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Volume 5, Issue 20 Monday, 05 July 2010 ISSN 1837-7971

Market intelligence and innovations in functional foods & nutraceuticals

Table of Contents

Business & Market Intelligence ............................................................................................................................... 2

Consumer & market Trends and Market Size .......................................................................................................... 6

Latest Market research Reports ............................................................................................................................ 10

Innovations, IP, New Products, Product Failures & Related News ........................................................................ 13

Regulations, Labelling, Health Claims & Food Safety ........................................................................................... 14

Nutrition, Diets, Health Benefits & Related Research ............................................................................................ 16

Reviews, Comments, Opinions and Full-text Publications .................................................................................... 19

Webinars Worldwide .............................................................................................................................................. 20

Conferences & Meetings Worldwide ..................................................................................................................... 20

Disclaimer .............................................................................................................................................................. 21

Subscription conditions .......................................................................................................................................... 21

Subscription Information

Functional Foods Weekly (46 electronic Issues/year) subscription is available as single, multiple, library, academic, site and corporate licenses. It is targeted at FMCG food, dairy, nutrition, beverage & ingredient industry CEOs, Marketing and R&D executives and their teams. For current subscription rates, please contact: weekly@functionalfoods.com.au

Compiled from analysis of over 500 resources every week including media releases,

Internet searches, news wires, RSS feeds, magazines, research journals, patent sites etc.

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Business & Market Intelligence

NutraCea plans to exit bankruptcy NutraCea, a world leader in stabilized rice bran (SRB) nutrient research and technology announced that on June 24, 2010, the Company and its Official Committee of Unsecured Creditors filed with the Bankruptcy Court a proposed Plan of Reorganization and related Disclosure Statement in accordance with the Bankruptcy Code. The Plan represents a major step forward in the Company's efforts to emerge from Chapter 11. NutraCea filed a voluntary petition for reorganization under Chapter 11 protection on November 10, 2009. None of the Company's subsidiaries were included in the bankruptcy filing. W. John Short, NutraCea Chairman and CEO, said "We are pleased to co-sponsor this plan with the Official Unsecured Creditors Committee and thank them for working with us to get it on file in the Court. In addition, we want to thank our customers, vendors, bankers, advisors, attorneys and employees for their ongoing commitment to NutraCea during our reorganization process. Their support has been instrumental in getting our Company to this significant milestone............. Read Kerrygold and North Downs Dairy merge The Kerrygold Company and North Downs Dairy, both wholly owned Irish Dairy Board subsidiaries, are merging to create one consumer foods business, Adams Foods Ltd. This will take effect from 3 October 2010. The new company will combine the marketing capability of both organisations to grow the Kerrygold and Pilgrims Choice branded portfolio and will harness the respective strengths of the two cheese packing operations to efficiently deliver the broadest range of pre-packed hard cheeses to the UK market. Operating as one business, we anticipate the annual turnover will be £335 million. We believe by merging the businesses we can better serve our customer needs and drive an aggressive added value growth agenda in the UK market. The factory facilities of both The Kerrygold Company, based in Leek, Staffordshire, and that of North Downs Dairy, based in Wincanton, Somerset, will remain fully operation........ Read Metcash buys Franklins supermarkets to convert to IGA supermarkets (Australia) Metcash, owner of IGA supermarkets and Australia’s largest independent grocery and liquor wholesaler, will acquire the Franklins supermarket chain for $215 million. Metcash FranklinsMetcash plans to buy the 85 Franklins supermarkets, comprising 77 corporate stores plus supply to 8 franchised stores in order to convert the Franklins branded stores into IGA supermarkets in order to bolster Metcash’s position against Woolworths and Coles. Metcash has agreed to terms with Pick n Pay Retailers (Pty) Limited (Pick n Pay) of South Africa to acquire the shares of Interfrank Group Holdings Pty Ltd, the company which owns the Franklins supermarket chain. Franklin supermarkets will be placed up for sale to independent retailers by Metcash in keeping with the grocery wholesaler’s IGA supermarkets business, with Metcash continuing to operating the Franklins stores over the coming months while the sale process is undertaken....... Read Cedenco Australia sold Australia’s largest tomato processor, the Echuca-based Cedenco Australia, has been sold to a Japanese food manufacturer after nearly eight months in receivership. The company maintained normal production during the receivership and the sale will result in creditors being paid in full, said KordaMentha partner Craig Shepard. Mr Shepard said the Receivers and Managers have entered a conditional agreement with a subsidiary of Kagome Co., Ltd

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for the sale of all of the assets of Cedenco Australia and related trading entities. “This will place Cedenco Australia in the hands of a major global industry participant which has been operating in the tomato business for more than 100 years. Kagome is the largest primary producer of tomato based ingredients in Japan.”, Mr Shepard said. Mr Shepard said Kagome was selected as the preferred bidder in a competitive sale process conducted by Goldman Sachs JBWere. The sale will take about a month to complete, with business agreements and leases to be transferred........ Read Ganeden Biotech and Glanbia Nutritionals Develop New Partnership Integrating Probiotics with Micronutrient Premixes Ganeden Biotech, Inc., maker of the patented probiotic strain GanedenBC30®, today announced a new partnership with Glanbia Nutritionals. Glanbia Nutritionals produces custom micronutrient premixes for the food, beverage, human health and personal care industries. Ganeden's booth at the IFT tradeshow in Chicago will sample a stick pack containing an immune health micronutrient premix from Glanbia Nutritionals and GanedenBC30, a probiotic that boosts immunity and contributes to improved digestive health. "We have been looking for the right company to help enhance our nutritional ingredients. Ganeden Biotech is a great fit because their probiotic product meets our strict stability requirements necessary for food and beverage applications," said Dr. Cyrus Mehr, Director of Innovation for Glanbia Nutritionals. "Collaborating with Ganeden and adding GanedenBC30 to our premix solutions further enables the body to better absorb the nutrients needed for optimal performance."....... Read ‘Yes’ vote a major step forward for Fonterra (New Zealand) Agriculture Minister David Carter is pleased that Fonterra shareholders have delivered such a resounding result on the reform of the cooperative’s capital structure. “This is a critical step towards Fonterra developing a more stable capital base,” says Mr Carter. “The result shows that Fonterra management listened to its farmers and delivered a package that meets both the objectives of the cooperative and its shareholder. "The Government's goal is to promote a vibrant and innovative dairy sector by ensuring that the market for farmers' milk is contestable and that open entry and exit is maintained.” Mr Carter says that pending the final design of Fonterra's capital structure, the Government in consultation with all dairy industry stakeholders will determine how the current regulatory regime should be modified. “This will allow Fonterra's capital structure changes to proceed while ensuring that the Government's contestability objectives are met on a continuing basis."......... Read General Mills lays out 5-year growth plan – targets sales at $18b General Mills Inc laid out a five-year growth plan on Thursday that includes increasing earnings per share by at least 45 percent from current levels and reaching $18 billion in sales. The maker of Cheerios cereal and Progresso soups said drivers of that growth include expanding in emerging markets such as Russia, China, Brazil and India and new products such as Pillsbury mini pancakes, Yoplait smoothies and chocolate Cheerios. For fiscal year 2010, which ended on May 30, General Mills earned $2.24 per share on sales of $14.8 billion. By fiscal 2015, the company is targeting international sales of at least $3.7 billion, up from $2.7 billion now. It expects about $900 million of that to come from China, which currently accounts for $350 million. The company laid out its plan during an investor meeting that was simultaneously broadcast over the Internet. The company said it is aiming for its business supplying U.S. retailers, its biggest, to reach $12 billion by 2015, up from $10.3 billion in 2010........ Read

