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TABLE OF CONTENTS 1 Executive Summary ............................................................................................................... 1
Agency Fundraising History .................................................................................................................. 2 1.1.1 Mission/Vision/Values........................................................................................................................... 3 1.1.2 Linkage with Business Plan ................................................................................................................... 4 1.1.3 Partnerships/Collaborations ................................................................................................................... 6
1.2 Sources of Revenue .................................................................................................................... 6 1.2.1 Historical and Current Funding Sources ................................................................................................ 6 1.2.2 Individual Sphere of Influence............................................................................................................. 13 1.2.3 Financial Goals & Timing ................................................................................................................... 16
2 Fundraising Needs / Program Descriptions ....................................................................... 19
2.1 The Need for Fund Development ........................................................................................... 19 2.1.1 Synagogue needs & priorities .............................................................................................................. 19 2.1.2 Fundraising Goals, Objectives, Timelines ........................................................................................... 19 2.1.3 Calendar of Strategies Summary ......................................................................................................... 23 2.1.4 Calendar of Grant Submission Activities & Program Focus ............................................................... 24
2.2 Program Supports ................................................................................................................... 26 2.2.1 Testimonials - Making a Difference in People‘s Lives ........................................................................ 26 2.2.2 Donor Recognition Program ................................................................................................................ 27
3 Governance and Leadership ................................................................................................ 28
3.1 Prospect Research.................................................................................................................... 28 3.1.1 Potential for Support ............................................................................................................................ 28 3.1.2 Businesses ............................................................................................................................................ 28 3.1.3 Individual – Youth ............................................................................................................................... 28 3.1.4 Members and Families ......................................................................................................................... 29 3.1.5 Government ......................................................................................................................................... 29 3.1.6 Foundations.......................................................................................................................................... 29 3.1.7 Sponsorships ........................................................................................................................................ 29 3.1.8 Collaborative Opportunities ................................................................................................................. 29
4 Cost of Plan Implementation ............................................................................................... 30
5 Summary of Recommendations ........................................................................................... 31
Appendix ............................................................................................................................... 31
Tables and Figures
Figure 1 - Concentric Circles Revenue Chart (Past & Present) ..................................................................................... 9 Figure 2 - Concentric Circles Revenue Chart (Future) .................................................................................................. 11 Figure 3 - Pieces of Pie Fundraising Chart .................................................................................................................. 14 Figure 4 - Sphere of Influence Chart ........................................................................................................................... 15 Figure 5 - Operating Budget ........................................................................................................................................ 32
Table 1 - Current Funding Streams................................................................................................................................ 7 Table 2 - Financial Target Goals by Program .............................................................................................................. 16 Table 3 - Capital Improvement Chart .......................................................................................................................... 17 Table 4 - Phases of Capital Improvement ................................................................................................................... 18 Table 5 - Action Plan ................................................................................................................................................... 19 Table 6 - Calendar of Strategies .................................................................................................................................. 23 Table 7 - 2010 Board Member Roster .......................................................................................................................... 28 Table 8 - Cost of Plan Implementation ........................................................................................................................ 30 1
1 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1 Executive Summary
Isaac Agree Downtown Synagogue (IADS) was incorporated in 1921 and is recognized as a
tax exempt body. The Synagogue targets the unmet needs of the Jewish community,
particularly for those who work downtown, are unaffiliated, cannot afford another
Synagogue, or are visiting the city―by providing an egalitarian, spirited, traditional
(Conservative) Jewish presence in the heart of Detroit. Membership dues are optional and
continue to be minimal. Currently the two main constituencies who are interested in creating
a welcoming environment at this synagogue are young Jewish adults who are interested in
rebuilding the city and more established Jewish community members who have significant
ties to Detroit.
The IADS serves 886 individuals annually. 500 individuals benefit from High Holiday
services, of which approximately 150 individuals are Synagogue members. Last year‘s
actual revenue of $58,991 exceeded the budget projection/fundraising goal of $44,025. This
is a 25% increase in fundraising results. Successful past revenue strategies include
membership dues, contributions and memorial book subscriptions. IADS‘ new revenue
streams consist of an annual mail appeal campaign and earned income from the film industry.
The Synagogue’s endowment also was in place to bring in earnings from investment interest.
The breadth of the Board of Director‘s services, ideas and tasks are expansive which has
demonstrated a positive financial result.
IADS received one foundation grant from New Detroit at $2,500. The Downtown
Synagogue‘s dedicated members have demonstrated the ability to leverage in kind resources,
volunteers and goods worth $109,920. Every dollar donated to IADS leverages an additional
two dollars. This makes IADS an excellent investment since cash donations double in size.
This in-kind success has been attributed to partnerships with such institutions as Wayne State
University and Community Legal Services as well as the dedication of members. There is no
paid staff.
This Fund Development Plan offers specific strategies for capacity building and a balanced
budget with increased growth for subsequent years. The target financial goal of $108,450
will be achieved through a variety of methods to insure that IADS has a diversified revenue
stream. The proposed strategies utilized include member dues, individual donations, business
donations (especially existing vendors), mail appeals, board contributions, the Benevon®
model using Point of Entry donor cultivation and major annual ―Ask‖ event, grant writing
and the exploration of an endowment. Systems have been created to capture potential donor
names using electronic records through a newly established computerize system (Giftworks).
All stakeholders, including members, future staff and board members, will be incorporated
by using their spheres of influence to connect the synagogue to potential financial and in-
kind resources. The implementation of a timeline with an associated responsible person is
the key to success of the plan. Laser focus on plan implementation will bring sustainable
success for the future of the Downtown Synagogue.
2 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Agency Fundraising History
The current operating budget was conservatively set at $36,425, with an additional $109,920
from in-kind dollars. There has not been an external financial audit. IADS has been
successful in leveraging many in-kind donations such as program coordination, visiting
Rabbis, food for special events, bookkeeping, clerical, Rabbi, Cantor and Torah readers.
Hand of Help provides food donation on a biweekly basis. New Detroit and Nonprofit
Enterprise Works (NEW) have provided numerous Board trainings. Many Board members
volunteer services such as electrical, security and the leveraging ability is a one-to-one
match. Thus, for every dollar donated, IADS will produce an additional dollar in resources.
The 150 devoted synagogue members provide a significant portion of revenue (27%)
through annual dues that total $15,925. 46 members and/or individuals gave more than the
recommended dues resulting in $ 6,278 which is considered an unrestricted contribution and
attributes to 11% of the budget. This was an increase from the project $10,000. Another
revenue stream is the memorial book subscriptions. 100 individuals subscribed creating
$15,406 of revenue which attributes to 26% of budget. 88 individuals subscribed for the
2009 High Holidays book, while 73 individuals subscribed to the 2010 memorial. Both are
recorded in the same fiscal year. IADS has a unique and historical location which has
positioned IADS to tap into the film industry. This is an unpredictable revenue stream.
