marketing

Completing this course will provide a deeper understanding of: • Methodologies for price setting and price execution • Cost and financial analysis for pricing • Value-based pricing best practices • Practical application of price segmentation • Strategies for managing price competition • How to develop profit maximizing pricing strategies

Alex Hoff, Vice President Business consultant, Vendavo Alex Hoff has been with Vendavo for almost nine years and serves as Vice President of Business Consulting — working with our customers to help them drive value through price and margin management improvements. Prior to joining Vendavo, Alex spent most of his career in various product marketing and pricing roles for Fortune 500 companies in both B2C and B2B industries.