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Nestle to Spend $141 Million in Africa in an Effort to Boost Market Share Nestle SA, the world’s biggest food company, plans to spend 150 million Swiss francs ($141 million) boosting production in Africa in an effort to increase its market share, Chief Executive Officer Paul Bulcke said. “The company will build new factories in Angola, the Democratic Republic of Congo and Mozambique and significantly expand its existing factories in Kenya and Zimbabwe,” he told reporters today in the Kenyan capital, Nairobi. Nestle, based in Vevey, Switzerland, plans to boost its share of emerging market sales over the next decade to 45 percent from 35 percent now, Bulcke said........ Read Glanbia disposal of dairy arm on back burner after pension plan knockback GLANBIA’S PLAN to try and reheat its proposal to offload the Irish dairy business to members of the co-operative appears to have hit a road block with the decision of the Pensions Board to knock back the proposed restructuring plan for its pension deficit. Under the terms of the deal, the majority of Glanbia’s €85.8 million pension deficit would have transferred with the dairy business to its new owners. This didn’t sit well with many farmers and co-op members and is thought to have played a role in the proposal being narrowly voted down at an EGM in Kilkenny recently. Glanbia paid €25.6 million in contributions to its various pension schemes in Ireland and the UK last year. Glanbia must now go back to the drawing board and devise a new funding plan that will get the pension scheme into solvency within 10 years, rather than the 14-year timeframe sought by the company and the funds trustees. It’s understood that the company had originally wanted to wipe out the deficit over 17 years, something the regulator was never likely to agree to.......... Read ADM Creates Strategic Investment in China Archer Daniels Midland Company announced two key actions that advance its strategy for profitable growth in China and throughout Asia: the opening of a Beijing office; and a strategic investment in, and memorandum of understanding with, the Agricultural Bank of China. “China’s agricultural market is growing in both supply and demand and represents significant growth opportunities for ADM,” said ADM Chairman, CEO and President Patricia Woertz. “These actions position ADM well to expand its participation in that growing market.” The Company will open an office in Beijing in 2010, and has named Ismael Roig to lead ADM’s Asian business and growth activities. Roig was named vice president and executive director, Asia-Pacific, and will report to John Rice, executive vice president, Commercial and Production. Roig previously served as vice president, Planning and Business Development. “Ismael’s strategic acumen and commitment to developing ADM’s business will serve the Company well as we seek to grow with the Chinese market and expand our presence in Asia overall,” said Rice. ADM also announced that it will make a US$100 million investment in Agricultural Bank of China (ABC). ADM and ABC also announced an agreement to advance both organizations’ plans for growth in China....... Read Oxford Nutrascience Signs Omega 3 Agreement with Ocean Nutrition Canada Oxford Nutrascience has signed a European exclusivity supply agreement with Ocean Nutrition Canada Limited, the world's largest supplier of Omega-3 EPA/DHA ingredients to the dietary supplement and food manufacturing markets. Under the terms of the five year agreement Ocean Nutrition Canada Limited (ONC) will supply it’s MEG-3 branded Omega-3 ingredients for exclusive use across the European Union, in any of Oxford Nutrascience's

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confectionery chews. In addition Oxford Nutrascience and Ocean Nutrition Canada have agreed to work closely together to crosssell each other's products to their own customer bases. This collaboration agreement will provide Oxford Nutrascience access to many of the largest food and supplement manufacturers who use ONC's MEG-3 ingredient in their products. This will create a significant marketing opportunity for Oxford Nutrascience to fully exploit its chew technology......... Read IFF to commercialise Redpoint’s stevia sweetener in EU IFF granted 5 year exclusivity period to commercialize sweetness enhancer Redpoint Bio Corporation, a company focused on the development of healthier foods and beverages and new approaches to the treatment of diabetes and obesity, has announced that it has entered into a license and commercialization agreement with International Flavors & Fragrances Inc., covering the commercialization of RP44, Redpoint's all-natural sweetness enhancer. Under terms of the agreement, IFF will have exclusive rights, for five years, to develop, manufacture and commercialize RP44 in virtually all food and beverage product categories. In return, Redpoint will receive an upfront payment of $0.5 million and will be eligible to receive up to $1.0 in milestone payments based on certain criteria regarding supply and regulatory approval. In addition, Redpoint will receive royalties based on the amount of RP44 purchased by IFF for use in products. IFF will assume responsibility for the regulatory process and for costs associated with prosecuting and maintaining Redpoint's intellectual property covering the sweetness enhancer........... Read Martek Biosciences Restructures Manufacturing Operations Martek Biosciences Corporation has announced that it plans to restructure its Winchester, Ky., manufacturing facilities in an effort to streamline operations, improve capacity utilization, and reduce manufacturing costs and operating expenses. As part of the restructuring, to be completed by the end of fiscal 2010, Martek plans to reduce its workforce and transfer certain manufacturing and distribution processes currently being performed in Winchester, Ky., to the company's Kingstree, S.C., site. Martek plans to maintain a strong presence in Winchester after the restructuring, with approximately 50 highly skilled employees focused primarily on lab and pilot scale development, innovation and production, as well as supply-chain management. These changes are consistent with the company's strategy to offset a significant portion of price reductions that result from its infant formula contract extensions by implementing manufacturing cost savings and product innovation initiatives, and by growing its non-infant formula business. Notwithstanding the plant restructuring, when combined with DSM's current ARA production capabilities, Martek's DHA and ARA production capacity will be substantially in excess of current and forecasted requirements for the next several years. The company's workforce in Winchester will be reduced by approximately 45 people. In connection with this workforce reduction, Martek expects to incur total cash charges of approximately $1.5 million in fiscal 2010, of which $0.5 million will be recognized in the third quarter and $1.0 million in the fourth quarter of fiscal 2010. In addition, Martek is evaluating the potential sale or lease of a portion of its Winchester operations. Any such sale or lease would be contingent upon Martek's ability to maintain the necessary production redundancies through continuing access to certain key processes at the Winchester facility and/or arrangements with contract manufacturers......... Read Back to the Table of Contents