However, in the last fiscal year it made up 21% of the annual budget at $12,100. Another
new fundraising strategy was the annual campaign mail appeal letter, which accounts for 8%
of the annual budget. The mail appeal was sent to 150 individuals and yielded $4,490. Out
of 150 people, 55 people responded to the mailing, which yielded an average donation rate of
$82. The endowment originally created by friend of Burt Altman provided 4% of the annual
budget at $1,125. Finally, social events generated the remaining 4%. New Detroit awarded
a capable building grant of $2,500.
IADS has demonstrated a renewed energy to expand services that well exceed their past
conservative budget goals through new and innovative fundraising strategies. Thus, IADS is
organizationally poised for capacity building to expand services to a greater number of young
metro Detroiters.
3 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1.1.1 Mission/Vision/Values
The vision, mission and guiding principles were updated in the Spring of 2010 as a part of the
Board Strategic planning process.
Vision
The Downtown Synagogue envisions itself as a broadly inclusive institution; one in which
anyone may discover Judaism in a safe and welcoming environment. It offers a place in
which all can openly observe and reflect upon their role as Jews—both historically and in
contemporary society—and provides a hub for collective action in support of the Jewish
community as well as the general community of greater Detroit.
Mission
The principal mission of the Downtown Synagogue is to serve as a beacon for the Jewish
community of Metropolitan Detroit by maintaining a traditional, egalitarian synagogue in
Detroit; by acting as a conduit for Jewish activity in the city; by offering a wide range of
programming that will support the revitalization of the city; and by ensuring accessibility to
all.
Guiding values
Tradition and culture of Judaism
Accessibility and inclusion for all, Jewish and non-Jewish
Social consciousness about our surroundings
Representation of Jewish identity and history in Detroit
Education to Jews and non-Jews about the beauty of Judaism
Outlet for alternative Jewish self expression
4 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1.1.2 Linkage with Business Plan
The IADS Fund Development Plan will provide specific strategies and action steps to
actualize the Business Plan. IADS chose to create a business plan instead of a strategic plan
in order to combine traditional elements of strategic thinking with an enhanced framework to
support implementation. The Business Plan prioritized seven strategic goals to respond to
the needs of the Detroit Jewish community and allies which are:
Goal #1 - To provide an inclusive, community-based, traditional egalitarian house of worship for
Jewish residents, merchants, and professionals living, visiting, and working in a revitalized
downtown Detroit.
Objectives:
a) To hold weekly Shabbat morning services,
b) To hold High Holiday services,
c) To hold other types of religious services, such as Havdallah and TuBishvat
d) To offer Torah studies and Hebrew lessons
e) To conduct outreach to Jews of all persuasion and invite their participation
f) To offer attractive, interesting religious programming
g) To observe Judaism in a fun and spiritual way
h) To increase frequency of prayer services at the Synagogue
i) To hire clergy
Goal #2 - To provide Detroit with an official physical and institutional Jewish presence in the
central city.
Objectives:
a) To retain the current location of the Synagogue in Downtown Detroit
b) To inform local institutions of our presence and services
c) To serve as a resource for local and visiting Jews
d) To serve as a connection for Jews to the City of Detroit
e) To increase the visibility of the Synagogue throughout our community
Goal #3 - To provide a accessible Synagogue in Metro Detroit to the entire Jewish community
with a membership fee so modest that all who wish to affiliate may do so , and to offer free High
Holiday services for hundreds each year.
Objectives:
a) Continue having free High Holiday services, serving over 500 per year.
b) To offer free lunch every week after Saturday Services
c) Offer ultra-low-cost membership for the Jewish community
d) To offer free and very-low-cost programming.
e) To keep an open door and open mind to the outside community
5 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Goal #4 - To provide the greater Jewish community with a real, tangible link to the city in which
many were born and raised and to provide them with an outlet for their nostalgia and
remembrance of friends and family.
Objectives:
a) To offer historical tours and related opportunities
b) To complete an oral histories project, documenting the Detroit Jewish experience
c) To connect with older Jews who have nostalgia for the city
d) To establish a physical place containing Jewish Detroit historical artifacts
e) To serve as an outlet for older Jews in remembering their friends and relatives
Goal #5 - To attract and retain Jews to Metro Detroit by creating a vibrant urban community for
them. To create a unique space, such as an urban community center, and help build the lifestyle
that many young Jews are longing for.
Objectives:
a) To create an attractive urban space where Jews can congregate
b) To build a community center in Detroit offering alternative, unique programming
c) To conduct outreach to young Jews alienated from Jewish culture in the suburbs
d) To collaborate with other institutions to offer creative opportunities for Jews
Goal #6 - To recreate a thriving religious and Jewish cultural presence, a genuine Jewish
community, and to explore what it means to be Jewish in a post sprawl urban center.
Objectives:
a) To reinvent Judaism in Detroit
b) To increase suburban Detroit Jews' interest in Detroit
c) To implement strategies to increase Jewish participation in Detroit affairs
d) To create a vibrant, supportive, involved Jewish community
Goal #7 - To be active in historic preservation, including renovating the current historic building
in the Capitol Park Historic District.
Objectives:
a) To renovate the Downtown Synagogue, a historic building
b) To collaborate with historic preservation Synagogues in Detroit
c) To advocate for historic preservation in Detroit
d) To be active in the Capitol Park Historic District
The Fund Development Plan‘s focus is to maximize resources through best practice models,
partnerships with volunteers, educational and community institutions as well as tracking
resources by electronically recording, and evaluating in-kind sources. Other resource generating
opportunities will be available through grant making. The Fund Development Plan will
diversify the revenue strategy through the use of individual donors, mail appeals, online giving,
and key events. All efforts will be recorded electronically.
6 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1.1.3 Partnerships/Collaborations
The IADS uses strategic partnerships and collaboration to provide outreach to other Jewish
people as well as provide complementary services. Below is a list of key partners.
Community Legal Resources
Community Next
Detroit College Promise
Detroit Interfaith Coalition
Hava Nashira Congregation
Hillel of Metro Detroit (HMD)
Grosse Pointe Jewish Council
Jewish Forum
New Detroit, Inc.
Reconstructionist Congregation of Detroit (RCD)
Young Adult Division (YAD) of the Jewish Federation
Wayne State University
1.2 Sources of Revenue
1.2.1 Historical and Current Funding Sources
IADS is a long standing (89 years) religious institution with a dedicated older donor base and
emerging young Detroit Jewish professionals and activists. Current operating funds are
generated from three main sources; membership dues, subscription in the memorial book and
the first mail appeal letter. The present IADS leadership has set targets of funding in order to
diversify and expand funding sources. In addition, data from volunteers, board members,
donors and members will be compiled in a new collection system, which is being developed
and maintained with donor software, so that electronic records can assist in building new
donors and cultivating relationships on an ongoing basis. The models below provide a
graphic representation of past and future funding trends
Past & Present Future
Model of Past Funding Trends –
individual donor with significant in-kind
Model to Future Funding Goals –
Diversification of funding Sources
Mostly In-kind
7 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
The funding strategies of the recent past show the synagogue underfunded and not fully utilizing
all possible methods of fund raising. The graphic in figure 1, on page 9, shows starting from the
circle center that the synagogue members, who benefit most from IADS services, should be
invited to contribute and take an increased stake in the Synagogue‘s sustainability. The next ring
in the circle is fee for service. Currently, there are no fee generating activities except for
memorial book subscriptions, which are contributed at the High Holidays. The next ring of
concern belongs to the staff and Board leaders. Currently, there is no paid staff. As the
Synagogue‘s governing body, The Board of Director‘s financial contribution is an important
demonstration of commitment to the mission. Currently, 12 of 12 Board members (100%)
contribute since there is a Board requirement to be an active synagogue member. However,
additional board leadership gifts/contributions are not required. The next surrounding ring
references events. Events help familiarize potential donors with the Synagogue and provide
social and programming benefits. There have been three small events that have generated under
$500. The mail appeal is an approach for smaller donations and is a way to have constant
contact with individual donors. The first attempt in soliciting donors was successful with
$4,490 being generated among 150 Synagogue members. This has great potential for cultivating
donors as well as providing a means to ask for a direct contribution.
Specific funding sources are illustrated below for current year.
FISCAL YEAR: SEPT. 1, 2009 – AUG. 31, 2010
REVENUE TYPE SOURCE AMOUNT
Individual Donor
Membership Dues $15,925
Memorial Book Subscriptions $15,416
Individual Contribution $6,278
Mail Appeal $4,490
Earned Income
Films Using IADS building $12,100
Grants
New Detroit, Inc $2,500
Endowment
Fiends of Burt Altman $0
Small Social Events
Shabbat/Yom Tov Lunches 394
Shabbaton & Torah Study $60
Second Seder $1,152
Other Holiday Parties $261
Misc
Refunds $415
TOTAL $58,991 Table 1 - Current Funding Streams
* committed in previous fiscal year, but recorded in current fiscal year.
8 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
The individual donor, personal ―ask‖ strategy and the ―ask‖ event have not been utilized. This
strategy is dependent on the ―bridge making‖ of board members and champions to connect
potential donors with Synagogue leaders for a larger donation.
Currently, none of the region‘s civic organizations contribute. Many other civic organizations,
such as Jewish school groups, fraternities and sororities, have yet to be invited to contribute.
However, with the partnership of Bnai Brith Youth Organization (BBYO) and suburban
synagogues, the IADS could tap into this funding potential by increasing the exposure and
emotional commitment to IADS through civic groups and community service and Tikkun Olam
Detroit based projects.
The proposal strategy ring that includes foundations and corporations is also concerned with the
Synagogue‘s success since many institutional mandates are philanthropic and depend on
religious institutions to provide services. IADS has had some success in obtaining donations
from individuals directly connected to a Jewish family foundation (i.e. Kossin Foundation).
Finally, true independence comes with the establishment of an endowment that creates dividends
that can be used for unrestricted operating expenses or a dedicated program. There is an interest
bearing endowment with the current principle of $15,000. The Jewish Federation manages this
investment that was originally donated by the friends of Burt Altman. Last year the account
generated $1,125 of income from the 8% interest.
Figure 1 on page 9 shows fundraising strategies that involves donors.
9 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Figure 1 - Concentric Circles Revenue Chart (Past & Present)
10 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
The Plan of Development chart (Figure 2 on page 11) shows how the Synagogue will maximize
each ring of concerned stakeholders. Starting with synagogue members, who theoretically care
the most about the Synagogue, individuals will be invited to become stakeholders. Once
building renovation is completed, the upper floors can be rented. The staff will be invited to
contribute through payroll deductions, once the staff actually receives compensation. The twelve
members of the Board of Directors will be trained with expectations that a primary leadership
responsibility to contribute is essential to financial viability, and thus, will be a condition of
Board membership as well as IADS dues.
The individual donor rings will use a method similar to the Benevon® model1 to bring individual
donors to the Synagogue, cultivate the potential donors through follow-up, and finally hold an
annual ―ask‖ event that invites potential donors for multi-year pledges.
An excerpt from the Benevon® Website, to show the basic model, follows on page 12.
1 http://www.benevon.com/resources/model-overview
11 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Figure 2 - Concentric Circles Revenue Chart (Future)
12 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
The Benevon Model The Benevon Model is a mission-centered, four-step, circular process for raising sustainable funding for your Synagogue. It will help your Synagogue to build lifelong relationships with donors who truly understand and support your work. This highly structured nonprofit fundraising system has been
implemented successfully by all types and sizes of nonprofit Synagogues.
Rather than targeting the short list of well-known wealthy donors in a community, you will learn a practical approach
for starting where you are, with the donors you already have, and then, over time, systematically expanding your base of lifelong donors. Here's how it works.
Step One: The Point of Entry®
Potential donors get on the cycle by attending a Point of Entry, a succinct, one-hour introductory event that educates and inspires guests with the facts and emotional appeal of the Synagogue's work, and captures each guest's name with permission.
Step Two: Follow Up and Involve Guests then receive a personal Follow-Up Call to solicit their feedback, see if they would like to become involved in any way, and ask if they know anyone else they'd like to invite to a Point of Entry. Those who are interested in learning more about the Synagogue are involved and cultivated personally in whatever way they prefer.
Bless and Release "Bless and Release" is a critical part of Benevon's follow-up process, where you graciously let people go who are not interested in learning more about your Synagogue—when following up with guests at your Point of Entry Events, thank these people sincerely, then let them off the hook completely. This "Bless and Release" technique will disarm people and distinguish you from the others.
Step Three: Asking for Money After this period of personalized cultivation, many of these Point of Entry guests, as well as other friends of the Synagogue, are ready to be asked for money. In this model, asking can occur one-on-one or at a Free One-Hour Ask Event™.