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Join us on

Consumer & market Trends and Market Size

F as in Fat: How Obesity Threatens America's Future 2010 Adult obesity rates increased in 28 states in the past year, and declined only in the District of Columbia (D.C.), according to F as in Fat: How Obesity Threatens America's Future 2010, a report from the Trust for America's Health (TFAH) and the Robert Wood Johnson Foundation (RWJF). More than two-thirds of states (38) have adult obesity rates above 25 percent. In 1991, no state had an obesity rate above 20 percent. The report highlights troubling racial,

ethnic, regional and income disparities in the nation's obesity epidemic. For instance, adult obesity rates for Blacks and Latinos were higher than for Whites in at least 40 states and the District of Columbia; 10 out of the 11 states with the highest rates of obesity were in the South -- with Mississippi weighing in with highest rates for all adults (33.8 percent) for the sixth year in a row; and 35.3 percent of adults earning less than $15,000 per year were obese compared with 24.5

percent of adults earning $50,000 or more per year. Additional key findings include: * Adult obesity rates for Blacks topped 40 percent in nine states, 35 percent in 34 states, and 30 percent in 43 states and D.C. * Rates of adult obesity for Latinos were above 35 percent in two states (North Dakota and Tennessee) and at 30 percent and above in 19 states. * Ten of the 11 states with the highest rates of diabetes are in the South, as are the 10 states with the highest rates of hypertension. * No state had rates of adult obesity above 35 percent for Whites. Only one state-West Virginia-had an adult obesity rate for Whites greater than 30 percent. * The number of states where adult obesity rates exceed 30 percent doubled in the past year, from four to eight --Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Oklahoma, Tennessee and West Virginia. * Northeastern and Western states had the lowest adult obesity rates; Colorado remained the lowest at 19.1 percent. ........... pdf, 124 pages........ Read CDC Survey Finds Nine in 10 U.S. Adults Consume Too Much Sodium Majority of sodium comes from most commonly eaten foods Less than 10 percent of U.S. adults limit their daily sodium intake to recommended levels, according to a new report, "Sodium Intake in Adults – United States, 2005-2006," published

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today in CDC's Morbidity and Mortality Weekly Report. The report also finds that most sodium in the American diet comes from processed grains such as pizza and cookies, and meats, including poultry and luncheon meats. According to the report, U.S. adults consume an average of 3,466 milligrams (mg) of sodium per day, more than twice the current recommended limit for most Americans. Grains provide 36.9 percent of this total, followed by dishes containing meat, poultry, and fish (27.9 percent). These two categories combined account for almost two-thirds of the daily sodium intake for Americans.An estimated 77 percent of dietary sodium comes from processed and restaurant foods. Many of these foods, such as breads and cookies, may not even taste salty. "Sodium has become so pervasive in our food supply that it's difficult for the vast majority of Americans to stay within recommended limits," said Janelle Peralez Gunn, public health analyst with CDC's Division for Heart Disease and Stroke Prevention and lead author of the report. "Public health professionals, together with food manufacturers, retailers and health care providers, must take action now to help support people's efforts to reduce their sodium consumption."............ Read Consumers associate ‘organic’ with low-calorie, finds study Organic claims on food packaging could lead consumers to overeat or even exercise less, according to a new study published in the journal Judgment and Decision Making. The study’s authors, from the University of Michigan, hypothesized that a “tendency to over-generalize health claims” could lead consumers of organic foods to assume that an organic label implies a less calorific product – not just one that is produced without synthetic chemicals. Both the terms ‘organic’ and ‘low-calorie’ are strongly associated with the concept of ‘healthy’ in contemporary America, they wrote, suggesting that “these associations might lead consumers to assume that foods produced organically contain fewer calories than their conventional counterparts, despite the fact that the ‘organic’ designation entails no such claim.”.......... Read Overview of consumer liquid milk market in UK – organic declines, filtered milk rises Comparing the 52 weeks ending 14 June 2009 and the 52 weeks ending 13 June 2010:

* Total milk sales by volume stood at 5.0 billion litres, 0.9% higher compared to the previous year. * Sales by value fell by 1.1% to £3.4 billion. * The majority of milk sold was through a retailer, which accounted for 94.8% of all milk sold during the period. * Doorstep sales make up the remaining 5.2% of the market, although by volume, they were 15.2% lower compared with the

previous year. * By category, filtered milk showed the biggest increase in sales volume, up by 16.9% from the previous year to 335.7m litres. * There was also good growth in the sale of J&G milk (13.7%) over the period, but this was from a relatively small base.

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............. Read UK dairy/food consumer and market trends - White Paper 2010 UK - Dairy foods have a crucial role to play in a sustainable diet, Dairy UK told MPs at its

annual dinner in London on Wednesday. Addressing an audience of more than 100 parliamentarians, civil servants and industry figures, Dairy UK Chairman Mark Allen said: “Dairy foods are hugely popular and are important to the health of the nation. “Not only are favourites such as milk, cheese and yogurt brimming with high quality nutrients, including calcium. But industry-led initiatives such as the Milk Roadmap mean

that the dairy foods made from British milk are environmentally sound as well.” This is one of several key conclusions contained in Dairy UK’s White Paper 2010, which was published today. Launching the state-of-the-nation document at the Dairy UK dinner, Director General Jim Begg said: “To ensure that the future is bright for British dairy farmers and processors, government must take a supportive stance. “Of course, there are challenges ahead. But I hope that we will continue to work well in partnership together and see this industry go from strength to strength.”The White Paper looks at a host of current issues besides the sustainable diet, including the EU’s High Level Group on Dairy, health and nutrition claims, country or origin labelling and market forecasts.......... comprehensive UK consumer and market update..... pdf, 54 pages...... Read UK functional food and drinks market slows The UK functional foods and drinks market will grow at between 4.5 per cent to 6.5 per cent per year over the next five years but EU legislation is likely to restrict new product development, according to the latest report from research group Key Note. Its report, Functional Foods 2010, predicts growth rates for functional foods closer to those of their traditional counterparts and identifies the key role of product development. “Stronger growth will require new product development in the various market sectors, and this may prove more difficult than in the past, owing to the EU regulations on health claims,” notes the report’s executive summary. It estimates that the total UK market for functional foods grew by an estimated 9.6 per cent in the year ending October 2009, to a value of £1.46bn. Although the growth rate was higher than that experienced in 2007/2008, it was significantly lower than the estimated 22 per cent growth in 2005/2006......... Read

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In the U.K., Sustainability on Shopper Agendas, but Not at Any Cost In 2007 we couldn’t open a magazine, turn on the television or nip to the shops without being hit with messages about being green. It was the year that ethical consumerism went

mainstream. It was the year that we started using reusable shopping bags, stopped resenting our local councils for making us recycle our rubbish and started showing interest in our carbon footprint. 2008 started in much the same way. In the February of that year free range chicken sold out in supermarkets after

the ‘Hugh’s Chicken Run’ series aired on Channel 4. Later on in 2008 M&S began charging shoppers for carrier bags as part of the Plan A strategy and other retailers continued to message on their own ethical credentials. And then the credit crunch, that had been affecting the American economy for some time, hit our shores. House prices tumbled, and with them consumer confidence. Meanwhile increasing demand on commodities pushed cost prices up and food inflation began to rocket. The nation became worried about their jobs, their homes, their pockets and suddenly being green no longer made the headlines. Two years on and there is a willingness and an amount of concern about ethical issues – at the end of 2009 about three-quarters of people polled in Great Britain said they were concerned about environmental issues............ Read

Strong demand growth expected for Stand-Up Pouches in EU The positive advantages of the stand-up pouch (SUP) will continue to drive strong growth in European demand for this packaging format, according to a new report from PCI Films Consulting. Although developed nearly 40 years ago, the stand-up pouch has taken some time to be truly accepted in the European flexible packaging marketplace. In 2009, nearly 19 billion SUPs were estimated to have been supplied, accounting for 5% of the

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total value of converted flexible packaging used in Europe. Wet pet foods accounted for almost a third of this volume and non-retortable food pouches were among the fastest growing. Around 975 million square metres of laminate was used to make pouches, of which 65% was used to make pre-made pouches, with the balance supplied as reels to packers for use on form-fill-seal machines. Report author Paul Gaster notes, “In recent years, attitudes towards the SUP have become much more positive as brand owners, retailers and consumers recognise the attractions of this format as a cost-effective, convenient and environmentally superior alternative to rigid packaging”. PCI’s study has found that, in the five years up to 2008, European demand for stand-up pouches grew by 10 - 15% p.a. Demand slowed during the economic downturn in 2009, but stronger interest from packers is expected to return in future years.......... Read Back to the Table of Contents

Latest Market research Reports

Title Price Publisher

Functional Foods Market Assessment 2010 The total UK market for functional foods grew by an estimated 9.6% in the year ending October 2009, to a value of £1.46bn. This growth rate was higher than that experienced in 2007/2008 but substantially lower than the estimated 22% growth in 2005/2006. The reduction is accounted for by an apparent peaking in sales of yoghurt drinks and soya milk, after strong prior growth, and gradually declining sales of cholesterol-lowering margarines and functional breads. Strong growth has, however, been shown by probiotic yoghurts and fortified breakfast cereals, allowing positive growth overall. The trend in recent years has been to add several functional ingredients to individual products, with probiotic, prebiotic and omega-3 yoghurts and yoghurt drinks, or probiotic and cholesterol-lowering yoghurts, some of them containing extra vitamins. After a scientific report extolled their benefits, omega-3 fatty acids have been added to a range of foods, including margarines and spreads, yoghurts and yoghurt drinks, milk, cheese, bread, eggs and soya milk. Additionally, soya has become a more widely used functional ingredient and is included in some yoghurts and spreads.......... Read

EUR 1582 Key Note Publications

Please recommend Functional Foods Weekly to your colleagues, suppliers and customers

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Global Clinical Nutrition Products industry This report analyzes the worldwide markets for Clinical Nutrition Products in US$ Million by the following segments: Enteral Nutrition, Infant Nutrition, and Parenteral Nutrition. The report provides separate comprehensive analytics for the US, Japan, Europe, China, and Rest of World. Annual estimates and forecasts are provided for each region for the period 2006 through 2015........ Read

USD 4450 GIA

New Technologies to Reduce Packaging Innovations in lightweighting, biodegradation, future opportunities and challenges is a Business Insights report which evaluates innovation in packaging reduction for food and drinks by region and product category, pinpointing growth opportunities and highlighting technologies with the strongest future potential........ Read

USD 4825 Business Insights

Product Insights: Bakery and Cereals in China Globally, China ranked second in terms of the number of new products launched in the bakery and cereals market in 2009. The majority of the new products launched in China were in the cookies category. The cookies and breakfast cereals categories collectively accounted for more than 70% of the new products launched in the market. In 2009, sesame emerged as the most popular flavor/fragrance among all new bakery and cereals products launched in China while plastic was the most popular packaging material. Majority of products launched in the bakery and cereals market in China in 2009 were priced in the range of CNY1025 and 'no sugar' was the most popular claim among them............. Read