Free One-Hour Ask Event The Free One-Hour Ask Event is a signature Benevon event in which guests are invited personally to a free breakfast or lunch event, after being cultivated extensively in the months before the event, and invited to join your Synagogue's Multiple-Year Giving Society of donors. The Free One-Hour Ask Event differs from other, more traditional, fundraising events in that it is free to attend and there is no obligation for guests to give; the guests have been well cultivated in advance; and it provides, in one tightly choreographed hour, the Facts, Emotional Hook, and a compelling Ask for multiple-year support at specific giving levels. All asking is carefully structured to avoid pressure or awkwardness, and to honor all donors and supporters, regardless of their giving level.
Step Four: Introducing Others; Reconnecting Existing Donors Finally, as the fourth step of the model, donors are re-connected to the mission of the Synagogue at Free Feel-Good Cultivation Events™, and are encouraged to introduce others to the Synagogue by inviting them to a Point of Entry.
13 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1.2.2 Individual Sphere of Influence
The success of the Benevon® model, as well as any cultivation of potential donors,
depends upon RELATIONSHIP. Whether the donation comes from a foundation, mail
appeal, planned gift, annual campaign or individual
donor, the key is trust between the Synagogue and the
donor, usually introduced by a ―bridge.‖
The synagogue‘s bridge is the person who the donor
knows and trusts. For example, a Board member goes
to a specific civic club. The synagogue‘s leader
would have little luck with a ―cold call‖ solicitation
asking this group for financial support. However,
since the synagogue‘s Board member is also a trusted
member of the civic club, the solicitation is now a
‗Warm Ask,‖ and the synagogue leader has instant credibility due to the bridge‘s
introduction. The success of the Fund Development Plan hinges on all stakeholders
understanding their Sphere of Influence in the divided revenue pie. For example, the
Board member above attends XYZ social club, is employed at a specific corporation, and
went to Wayne State University. While a Synagogue member attends a different
professional organization (e.g. Lawyers Guild), went to University of Michigan, and is a
member of a different civic group called Sorority Delta, Delta, Delta. The illustration in
Figure 3, the pieces of pie diagram, highlights the multiplier effect of each stakeholder
contacting their respective sphere of influence.
The process of moving from understanding the value of a diverse funding pie to
providing specific prospects utilizing that stakeholder‘s ―sphere of influence‖ begins with
the Fund Development Individual Chart, on page 15. Each stakeholder, client, a client‘s
family, community member, staff, Board of Trustee, volunteer champion, or Foundation
program officer can be the Bridge of trust to other potential donors. These new
supporters can be invited to a ―Point of Entry‖ event to get to know the Synagogue, begin
donor involvement and later the ―Ask‖ for financial contribution. One needs to
remember that the ―Point of Entry‖ is not the ―Point of Sale‖ or in fundraising terms the
―Asking Moment‖. One does not ask a person‘s hand in marriage on the first date! The
sphere of influences chart helps the stakeholder brainstorm names of possible contacts
and becomes the bridge to those contacts of the synagogue‘s leaders. The Board of
Director Report Cards (printed in the appendix) are tracking tools to capture specific
donor information: address, interests, and possible giving levels.
People give to
PEOPLE, not
causes or
Synagogues
14 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Figure 3 - Pieces of Pie Fundraising Chart
15 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Figure 4 - Sphere of Influence Chart
16 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
1.2.3 Financial Goals & Timing
The fundraising goals can be broken down into two categories, financial and non
financial; depending on the Synagogue‘s programming needs. Some expenses can be
obtained from volunteer labor and service such as donated food or event coordination.
Other items, such as the repair of the building elevator, are professional services that
must actually be paid for in cash. The Financial goal is $108,450 while the In-Kind goal
is $109,920.
The Synagogue has a cash flow timing that requires analysis so that even during the ―dry
months‖ when little revenue is coming into the Synagogue, the regular expenses can be
paid. Understanding the timing of income also allows the Synagogue to plan for
unrestricted fundraising strategies. Below are the financial target goals per program:
Table 2 - Financial Target Goals by Program
OPERATING PROGRAMS # of
Members
served
Program
Cost
Non
Financial
Goals
(in kind)
Sept
–
Nov
Dec
-
Feb
Mar
-
May
Jun
-
Aug
RELIGIOUS SERVICES –50% $54,225 $54,960
High Holiday 500
Shabbat Services -weekly 16
Passover Second Seder 80
SOCIAL CONNECTION 20% $21,690 $21,984
Lunch & Learns –monthly 25
Havdallah Dance Party &
Chavurah – quarterly
20
Film Screenings – 2x yearly 100
Historical Tours & Information 25
TIKKUN OLAM – Rebuilding
our City and Region – 30%
$32,535 $32,976
Education in Detroit: Youth and
Adult
25
Intercultural/faith Dialogue 50
Rebuild Judaism in the D! Youth
Service Projects
50
TOTAL 886
Beneficiaries
*
$108,450 $109, 920
*Service Units since some members benefit from multiple programs.
17 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Renovating the IADS building could expand the fund raising potential as well as provide a
sustainable revenue source. The initial capital improvement would be a onetime cost. The cost
estimates in summary and detail form are shown below.
Table 3 - Capital Improvement Chart
ONE TIME CAPITAL
IMPROVEMENT
SUSTAINABLITY
CAMPAIGN
# of
Members
served
Financial
Goal
Non
Financial
Goals
Year
1
Year
2
Year
3
BUILDING RENOVATION
Phase I – Code Compliance &
Habitability
50 $435,000
Phase II- Floors 3 & 4 Build Out Same $170,000
Phase III- Interior Building
Beautification
Same $125,000
TOTAL $730,000
18 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Below is a detailed description broken down into phases for building renovation.
Table 4 - Phases of Capital Improvement
Phase I – General compliance and habitability
This first phase will focus on fixing issues that are essential for the building occupancy and
usage, including reducing the cost of monthly utilities. These items include, but are not limited
to:
Renovation Item Cost Estimate
Repairing roof leak by unplugging drain, patching roof, and patching inside ceiling $10,000
Replacing fire escape $20,000
Repairing elevator $230,000
Insulating windows and roof $100,000
Installing separate heating system on top two floors $50,000
Reworking some electrical $20,000
Securing asbestos and lead $5,000
TOTAL $435,000
Phase II – Facade improvement and build-out for top two floors
This will allow the IADS to utilize all four floors, and rent out the top two floors, which can
have numerous uses. This phase includes, but is not limited to:
Renovation Item Cost Estimate
Rejuvenating historic façade $50,000
Redesigning spaces on top two floors for office suitability and/or communal spaces $50,000
Renovating bathrooms on top two floors $20,000
Installing kitchens on top two floors $50,000
TOTAL $170,000
Phase III – Touch up for entire building. The purpose of this phase is to beautify this
building and create ideal space for congregating. This phase will bring the building up to
par with its potential and includes:
Renovation Item Cost Estimate
Installing new carpeting on second floor $15,000
Installing new flooring on first floor $15,000
New walls, furnishing, sound system for social room and offices $ 75,000
Overhauling kitchen and storage spaces in basement $20,000
TOTAL $125,000
19 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
2 Fundraising Needs / Program Descriptions
2.1 The Need for Fund Development
2.1.1 Synagogue needs & priorities
In addition to funding the programs listed in the previous section, the fund development plan will help build and stabilize the
synagogue so that it may reach full operational capacity. Making diversification of resources a priority will allow staff to be
hired and sustained quality programs will be realized.