USD 1000 Datamonitor

Indian Fast Food Market Analysis With rapidly growing middle class population and changing lifestyle, India is blessed with one of the fastest growing fast food markets of the world. The Indian fast food market is growing at the rate of 30-35% per annum. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them are posting appreciable growth. Consequently, all the popular fast food chains have chalked out massive plans for expanding their business and presence throughout the country. Moreover, foreign fast food chains are aggressively increasing their presence in the country. For instance, Domino’s has

USD 800 RNCOS

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planned to open 60-65 outlets every year for the next three years (2010-2012) while Yum Brands Inc is also preparing for massive expansion across the country with plans to open 1000 fast food outlets by 2015. According to “Indian Fast Food Market Analysis”, although the market has witnessed a robust growth in the past couple of years, it remains largely underpenetrated and concentrated into metropolitan cities. However, there is large room for growth in tier-II cities and tier-III cities, which are mostly untapped. Therefore, the future of Indian fast food industry lies in masses that live in tier-II and tier-III cities.......... Read

US Fast Food Market Outlook 2010 The US fast food industry has emerged as one of the leading industries in the country. It has been witnessing consistent strong growth for the past few years. Despite the global financial turmoil, the US fast food industry grew at a rate of around 4% year-on-year in 2009. Our research has found that the fast food industry is growing faster than the restaurant industry on account of comparative cost advantage and increasing young population. Leading industry players are readily spending on promotional activities to expand their business which, in turn, boost the nation’s fast-food industry. According to our new research report “US Fast Food Market Outlook 2010”, the US fast food industry is expected to witness impressive growth rate in the near future owing to Americans busy lifestyle that encourages them to visit fast food joints. The industry holds promising growth prospects for both existing and new players. To support this evidence, we have done an extensive research and analysis of different segments of the fast food industry. The baseline for the optimistic future outlook of the US fast food industry is the rise in number of product varieties offered by the players. These players have started going for international expansion and are offering discounts and combos to raise revenue from all the corners. Besides, the recovery and strengthening of the US economy from 2010 onwards will also pave way for the fast food industry to grow at faster pace in the forecast period....... Read

USD 800 RNCOS

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Innovations, IP, New Products, Product Failures & Related News

Cargill To Unveil Clear Valley Omega-3 Oil At IFT Food Expo Cargill, a producer and marketer of food products, will introduce Clear Valley Omega-3 Oil, a new canola/flax seed oil blend, at the Institute of Food Technologists (IFT) Food Expo July 18-20 in Chicago. The company said that Clear Valley Omega-3 Oil has attained GRAS (Generally Recognized As Safe) self-determination for the ingredient, which will allow food manufacturers to make a 'good source of ALA (alpha linolenic acid) omega-3' or 'excellent source of ALA omega-3' Nutrient Content Claim on the front of the package. The company claims that Clear Valley Omega-3 Oil is a good source of ALA (alpha linolenic acid) omega-3, and it contains up to 30% of ALA omega-3 and provides 160mg of ALA in most applications. Willie Loh, vice president of oils and shortenings business at Cargill, said: "As heart-health is top of mind for many consumers, Cargill developed Clear Valley Omega-3 Oil to help manufacturers who want to seamlessly deliver heart-healthy products to this market....... Read (Download Cargill brochure on Clear valley Omega-3......pdf, 4 pages....... Read ) Omega-3 chews to be launched UK-based Oxford Nutrascience has teamed up with Ocean Nutrition Canada (ONC) to develop omega-3 chews, which it plans to supply to dietary supplement firms around Europe for their own-label lines. The products, which will be available later this year, will be manufactured using Oxford Nutrascience’s chew technology and Ocean Nutrition’s encapsulated MEG-3 omega-3 ingredient. Oxford Nutrascience will be producing an own-label low-dose chew, containing 50mg omega-3 and positioned as a functional confectionery product. However, CEO Nigel Theobald told NutraIngredients.com that the firm hopes to supply higher-dose chews to customers in the dietary supplement sector. “Using our technology, we can get 200mg of omega-3 in each chew,” he said, adding that the firm itself had no plans to launch an own-label supplement chew as it didn’t want to enter into competition with its customers. As part of the agreement with Ocean Nutrition, Oxford Nutrascience will exclusively use ONC’s MEG-3 ingredient in all its omega-3 chews sold in Europe, while ONC will give Oxford Nutrition access to its customer database for its promotion efforts. "Having access to the customer base of the world's largest and foremost producer of Omega-3 shows the level of trust Ocean Nutrition Canada has in our chew technology,” said Theobald.......... Read Danone axes satiety yogurt Shape Danone finally ditched its Shape Feel Fuller for Longer yogurt because it could not get the taste right, but insists it still believes there is a market for products promoting satiety. As

revealed by FoodManufacture.co.uk, the Shape Feel Fuller for Longer yogurt (a thick yogurt made with hydrolysed guar gum and milk proteins to stave of the hunger pangs) has been dropped and replaced with Shape Zer0%, a fat-free yogurt with no added sugar. Danone UK marketing manager Julia Redman told FoodManufacture.co.uk that while the Shape brand had had strong growth over the last year driven by "penetration gains", repeat purchasing rates were still low. She added: “Our decision to remove the claim ‘Feel Fuller For Longer’ in the UK is driven by a taste issue. Our research shows that the main barrier to repeat purchase is taste. The Shape re-launch concentrates on tackling this issue. “We have changed the sub-range name from ‘Feel Fuller for Longer’ to

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‘Zer0%’, positioning the brand as a fat-free yogurt with no added sugar. This will ensure we still provide our consumers with a point of difference within the category.”.......... Read Back to the Table of Contents

Regulations, Labelling, Health Claims & Food Safety

New organic logo “Euro Leaf” comes into effect in EU The EU's new organic logo, the 'Euro Leaf' aims to define exactly what organic is. On July 1 the European Commission, in an attempt to clear up confusion, announced new rules on

organic food and a new EU organic logo called 'Euro Leaf.' The new laws make it compulsory to show the logo on any pre-packaged organic foods that have been produced within EU member states. Other private and regional logos will continue to be displayed on the packaging alongside the so-called 'Euro Leaf,' however these other logos are optional. Labeling of organic foods has, in the past, been a source of confusion, however it is hoped that this new logo will make it easier for consumers within the

EU to understand exactly what the term 'organic' means. The new logo will be used on foods which are legally organic, that is they conform to the regulations established by the European Union for organic farming. If the food is processed, the logo means that at least 95 percent of the ingredients used are organic. Next to the logo is also a code representing the number of the control body and information about where the raw materials in the product have been farmed...... Read Government announces BPA baby bottle phase out (Australia) Parliamentary Secretary for Health Mark Butler has this week announced the phase out by major retailers of baby bottles containing Bisphenol A (BPA). The voluntary phase out by the Wesfarmers group (Coles, K Mart and Target), and retailers Woolworths, Big W and Aldi is the result of months of constructive discussions between the Australian Government and retailers. The phase out will begin on July 1. “Food Standards Australia New Zealand (FSANZ) has evaluated the safety of BPA and plasticisers in baby bottles and concluded that levels of intake of BPA or plasticisers are very low and do not pose a risk to babies health,” Mr Butler said. ”However, the US Food and Drug Administration announced earlier this year that it is carrying out further research into the risks for babies and infants associated with BPA.” A number of countries have responded to consumer concern and the FDA’s announcement about BPA by introducing voluntary withdrawals of BPA baby bottles from the market. Such a decision has been taken in the United States, Canada and a number of European countries.......... Read Kellogg's pulls weight health claim for breakfast cereals (EU) Kellogg’s has pulled its application to the European Food Safety Authority (EFSA) for approval of a weight health relationship claim under the proprietary and emerging science article 13.5 for generic ready-to-eat breakfast cereals. The wording of the claim, which was only submitted in February this year, is that a ready-to-eat breakfast cereal 'consumed at breakfast and as part of a second meal (either lunch or dinner) in a two week dietary

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programme can help to reduce body weight.' The same weight health relationship claim is currently pending approval under Article 13.1, as the EU legislation allows for parallel article claim applications. Speaking this morning to BakeryandSnacks.com, Marta Baffigo, public affairs director Europe for Kellogg’s, would not disclose the specific reason for the withdrawal but said that it was, in fact, the more open exchange between the petitioner and the agency, afforded by the Article 13.5 process, which provided data that prompted the decision to withdraw. She added that Kellogg’s, who had engaged external consultants to assist with the dossier submission for the article 13.5 approval, was not ruling out the possibility of resubmission of the claim at a later stage. The move from Kellogg’s comes as a surprise, with Baffigo telling this publication in March that the cereal maker believed that Article 13.5 would allow the applicant a real platform to put forward its case for substantiation in comparison to article 13.1, which she argued was too rigid a procedure and inhibited full disclosure of all the evidence.......... Read General Mills sued on Fruit Roll-Ups health claims

General Mills Inc was sued on Tuesday by a New York woman for allegedly misleading consumers about the nutritional and health qualities of its Fruit Roll-Ups and other fruit snacks popular with children. According to a complaint filed in Manhattan federal court, General Mills failed to properly disclose that its fruit products, including Fruit Roll-Ups, Fruit by the Foot and Fruit Gushers, contain partially hydrogenated oil. The complaint said use of the oil rendered "false and misleading" marketing over the last six years that General Mills fruit snacks were "nutritious" and "healthy to consume," and thus deserved premium prices. The plaintiff is Payton McClure, who is described as a "life-long consumer" of General Mills products. The complaint seeks class-action status on behalf of purchasers of the fruit snacks, compensatory and

punitive damages, and other remedies. A General Mills spokeswoman declined to comment, since the company had not yet reviewed the complaint. "To our knowledge, this suit has not been served," said General Mills spokeswoman Kirstie Foster........... Read Consumers confused by weight management claims Weight management messages on food and beverage products are often not understood by consumers, according to research from the UK, which suggests that food manufacturers may need to re-think their marketing approach. Conducted as part of a weight management review by Leatherhead Food Research (LFR), the consumer attitude tests found that most people were confused or sceptical when it came to claims relating to ‘satiety’, ‘sustained energy release’ and ‘feeling fuller longer’. In addition, individual weight management ingredients were usually not recognised or understood, said Leatherhead nutritionist Sonia Pombo at a Nutrition Research Forum Day held last week. “Consumers were generally quite sceptical of weight management claims, which is often a result of conflicting information in the press,” said Pombo. “Because information between media and science health claims is contradictory, people become confused and ultimately mistrustful of these products,” she told food industry executives. The consumer attitude research was based on focus group

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discussions and questionnaires, conducted in the north and south of the UK, with consumers aged 20-65. Participants were all female and came from a range of social classes. All were responsible for purchasing the main food shop for their household, and at least one third of each group had children........ Read EU move to break GM deadlock could sow discord Plans to radically overhaul EU rules on growing genetically modified (GM) crops are welcomed by some as boosting productivity, but others say the move will unleash uncertainty, discord and a deluge of litigation. In an unprecedented step to hand EU powers back to national capitals, the European Commission has drafted plans to let countries decide themselves whether to grow or ban GM crops, a gesture born of frustration over deadlock in the EU's approval system. At the heart of opposition to what is in effect the EU giving up its jealously guarded control over homogeonous farming policy is a concern that the bloc will fracture, leaving the way open for years of legal wrangling and conflict. "GM crops are an extremely divisive subject between member states, but if they do it for this issue, what other issues will they do it for in future?" said Jo Swinnen, senior research fellow at the Centre for European Policy Studies think-tank in Brussels....... Read DSM CEO: “food ingredients are not pharmaceuticals” The president and chief executive officer of DSM Nutritional Products, Leendert Staal, says his company is facing up to life under EU’s new health claims rules, but has not changed its approach to nutrition science and product innovation. In an exclusive interview with NutraIngredients.com Leendert Staal said his company continued to work for change in the regulatory set-up which he said had the potential to thwart innovation across the European Union and beyond. He echoed common industry criticism of the regulation that it is overly reliant on pharmaceutical models when assessing nutrition science. “Food ingredients are not pharmaceutical ingredients that is clear,” Staal said. “But you have to look at the intensity of the rules. Collectively what we have to be mindful of is that we do not kill the innovation process. There is a risk there and then you will see the impact. There is concern that it will happen.” “Regulations are there to make sure that products are safe; that claims that are made can be substantiated. Nothing wrong with that. But if the walls get too high you cannot enter that field.”.......... Read Back to the Table of Contents