2.1.2 Fundraising Goals, Objectives, Timelines
On the following pages, you will find an overall Action Plan for Isaac Agree Downtown Synagogue with related goals and timelines.
Table 5 - Action Plan
Synagogue
Focus /Goal
Strategy
/Constituency Action Steps /Objective
Lead
Person
Budget Date
Build Organization by
Increasing Diverse Funding
Members Dues
Capture visitors contact info at all Synagogue events: Guest Book
Comm. Committee
$42,625 Ongoing
Develop written printed material Leor Aug
Print Leor Aug
Call all past members to personal invite them to High Holiday Service ( do not mention membership)
Leor
Sept
Mail to all on people on mailing list. Post online Team Sept
Enter new info into Giftworks Leor Every Wed.
Send Thank you letter to each donor /member Leor Every Wed.
Fee for Service 3rd & 4th Floor Rental
Obtain Renovation quotes based on phases House
committee $0
Oct
Organize service projects with BBYO for low skilled projects House
Committee
Nov - Mar
Analyze membership for potential capital campaign donor – identity 10 prospects
Marty & Leor
Ongoing
Meet with Prospect to solicit one time donation Marty Nov – Mar
Provide Receipt for Gift Mitch
Send Thank you letter to each donor Leor Every Wed.
20 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Synagogue
Focus /Goal
Strategy
/Constituency Action Steps /Objective
Lead
Person
Budget Date
Build Organization by
Increasing Diverse Funding
Staff Contribution
Board Contribution
Board Chair request staff (once staff are hired) Chair $3,250 Dec
Staff Write Check Leor Dec
Send thank you Letter to Staff Board Jan
Provide Board Training on Responsibilities Leor Oct
Collect Board Report Card Leor $0 Oct
Personal Ask Board for contribution Board Chair
Nov
Mail Board Contribution Reminder Invoice Kate Nov
Collection and Board Dues & collection Kate Dec
Call and Send thank you for contribution Kate Every Wed
INDIVIDUAL DONOR : 1 ASK ANNUAL EVENT
STEP 1: Develop Points of Entry
Schedule PofE on Monthly Basis Leor July
Coordinate PofE on Monthly Basis- 12 P of E Leor $0 Monthly
PofE: Lunch & Learns Leor Sept, Dec,
Mar, Apr
PofE: Shabbat Services Leor Nov, Jan, June
Pof E: Havdallah Dance Party Leor Feb, May
Pof E: Historical Tours Leor July, Aug
PofE: Film Screening Leor Oct
STEP 2: Follow up, Listen & Involve
Conduct Follow up phone call to P of E participants within 48 hours
Leor $0 Wed / weekly
Enter contact info into Giftworks Kate
Develop Event Name and Theme: 90th Anniversary Leor $7,500 Every Wed.
STEP 3: 1 hour FREE Ask
Event
Confirm Location Leor Feb
Confirm table captain Leor Feb
Develop, Print and Distribution invitations Leor March
Confirm with Captain # of attendees Leor March
Confirm Speaker, Food, Pledge Cards and Community Testimonials
Leor April
Hold Event Leor May
Send Thank you letter to each donor Kate Every Wed.
21 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Synagogue
Focus /Goal
Strategy
/Constituency Action Steps /Objective
Lead
Person
Budget Date
Build Organization by
Increasing Diverse Funding
STEP 4: Reintroduce through feel good events
Call Step 3 event participant pledges for suggestion for others to be invited to Pt of entry
Leor $0 June
Events: Religious & Social
Call Step 3 event participant pledges for suggestion for others to be invited to Pt of entry
Leor $8,750 Oct – April
Organize social events such as Lunch and Learns for reconnection of donors
Develop written material for Memorial Books Marty Aug
Mail Memorial Book ads to membership Marty Sept
Promote Memorial Book during services, newsletter and mailing
Marty Sept
Individual Donors (known people - >$100)
Meet with Each Board Member for their 3 people to be a Bridge List – 36 potential donor
Leor $12,500 Jan
A analyze mailing list for top 10% for donating potential Marty Jan
Set up individual Meeting with 50 potential donors Leor Feb, March
Meet with prospects with Bridge Board Member Leor Feb, March
Invite EACH prospective to be Table Captain at Major Event Leor Feb
Send thank you Letter w/in 48 hours Leor Every Wed
2 Mail Appeal & 1 Annual Campaign
(maybe unknown people - <$100)
Write Letter/Card Leor $16,000 Nov, Feb, May
Print material: outside envelope, return envelope & pledge card Leor Nov, Jan, Apr
WRITE PERSONAL NOTE ON EACH LETTER Team Nov, Jan, Apr
Prepare and Mail Mailer Leor Nov,, Jan, Apr
Email Electronic Version to email contacts Leor Dec, Feb, May
Entry all responses onto Gift Works Leor Dec, Feb, May
CALL EACH PERSON ON MAILING LIST FOR ANNUAL CAMPAIGN
BOARD Feb
Send thank you letter within 48 hours Leor Every Wed.
Faith Institution / Civic /
Education / Service
Survey Board for Relationship Group Leor $200 Oct
Meet with group Leader &/or Find new people from the PofE Leor Ongoing
Write and Submit request letter / Do Presentation Mar, Apr
Send thank you Letter within 48 hours Ongoing
Send donation request to ALL vendors (insurance, auditor, etc)
Oct
22 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Synagogue
Focus /Goal
Strategy
/Constituency Action Steps /Objective
Lead
Person
Budget Date
Build Organization by
Increasing Diverse Funding
Proposals
Foundations / Corporations / Govt.