Nutrition, Diets, Health Benefits & Related Research

Fructose intake may increase blood pressure risk Eating a lot of foods and drinks sweetened with fructose significantly raises a person's risk of having high blood pressure, U.S. researchers said on Thursday. The study is the latest to link a sugar-laden diet with higher blood pressure, but it also clearly fingers fructose as a major contributor. "The data is very consistent with what has been in other papers," said Michael Chonchol of the University of Colorado Health Sciences Center in Denver, whose study appears in the Journal of the American Society of Nephrology. He said cutting back on sugary foods and drinks should help to lower blood pressure, which can lead to heart and kidney disease. Too much sugar of any kind not only makes people fatter, but is also a key culprit in diabetes, heart disease and stroke, according to the American Heart Association. Several states, including New York and California, have weighed a tax on sweetened soft drinks to

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defray the cost of treating obesity-related diseases. President Barack Obama's administration has recommended that policy makers "analyze the effect of state and local sales taxes on less healthy, energy-dense foods" to fight childhood obesity. Fructose, such as the sweet syrups made from corn used to sweeten beverages, baked goods and other processed foods, can raise levels of a compound called uric acid......... Read Sugar, not just salt, linked to high blood pressure Eating too much sodium can push your blood pressure into the danger zone. Now, researchers are reporting that eating too many sweets--or drinking too much soda--may have a similar effect. People who consume a diet high in fructose, a type of sugar and a key ingredient in high-fructose corn syrup, are more likely to have high blood pressure (hypertension), according to a new study. Drinking 2.5 cans or more of non-diet soda per day--or consuming an equivalent amount of fructose from other foods--increases your risk of hypertension by at least 30 percent, the study found. What's more, the increased risk appears to be independent of other dietary habits, including sodium, carbohydrate and overall calorie intake........ Read Coffee Provides Muscle-Boosting Caffeine for Athletes Athletes who drink a lot of coffee can improve their performance by as much as six percent, British scientists were due to announce Wednesday. A new study found high doses of caffeine boosted muscle power and endurance when the body was not being pushed to the limit, such as in long-distance running. “A very high dosage of caffeine, most likely achieved via tablets, powder or a concentrated liquid, is feasible and might prove attractive to a number of athletes wishing to improve their athletic performance,” said Dr. Rob James, lead researcher at Coventry University, in central England. “A small increase in performance via caffeine could mean the difference between a gold medal in the Olympics and an also-ran”, added James, who was due to announce the results at the Society for Experimental Biology Annual Meeting in Prague. Caffeine was removed from the World Anti-Doping Agency (WADA) banned substance list in 2004 but Coventry University scientists believed their findings may have implications for the use of caffeine in sport. Even without taking concentrated doses, people who drink large amounts of coffee or tea could benefit from an enhanced power output........ Read Inulin plus resistant starch could be super-prebiotic Combining fructooligosaccharides with resistant starch could produce gut health benefits beyond the mere sum of the parts, suggests a new study from Spain. Scientists from the University of Granada report that findings from their rat study indicated that the combination of the ingredients not only boosted levels of lactobacilli and bifidobacteria in the animals’ intestine, but also improved intestinal function. The combination of fructooligosaccharides (Beneo-95, Beneo-Orafti) and resistant starch (Fibersol-2, ADM) resulted in a synergistic effect in the gut of rats with colitis, according to findings published in Clinical Nutrition........ Read Nitrate content of beetroot juice helps lower blood pressure A study in the US journal Hypertension found that blood pressure was reduced within 24 hours in people who drank beetroot juice or took nitrate tablets. The higher the blood pressure, the greater the impact of the nitrates. This research suggests there is hope of using a more "natural" approach to bring down blood pressure. Nitrates are found in a number of vegetables. A previous study found that drinking a pint of beetroot juice lowered blood

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pressure significantly in people with normal blood pressure. Amrita Ahluwalia, author of the study and professor of vascular pharmacology at Barts and the London School of Medicine and Dentistry said they had now proved why.......... Read Green Tea Supplementation Affects Body Weight, Lipids, and Lipid Peroxidation in Obese The objective of the research was to compare the effects of supplementation of green tea beverage or green tea extracts with controls on body weight, glucose and lipid profile, biomarkers of oxidative stress, and safety parameters in obese subjects with metabolic syndrome. Thirty-five subjects with obesity and metabolic syndrome were recruited in age- and gender-matched trios and were randomly assigned to the control (4 cups water/d), green tea (4 cups/d), or green tea extract (2 capsules and 4 cups water/d) group for 8 weeks. The tea and extract groups had similar dosing of epiogallocatechin-3-gallate (EGCG), the active compound in green tea. Pairwise comparisons showed green tea beverage and green tea extracts caused a significant decrease in body weight and body mass index (BMI) versus controls at 8 weeks (–2.5 ± 0.7 kg, p < 0.01, and –1.9 ± 0.6, p < 0.05, respectively). Green tea beverage showed a decreasing trend in LDL-cholesterol and LDL/high-density lipoprotein (HDL) versus controls (p < 0.1). Green tea beverage also significantly decreased MDA and HNE (–0.39 ± 0.06 µM, p < 0.0001) versus controls. Plasma free catechins were detectable in both beverage and extract groups versus controls at screen and at 8 weeks, indicating compliance and bioavailability of green tea catechins. Study concludes that green tea beverage consumption (4 cups/d) or extract supplementation (2 capsules/d) for 8 weeks significantly decreased body weight and BMI. Green tea beverage further lowered lipid peroxidation versus age- and gender-matched controls, suggesting the role of green tea flavonoids in improving features of metabolic syndrome in obese patients.......... Read Antioxidants no help vs rheumatoid arthritis, lupus Antioxidants in food and supplements might not protect women from rheumatoid arthritis (RA) or lupus after all, a large U.S. study suggests. RA is not the same as osteoarthritis, which develops with age or with wear-and-tear on the joints. RA occurs much less often, but is usually more severe. RA and lupus are both autoimmune disorders. The researchers tracked nearly 185,000 women for up to 24 years. Overall, they found no clear relationship between the women's estimated intake of antioxidants -- including vitamins A, C and E and beta-carotene -- and their likelihood of being diagnosed with RA or lupus. The findings contradict hints from earlier research that women with higher intake of antioxidants might have lower risks of developing these diseases. One reason for checking whether antioxidants in the diet would have an effect is that people with RA and lupus have lower antioxidant levels in their blood than healthy individuals. And studies in mice have shown that giving antioxidants helps reduce the type of immune-system-triggered inflammation that's associated with these diseases........ Read Back to the Table of Contents