Find Fiscal Agent w/Budget over $100,000 and financial Audit Leor $17,425 Aug
Survey Board for Relationship to Foundations Leor Oct
Contact Prospective Foundations Leor Ongoing
ED meet with Program Officers Leor Ongoing
Write and Submit Grant Proposals Leor 1 monthly
Jewish Fund for Justice & Community Next Team Oct
Jewish Fund Team Nov
Legacy Heritage Innovation Project Team Dec
Max & Marjorie Fisher Foundation Team Jan
Max & Anna Levinson Foundation Team Feb
Quicken Loans Team Mar
Natan’s Grant Jewish Peoplehood Leor April
Foundation of Jewish Culture Leor May
Hudson-Webber Foundation Leor June
Fishman Family Foundation Leor July
Legacy Endowment
Create Long term saving policy (1% of unrestricted donation goes to endowment )
Leor $4,000 Feb
Explore saving account/ investor firm (Community Foundation of SE Michigan)
Leor Mar
Meet with 8 possible lead LEGACY or Capital Campaign For building renovation donors
Leor
23 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
2.1.3 Calendar of Strategies Summary
Table 6 - Calendar of Strategies
Fund Development Strategy Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug
Membership Dues Drive
X X X
Fee for Service : 3rd & 4th Floor Rental ( income projected in year 2)
X X X X X X X X X X X X
Staff Contribution
X
Board Contribution
X
Annual Major Event: “The Ask Event” Step 1 : Point of Entry introductions
X X X X X X X X X X X X
Step 2: Follow up, Listen & Involve
X X X X X X X X X X X X
Step 3: 1 hour FREE Ask Event
X
Step 4: Reintroduce through feel good events
X X X X X X X X X X X X
Events: Religious & Social (Memorial Book)
X X X
Individual Donors (known people - >$100)
X X
2 Mail Appeal & 1 Annual Campaign (maybe unknown people - <$100)
X X X
Synagogues : Faith Institution / Civic / Education / Service
X X X
Proposals: Foundations / Corporations / Govt.
X X X X X X X X X X X X
Legacy Endowment X X
24 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
2.1.4 Calendar of Grant Submission Activities & Program Focus
POTENTIAL JEWISH FOUNDATIONS INTERESTED IN IADS Source Name
Website Dead-lines
Focus
National
Center to
Encourage
Judaism
http://www.ncejudais
m.org/
None Encourages conversion to and retention in Judaism. It supports
the efforts of synagogues and other Jewish institutions to reach
out to Jews and non-Jews, to welcome interest in and learning
about Judaism. Supports advertising in the general secular
(non-Jewish) media for Introduction to Judaism, Taste of
Judaism, and other courses open to non-Jews to learn about
Judaism. Grants at this time are a maximum of $1,200 up to
half the cost of the media insertion. Institutions are eligible for
two grants a year for programs in two separate quarters. In
addition, bonuses are available for out-of-the-ordinary
welcoming and integration activities, and availability of
literature.
Legacy
Heritage
Innovation
Project
http://www.legacyher
itage.org/mits/
Jan-11 Non-denominational initiative supporting synagogues in North
America for programs innovatively enriching and deepening
the Jewish identity of adults and children. Programs must
integrate music throughout programming for different age
groups and across all aspects of congregational life, e.g. Torah,
avodah, gemilut hasadim , etc. Programs must strengthen the
congregation's capacity to sustain musical programming by
developing its own internal resources. Grants of up to $25,000
to selected synagogues.
ACAJE/JOP http://www.acaje-
jop.org/grants/
Aug-
11
There are two grants that can be applied for: The Harold and
Renee Berger Synagogue Network for Young Families and the
Catalyst Grant Initiative. The granting Synagogue is in PA but
no restrictions appear to be on the geographic location of
grantees. Under the Berger Grant, each synagogue will be
entitled to apply for up to $5,000 to provide financial
incentives for membership to young families that would be
used in conjunction with a systemic program to engage those
young families in synagogue life. For the Catalyst Grant,
grantees will receive intensive consultation from ACAJE/JOP,
educational resources, access to an online community with
other Grant recipients, and a stipend to the synagogue of a
minimum of $2,500. Collaborating synagogues will be granted
a minimum of $3,000 each.
The Blaustein
Philanthropic
Group
http://www.blaufund.
org/foundations/jacob
andhilda_f.html
None Jacob and Hilda Blaustein Foundation Inspired by Jewish
values of tzedakah (the obligation to give to the community),
social justice and human rights, this foundation makes grants
that strengthen Jewish life, Israeli democracy, educational
opportunity, health and mental health, and human rights.
Based out of Baltimore, Jewish Life grants are national in
scope.
25 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Source Name
Website Dead-lines
Focus
Jewish Fund http://thejewishfund.o
rg/grant-request-
guidelines.html
None Funds primarily programs that address health care, social
welfare, inclusion for people with disabilities, and enhanced
relationship between Detroit and the Jewish Community. Does
not fund sectarian education or religious activities.
Jewish Funds
for Justice
http://www.jewishjus
tice.org/jfsj.php?page
=2.2.4
None JFSJ is not currently accepting new proposals. We are
committed to supporting grassroots community organizing
groups and seek to learn about new or expanded initiatives.
Please feel free to contact JFSJ at [email protected] to
speak with someone in our Philanthropic Initiatives division, be
placed on our mailing list, or learn about upcoming grant
opportunities.
The Max M.
and Marjorie
S. Fisher
Foundation
http://www.mmfisher
.org/apply.htm
None At this time, the Max M. & Marjorie S. Fisher Foundation is
accepting applications by invitation only
The Max and
Anna
Levinson
Foundation
http://www.levinsonf
oundation.org/?Our_
Mission
None Submit a Letter of Intent to be invited to submit a full proposal.
No synagogues are listed in recent funding notes, but areas of
interest include Jewish Culture, Religion, and Spirituality;
Yiddish; Building Jewish Community in the Diaspora; Jewish
Synagogues for Social Change; and Peace, Social, and
Environmental Issues in Israel.
Natan's
Grants,
Jewish
Peoplehood
http://www.natan.org
/html/jewish_peopleh
ood.htm
May of
2011
Natan's Jewish Peoplehood grants support innovative
Synagogues that build connections between young Jews across
national, ethnic, denominational, and ideological borders; that
foster a sense of mutual responsibility between Jews; that
emphasize the Jewish People's collective responsibility to heal
the world; and/or that grapple with the special role that Israel
plays in contemporary Jews' identity. Synagogues with annual
operating budgets of $1.5 million or less are eligible to apply
for Natan grants. Applicants must be recognized as a tax-
exempt Synagogue under the appropriate sections of the United
States tax code or have a fiscal sponsor
The Fishman
Family
Foundation
http://www.fishman.o
rg/apply.html
Septe
mber
1st
Research, education, and cultural development of and for the
Community. Scholarships related to Jewish services,
education, social, and community activities, Medical and
scientific research, To provide resources to meet critical needs
in Israel, Under-served local community programs and
Educational grants and scholarships.
26 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
2.2 Program Supports
2.2.1 Testimonials - Making a Difference in People’s Lives
Leor Barak, IADS Board Member
―I moved to Detroit regardless of the Jewish community I found. But my experience in
Detroit has been hugely enriched by having a home away from home at the Downtown
Synagogue. I have learned more about Judaism in the past two years than I have in my
entire life, as well as had the opportunity to connect with the broader community of
Detroit in a more meaningful way‖.
Oren Goldenburg, Board Member
―The Downtown Synagogue is a large reason why I have remained in Detroit.‖
―Every city in which there are Jews needs a place to gather and daven.‖
―The downtown synagogue will be the base for a Jewish revival in Detroit.‖
Elana Weinstein, Synagogue member
―In Judaism, there is a Hebrew term ―tikkun olam‖ which in English translates to repair
the world. I feel that I am the individual who will bring those pieces together. I live my
life by not merely saying I am going to go help someone, but by actively going out and
making a difference. With that being said, I became involved with the Downtown
Synagogue by what seems like fate. I used to be extremely involved with the synagogue I
was raised in. Over the years I have had a desire to get more in touch with my Judaism. I
feel like the Downtown Synagogue has deepened the way I view myself as an American
Jewish woman. It is my hope that the Downtown Synagogue will be a place that I can call
home. The Downtown Synagogue offers a fresh approach to Judaism by allowing each
individual to practice how they want. I have a vision that the Downtown Synagogue will
strengthen the Jewish community as a whole.‖
Jay Bassin, Synagogue Member
―The Downtown Synagogue serves as not only a religious place of worship but link of
community in Detroit. Its purpose is multi faceted. Every major city needs a synagogue.
We have a Jewish population in the city and we need a synagogue for worship and
community.‖
27 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
―The Downtown Synagogue showed me that the Jewish community is still very much
alive in the city. My serving on the Board is to help be one of the links that connects the
city to the suburbs and shows our community the life that is still in the city. I feel that I'm
a part of the change in Detroit to bring at least part of the community back to the city.
Detroit was once a very vibrant alive city, the synagogue has helped me become a part of
that change.‖
―While I have volunteered for BBYO for many years, I have never been involved in my
synagogue and getting involved with Downtown Synagogue has made me appreciate my
faith, my culture and my identity as a Jew much more.‖
Blair Nosan, Synagogue Member
―I came back to Detroit after living in a lively east coast Jewish community thinking I'd
never be able to replace what I'd left behind. I have been amazed by the community I've
found in the Downtown Synagogue. Passionate and creative young people, elders who are
committed and engaged; the necessity of having a space where these unique individuals
can encounter one another and congregate is indispensable to the narrative of Detroit's
continued evolution as a hub of Jewish community."
2.2.2 Donor Recognition Program
The IADS welcomes opportunities for donors to be publically recognized such as
publication in the Annual Report and on the website. Suggested giving levels and
recognition opportunities could be:
$1-100 Member (Individual or Family)
$250 Sponsor
$501-1000 Patron
$1,001-5000 Sustaining Member
$5,000-10,000 Tikkun Olam – Justice Seeker
$10,001-50,000 Tikkun Olam –Compassion Maker
$1,000,000 – Up Tikkun Olam – Peace Builder
28 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
3 Governance and Leadership The Synagogue‘s Board of Directors is committed to using individual spheres of influence to
financially support and move the Synagogue towards sustainability. The Synagogue plans to
provide training in fund development for all Board members.
Table 7 - 2010 Board Member Roster
2010 Board Member Roster
First Name Last Name Title
Marty Herman President
David Powell 1st Vice President
Mitch Alexander Treasurer
Leor Barak Secretary
Louis Antonino Past President
Carter Agree Jay Bassin Kate Bush Oren Goldenberg Jon Koller Courtney Smith Susan Tulupman
3.1 Prospect Research
3.1.1 Potential for Support
The continuous development of new potential donors is important to build a stable Synagogue
with the goal of developing an endowment through planned giving. Significant unrestricted
dollars for operating support is critical to the Synagogue‘s financial independence. The
following sections describe strategies to discover new potential donors on a continuous basis.
3.1.2 Businesses
Surveying the businesses in the immediate area surrounding the center could yield donations
from business owners. In addition, all businesses that provide services, such as auditors,
insurance, payroll, car maintenance, etc., should be approached for financial support. If they
cannot support the Synagogue, then it is recommended to competitively bid out that service to
other companies that will either lower the cost or support the Synagogue financially.
3.1.3 Individual – Youth
IADS families, their children and grandchildren are excellent sources for youth members. Each
youth or young adult who participates in service projects or Synagogue social events has the
potential to be a future donor but also can be a bridge to other caring adults. Youth members
might be difficult to track since the population is forced to move often. However, regular
29 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
mailing, and especially an active Facebook page, will maintain contact with youth and young
adults.
3.1.4 Members and Families
Detroit residents, as well as metro Detroit, are experiencing economic and social challenges
unparalleled since the great depression of the 1930s. However, the IADS personal relationship
and leadership model provide for respect and gratitude from the families and the youth. The
empowering value of having members and an open/accessible synagogue and providing a spaced
where young adult can take ownership, explore the cultural and religious traditions cannot be
under estimated. There are many examples of the little shy boy living in the suburbs, becoming
a service oriented lawyer or Jersey Boy moving to Detroit and finding a home at the Downtown
Synagogue.
3.1.5 Government
Government funding can be obtained through grant writing and contracts. Continuously looking
through government granting websites such as www.grants.gov or
http://megs.mde.state.mi.us/megsweb/grantsAvailable.aspx will yield many opportunities for
funding at the federal, state and local level.
3.1.6 Foundations
See section 2.1.4 above with Foundation names and deadline for specific list of funders.
3.1.7 Sponsorships
Corporations and professional firms should be approached for sponsorship of events, a floor
renovation, or for underwriting synagogue membership for low income Jewish people. Special
emphasis should be on existing vendors that do business with the synagogue or are located near
IADS. Relationships with these corporations take cultivation time. The key to the success of
sponsorship is being visible and having a relationship with a corporation/firm employee.
Reviewing the Board Report Card is important to learn who in the Synagogue can be a bridge to
specific corporations.
3.1.8 Collaborative Opportunities
The IADS Business Plan reflects lists of affiliations. Continual participation with schools and
university partnerships should yield possible opportunities for future funding. Universities have
access to grant writers and students who come with a passion to help and change. Tapping into
each partner and each stakeholder is important to new donor prospects. The list is shown below.