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Reviews, Comments, Opinions and Full-text Publications

Taxing Caloric Sweetened Beverages: Potential Effects on Beverage Consumption, Calorie Intake, and Obesity The link between high U.S. obesity rates and the overconsumption of added sugars, largely

from sodas and fruit drinks, has prompted public calls for a tax on caloric sweetened beverages. Faced with such a tax, consumers may reduce consumption of these sweetened beverages and substitute nontaxed beverages, such as bottled water, juice, and milk. This study estimated that a tax-induced 20-percent price increase on caloric sweetened beverages could cause an average reduction of 37 calories per day, or 3.8 pounds of body weight over a year, for

adults and an average of 43 calories per day, or 4.5 pounds over a year, for children. Given these reductions in calorie consumption, results show an estimated decline in adult overweight prevalence (66.9 to 62.4 percent) and obesity prevalence (33.4 to 30.4 percent), as well as the child at-risk-for-overweight prevalence (32.3 to 27.0 percent) and the overweight prevalence (16.6 to 13.7 percent). Actual impacts would depend on many factors, including how the tax is reflected in consumer prices and the competitive strategies of beverage manufacturers and food retailers. ........... pdf, 33 pages...... Read Companies should harness the power of social networking sites for promoting their products If you haven't yet considered the power of social media among women, consider this… More than one-third (36%) of online US and Canadian women would give up chocolate, their Pradas, or their mother-in-law before they gave up their social networks, according to a research study and report by ShesConnected Multimedia. And… they actually are OK with advertiser supported revenue models on their favorite social networking sites (top sites in order of preference were: Facebook, Linked In, Twitter, My Space and Plaxo). Advertising is OK, but nine out of ten say they value their privacy as a top concern. If you think social networking is a teeny bopper fad, think again. Surprisingly, the data showed the adoption of social networks by older women is especially strong. Women ages 50+ comprised the largest age group in the core user survey. Study respondents spend a significant amount of time online each day, with 49% reporting they spend 1-2 hours per day for personal use and 48% reporting they spend five or more hours per day online for work.......... Read Back to the Table of Contents

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Webinars Worldwide

Webinars or Web seminars often provide a free or cost-effect way of enhancing knowledge or help stay on top of market trends and opportunities. This Section is regularly updated. Please recommend a webinar to Functional Foods Weekly

Date What Presenter Timing* Price Jul 7 Private Labels: The breakthrough of the brands of the

future............ Read Planet Retail 11 AM BST Free

Jul 7 Snack innovation in a health & wellness world....... Read IFI 4 PM CET Free Jul 13 Collaboration’s impact on product innovation........ Read Lascom 2 PM EDT Free Jul 15 Exploring Global Opportunities in the Weight

Management Market...... Read Slimaluma 2 PM EDT Free

Jul 19 Making Sense of Sustainability: What Consumers Really....... Read

IFT USD 145

Jul 19 Biotechnology: What Food Companies Need to Know......... Read

IFT USD 145

Jul 20 Emerging Health Benefits of Coffee: Recent Advances in Epidemiologic and Experimental Knowledge......... Read

IFT USD 145

Jul 21 China: Opportunities and challenges in the world's hottest retail market......... Read

Planet Retail 10 AM BST Free

Jul 28 Go the Distance: New Science and Applications in Performance Nutrition........... Read

FPD 2 PM EDT Free

Aug 11 Global Regulatory Approval for Food Ingredients......... Read

IFT USD 145

Sep 15 Formulation and Utilization of Supplementary Foods in Developing Countries........... Read

IFT USD 145

* For your local time, please check the US Time Zones or US Live time (for US based seminars) and then use the Time Zone Converter

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Conferences & Meetings Worldwide

This Section is regularly updated. Please recommend a conference to Functional Foods Weekly

When What Where Jun 20-25 NanoAgro 2010........ Read São Carlos, SP, Brazil Jun 29 Food packaging and waste - innovation, anaerobic digestion and

nanotechnology......... Read London, UK

Jul 17-21 IFT Annual Meeting & Food Expo.......... Read Chicago, US

Jul 25-27 AIFST Annual Conference – Creating the Future of Foods.......... Read Melbourne, Australia Jul 29-30 Functional Food & Beverage, India............. Read Mumbai, India Aug 11-12 Dairy Microbiology - the good, the bad, the issues.......... Read Melbourne, Australia

Aug 18-19 Higher Valued Foods – FIESTA 2010; 5th Innovative Foods Conference........ Read

Melbourne, Australia

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Aug 22-26 IUFOST 2010 CONGRESS........ Read Cape Town, South Africa Aug 26-27 2010 Nutracon Asia.......... Read Hong Kong Sep 5-8 Fourth European Conference on Sensory and Consumer Research....... Read Vittoria-Gasteiz, Spain Sep 7-9 The 3rd Australian Food Safety Conference.......... Read Melbourne, Australia Sep 12-15 ABIC 2010: Bridging Biology and Business........ Read Saskatoon, Canada Sep 12-15 New Products Conference........... Read Florida, US Sep 13-16 The first international scientific conference of Resveratrol and Health..........

Read Copenhagen, Denmark

Sep 22-24 InterBev 2010............. Read Orlando, US Oct 5-6 5th International Fresenius Conference “Functional Food”.......

For More Info email Diana Grbic: dgrbic@akademie-fresenius.de Cologne, Germany

Oct 17-20 Food Microbiology Symposium.......... Read Wisconsin, US Oct 21-23 1st International Diabetes and Obesity Forum........ Read Athens, Greece Oct 28-29 6th International Symposium Probiotics and Health: Key Findings and New

Directions........ Read Montreal, Canada

Nov 8-11 IDF World Dairy Summit 2010 …….. Read Auckland, New Zealand Nov 16-18 Hi Europe……. Read Madrid, Spain

Nov 25-26 International Functional Foods Conference.......... Read Oxford, UK

2011

Sep 7-9 Vitafood Asia.......... Read Hong Kong

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