Wayne State University
Jewish Hebrew Schools
Suburban Synagogues
University of Michigan
30 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
4 Cost of Plan Implementation
IADS is poised to develop operational capacity. Dedicated time should focus on implementing
this fund development plan. Below is a time analysis of the plan‘s strategies:
Table 8 - Cost of Plan Implementation
Weekly Dedicated Time
Strategy Winter Spring Summer Fall
Member Dues Drive 5hr
Fee for Service: Building Renovation
5hr 5hr 5hr 5hr
Staff and Board .5hr
Individual Donor Major Ask Event (steps 1 through 4)
2hr 10hr 5hr 5hr
Small Events & Memorial Book
1hr 1hr 1hr 3hr
Individual Donor - Personal 5hr
Mail Appeal & Annual Campaign
3 hr 3hr 3hr 0hr
Synagogues: Civic 2hr
Proposal: Foundation/Corp/Govt
5 hr 5 hr 5 hr 5hr
Legacy Endowment 5hr
Weekly Total 18 hrs 31 hrs 18 hrs 28.5hrs
Quarterly Implementation Cost @$22.50 x 12 wks
$4,860 $8,370 $4,860 $7,695
Annual Implement Cost $25,785
The analysis chart above demonstrates that for full implementation, a part time employee must
work at least 20 hours weekly with some periods of the year increasing to 35 hours weekly. The
annual cost of implementation would be $25,785 without benefits. A paid alternative would be
contracting specific tasks, such as organizing the 1 hour ―ask‖ event, or a specific grant proposal.
The Synagogue‘s strength is leveraging in-kind resources from dedicated members for every
aspect in the Synagogue‘s programs and administrative function. Thus, utilizing in-kind
resources to stuff envelopes, write personal messages on the mail appeal letters, and make
personal visits with individual donors and foundations will enable IADS to succeed in reducing
costs. The key to implementing the plan is accountability!
31 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
5 Summary of Recommendations
The Isaac Agree Downtown Synagogue has demonstrated the impact of being a landmark
institution for the last 89 years. Individual champions, such as the dedicated Board members,
have been moved by their involvement and connection to IADS to give more financially.
Members and attendance to the Synagogue has increased in recent years due to new dynamic
leadership, dedication from older members and openness to include all Jewish people and their
allies to re-create Judaism in the City of Detroit.
This Fund Development Plan will guide IADS in developing a balanced and diversified plan to
stabilize and then grow the Synagogue‘s offerings. Each stakeholder, from member to staff and
board member, will be incorporated by using their sphere of influence to connect the synagogue
to potential financial and in kind resources. Some strategies to be utilized include member dues,
fee for service (year two), individual donor meetings, business donations (especially existing
venders), mail appeals, board member report cards, online donations, social networking, the
Benevon® model using Point of Entry donor cultivation and Ask events, grant writing and the
exploration of an endowment. The key to this plan is laser focus IMPLEMENTATION and
having all stakeholders in place as bridges to potential resources.
32 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
APPENDIX
33 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Figure 5 - Operating Budget
34 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
BOARD MEMBERS REPORT CARD
Board Member Fund Development Commitment
My Sphere of Influence List / People Who Trust Me List
Board Member's Name: __________________________________________ Term Completion: ________________
Member Address: ________________________________________ City: ___________________ Zip: __________
Home Telephone: ________________________________ Work Telephone: _______________________________
Cell Phone: _________________________________ Email: ____________________________________________
Thank you for dedicating time and passion as a Board Member.
Below is a list of essential tasks you are responsible for.
Have you received a board member orientation? Yes No
Have you signed the board member agreement form? Yes No
Check which board committee you participate with
Fund Raising Budget & Finance Social Membership Ritual
Communication & Public Relations Housing By-Law
Attended Committee Meeting
Jan Feb March April May June July Aug Sept Oct Nov Dec
Attended Board Meeting
Jan Feb March April May June July Aug Sept Oct Nov Dec
MY Annual Financial Contribution
Financial contribution pledged to the synagogue as a Board leader: $___________________________
Financial contribution received by the synagogue by the Board leader: $____________________________
date received ___________
Solicitation of New Donors
Personally solicited three new individual contacts (friends, family, and associates) to obtain a financial contribution.
(has the potential to give greater than $50)
Yes No
Individual Solicited/Potential Donor #1
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
What Amount Do You Think This Person Can Donate? ________________________________________________
Information helpful to approach this donor (i.e. kids, profession, past donation history)
_____________________________________________________________________________________________
35 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Individual Solicited/Potential Donor #2
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
What Amount Do You Think This Person Can Donate? ________________________________________________
Information helpful to approach this donor (i.e. kids, profession, past donation history)
_____________________________________________________________________________________________
Individual Solicited/Potential Donor #3
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
What Amount Do You Think This Person Can Donate? ________________________________________________
Information helpful to approach this donor (i.e. kids, profession, past donation history)
_____________________________________________________________________________________________
Bridge to 1 Civic Institution
I will be a Bridge for one Civic Synagogue/ Business or Faith Based Institution
First Name__________________________________ Last Name ________________________________________
Synagogue/Business/Faith Group________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
Information helpful to approach this donor (i.e. kids, profession, past donation history)
_____________________________________________________________________________________________
Connection to Foundation that Provides Grants
I will be a connection to a foundation that makes grant
First Name__________________________________ Last Name ________________________________________
Foundation Name_______________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
Information helpful to approach this donor (i.e. kids, profession, past donation history)
_____________________________________________________________________________________________
36 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
Provided ten names for the Synagogue’s mailing list? Yes No
Provide Names to be added to the Mailing List, these individual have the potential to give $1 to $100.
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
37 Isaac Agree Downtown Synagogue – Fund Development Plan Developed by Janet Ray & Associates 9/30/2010
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
First Name__________________________________ Last Name ________________________________________
Synagogue/Affiliation _________________________________________________________________________
Address___________________________________ City __________________ State _________ Zip ___________
Home Telephone ____________________ Work Telephone ______________ Cell Phone ____________________
Email Address _________________________________________________________________________________
REPORT CARD ANNUAL SUMMARY
Please check yes or no to the board member responsibilities listed below. Each yes should be given a point. 6
points is an A. 5 points is a B. 4 points is a C. 3 points is a D. 2 points is an E. 1 point is an F. This
information will be given to the nominating committee to determine whether the member is a participating
and active member.
TASK Yes No POINTS RECEIVED
Signed Board Member Agreement
Served on Committee
Attended Board Meetings
Financially Contributed as a Board Leader
Solicited 3 individuals
Provided 10 names for mailing list
TOTAL POINTS
GRADE